Maddy Low

Company: DrivingSales

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Maddy Low

DrivingSales

Dec 12, 2016

The Ultimate Linkedin Cheat Sheet

Originally published by Leisure Jobs.

Our ultimate Linkedin cheat sheet will help you quickly create the best possible Linkedin profile, maximise your online visibility, build your contact list or get contacted about a new job. Whether you're looking to find out the best Linkedin profile picture size, how to get the most secure password or simply starting from the beginning we've got you covered!

Unless you've been living under a rock it's quite obvious that Linkedin is the place to be seen online when it comes to jobs and new careers. Did you know a person with a fully optimised Linkedin profile is 40 times more likely to receive job opportunities via Linkedin?! It's probably a good idea to get a sneaky head start over the job market by checking out our Linkedin Cheat Sheet. After all you are competing against over 350 million users...

Leisurejobs.com

 

Leisurejobs.com

 

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Dec 12, 2016

FEDERAL JUDGE RULES CARFAX THE WINNER IN LAWSUIT

CENTREVILLE, Va. (December 13, 2016) – Carfax welcomed a ruling by the United States District Court for the Southern District of New York concluding that a lawsuit filed against Carfax by Maxon Hyundai Mazda should be dismissed. The judge found no basis to let the case go forward. In her decision, U.S. District Judge Alison J. Nathan reviewed the evidence collected to that point and found that plaintiffs’ claims that Carfax’s activities improperly foreclosed competition for the sale of vehicle history reports failed as a matter of law. For that reason, the Judge dismissed the case and granted judgment to Carfax.

Founded in 1986, Carfax provides trusted information that helps millions of people shop, buy, own and sell used cars with more confidence. Starting with the Carfax Vehicle History Report – the most comprehensive collection of used vehicle information ever assembled – the company has been pioneering innovative products for consumers and dealers for more than 30 years.

“We are gratified that the court agreed with our position that this lawsuit was unfounded,” said Dick Raines, president of Carfax. “We’re already hard at work creating the next generation of products and services to help our dealer customers and millions of consumers.”

The company’s commitment to innovation continues with the launch of new services to help consumers and dealers buy, shop, and own used cars with more confidence. In 2012, myCarfax, a brand new way for consumers to reduce the headache of servicing their car, was introduced. This new app delivers timely reminders when service is due, contains valuable offers to help consumers maintain their car, and alerts drivers about safety recalls. And in 2014, the company launched Carfax Used Car Listings. Used car shoppers now can shop millions of used cars, all with free Carfax Reports, at the all-new carfax.com. Consumers can find the cars they want, with the history they need, with just a couple of clicks.

About Carfax (www.carfax.com)

Carfax, a unit of IHS Markit (Nasdaq: INFO), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and continues to develop innovative services – like Carfax Used Car Listings and myCarfax – that make it easier to buy, sell and own a used car. The company maintains a database comprising over 17 billion vehicle history records from more than 100,000 sources worldwide. Get a free Carfax® Vehicle History Report from dealers with every used car for sale on Carfax.com or look for Carfax Advantage™ dealers in your area and say ‘Show Me the Carfax™’. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Dec 12, 2016

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising, branding and strategy for technology companies and agencies.

In his new role Reilly will oversee the development of a corporate marketing strategy that will increase awareness of Auto/Mate's position as an industry leading DMS provider, fulfill its growth objectives and drive revenue. 

"Patrick brings a wealth of marketing knowledge to this position and I'm excited to have his energy, expertise and guidance for achieving our ambitious vision for Auto/Mate's future," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems.

Prior to joining Auto/Mate, Reilly held senior marketing positions with CommerceHub, a cloud-based retail marketing platform; and with Pitney Bowes Software, a global data, location intelligence and customer engagement solutions provider. His ad agency experience includes roles as EVP of Smith & Jones, and as President of Citrin-Reilly & Associates. Reilly has a proven track record of increasing customer engagement, lead generation and revenue while creating and implementing research-based marketing programs.

"In addition to having a great product, Auto/Mate has a compelling brand, story, company culture and message," said Reilly. "I'm looking forward to executing a strategy that will convince auto dealers that this DMS solution is their best choice."

Auto/Mate's award-winning DMS product is ideal for large auto groups and single-store franchises. Automotive Management Productivity Suite (AMPS) is a cost-effective and user-friendly solution with many advanced features. Auto/Mate is the #1 DMS vendor in customer satisfaction and is known for its outstanding customer and technical support.

For more information, visit http://www.automate.com or call 877-829-7020.

