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John Clavadetscher

John Clavadetscher Chief Revenue Officer

John Clavadetscher Blog Posts

Does Your Automotive Marketplace Pass the Friction Test?

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s jour…

Amazon Is Coming: How Auto Dealerships Can Win

Amazon Is Coming: How Auto Dealerships Can Win

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplace…

It’s Time to Address the 10,000-Ton Elephant in the Room

It’s Time to Address the 10,000-Ton Elephant in the Room

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consu…

Think Outcomes and Results- Not CRM Quantity

Think Outcomes and Results- Not CRM Quantity

Automotive dealers and OEMs are obsessed with widely inaccurate CRM metrics that focus on traditional email and phone leads. There is a growing movement fr…

Evolve Your Strategy with the New 4Ps of Automotive Marketing

Evolve Your Strategy with the New 4Ps of Automotive Marketing

The automotive industry must write our own rules to continue growing. We need to let go of the assumptions that served us well for years but will hold u…

RIP Last-Click Attribution

RIP Last-Click Attribution

Last-click attribution is dead. And major data publishers know it, as evidenced by Google’s attempts to improve its attribution capabilities. For man…

The Google Boycott: The Battle for Quality Against Digital Economies of Scale

The Google Boycott: The Battle for Quality Against Digital Economies of Scale

The recent Google boycott has made international news and set off an avalanche of activity.  Over 250 companies have joined the cause related to conce…

Your Most Valuable Customer: The Walk-in Shopper

Your Most Valuable Customer: The Walk-in Shopper

Walk-in shoppers are a sizable and important audience. According to recent research conducted by Cars.com, 43 percent of car shoppers don’t contact a…

Are You Overpaying for Google "Phone Book" Searches?

Are You Overpaying for Google "Phone Book" Searches?

It's time for automotive dealers to see Google clearly for what it is: a multibillion-dollar digital phone book. By the time a consumer is conductin…

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