Drive More Leads - Think Tank Tuesday from Potratz on Vimeo.

Drive More Leads - Think Tank Tuesday from Potratz on Vimeo.

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from Potratz on Vimeo.

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from Potratz on Vimeo.

What Is Your Competitive Advantage? from Potratz on Vimeo.

What Is Your Competitive Advantage? from Potratz on Vimeo.

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are more interested in how the vehicles features, technology, etc. fits into their lifestyle. You're also not connecting with the impulse shopper.

In this week's Think Tank Tuesday, I'll tell you how to use your marketing message to connect with a wider audience and increase your sales.

Click here to watch the video.  If you'd like help with your marketing plans, call Samantha at 518-478-2042 or email her at samanthac@ppadv.com.

Don't forget that I'll be speaking about increasing sales with CRM at the F&I Conference at the Paris Hotel in Las Vegas September 10 -12.

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are more interested in how the vehicles features, technology, etc. fits into their lifestyle. You're also not connecting with the impulse shopper.

In this week's Think Tank Tuesday, I'll tell you how to use your marketing message to connect with a wider audience and increase your sales.

Click here to watch the video.  If you'd like help with your marketing plans, call Samantha at 518-478-2042 or email her at samanthac@ppadv.com.

Don't forget that I'll be speaking about increasing sales with CRM at the F&I Conference at the Paris Hotel in Las Vegas September 10 -12.

Get The Real Facts On Customer Reviews from Potratz on Vimeo.

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to make a good review. 

This week on Think Tank Tuesday, I’m going to explain exactly how to tap into the psychology of a shopper with your customer reviews. It’s a lesson you don’t want to miss. 

Get The Real Facts On Customer Reviews from Potratz on Vimeo.

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to make a good review. 

This week on Think Tank Tuesday, I’m going to explain exactly how to tap into the psychology of a shopper with your customer reviews. It’s a lesson you don’t want to miss.