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Dec 12, 2016

Top Blogs November 2016

1.
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Which Language Can Close Leads?
By Richard Rikess

The words we use and see can do a lot of things, but in business, we use it to persuade and sell our products and services.

2.


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Interested in Becoming a Car Dealer? 5 Things You Need to Know!
By Marcus Jensen

While most people wait for a workplace to become vacant, those with more entrepreneurial spirit create their own opportunities. 

3.
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Car Buying and Emotions, Part 1 
By Anne Fleming

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. 

4.


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Why Page Engagement Is More Important Than Lead Form Fills
By Renold Liu

This may have worked back in 2005 and perhaps even in 2010, but today’s buyers have proven that they are much more wary of forms. 

5.


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Focus on Your Customers, Not Just the Dealer Next Door: 4 Tips to Put into Action Now 
By Dan Moore

2017 will be more competitive than ever.. 

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Nov 11, 2016

JUST Capital and Forbes Release Inaugural “JUST 100 List"

NEW YORK (November 30, 2016) — JUST Capital and Forbes today released the inaugural “JUST 100 List,” which ranks the publicly traded companies in America that perform best on the priorities of the American public. This is the first-ever annual ranking of how America’s top companies perform on the issues Americans care most about.  The rankings are based on one of the largest surveys ever conducted on attitudes towards corporate behavior, involving 50,000 Americans over the last 18 months. This year’s list ranks U.S companies against their peers within 32 major industries. In future years, Forbes and JUST Capital will rank companies across industries.

 

For the complete list and more, visit: forbes.com/just100. The inaugural JUST 100 ranking of America’s most just companies will appear in Forbes magazine’s December 20 “Impact and Philanthropy” issue.   

 

“JUST Capital started with the question ‘What if we could see which companies use their capital not simply to maximize profits, but to create a more just marketplace for all stakeholders?’ And today, we can see that some of the biggest companies in America – some of the most important companies in the world – are doing that, at a huge scale,” said Paul Tudor Jones II, co-founder and board chair of the JUST Capital Foundation. “The rankings and data can empower all of us – consumers, employees, employers, investors – to interact differently with the companies that define today’s economy.”

 

“The JUST 100 List is the most authoritative, unbiased source of data about how corporations perform on the things people in the U.S. care about most. The list combines powerful insights into how Americans feel about corporate behavior with an unprecedented view of how our leading corporations stack up,” explained Forbes editor Randall Lane. “Forbes’ partnership with JUST Capital is an exciting and important one for us and we look forward to growing this work in the coming years.”

 

JUST Capital conducted its survey in partnership with NORC at the University of Chicago, an independent research institution that delivers data and rigorous analysis to guide programmatic, business and policy decisions. JUST then evaluated the performance of over 890 publicly traded companies against the priorities that emerged in the survey and created a ranking model to develop the JUST 100 List. This selection of companies draws from the Russell 1000 Index, which represents over 90 percent of the U.S. stock market value.

 

The top six issues ranked highly by the public, in order, were: providing a fair pay for industry and job level; non-discrimination in hiring, firing, and promotion practices; providing a safe workplace; following laws and regulations; respecting workers; and creating jobs in the U.S. JUST’s scoring system is weighted to reflect the relative importance of the public’s stated priorities. JUST Capital’s full methodology is available online at justcapital.com/methodology as both an interactive guide and a comprehensive report.

 

The 2016 most just companies in America within 32 major industries are (in alphabetical order by industry):

  • Aerospace & Defense: Rockwell Collins

  • Automobile & Components: Ford Motor

  • Banks: SVB Financial

  • Capital Goods: Fluor

  • Capital Markets: Legg Mason

  • Chemicals: Eastman Chemical

  • Commercial & Professional Services: Verisk Analytics

  • Consumer & Diversified Finance: American Express

  • Consumer Durables & Apparel: Whirlpool

  • Consumer Services: Marriott International

  • Energy Equipment & Services: Oceaneering International

  • Food & Staples Retailing: Sysco

  • Food, Beverage, & Tobacco: PepsiCo

  • Healthcare Equipment & Services: Varian Medical Systems

  • Healthcare Providers & Services: Humana

  • Household & Personal Products: Colgate-Palmolive

  • Insurance: XL Group

  • Internet Software & Services: Alphabet

  • Information Technology Services: Accenture

  • Machinery: Cummins

  • Materials: Freeport-McMoRan

  • Media: Discovery Communications

  • Oil, Gas, & Consumable Fuels: Pioneer Natural Resources

  • Pharmaceuticals, Biotechnology & Life Sciences: Amgen

  • Real Estate: Jones Lang LaSalle

  • Retailing: CarMax

  • Semiconductors & Semiconductor Equipment: NVIDIA

  • Software: Microsoft

  • Technology Hardware & Equipment: F5 Networks

  • Telecommunications: AT&T

  • Transportation: Southwest Airlines

  • Utilities: Exelon

 

