The More Information, The Better!

What makes a good SEO Video? It has to be informative! The more information you provide, the more effective the video will be. If someone is going to spend time watching a video about a specific car, that means they are a potential customer!

Give Them What They Want!

Show everything there is to show on the car inside and out. Now, that doesn’t mean you have to say, “here’s the tire” but it wouldn’t hurt to mention, “this car has alloy wheels, and 17” tires”. Focus on the technology and features the specific vehicle offers; that is what customers are looking for. They want to know what the car offers.

It’s also important to talk about gas mileage and safety, which are possibly the most important purchasing factors for a car buyer.

I Want It, And I Want It Now!

You might think the SEO videos don’t add much value or aren’t worth the time it takes to make them. After all, the specfications on each vehicle are on your website and the manufacturer website. But let’s face it. We live in a society in which we are used to instant gratification. We don’t want to have to search for the information we are seeking; we want it provided to us in an easy and efficient matter.

SEO Videos are a great opportunity to provide potential car buyers with specific information about a precise vehicle in your inventory. So what are you waiting for? Do you provide these videos for your customers? 

The More Information, The Better!

What makes a good SEO Video? It has to be informative! The more information you provide, the more effective the video will be. If someone is going to spend time watching a video about a specific car, that means they are a potential customer!

Give Them What They Want!

Show everything there is to show on the car inside and out. Now, that doesn’t mean you have to say, “here’s the tire” but it wouldn’t hurt to mention, “this car has alloy wheels, and 17” tires”. Focus on the technology and features the specific vehicle offers; that is what customers are looking for. They want to know what the car offers.

It’s also important to talk about gas mileage and safety, which are possibly the most important purchasing factors for a car buyer.

I Want It, And I Want It Now!

You might think the SEO videos don’t add much value or aren’t worth the time it takes to make them. After all, the specfications on each vehicle are on your website and the manufacturer website. But let’s face it. We live in a society in which we are used to instant gratification. We don’t want to have to search for the information we are seeking; we want it provided to us in an easy and efficient matter.

SEO Videos are a great opportunity to provide potential car buyers with specific information about a precise vehicle in your inventory. So what are you waiting for? Do you provide these videos for your customers? 

Check out Kimberly Roselle's latest blog as she talks all about how your body language can or cannot help you make that sale!

The human body is capable of so many incredible things. Recently I watched a TV show called Lie to Me. It reminded me of how I used to try and watch actors on stage to see if their “true selves” could be seen or if they could fully embody the character. Most people are capable of lying with their words, but not with their body language. So, what does this have to do with sales?

Without realizing, your body language might be sending the wrong signals. You might be communicating mistrust or offending your potential customers without meaning to. If you know how to use body language, you will be able to avoid sales pitfalls and convey body signals that make your customers say “yes!”

I recently found this fascinating infographic: http://dailyinfographic.com/improve-attractiveness-with-body-language-infographic

Some important take aways from this infographic are:

• Words account for only 7% of our overall effective communication
• Body language accounts for 55%

How can you apply this information to your sales technique? When a customer comes onto the lot, don’t rush out to them. First, read their body language and take your cues from them. Do they have a closed posture or are they open? Are they keeping their head down and moving quickly or are they looking about and lingering over vehicles? Understanding your customers’ unspoken signs can go a long way to helping you build trust and a positive relationship with them.

In the first four seconds, people will make judgments about you and will subconsciously decide:

• I will (or will not) buy from this person.
• I will (or will not) like this person.
• I find this person kind (or not).
• I find this person intelligent (or not).

As you approach your customer they are also unconsciously reading your body language. Are you standing tall? Do you look them in the eye? Is your smile genuine? Be aware of yourself. While you can’t lie with your body, you can project the confidence and friendliness the majority of customers are looking for while shopping.

Check out Kimberly Roselle's latest blog as she talks all about how your body language can or cannot help you make that sale!

The human body is capable of so many incredible things. Recently I watched a TV show called Lie to Me. It reminded me of how I used to try and watch actors on stage to see if their “true selves” could be seen or if they could fully embody the character. Most people are capable of lying with their words, but not with their body language. So, what does this have to do with sales?

Without realizing, your body language might be sending the wrong signals. You might be communicating mistrust or offending your potential customers without meaning to. If you know how to use body language, you will be able to avoid sales pitfalls and convey body signals that make your customers say “yes!”

I recently found this fascinating infographic: http://dailyinfographic.com/improve-attractiveness-with-body-language-infographic

Some important take aways from this infographic are:

• Words account for only 7% of our overall effective communication
• Body language accounts for 55%

How can you apply this information to your sales technique? When a customer comes onto the lot, don’t rush out to them. First, read their body language and take your cues from them. Do they have a closed posture or are they open? Are they keeping their head down and moving quickly or are they looking about and lingering over vehicles? Understanding your customers’ unspoken signs can go a long way to helping you build trust and a positive relationship with them.

In the first four seconds, people will make judgments about you and will subconsciously decide:

• I will (or will not) buy from this person.
• I will (or will not) like this person.
• I find this person kind (or not).
• I find this person intelligent (or not).

As you approach your customer they are also unconsciously reading your body language. Are you standing tall? Do you look them in the eye? Is your smile genuine? Be aware of yourself. While you can’t lie with your body, you can project the confidence and friendliness the majority of customers are looking for while shopping.

Check out this great blog by Jenn Mayer as she talks all about the future of TV advertising.

