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Kathi Kruse

Kathi Kruse President

Kathi Kruse Blog Posts

5 Constructive Cues If You're New to Twitter Marketing

5 Constructive Cues If You're New to Twitter Marketing

If your customer was hanging out regularly somewhere, would you want to be there too? With 11 Twitter accounts added every second, it’s safe to say…

Social Customer Service: Your Online Reputation Unplugged

Social Customer Service: Your Online Reputation Unplugged

What We Do Trumps What We Say Every Time. A few days ago I watched the awesome Scott Stratten at Blog World NYC remind me of that truth when he talked …

3 Smart Strategies for Turning Social Interactions Into Transactions

3 Smart Strategies for Turning Social Interactions Into Transactions

“The world is very noisy so we have to be very clear about what we want people to know about us.” ~Steve Jobs How many times have you visit…

The Simple Secret to Unlimited Inspiration For Your Blog

The Simple Secret to Unlimited Inspiration For Your Blog

Have you ever sat and stared at a blank screen waiting for something to pop into your mind that inspires you to write your next post?  How about tos…

How To Turn Your Customers Into a Volunteer Marketing Army

How To Turn Your Customers Into a Volunteer Marketing Army

“The goal of Social Media is to turn your customers into a volunteer marketing army.” ~Jay Baer, author, The NOW Revolution It’s not …

You're Doing It Wrong! Why Your Facebook Ads Aren't Working

You're Doing It Wrong! Why Your Facebook Ads Aren't Working

Everybody loves to hate Facebook. You may or may not have caught some of the talk surrounding GM’s Facebook Ads decampment.  GM does not und…

3 Things Social Media Will Never Do For You

3 Things Social Media Will Never Do For You

What happened?  It seems like it was just yesterday that our world was filled with unicorns and rainbows.  We heard lots of advice on love your…

Social Media Success So Close You Can Taste It!

Social Media Success So Close You Can Taste It!

A master teacher grew tired of his apprentice complaining, and so, one morning sent him for some salt.  When the apprentice returned, the master ins…

Why Putting Social Technology Before Strategy is Risky Business

Why Putting Social Technology Before Strategy is Risky Business

For the past few years, I’ve been either a participant or an attendee in just about every automotive retail marketing conference.  There are a…

10 Crucial Steps to Successful Facebook Ads

10 Crucial Steps to Successful Facebook Ads

Let’s talk about the unique challenges today for car dealers and other small businesses when it comes to Social Media.  Many still believe Soc…

Poof! Your Last Excuse Against Blogging Just Vanished

Poof! Your Last Excuse Against Blogging Just Vanished

I suspect you’ve heard it’s a good idea to blog for your store.  Your SEO guy is bugging you.  People like me, Social Media coaches…

5 Questions to Define Your Ideal Social Content Strategy

5 Questions to Define Your Ideal Social Content Strategy

Awesome content is what drives engagement on Social Media. I see a lot of emphasis on technology lately with Social marketing.  Putting technology…

How to Keep Your Sales Pipeline Full with Social Media

How to Keep Your Sales Pipeline Full with Social Media

One of the first rules they tell you in sales training is it’s a numbers game.  You gotta throw a lot of spaghetti against the wall to have so…

Facebook Marketing: One-Night Stand or Long-Term Relationship?

Facebook Marketing: One-Night Stand or Long-Term Relationship?

It’s 1998.  You scan your inventory for the best cars to put in the ad.  You pay the local newspaper and cable company huge sums to run t…

How Social Media Delivers Before, During & After the Sale

How Social Media Delivers Before, During & After the Sale

We talk a lot about Social Media as a marketing platform.  One of the cheapest, most effective forms of marketing is called extraordinary customer s…

6 Powerful Content Strategy Pointers to Get People Talking

6 Powerful Content Strategy Pointers to Get People Talking

“Getting information off the Internet is like taking a drink from a fire hydrant.” ~Mitch Kapor, Founder, Lotus Development Corp. I’v…

"Social Media Doesn't Make Me Money!"...OMG, Really?

"Social Media Doesn't Make Me Money!"...OMG, Really?

Had I not experienced this first hand, I’m not sure I would’ve believed it. A car dealer said to me, “Social Media doesn’t make…

Online Reputation: You Gotta Live It to Believe It!

Online Reputation: You Gotta Live It to Believe It!

How do you want to be perceived on the Internet? Social Media gives you the platform to communicate everything anyone would want to know about your brand…

6 Smart Moves to Engage Employees in Social Media

6 Smart Moves to Engage Employees in Social Media

Have you recently come ’round to the idea that Social Media is an integral part of your overall marketing?  You’ve discovered how valuab…

Wanna Rock Social Media? Be Flawsome!

Wanna Rock Social Media? Be Flawsome!

“Flawsome is the new awesome.” ~Mari Smith Flawsome is using Social Media to declare the awesomeness of your store while allowing the consu…

Social Media Crisis Management: Are You Prepared?

Social Media Crisis Management: Are You Prepared?

What would you do if the FTC came knocking on your door? How would you handle what started out as a simple oversight from one employee and turned into a …

4 Momentous Reasons to NOT Buy Facebook Fans

4 Momentous Reasons to NOT Buy Facebook Fans

I see a disturbing trend happening in dealership Facebook Pages and I’ve got to call it out.  I’m watching these pages acquire 100&prime…

Social Flips the Table: Now, Let The Seller Beware!

Social Flips the Table: Now, Let The Seller Beware!

These days of blinding authenticity and transparency are causing everyone, brands and individuals, to sit up and take notice.  What you say today ma…

From "Push" to "Pull": How to Market to Your Social Customer

From "Push" to "Pull": How to Market to Your Social Customer

Outstanding content is at the heart of every Social Media success story.  Whether it’s Facebook status updates, Twitter messages, or Blog post…

5 Easy Ways to Tell if Your Social Media Expert is a Fake

5 Easy Ways to Tell if Your Social Media Expert is a Fake

“The mimicry of passion is the most intolerable of all poses.” ~Oscar Wilde There are a lot of Social Media poseurs out there. I can&rsqu…

You're Not Befriending on Facebook...You're Marketing!

You're Not Befriending on Facebook...You're Marketing!

We buy from brands when they align with our values and share our perspectives. We’re much more inclined to buy when we have a relationship with the…

Warning: Facebook's Massive Changes Mean You Must Engage

Warning: Facebook's Massive Changes Mean You Must Engage

“Change before you have to.” ~Jack Welch What a day it was.  I was having a nice Wednesday morning: clearing email, writing my next bl…

5 Tips to Get Started on Facebook for Car Salespeople

5 Tips to Get Started on Facebook for Car Salespeople

If you’re a car salesperson, you need Social Media. You need an online network just like you do your customer list. You need referrals through word…

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