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AutoUSA Announces Annual Auto Dealer Internet Marketing Survey Results
Fort Lauderdale, FL – September 27, 2011 – AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to be a major concern for Internet Sales Managers. But, despite an uncertain economy, 72% of respondents do not plan to cut back on their Internet marketing budgets this year.
The survey was conducted from mid-August through mid-September and summarizes results from 151 participants; 54% Internet managers and the rest a mix of Internet, sales, BDC, marketing and senior management titles. Following are highlighted questions with responses:
“What is the biggest sales objection you are currently hearing from customers?”
Didn’t have desired model available: 25%
Can’t afford a new vehicle: 14%
Can’t get financing: 20%
Consumer confidence with current political situation: 22%
Not getting the price they want from dealership: 10%
Though inventory shortages are affecting many dealerships, the rest of the answers related to the economy add up to the fact that 58% of consumers can’t afford to, or are reluctant to, buy.
“What are the biggest challenges for your Internet marketing departments?”
Keeping up with lead volume: 31%
Quality of staff: 28%
Staff’s failure to adhere to written processes: 23%
Lack of management buy-in: 21%
Lack of staff accountability: 15%
Lack of staff training: 15%
Additional responses included “other” at 15% that included a mix of responses about quality of leads, lack of inventory and staff morale, and finally, high staff turnover at 11%.
It seems that staff issues continue to be a major concern for Internet Sales Managers, as outlined by a study conducted by Kain & Stauning earlier this year.
“How is the current state of the economy affecting your Internet marketing budget decisions?”
49% plan to spend the same amount as originally budgeted this year
31% say they are cutting back on planned expenses
23% say they plan to spend more than originally budgeted this year
When asked which area they are most willing to cut back on, 53% of respondents chose traditional advertising. Conversely, 40% of dealers plan to increase spending on social media and reputation management; 34% plan to increase spending on SEO/web site marketing; 23% plan to increase spending on third party leads; and only 15% plan to spend more on traditional advertising.
“What do Internet Managers Want Most From a New Product or Service?”
Getting customers into the showroom: 47%
Additional sales volume: 28%
Summary
In spite of a tough economy affecting customer’s abilities to purchase vehicles, dealerships’ Internet marketing departments are reacting proactively. Nearly three quarters of them plan to spend the same amount or more than they had planned this year, and nearly all of them plan to increase or decrease spend in certain areas, indicating they are monitoring and measuring results to see where they get the most bang for their buck.
Please provide your feedback and opinions on the results of this survey on AutoUSA’s Facebook page. www.facebook.com/AutoUSADealers
About AutoUSA (www.autousadealers.com)
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Leads&ListingsSM, providing the highest quality, new and used car email and phone leads; ShowProSM incentive program, proven to turn more leads into shows; PowerListingsSM 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost, adding profit to the bottom line. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.
AutoUSA has more than ten years of proven success built on a foundation of superior web-based technology, excellent customer service and partnerships that include 100+ independent automotive web sites. AutoUSA is owned and operated by AutoNation, America’s largest auto retailer. For more information go to www.AutoUSAdealers.com , follow us on www.twitter.com/AutoUSALeads and “Like” us on www.facebook.com/AutoUSADealers
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Autobase Chooses DataOne Software’s OEM Service Schedules for Enhanced @utoScheduler Functionality
Beverly, Massachusetts - September 27, 2011 - DataOne Software, a division of Dominion Dealer Solutions and a leading provider of vehicle data content and VIN decoding solutions, announced today it has been selected to provide OEM Service Schedules to Autobase, also a division of Dominion Dealer Solutions, and a premier marketing solutions provider for automotive dealerships nationwide. The OEM Service Schedules data is being used to power online scheduling within @utoScheduler, an industry-leading online service appointment solution.
