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Marc McGurren

Marc McGurren Partner

Marc McGurren Blog Posts

The CRM Evolution is Coming...

The CRM Evolution is Coming...

I posted this on my linkedin page, but also wanted to share this here... As I reflect on my time at NADA, I can’t help but get excited about the a…

What could be your dealerships achilles heal? Are you Good Enough?

What could be your dealerships achilles heal? Are you Good Enough?

Being good enough can be the Achilles heal in your organization... At the beginning of November, there was big ol’ racing going on in the Big Apple ca…

A question every ISM or BDC Manager must ask themselves and their team?

A question every ISM or BDC Manager must ask themselves and their team?

I was recently in a dealership and was sitting across from a salesperson that is a top producer.  He consistently is a 17-20 car guy and in November h…

Knock Knock??? Are you listening to your customers???

Knock Knock??? Are you listening to your customers???

    I truly am blessed to travel this great country and help car dealerships provide for themselves and their families in ways I could never im…

Right Signs, Wrong Content

Right Signs, Wrong Content

Over the past few months I have had the privilege to work with quite a few dealers and mystery shop even more.  One question I am asked is about templat…

A GM's Digital Checklist Wishlist

A GM's Digital Checklist Wishlist

As a GM/Dealer what *digital* reports do you think are THE most important to look at on a daily, weekly, and monthly basis?  Basically if you had yo…

OEM to the Rescue!!!

OEM to the Rescue!!!

I beg of you to help us, not hinder us.   Signed, pretty much every franchised dealer in the country …

Dare to believe. Dare to dream. Dare to be different.

Dare to believe. Dare to dream. Dare to be different.

  This is a recent post I made on my personal blog that I adapted for DS.  Hope you find it helpful/encouraging and not too ....   Tod…

Experience + Data = $$$$$

Experience + Data = $$$$$

  I never claim to be the sharpest tool in the shed, but I do claim I do my homework on said tools inside said shed.  I am sometimes amazed a…

#DSES...and so it begins

#DSES...and so it begins

  And so it begins…   All the hard work, all the logistics, all the planning – it all begins now.  400(ish) dealers …

Expect Great Things: DSES11

Expect Great Things: DSES11

The more and more I think about this years DSES and the lineup we have the more and more I get excited.  And I will be honest, I feel a little giddy…

Cobalt/ADP ORM Solution Review

Cobalt/ADP ORM Solution Review

As one gets to know me they will soon find out I am a passionate person in all I do.  I love what I do and am passionate about digital marketing and…

Lessons Learned from Jack Handey

Lessons Learned from Jack Handey

“You’re good enough.  You’re strong enough.  And gosh darn it, people like you.“ I remember watching Jack Handey on S…

The tale of my (almost) lost sale – social media at it’s best and worst.

The tale of my (almost) lost sale – social media at it’s best and worst.

In the not so distant past I became the proud owner of a BMW 645ci.  As any good new owner would do, I wanted to get it all tuned up, shined up, and…

Success? If I don't know where I am going, how do I know how to get there?

Success? If I don't know where I am going, how do I know how to get there?

My good buddy Jim Bell reminded us last month what it takes to be successful.  Last night I sat in on Grant Cardone's Mastermind Group going ove…

CarDealerPress - Simple. Easy. Effective.

CarDealerPress - Simple. Easy. Effective.

  Wordpress.  Simple.  Easy.  Effective.  We all know (or at least have an idea) of how simple, easy, and effective a wordpr…

Dealertrack + eCarlist. A Dealer's Perspective

Dealertrack + eCarlist. A Dealer's Perspective

  eCarlist + DealerTrak Acquisition Vision Yesterday was just like any other morning in my life.  I get in, take a look at t…

Really? Lessons Learned from Getting Spammed!

Really? Lessons Learned from Getting Spammed!

  I just received a service lead from a company, and this is what was in the body of the comments of said lead: Hurshmotors.com Team, I thoug…

in·fec·tious

in·fec·tious

in·fec·tious adjective /inˈfekSHəs/ 1) Likely to spread or influence others in a rapid manner No – this is not a public s…

The Power of a Network - Can You Hear Me Now?

The Power of a Network - Can You Hear Me Now?

  As the community here at DrivingSales gets to know me and my eccentric and sometimes odd ways – everyone will soon find out that my writin…

#SeekTruth

#SeekTruth

Will the real industry experts please stand up?!!?! As I sit on the plane heading back from DD10 my head is a spinning.  So much information …

Eggs and Online Reputation Management - which basket to choose?

Eggs and Online Reputation Management - which basket to choose?

Online reputation management, Internet Reputation Management, or Online Reviews – whatever you call it, we know it’s been gaining traction …

No Float Friday!

No Float Friday!

Wow.  That’s all I can say.  I am truly amazed at our industry at times.  Let me tell you a little something that happened to me …

Back to the Basics: How NOT to let shiny objects tarnish your digital marketing plan

Back to the Basics: How NOT to let shiny objects tarnish your digital marketing plan

I received a call from a fellow car dealer the other day who wanted to bounce ideas off me about his digital marketing plan. He asked what I thought abou…

To CRM or not to CRM, that is the question...

To CRM or not to CRM, that is the question...

Hello friends – if you are reading this, then most likely you have already bought into the idea of a CRM and probably are leading the charge at …

Dealer Strategy Winner: Engaging the after hours customer – A dedicated mobile site @ the point of sale

Dealer Strategy Winner: Engaging the after hours customer – A dedicated mobile site @ the point of sale

  Summarize your Strategy:   My goal is to attract, entice, and inform the after-hours customer; to give them enough information so that …

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