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Jonathan Dawson

Jonathan Dawson Virtual Sales Training | Dealer Consulting | Speaker | Dealership Training

Jonathan Dawson Blog Posts

Let the feet do all of the talking!

Let the feet do all of the talking!

The phrase, "Welcome to the dealership, my name is... and you are?" may be costing you THOUSANDS!   In too many dealerships the &q…

How do you swim with the sharks without becoming bait?

How do you swim with the sharks without becoming bait?

Do you struggle to understand how to deal with customers or coworkers who take advantage of you? Most of us are nice, kind and caring people. But this c…

4 Strategies to Create a BIG Business in a Small Town

4 Strategies to Create a BIG Business in a Small Town

Do you sell in a small town? I started at a family-owned Toyota, CDJR, and Plymouth dealership in a small town in Kansas. We had between 5-7 guys an…

Stop Trying to Close Customers on the Payment

Stop Trying to Close Customers on the Payment

~~Does your team struggle closing customers who object to payments being too high? Share the Payment Plus Closing Technique in your next sales meeting. T…

Why 90% Will Fail at S.A.L.E.S. - Does Your Team Practice These 5 Life Skills?

Why 90% Will Fail at S.A.L.E.S. - Does Your Team Practice These 5 Life Skills?

The biggest objection salespeople will get in their sales career is not from a customer but from inside themselves. This is why I believe it’s critical f…

How To Master Your Attitude in Sales

How To Master Your Attitude in Sales

Having the right attitude is so critical to success in sales, yet few salespeople and managers know how to get that “right attitude.” In this article …

Online Guides vs. Appraised Value – The Art of Fighting Without Fighting!

Online Guides vs. Appraised Value – The Art of Fighting Without Fighting!

There is a great scene in the classic martial arts movie Enter the Dragon. Bruce Lee is being transported to an island where the top martial artists are co…

Report Card - 12 Key Areas of Opportunity for 2015

Report Card - 12 Key Areas of Opportunity for 2015

12 Areas That Make Up a Healthy Dealership Culture of Growth When building the culture of growth in a dealership, there are 12 Key Areas that make up a he…

Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

When you meet a new customer on the lot, where do you start your investigation process? I believe there is one best place to do it. But before I share what…

3 Ideas to Finish the Year Strong

3 Ideas to Finish the Year Strong

As the end of 2014 is near, here are 3 ideas for sales people to finish the year strong.   1. Be a SOLUTION and not just a salesperson In order to solv…

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