Much of the dealers’ profit from new car sales is realized through service sales. DataOne Software’s OEM Service Schedules product was created to empower Dealer Service Providers (DSP) to enhance their service-based products and marketing efforts to increase dealer service revenue. In addition, OEM Service Schedules data is ideal for integration into online scheduling tools, providing a better scheduling experience for the customer. Within @utoScheduler, OEM Service Schedules is being used to provide consumers with the ability to schedule manufacturer recommended vehicle maintenance based on the vehicles mileage or months in use.
“A full-service solution like @utoScheduler requires a data product that can power many different types of functionality,” states Ed Maier, @utoScheduler product manager. “DataOne’s OEM Service Schedules product provides AutoBase the flexibility and detail to support all service-related activities within a dealership, as well as enhance the customers’ online experience.”
“The OEM Service Schedules data is tied directly to the Vehicle Identification Number (VIN), allowing the product to support targeted automated push-marketing campaigns driven by VIN records in the dealer’s DMS. In addition, the schedules are tied to year, make and model to enable a consumer to access their service schedules easily without a VIN. This is ideal for supporting inbound service marketing initiatives and scheduling solutions,“ related DataOne General Manager Jacob Maki. “The product captures service detail and matches OEM- specific verbiage. A consumer can compare the schedule provided by their dealer to their service manual, and see clearly that it matches the OEM recommendations.”
“Incorporating DataOne’s OEM Service Schedules data into our product allows us to enhance the end user experience and increase the likelihood for scheduling additional service events with their dealer,” remarked Ed Maier. “By providing the manufacturer’s service recommendations, the dealer increases the transparency of the process and the customer confidence in scheduling service online. Integrating this data into our scheduling tools empowers the consumer to identify and schedule maintenance that is currently due, as well as services that have been recently missed or are coming up in the near future. This results in an excellent end user experience as well as increased service sales for the dealership.”
About DataOne Software
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing hundreds of businesses with VIN decoding solutions, along with cost-effective data integration and support for rapid technology development. The company sources automotive and related vehicle content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. For more information, visit http://dataonesoftware.com.
About Autobase
Autobase has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase combines its award-winning CRM (Autobase) and ILM (WebControl) with the industry's leading managed marketing offering (@utoRevenue) to deliver a comprehensive solution that drives and closes significantly more business in the showroom and service drive. Over 80,000 auto professionals partner with Autobase to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions. For more information, visit www.autobase.net.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: customer relationship management tools through AVV, Autobase, and @utoRevenue; websites through Dealerskins; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at www.DominionDealerSolutions.com.
Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, commercial vehicle, real estate, apartment rental, travel, and employment industries. For more information, visit www.DominionEnterprises.com.
Media Contact:
Peyton Hoffman, Media and Industry Relations
757-351-7271(office)
peyton.hoffman@dominionenterprises.comWrite your post here
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Dealer Marketing Magazine Announces Media Sponsorship for DrivingSales Executive Summit 2011
Dealer Marketing Magazine is Sponsoring the Industry Leading Automotive Social Media, Marketing, Technology Summit in Las Vegas, Nevada
09.23.2011– Seattle, WA — Dealer Marketing Magazine announced that it will be an official Media Sponsor for the third annual DrivingSales Executive Summit 2011 (DSES) to be held Sunday, October 9 through Tuesday, October 11, 2011 at the Bellagio Las Vegas. The DrivingSales Executive Summit is 100% Dealer driven and Vendor neutral, with invitation only speakers and unique industry events designed to prepare dealerships to prosper in 2012 and beyond. Over the next few weeks, Dealer Marketing Magazine will bring you the latest updates and previews for this industry leading event; visit www.DealerMarketing.com for the latest.
“Dealer Marketing Magazine is proud to sponsor the DrivingSales Executive Summit, because we believe strongly in the value of dealer education and training,” explains Michael Bowen, Editor in Chief of Dealer Marketing Magazine. “From social media and search marketing to lead management and inventory management, DSES is the place to learn from the experts.”