JUST Capital and Forbes previously released comprehensive 2016 survey results, which define what ordinary Americans value in corporate behavior, including how different demographic and economic groups see the relative importance of competing priorities. Comprehensive market research results are available at justcapital.com/market-research. Key findings include:

  • Overwhelmingly, Americans identified worker pay, benefits and treatment as the defining issues for corporate America.

  • The integrity of corporate leaders is a top priority among Americans.

  • Americans are positive about business, even while trust in corporations remains low. A majority believes corporations have become less just in the last decade.

  • An overwhelming majority indicate they will use information on just corporate behavior in purchasing, employment and investing choices.

 

JUST will also make the rankings accessible and sortable on its website, justcapital.com. The interactive “Explorer” tool goes inside the rankings to show how companies were scored.

 

JUST Capital completed its research with funding from the Ford Foundation, the MCJ Amelior Foundation, the Robert Wood Johnson Foundation, and Virgin Unite. JUST and Forbes worked with GoodData, Sprinklr, and Viget Labs on their technology tools and with audit advisors Marks Paneth and legal advisors Andrews Kurth Kenyon. Glassdoor also provided research support.

 

Additionally, the top ranked company in each industry will be able to use an “America’s Most JUST Companies” seal in packaging and marketing.

Maddy Low

DrivingSales

Community Manager

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Maddy Low

DrivingSales

Nov 11, 2016

2016 Top 5 Blogs (so far)

5 Blogs You Need To Read This Year

1.
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17 Things No Customer Said, Ever! By Mark Dubis

There is no doubt that auto dealers today have a dizzying array of challenges and marketing channel confusion. (14 Comments)

2.


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Let the feet do all the talking! By Jonathan Dawson

In too many dealerships the "Hello" leads to a "Goodbye" rather than a "good buy". (2 Comments)

3.
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How to Handle the "Shop Around" Objection by Educating the Customer By Brian Maxwell

Video: Hear how to address this all-too-common objection. 

4.


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Ten Words That Will Help You Close Email Leads By Peter Kahn

Know which words concur the in box and close more deals. (8 Comments

5.


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This Study About Millennials And Booze Will Help You Sell More Cars By Kyle Reyes

Millenials and booze? Yes there is a valuable lesson here too. (4 Comment)

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Nov 11, 2016

PERQ Receives $1.7M in Funding After Crossing $1M of Annual Recurring Revenue In Record Time

INDIANAPOLIS — (November 21, 2016) — PERQ, a marketing company providing website conversion solutions for dealerships, has announced a seed round investment of $1.7 million, from 4G Ventures, into its FATWIN Web Engagement software platform. The software-as-a-service (SaaS) platform enables the easy creation, and implementation, of interactive online consumer experiences for deal arrangement. The funding will be used to accelerate Sales and Marketing of the software platform and more than 30 new hires within the next year. Bill Godfrey, Managing Director at 4G Ventures, will continue to serve on the Board for PERQ, a role he has held since 2013.

 

“I love this team's bold vision to develop innovative interactive marketing software that creates exponentially higher lead conversions,” said Bill Godfrey. “They've created a repeatable model of customer acquisition and value attainment, and now it's time to press on the accelerator.”

 

Launched in the summer of 2015, FATWIN Web Engagement surpassed $1 million in Annual Recurring Revenue (ARR) within nine months of launch. This rarely-seen growth rate is the result of a fundamental difference in how the organization approaches online consumer engagement, a belief that lead forms are dead and interactive content is the next wave of marketing technology.

 

PERQ’s Executive Chairman and Co-Founder, Scott Hill said, “We are grateful for the investment of Bill Godfrey’s time over the past few years. This funding from 4G Ventures will allow us to accelerate the adoption of highly engaging, and meaningful, interactive experiences that provide more value, and leads, to dealerships than a simple “contact us” button or static form.”

 

FATWIN Web Engagement replaces static lead forms and CTA’s with interactive experiences and calls to action that automatically optimize in real time, based on captured lead data and on-site consumer behavior. Using their interactive content platform, FATWIN, they take normal automotive website engagements for vehicle of interest, trade, test drive or incentives, and create connected interactive experiences.

