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Jody DeVere

Jody DeVere CEO

Jody DeVere Blog Posts

Interview with Kathy Gilbert a Woman Who Rocks Auto

Interview with Kathy Gilbert a Woman Who Rocks Auto

Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International, and is on the board of…

Now It Is a Must. How Can We Do A Better Job Retaining Women In Sales?

Now It Is a Must. How Can We Do A Better Job Retaining Women In Sales?

Current statistics on dealerships reporting more than the current 25% of women in face to face positions in our dealerships across the nation show that w…

Who Are The Millennials, and Just What Is Going On?

Who Are The Millennials, and Just What Is Going On?

First, let’s define the years that define this group: “A person reaching young adulthood around the year 2000, born inclusive of the years roughly be…

Why It is So Important To Attract Hire and Retain Women Employees at Dealerships

Why It is So Important To Attract Hire and Retain Women Employees at Dealerships

Are you making the hiring decisions that will mean positive impact on your bottom line at your dealership? For many of us, hiring women is about maintainin…

Word-of-Mouth Advertising – What Are Women Saying About You?

Word-of-Mouth Advertising – What Are Women Saying About You?

The difference in today’s market is that brand loyalty isn’t what it used to be. Women make purchases because they believe you’re selli…

INTRODUCTION The statistics about the importance of women as a consumer are very familiar to all of us. Women account for 85% of all purchases which inclu…

Cobalt Group employs over 900 people and 40% of the workforce are women, many who hold high ranking positions of leadership. 135 women employees who contri…

Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.  There is a high correl…

Women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in s…

For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two …

AskPatty.com's CEO urges dealerships to rethink their strategies for reaching the powerful female auto consumer market, and offers tips to gain their trust…

In fact, if you are proactive, you can thrive, while your competition falls to the wayside. According to a McGraw-Hill study of 600 firms’ expend…

America may not be ready for a woman president, but a woman car salesperson or even a General Manager? Sure, why not! Car dealerships are finally catching …

Politics, Palin & the Power of the Purse: Women's Marketing Expert Dishes on Economic Crises, Twitter and How to Communicate with Consumers Who Control…

An estimated 14,000 women gathered at the nonprofit, nonpartisan conference WeEmpower Women's Conference held in the Long Beach Arena in Southern Californi…

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web s…

I took a quick survey of my women close women business associates, who are Mom's and a few Mommy Bloggers I know and got mixes reactions and reviews abou…

Dealers are always talking about how to sell cars to women, but don’t usually do anything about training their staff on how women think about cars.&n…

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