Dealer Marketing Magazine has arranged for a limited number of its readers to receive a $100.00 discount off of the lowest published registration fee. The supply of discounts is limited, however, visit www.DealerMarketing.com/DrivingSales to learn more and register for the event.
The DrivingSales Executive Summit strives to bring dealers the information they need to succeed. That’s why there is a strict dealer to vendor ratio and the agenda is 100% dealer driven. All of the presentations are vendor neutral and designed to give dealers the information they need to succeed. Speakers have been chosen from inside and outside the auto dealership industry for their expertise and what they can teach dealers. The agenda covers everything from “The Future of Dealership Websites” with Jared Hamilton, “Location Based Marketing” with Aaron Strout, and “The Most Important Ranking Factors for Your Dealership in 2012” with Brian Pasch to presentations from Jonika Hoomes and Tae E. Kim from Google and Rob Siefker from Zappos.com. To view the entire agenda, visit http://drivingsalesexecutivesummit.com/2011_agenda/
To register with the discount from Dealer Marketing Magazine, visit www.DealerMarketing.com/DrivingSales. For more information and to learn about the agenda, visit www.DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com. Follow Dealer Marketing Magazine on www.twitter.com/DealerMarketing and follow DSES news as it develops on www.twitter.com/drivingsales using #DSES and on facebook.com/drivingsales.
About Dealer Marketing Magazine
Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs. Every month, Dealer Marketing Magazine is mailed to over 20,000 auto dealers in the U.S. and Canada (most new car dealers and the nation's top used car dealers) and more than 1,000 industry-affiliated professionals.
Dealer Marketing Magazine is a business tool designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.
Follow us on twitter at www.twitter.com/DealerMarketing and on facebook at www.facebook.com/DealerMarketing
About DrivingSales.com
DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property DrivingSales.com (www.drivingsales.com), the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.
DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.
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CAR-Research XRM Launches AutoDesk Automated Rates & Residuals Program
CAR-Research XRM Launches AutoDesk: Automated Rates & Residuals Program Provides Auto Dealers All Automotive Incentive Information in Simple, Integrated Format
Houston, Texas, September 20, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of AutoDesk, a new automated Rates and Residuals program. It enables CAR-Research XRM auto dealer clients to work deals with accurate numbers by providing real time updated lease rates, residuals, manufacturer incentives and rebates, which automatically populate into the CAR-Research Desking tool.
AutoDesk organizes and optimizes the best combination of incentives that can be 'stacked together' to give sales managers the best possible deal scenario. This data is electronically analyzed to provide optimum program combinations following compatibility logic for each transaction type. AutoDesk is so advanced in its design that it even takes into account OEM Affinity Programs such as “Manufacturer Employee Purchase” or "College Grad" Programs, automatically disallowing rebate programs that are not compatible.
AutoDesk provides and displays a menu of all financial institutions that a dealer does business with, which includes payment and gross information for all available terms. Auto dealers will now benefit by instantly seeing all payment options based on the various deal transaction scenarios, using Manufacturer retail supported rates, bank retail financing, manufacturer supported leases, and more.
“One of the most time consuming processes with desking a deal is structuring all of the transaction scenarios to determine the best payment – this new system provides the answers in seconds. It provides dealers what they have needed for years.” stated Kurt Kubicki, VP of Marketing for CAR-Research XRM.
The new system includes data provided by AIS Rebates, the Industry leader in Rebate and Incentive management, and will provide “Transactable” Incentive Delivery. Which means that dealers can now simply select all programs available to a particular customer: the new system powered by AIS Rebates will determine the optimum program selection for each deal scenario and deliver the results.
“Finally, dealers can feel confident about structuring a deal that really provides the best payment for the consumer AND may provide dealer profit opportunities not normally considered. Dealer personnel no longer need to be worried about programs rejecting because of incompatabilities – Car Research and AIS Rebates guarantee the results,” said Patrick Kelly, Senior Vice President with Car-Research XRM.