 

The result of FATWIN Web Engagement is a consistent stream of high-quality, first party opportunities delivered with comprehensive consumer profiles. Dealers have the ability to deeply configure and consolidate their lead capture strategy over time without changing website providers.

 

Key Facts About the Product:

  • Over 200 customers using FATWIN Web Engagement.
  • Grew from $0 to $1 million in ARR in less than one year
  • Average customer results show a 200% increase in lead volume, 5x increase in consumer data, and up to 15% lift in profit tracked to interactive leads.

 

Andy Medley, Co-Founder and President of PERQ said, “This funding will allow us to continue investing in hiring Sales and Marketing. The infusion of new talent will be critical as we focus on continuing accelerated expansion.”

 

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions.

 

Connect with PERQ on Twitter @PERQMarketing or on LinkedIn at https://www.linkedin.com/company/perq.

 

 

 

 

 

 

 

 

Maddy Low

DrivingSales

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Maddy Low

DrivingSales

Nov 11, 2016

Innovation Cup - DSES 2016

Did you miss DSES, or want to remind yourself about the Innovation Cup winners? Well, you're in luck! Check out the full DSES 2016 Innovation Cup right here!

Maddy Low

DrivingSales

Community Manager

2518

1 Comment

Megan Barto

Faulkner Mazda

Nov 11, 2016  

I'd much rather spend money on digital marketing (Dealer TeamWork) & specifically target in-market shoppers than spend 30k a month (Clairvoy) on TV. 

 

As far as TV goes - I'm also curious what the statistics are on how many viewers DVR their shows & then fast forward through the commericals.

Maddy Low

DrivingSales

Nov 11, 2016

Best Idea Contest - DSES 2016

Did you miss DSES, or want to remember the awesome ideas we heard in the Best Idea Contest? Well, you're in luck! Check out the full DSES 2016 Best Idea Contest right here! 

Maddy Low

DrivingSales

Community Manager

2350

1 Comment

Brad Paschal

Fixed Ops Director

Nov 11, 2016  

It was such an honor to share at DSES 2016

Maddy Low

DrivingSales

Nov 11, 2016

Nissan’s Star Wars Car Debut

Nissan Rogue Rogue One Edition

Nissan’s limited edition Star Wars car made its official debut yesterday at the LA Auto Show. The impressive Star Wars Rogue SUV (pay attention to the model name here, it’s related to the new Star Wars Rogue One movie due out this year) features subtle Star Wars touches. Insignia on the doors, floor mats, a symbol on the trunk and even in the cup-holders all come together to create this limited edition vehicle.

 

Free Storm Trooper Helmet Anyone?

Beside a few differences, this special edition Rogue is meant to look like other Rogues. Nissan explained that the purpose is to keep the integrity of the Rogue design, while making it extra appealing to Star Wars fans.

But the Star Wars appeal won’t end with the car; each vehicle will come with a helmet for the Imperial Death Trooper, the Empire’s head-to-toe black soldiers in the movie Rogue One.

Limited Edition Means Limited Edition

Nissan announced they are limiting the production to just 5,400 cars. They’ve made it available for order on their website, and roughly 5,000 will be sold in the U.S. with the other 400 set to be sold in Canada.

Michael Bunce, Nissan’s vice president of product planning said that the vehicle will not likely be restocked. “It’s going to be very, very precious, very limited, not a car that’s going to be available for the next six to eight months,” he commented to Inverse magazine.

The car will come in black and white models only. Nissan estimated that each of Nissan’s 1,100 American dealerships will be getting roughly two black and two white cars, four total.

“It was a joint discussion between Lucasfilm and ourselves, but the main point is when you name something limited edition, it needs to be limited in production, that’s how it becomes a little extra special,” said senior manager of marketing strategy for Nissan, Jeremy Meadows.

The Nissan Rogue Rogue One edition will cost roughly $28,950. If you’re interested in purchasing, you better hurry and sign up!

 

Maddy Low

DrivingSales

Community Manager

9065

3 Comments

Jason Unrau

Automotive Copywriter

Nov 11, 2016  

Unlike the Star Wars storm troopers, I think this one actually hits its mark! Nissan makes great vehicles but, for some reason, they've been overlooked by most car buyers. While I'm not exactly sure the Rogue One edition goes far enough, getting the Nissan Rogue in the limelight is a fantastic marketing strategy. 

Way to go, Michale Bunce,  Jeremy Meadows and Nissan team!

Rob Christianson

CDK Global

Nov 11, 2016  

This IS the droid I'm looking for... 

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