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Kevin Root

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Kevin Root Blog Posts

Competing on Customer Experience: The Tangible Impact to Volume Brands

by Kevin Root Feb 22, 2018

Competing on Customer Experience: The Tangible Impact to Volume Brands

by Kevin Root Feb 22, 2018
Technology is disrupting the way most products and services are sold, and automotive retail is no exception. Car buyer expectations have grown exponentiall…
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Reality Check: Car Ownership is Declining in Key Cities

by Kevin Root Dec 12, 2017

Reality Check: Car Ownership is Declining in Key Cities

by Kevin Root Dec 12, 2017
And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should ta…
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Finally, A Way to Capture Dealership Foot Traffic

by Kevin Root Dec 7, 2017

Finally, A Way to Capture Dealership Foot Traffic

by Kevin Root Dec 7, 2017
Without relying on the sales reps – or anything else! It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends t…
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Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

by Kevin Root Oct 19, 2017

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

by Kevin Root Oct 19, 2017
Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiatio…
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Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

by Kevin Root Aug 17, 2017

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

by Kevin Root Aug 17, 2017
Google, Apple and Microsoft are all reported to have large scale Virtual Reality projects in development. Google had announced that their Daydream…
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4 Ways Chatbots Will Impact Automotive Sales

by Kevin Root Jul 13, 2017

4 Ways Chatbots Will Impact Automotive Sales

by Kevin Root Jul 13, 2017
Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbo…
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Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

by Kevin Root Jun 2, 2017

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

by Kevin Root Jun 2, 2017
My Insights Blog offers exclusive research and analysis from Root & Associates. The average American worker spends 26 minutes commuting to and …
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5 Auto Industry Impacts of Millennials

by Kevin Root May 25, 2017

5 Auto Industry Impacts of Millennials

by Kevin Root May 25, 2017
A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 20…
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86% of Consumers Want This When Buying a Car

by Kevin Root Apr 14, 2017

86% of Consumers Want This When Buying a Car

by Kevin Root Apr 14, 2017
Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you …
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The Most Frustrating Step in Car Buying – It’s Not What You Think.

by Kevin Root Mar 2, 2017

The Most Frustrating Step in Car Buying – It’s Not What You Think.

by Kevin Root Mar 2, 2017
New Research Measures Emotions During Purchase Eight steps of the sale evaluated with the emotions most frequently used to describe each step. Used with…
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