CAR-Research has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. For more information contact Kurt Kubicki at 888-583-0956 begin_of_the_skype_highlighting email KKubicki@CAR-Research.com or visit www.CARResearchXRM.com
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About AIS Rebates:
AIS Rebates (Automotive Information Systems Inc) is the only company that provides Automotive Incentive information to Automotive Dealerships in a simple, easy to use, and New integrated format. Dealer website integration is also available through other AIS products. AIS Rebates was founded in 1997 and is a privately held company. AIS Rebates is located in Ann Arbor, MI. Corporate website: www.aisrebates.com
Contacts:
Greg Kelly greg@aisrebates.com
AIS Rebates (aisrebates.com)
734.332.1970
CAR-Research XRM has leveraged its thorough knowledge of the automotive industry to develop a proven singular solution that helps run any dealership more effectively and proficiently. CAR-Interactive is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost a dealership’s gross profit. A dealership can consolidate all departments in the dealership into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. CAR-Research also includes robust features such as Internet Lead Manager (ILM), Showroom Control Manager, Business Development Center (BDC), Auto-Trade, Database Solution, and Reporting modules to help enhance the customer experience while increasing revenue-generating opportunities and improving staff accountability and production. Additional information is available at www.CARResearchXRM.com
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Reynolds to Demo docuPAD® and other Sales and F&I Products at the F&I Industry Summit
DAYTON, Ohio - Sept. 19, 2011 - The Reynolds and Reynolds Company today announced docuPAD® demonstrations will be offered along with other Reynolds products at the Reynolds booth, #206, Sept. 27 and 28, at the F&I Industry Summit in Las Vegas.
docuPAD is an interactive selling tool and document processing system that enables dealerships to engage consumers and electronically record the deal process from start to finish. This digital approach to F&I can help dealerships increase F&I product sales, improve accuracy and compliance, and increase overall customer satisfaction.
Along with docuPAD, Reynolds will be demonstrating a number of other solutions including: ERA-IGNITE, Desking with Rates and Residuals, F&I Menus, F&I eForms, and Credit Bureau Inquiry.
About Reynolds
Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)
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MPi Chairman, CEO Les Silver to Speak at 11th Digital Dealer Conference about Increasing Service Department Profitability Using Digital Technology
Las Vegas, NV, September 19, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman and CEO Les Silver will be a featured speaker at the 11th Digital Dealer Conference and Exposition in Las Vegas, Nevada, October 5-7, 2011. Silver’s presentation titled: “Digitally Inspect and Inform Vehicle Health to Owners” will be held On October 7th at 11:00am. Attendees will learn important steps that define how to increase service department profitability using digital technology.
“Recent advances in technology have greatly improved relationships between dealers and their service customers. Now any dealership can perform consistent specification-based vehicle inspections and quickly and easily inform owners of the current health of their vehicle,” said Silver. “Service departments can tap into the power of mobile devices to efficiently and systematically perform multi-point inspections and the results can be turned into digital presentations which are provided to owners via email or posted on their own unique personalized microsite. This technology helps build customer trust, loyalty and retention, as it permits them to better understand recommended repairs, associated costs and makes it a much simpler process for them to authorize any needed work.”
Attendees will learn the following best practice tips:
- How to enable mobile technology in the service department of the dealership
- How to use vehicle owner microsites to quickly and efficiently convey information to owners relevant to their vehicle
- How to develop and use a systematic digital communication strategy to successfully return owners with unperformed needed repairs to the shop
- How to use visual tools to understand service department performance and potential increases in service gross profit.
