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PAUL ACCINNO

PAUL ACCINNO CEO

PAUL ACCINNO Blog Posts

With Responsive Dealer Websites, It's not About the Looks. It's the ROI that Matters.

With Responsive Dealer Websites, It's not About the Looks. It's the ROI that Matters.

One of the most compelling parts about responsive websites for car dealers is that they can be very attractive. The flexibility across different screen s…

3 Reasons Responsive Websites are Better for SEO

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather tha…

Automotive Advertising Should be as Close to Perfect as Possible

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bri…

The Only Effective Strategy in the Digital Age is Multi-Channel Marketing

The Only Effective Strategy in the Digital Age is Multi-Channel Marketing

What have we learned from all of the studies? There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't workin…

There's No Need to Make Reputation Management Complicated

There's No Need to Make Reputation Management Complicated

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talen…

Is it Worthwhile to Build Microsites?

Is it Worthwhile to Build Microsites?

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as …

3 KPIs to Hold Your SEO Accountable

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather …

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