Leman Public Relations
Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales
RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and presentations communications coaching service to help vendors to auto dealers win more sales.
“Having spent almost two decades working with and advising dealers, associations, and manufacturers, I have developed a unique perspective on how to truly penetrate a market and help clients become thought leaders in their given product category,” said Mosley, a distinguished auto industry strategist, trainer and speaker.
“I help accelerate the growth of vendors who are truly committed to helping our Industry remain strong and profitable, by helping them move their prospects to YES and next steps to win more deals,” Mosley said.
MOSLEYB2B.com is a Division of Mosley Automotive, which Mosley founded in 2004. Over more than 20 years, he has established himself as a steadfast expert dedicated to helping his clients sell more, decrease expenses, and increase net profit.
MOSLEYB2B offers two critical business-enhancement services, both calculated to help clients become thought leaders, scale for opportunity more quickly, and set and reach new levels of sales growth.
Working with clients’ internal teams, MOSLEYB2B delivers:
Strategic Consulting:
Competitive advantage strategy development
Dealer and OEM market penetration strategy development
High ROI market strategy development; and,
Thought leadership marketing and positioning strategies
Presentation Skills Coaching & Content Development:
Coaching with Cory, a one-day program featuring skills improvement and action plan development, with on-camera role play and training
On-site coaching for sales teams with Cory at your facility, working with your group to build persuasive and engaging presentation skills across your organization
Content development and curation, leveraging MOSLEYB2B’s extensive experience creating powerful keynote, sales, and OEM RFP stand-up presentations
MOSLEYB2B also helps executive, sales and marketing professionals use story-telling skills, translate data into compelling and convicting observations and sale points, use voice tone and engagement techniques to build trust and convey conviction, and to guide audiences toward decision or action next steps.
Mosley’s credentials include working with high-profile dealer groups, Tier 1 vendors, dealer associations, and multiple OEMs. He is Certified Speaking Professional (CSP), accredited by the National Speakers Association. His progressive and thought-provoking articles and columns have appeared in leading automotive retail periodicals. He is the author of the highly rated book, “The Way I See It, Thoughts, Musings and Commentary from a Retail Car Guy,” and he is the creator of the Mosley 24/7 On-Demand Virtual Training System. Mosley is a sought-after dealer-association keynote speaker, a nationally recognized workshop and seminar leader, and a 15-time NADA Speaker. He also hosts Progressive Retail with Cory Mosley on the CBT Automotive Network. For more information, visit MOSLEYB2B.com.
Leman Public Relations
TagRail™ Launches Digital Retail Platform that Pulls Shoppers from Livingroom to Dealer Showrooms
DUBLIN, CA – January 18, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.”
“Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” says David Luce, TagRail V.P. of Sales.
“This platform pulls shoppers forward through the sales funnel, so 70% will complete their transaction compared to 30% on other types of online digital platforms,” said TagRail CEO Kiran Karunakaran.
“And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions,” Karunakaran added.
Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars.
Dealers easily customize the tool’s sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:
- Trade-in appraisal, using guides from Black Book, Kelley Blue Book, and NADA, depending on dealer preference
- Accessories, offers dynamic and colorful product options and descriptions for the dealer’s choice of providers to help shoppers view and choose customization products
- Rebates, to help shoppers apply incentives to their vehicle choice
- Protection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection products
- Payment, enables users to leverage a soft credit pull to calculate a penny-perfect payment for finance or lease options.
- Delivery Option, vehicle delivery or pick up at dealership
- Credit Application, pushed into RouteOne or Dealertrack platforms to save the dealer time and streamline the delivery process
A showroom visit is necessary to finalize the trade appraisal and complete documents required for vehicle delivery.
This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.
“TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” Luce noted.
For information and a demo, contact David Luce at dluce@tagrail.com or cell at 702-493-3300.
About TagRail
TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com
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Leman Public Relations
Traffic Control CRM Upgrades its Mobile App with Acuant Auto-Fill Driver’s License Scan Technology
Traffic Control, the CRM, ILM, and EAM (employee activity management) solution for dealers retailing 50 to 150 vehicles a month, has upgraded its mobile app with Acuant, Inc.’s data capture and auto-fill technology.
Now dealership sales teams will scan and capture customer information instantly and conveniently by using smartphone cameras, whether on the lot, in the showroom, or on the service drive. With this upgrade, personnel engaging customers will never need to disengage from them - if only momentarily - to capture and secure personal data.
“For Traffic Control users, this integration speeds up the sales process, secures sensitive customer data in the Cloud and then auto-populates Traffic Control so that information is always readily accessible for working the deal or following up,” said Brendan Hurley, Co-Founder, Traffic Control CRM.
Acuant’s data capture and auto-fill technology provides for mobile photo-capture simplicity and speed. Its process eliminates data-entry errors and creates a secure digital record that reduces the risk of information exposure to the public. With Traffic Control’s mobile app upgraded with this technology, there is no longer the liability risk associated with paper driver’s license photocopies or scans left in copiers or scanners.