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MPi, a wholly owned subsidiary of SRS, Inc., specializes in providing dealerships the necessary tools, processes and consulting to successfully implement a comprehensive, World Class Inspection Program (WCI) in service departments across North America and Canada. MPi’s proven results driven solution has been helping thousands of dealerships achieve significant profit contribution. MPi’s complete and all inclusive vehicle inspection program includes state of the art software solution, EDGE; personalized customer friendly communication tools (Recommended Action Plan™ and Know Your Vehicle™ Reports); detailed management analytical tools; ongoing consulting and training services; and process and performance metrics.
For more information visit:
http://www.mpifix.com/company/overview.aspx
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Minnesota Automobile Dealers Association (MADA) Partners with ADP Dealer Services, Inc. to Provide Digital F&I Forms
Minnesota Dealers are now able to Utilize Digital Versions of MADA Forms as They Progress to ADP’s Digital Contracting Technology
West St. Paul, MN – September 16, 2011 – MADA Services, Inc., a division of the Minnesota Automobile Dealers Association, has signed an agreement with ADP Dealer Services, Inc. to provide digital versions of MADA F&I forms and documents to ADP clients through ADP’s Digital Contracting solution.
ADP’s F&I Digital Contracting solution provides dealers the ability to download digital versions of finance forms and then print them in the F&I office on a laser printer, providing a quieter environment and more accurate documentation than traditional impact printers. With ADP’s Digital Contracting software, Minnesota dealers can experience less held offerings due to misalignment of forms, missing forms, and missing signatures. An entire deal can now be printed with the touch of a button, allowing F&I personnel to spend more quality face time with customers explaining the value and benefits of additional products and services. F&I deals are handled much faster, paperwork is more accurate and the overall consumer buying experience is greatly improved.
“This is a win-win situation for our dealers and their customers, said Jack Kohls, Director of Services, MADA Services, Inc. “ADP clients looking to move to this new technology can now get F&I forms, designed specifically for Minnesota dealers by MADA, in a digital format.”
“We’re pleased to now have MADA F&I forms available in our eForms Library as part of ADP’s Digital Contracting solution. This new technology provides a streamlined process in the F&I office to reduce errors, save time, and improve the car buying experience,” said Tom Nitch, Director, Digital Contracting Sales, ADP Dealer
Services, Inc. “The ADP Digital Contracting solution simplifies the process of forms selection, replaces the need to manually feed forms over and over through a noisy impact printer, and reduces the number of held offerings. Dealers also have the option to have the deals archived into a Digital Deal Jacket for secure digital storage and ease of access. This is a real game-changer.”
For more information about ADP’s F&I Digital Contracting and eForms Library, go to: http://www.adpdealerservices.com/en/solutions/front-end/f-and-i/digital-contracting.aspx
About MADA Services, Inc.
The Minnesota Automobile Dealers Association is a nonprofit membership organization which represents all 400 franchised new car and truck dealers throughout the state of Minnesota. MADA is the only advocate for franchised new car and truck dealers in Minnesota providing advocacy, specialized expertise, training and communications and an important source of legal, legislative and industry information.
MADA was founded in 1927 to represent new car and truck dealers, both domestic and international franchises. Any dealership that has a new automobile or truck sales franchise is eligible to join. Additional information available at www.mada.org.
About ADP
Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy equipment, and agricultural vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com.
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AOA Accessories Midyear Trend Report: Electronics Continue as Profit-leader, Protection Gains Momentum, Factory Performance Revs Up Efficiency
Auto dealers continue to generate profits from accessory sales with average gross margins of 47% and average net profit margins of 32.8%, according to izmocars report
San Francisco, CA - September 15, 2011 - izmocars (www.izmocars.com) today released its Midyear 2011 AOA Accessories Trend Report(1), which analyzes accessories sales of dealerships across the country. The report highlights the accessories that were most popular with consumers in Q2 versus Q1; the accessories categories that gained and/or held the most traction across different U.S. regions, and the vehicle models that are attracting the highest volume of accessories sales in dealerships.