We’ve Heard It All Before.

The Internet is changing the way we live, work, entertain, and market to our customers.

We’ve seen how our changed habits have impacted the newspaper industry, and now experts are beginning to predict the same fate for the television industry. Before you overhaul your ad campaigns, read on to find out exactly how the future of television should impact your marketing strategy.

In the case of newspapers, users began to change their reading habits long before we saw the collapse of the industry begin. Now, some are beginning to predict the same fate for the television industry. While there’s no way to know how the TV business will change in the next five years, we can look at our television consumption habits and think about how they’ve changed in the last five or so years.

In my household and many others, the DVR rules. We almost never watch TV when it’s actually broadcast, with the exception of live sports events. Another way to watch TV is through on demand. Most cable providers offer this free component that lets consumers watch primetime and entertainment TV at will. Additionally, many people are watching their favorite television programs on their computers, iPads, and smart phones.

With all these new technologies driving people away from live TV, how do you continue to reach your target audience? Well, there’s no reason yet to stop investing in traditional commercials yet. Most on demand and online programs still include limited commercial breaks. Additionally, I can’t count how many times I’ve been watching my DVR and simply forgot I had the option to fast forward through commercials.

However, now is the perfect time to begin taking advantage of the new advertising methods that are being developed to adapt to consumer’s new habits, if you haven’t already. Some advertisers are starting to target viewers while their program is running, through pop up type ads that appear on screen during the program, rather than the commercial break. Digital advertising is also growing exponentially, through video pre-roll, and graphic overlays, which target the consumer while they are watching their favorite programs on their computers and smartphones.

Utilizing a mix of advertising is essential in today’s world, when there are so many entertainment platforms available to the consumer. Don’t abandon tried and true forms of advertising, but don’t be afraid to try the new digital possibilities either. Need help developing the advertising cocktail that’s right for you? Give us a call.

Check out this great blog by Jenn Mayer as she talks all about the future of TV advertising.

We’ve Heard It All Before.

The Internet is changing the way we live, work, entertain, and market to our customers.

We’ve seen how our changed habits have impacted the newspaper industry, and now experts are beginning to predict the same fate for the television industry. Before you overhaul your ad campaigns, read on to find out exactly how the future of television should impact your marketing strategy.

In the case of newspapers, users began to change their reading habits long before we saw the collapse of the industry begin. Now, some are beginning to predict the same fate for the television industry. While there’s no way to know how the TV business will change in the next five years, we can look at our television consumption habits and think about how they’ve changed in the last five or so years.

In my household and many others, the DVR rules. We almost never watch TV when it’s actually broadcast, with the exception of live sports events. Another way to watch TV is through on demand. Most cable providers offer this free component that lets consumers watch primetime and entertainment TV at will. Additionally, many people are watching their favorite television programs on their computers, iPads, and smart phones.

With all these new technologies driving people away from live TV, how do you continue to reach your target audience? Well, there’s no reason yet to stop investing in traditional commercials yet. Most on demand and online programs still include limited commercial breaks. Additionally, I can’t count how many times I’ve been watching my DVR and simply forgot I had the option to fast forward through commercials.

However, now is the perfect time to begin taking advantage of the new advertising methods that are being developed to adapt to consumer’s new habits, if you haven’t already. Some advertisers are starting to target viewers while their program is running, through pop up type ads that appear on screen during the program, rather than the commercial break. Digital advertising is also growing exponentially, through video pre-roll, and graphic overlays, which target the consumer while they are watching their favorite programs on their computers and smartphones.

Utilizing a mix of advertising is essential in today’s world, when there are so many entertainment platforms available to the consumer. Don’t abandon tried and true forms of advertising, but don’t be afraid to try the new digital possibilities either. Need help developing the advertising cocktail that’s right for you? Give us a call.

Are you looking for an original idea that incorporates all aspects of your marketing?
Social Media – Traditional – Digital
For a social media idea you can use at your dealership find out this week on Think Tank Tuesday.

Creating an Original Social Media Promotion from Potratz on Vimeo.

Are you looking for an original idea that incorporates all aspects of your marketing?
Social Media – Traditional – Digital
For a social media idea you can use at your dealership find out this week on Think Tank Tuesday.

Creating an Original Social Media Promotion from Potratz on Vimeo.

Do you Know: 1. What Day of The Week is a “USED CAR” Shopper More Likely to Visit Your Website? 2. What Day of The Week is a “NEW CAR” Shopper More Likely to Visit Your Website? 3. Why is this important and how can can you use this information to sell more cars and service? Find out this week on Think Tank Tuesday. Final Question? If you would like to test heat mapping and eye tracking technology on your website after watching the video call Samantha at 518-478-2042, email her at samantha@ppadv.com, or chat us below. We are looking for 25 Dealers to Participate in a Heat Mapping/Eye Tracking Study for No Charge.

Learn more here

Do you Know: 1. What Day of The Week is a “USED CAR” Shopper More Likely to Visit Your Website? 2. What Day of The Week is a “NEW CAR” Shopper More Likely to Visit Your Website? 3. Why is this important and how can can you use this information to sell more cars and service? Find out this week on Think Tank Tuesday. Final Question? If you would like to test heat mapping and eye tracking technology on your website after watching the video call Samantha at 518-478-2042, email her at samantha@ppadv.com, or chat us below. We are looking for 25 Dealers to Participate in a Heat Mapping/Eye Tracking Study for No Charge.

Learn more here