Gamification has come to the F&I office, where new technology is driving more interactive — and more productive — processes. Gamification employs video game technology to redesign complex, densely layered and annoying processes and transforms the way they are accessed, understood and transacted. 

F&I platforms that use gamification technology and this new approach to selling F&I products transform workflow into a visually clean, enjoyable, simple and very user-friendly process. This metamorphosis occurs through the sophisticated but easy–to-use presentation of graphics, sounds, movement and imagery that breaks down the processes into bite-size portions that are easily digestible for the consumer.

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Dealers often ask how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests is motivated by one of two things:

• Consumers demand to know why the dealership ran their credit, or
• Consumers are victims of identity theft.

The dealership may receive requests for information from a phone call, correspondence from the consumer, correspondence from an individual claiming to represent the consumer or law enforcement.

The response should be conditioned on whether the request is for identity theft information, or concerns previous credit inquiries by the dealership.

This article addresses the requirements the user of a consumer report must provide in response to consumer inquiries.