“At the midyear point, dealership accessories sales trends continued to reflect economic pressures on car owners and changes in vehicle ownership cycles, as well as adoption of in-vehicle technology…which, given the high profits generated by electronics sales, is a good thing for auto dealers,” said izmocars Vice President Sidney Haider. “Car owners are not only paying more attention to practical protection-based products, they are also purchasing aftermarket products that help ‘fuel’ efficiency. Meanwhile, accessories sales continue to prove themselves as high-margin, net-profit winners for dealerships.”
Key trends illuminated in the report included some old familiars, with the ‘Electronics’ category ranking as the number one accessories profit-driver for dealerships studied for the first six months of the year, driven by remote starter sales. And, in terms of pure retail dollars, the ‘Upholstery’ category continued its rank at the top, perhaps a result of record cold temperatures this winter, as the category was dominated by sales of leather and heated seats.
Protection products showed up as an emerging trend in accessories sales for Q2 of this year, in terms of dealer profits, ‘volume of parts sold’ and in the ‘Aftermarket Exterior’ category, reflecting extended car ownership cycles and economic challenges that are driving consumers to focus on practical, protection-based products that prolong vehicle life. Another emerging trend, possibly driven by economic realities and high gas prices, was in the ‘Factory Performance’ category where sales of products that increased efficiencies - such as exhaust tips, full exhaust systems, air intakes and air filters, suspension products, superchargers and brake products - dominated.
The AOA report is based on sales data from a diverse sampling of 180 dealerships, representing 13 brands and 5 regions across 30 states. The dealerships studied in this report, in aggregate, sold $10.6 million in accessories in Q2 2011, for a total of over $20 million for the first half of the year. The average dealership analyzed increased accessories sales by $475 per-vehicle-sold, with average gross margins of 47% and average net profit margins of 32.8%, compared to 45% and 28% respectively for all of 2010.
To view the full report, click here: www.izmocars.com/trend-reports/AOA-MID-YEAR-TREND-REPORT-11.pdf
(1) All dealerships in the report sampling utilized AddOnAuto from izmocars. www.izmocars.com/solutions/aoa
About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.
izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.
izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.
CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340, melanie@mwebbcom.com, or Angela Jacobson, +1-714-454-8776, angela@mwebbcom.com
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DEALER SPECIALTIES INTEGRATES KELLEY BLUE BOOK® VALUES INTO MARKETCONTROL™ ANALYTICS SOLUTION
Dealers benefit from better inventory decisions and maximized profits
MONROE, OH, September 14, 2011- Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of comprehensive inventory management solutions, data services and merchandising tools.
“Partnering with Kelley Blue Book is a key integration for MarketControl Analytics,” said Glen Garvin, group general manager of Dealer Specialties. “Including Kelley Blue Book Values in our appraisal tool helps dealers maintain a competitive edge and validate values from one web-based location.”
MarketControl Analytics now includes Kelley Blue Book® Trade-In, Wholesale Lending and Suggested Retail Values, each updated on a weekly basis. With its massive data collection, transparency in its processes, sophisticated forecasting models and formidable analytic capabilities, businesses and consumers consider Kelley Blue Book's weekly values the most trusted in the industry.
MarketControl Analytics, the industry’s first real-time, market-based pricing and stocking solution, helps dealers make better inventory decisions to increase inventory turn rates and maximize profitability. With the appraisal tool, dealers can confidently boost profits before acquiring inventory. Inclusion of seamlessly integrated third-party sources, like Kelley Blue Book, helps dealers ensure a quick and profitable sale.
“With easy access to Kelley Blue Book Values, dealers are equipped to make the best buying and selling decisions for their business while taking into account current market conditions,” said Damon Johnson, vice president of business development for Kelley Blue Book. “Relied upon by both consumers and the industry, Kelley Blue Book offers trusted information supported by the company’s 85 years of experience.”
