Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kevin  Root

Kevin Root Founder

Kevin Root Blog Posts

Competing on Customer Experience: The Tangible Impact to Volume Brands

Competing on Customer Experience: The Tangible Impact to Volume Brands

Technology is disrupting the way most products and services are sold, and automotive retail is no exception. Car buyer expectations have grown exponentiall…

Reality Check: Car Ownership is Declining in Key Cities

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should ta…

Finally, A Way to Capture Dealership Foot Traffic

Finally, A Way to Capture Dealership Foot Traffic

Without relying on the sales reps – or anything else! It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends t…

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiatio…

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Google, Apple and Microsoft are all reported to have large scale Virtual Reality projects in development. Google had announced that their Daydream…

4 Ways Chatbots Will Impact Automotive Sales

4 Ways Chatbots Will Impact Automotive Sales

Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbo…

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

My Insights Blog offers exclusive research and analysis from Root & Associates. The average American worker spends 26 minutes commuting to and …

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 20…

86% of Consumers Want This When Buying a Car

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you …

The Most Frustrating Step in Car Buying – It’s Not What You Think.

The Most Frustrating Step in Car Buying – It’s Not What You Think.

New Research Measures Emotions During Purchase Eight steps of the sale evaluated with the emotions most frequently used to describe each step. Used with…

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now