“Every second eliminated from processes that involve a customer’s decision and buying process aids in increasing sales conversion rates. Today’s customers not only value high tech and efficient processes but they demand them. Acuant also allows for a worry-free transaction; with driver’s license data securely stored, customers are free to focus on the test drive and evaluating options and not wondering who has access to their private information,” said Yossi Zekri, CEO, Acuant.
Traffic Control is a CRM, internet lead management (ILM), employee activity management (EAM) and desking tool empowering dealerships to monitor and control sales and leads opportunities closely, capture be-backs and declined service sales, and better manage employee activities.
A low-priced, high-value CRM for smaller dealerships, Traffic Control – now in its 10th year - also features mobile apps, it monitors and manages incoming and outgoing calls, offers document scanning for secure and efficient document management, provides Cloud email and messaging, and phone and text consolidation among stores and their customers. Traffic Control provides users consultative and instant support, monthly tune-ups, free online one-on-one user training, and system alerts should the dealership slip behind on its EAM activities. Traffic Control integrates with dealer management systems from Autosoft, Auto-Mate, Adam Systems, and others.
About Acuant
Acuant Inc. is a global technology company that provides comprehensive Identity Verification solutions responding to various levels of risk and assurance requirements. Utilizing patented technology Acuant transforms data intake into a business-enhancing proposition while instantly reducing the risk of fraudulent transactions. Acuant’s intelligent engineering is made to work in any industry in any environment with compatibility for Windows, iOS, Android, Hybrid and HTML 5- and built to allow meeting the highest level security requirements and regulations such as KYC, PII, HIPAA, and AML. Partners include start-ups, Fortune 500, and FTSE 350 organizations in all industries including Government, Financial, Healthcare, Hospitality, and Security. www.acuantcorp.com
About Traffic Control
Traffic Control is a CRM, internet lead management (ILM), employee activity management (EAM) and desking tool that allow dealers to monitor and control sales and leads opportunities closely. It features the benefits dealers expect, including mobile apps, Tell-U-Phone, Cloud email and messaging, document scanning for secure and efficient document management, and consolidated voice, email, and texting communications. www.trafficontrolcrm.com
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Leman Public Relations
SurgeCurve™ Launches, Seeks 12 More Dealers to Experience New Online Video Engagement Engine
Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit
TAMPA, FLA, June 28, 2016 – SurgeCurve™, a new web-based customer engagement and marketing tool launched today with 12 beta active sites, announced SurgeCurve CEO Matt Rutkovitz. He added he’s seeking 12 additional retailers to experience how this new “Meet the Sales Team” online video engagement engine maximizes sales conversions.
SurgeCurve technology improves sales by empowering shoppers to digitally “handpick” the sales associate they want helping them when buying a car -- before they ever step into the showroom. SurgeCurve gives consumers control of what until now creates discomfort and apprehension – and often dread – in the car-buying process.
“SurgeCurve fills that sometimes awkward gap consumers enter when they flow from a smooth online experience to brick-and-mortar,” Rutkovitz says. “Now buyers walk in more comfortable with the sales process because they’ve already built comfort and trust with their associate of choice through pre-visit video and other social media interactions on SurgeCurve.”
Sales associates create a compelling profile on SurgeCurve. They populate it with such content as video profiles, feeds, reviews, and call scheduling. Shoppers schedule phone calls with their preferred associates to narrow down whom they will select to greet and engage with them at the store.
SurgeCurve’s “meet the sales team” on steroids engine links sales associate data to Facebook and other popular consumer-facing social media sites. Shoppers and their sales associate then share posts across their networks. Reviews give shoppers insight into what others say about associates and their experiences. A manager always retains posting and editing control.
“We are in the people business, and people buy from people they like. SurgeCurve is the human touch that reduces the friction in a process that’s unpredictable for most shoppers,” Rutkovitz noted.
Blake Schindler, used car manager for Bob Davidson Ford-Lincoln, Baltimore, is one of SurgeCurve’s beta testers. “We’re now better able to keep in contact with customers before and after the sale, which builds loyalty and therefore more profit for the dealership,” he said.
“One of the most exciting benefits of SurgeCurve is how it eliminates our whole staff from having to learn all different types of social media while it gives me the ability to control the content,” Schindler said.
Rutkovitz said SurgeCurve is seeking 12 dealerships to beta test this unique sales conversion tool.
“With SurgeCurve, you put that control in buyers’ hands and write more ups in the Sold column,” Rutkovitz said. He can be contacted at info@surgecurve.com or 813-906-0026 if interested in becoming a beta site for SurgeCurve.
About SurgeCurve
The world has changed. Because people prefer to buy from people like them and whom they like, SurgeCurve gives car shoppers a personal insight to your sales staff and their interests and personalities so they can choose whom they want to work with when visiting the dealership. SurgeCurve enables sales associates to market themselves and communicate about the dealership using online reviews, scheduled calls, videos and pictures to always generate new business and stay productive, even in downtime. For more information visit www.surgecurve.com or contact the company at info@surgecurve.com or 813-906-0026 to schedule a demo of the remarkable SurgeCurve.
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