About Dealer Specialties
As an industry leader with more than 20 years experience, Dealer Specialties, a division of Dominion Dealer Solutions, provides robust and comprehensive inventory management solutions and services to automotive dealers nationwide. Dealer Specialties’ inventory management system combines vehicle data, analytics, and merchandising tools to help dealers maintain inventory control and maximize results from the lot to the web. With a nationwide footprint of over 800 local market specialists, our team delivers professional and customized services based on dealer’s changing needs. Dealers around the country rely on Dealer Specialties’ inventory management solutions and services to promote vehicles, drive, showroom traffic, and maximize profits. For more information, visit www.dealerspecialties.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include Autobase customer reputation and relationship management services, Dealerskins websites, Dealer Specialties’ inventory management, Cross Sell marketplace analytics, as well as specialized data management tools from Data Cube and DataOne Software. Automotive dealers can now purchase internet lead management, inventory management, and websites with an online service scheduler in one comprehensive system, Dominion United. Learn more at www.DominionDealerSolutions.com . Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Please see http://www.DominionEnterprises.com.
Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup-trucks, cars, hybrids and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.
Media Contact:
Jennifer Ryan, Marketing Director
513-705-2211(office)
513.465.7891(cell)
jennifer.ryan@getauto.com
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DataOne Software Provides VIN Data and Decoding Solutions to Dealerskins
Beverly, Massachusetts - August 25, 2011 - DataOne Software, a division of Dominion Dealer Solutions and a leading provider of vehicle data content and VIN decoding solutions, announced today it has been selected to provide VIN data and decoding solutions to Dealerskins, also a division of Dominion Dealer Solutions, and a premier automotive web solutions company. The strategic partnership benefits car dealerships by delivering more complete and accurate vehicle listings and an overall improved online experience for car shoppers.
DataOne’s VIN Decoder Web Services provides Dealerskins and its clients with reliable vehicle matching information for detailed model, trim and installed equipment descriptions, enabling robust inventory displays. In addition, Dealerskins will also use DataOne’s Vehicle Build Logic solution to fuel its vehicle research and configuration tools. This integration is part of an on-going integration plan at Dominion Dealer Solutions to provide the highest quality of data and customer service for dealers nationwide.
“Our clients trust that we will provide them with highly accurate data to power their inventory displays and vehicle research, comparison, and configuration tools,” said Sean Stansell, product development manager of Dealerskins. “We selected DataOne because of their high quality standards, ability to provide custom solutions with minimal impact on our development resources, and superior customer support.”
“Dealerskins has been a premium provider of dealer websites for some time. DataOne Software’s solutions will now be powering their websites, inventory management, vehicle configuration and research tools,” said Jake Maki, general manager of DataOne Software. “With DataOne vehicle decoding solutions in place, Dealerskins customers are assured of getting the most accurate new and used vehicle decoding in the automotive industry. “
About DataOne Software
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing hundreds of businesses with VIN decoding solutions, along with cost-effective data integration and support for rapid technology development. The company sources automotive and related vehicle content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. For more information, visit http://dataonesoftware.com.
About Dealerskins
Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web services, has been building powerful dealer websites since 2000. The company’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs. Dealerskins provides dealers with a complete digital marketing solution, including award-winning, SEO-friendly websites and mobile websites, in addition to search engine optimization, pay-per-click advertising and social media consulting services managed by fully trained Google AdWords Certified staff. Dealerskins’ commitment and expertise ensure that dealers develop and maintain a strong online presence that optimizes the car shopper’s experience while delivering more quality leads. For more information, visit http://www.dealerskins.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: customer relationship management tools through AVV, Autobase, and @utoRevenue; websites through Dealerskins; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at www.DominionDealerSolutions.com.
Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, commercial vehicle, real estate, apartment rental, travel, and employment industries. For more information, visit www.DominionEnterprises.com.
Media Contact:
Jennifer Ryan, Marketing Director
513-705-2211(office)
513.465.7891(cell)
jennifer.ryan@getauto.com
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