The More Information, The Better!

What makes a good SEO Video? It has to be informative! The more information you provide, the more effective the video will be. If someone is going to spend time watching a video about a specific car, that means they are a potential customer!

Give Them What They Want!

Show everything there is to show on the car inside and out. Now, that doesn’t mean you have to say, “here’s the tire” but it wouldn’t hurt to mention, “this car has alloy wheels, and 17” tires”. Focus on the technology and features the specific vehicle offers; that is what customers are looking for. They want to know what the car offers.

It’s also important to talk about gas mileage and safety, which are possibly the most important purchasing factors for a car buyer.

I Want It, And I Want It Now!

You might think the SEO videos don’t add much value or aren’t worth the time it takes to make them. After all, the specfications on each vehicle are on your website and the manufacturer website. But let’s face it. We live in a society in which we are used to instant gratification. We don’t want to have to search for the information we are seeking; we want it provided to us in an easy and efficient matter.

SEO Videos are a great opportunity to provide potential car buyers with specific information about a precise vehicle in your inventory. So what are you waiting for? Do you provide these videos for your customers? 

The More Information, The Better!

What makes a good SEO Video? It has to be informative! The more information you provide, the more effective the video will be. If someone is going to spend time watching a video about a specific car, that means they are a potential customer!

Give Them What They Want!

Show everything there is to show on the car inside and out. Now, that doesn’t mean you have to say, “here’s the tire” but it wouldn’t hurt to mention, “this car has alloy wheels, and 17” tires”. Focus on the technology and features the specific vehicle offers; that is what customers are looking for. They want to know what the car offers.

It’s also important to talk about gas mileage and safety, which are possibly the most important purchasing factors for a car buyer.

I Want It, And I Want It Now!

You might think the SEO videos don’t add much value or aren’t worth the time it takes to make them. After all, the specfications on each vehicle are on your website and the manufacturer website. But let’s face it. We live in a society in which we are used to instant gratification. We don’t want to have to search for the information we are seeking; we want it provided to us in an easy and efficient matter.

SEO Videos are a great opportunity to provide potential car buyers with specific information about a precise vehicle in your inventory. So what are you waiting for? Do you provide these videos for your customers? 

Increase Open Rates for Your Automotive Email Marketing Campaigns

The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your dealership can target your automotive email marketing to increase open rates.

Recently we have found a lot of success in getting customer feedback for our dealers.  Using an automotive survey in an email message will increase interaction between your dealership and your customers.  People generally enjoy being able to give their feedback and your dealership can use this as way to improve your customer satisfaction.  Once your customers finish your dealership’s survey you can reward them with coupons by driving that traffic back to your website.

Most dealers tend to use automotive email marketing to promote their sales events or their ridiculously low lease rates.  Every now and again it is nice to reach out to your past and potential customers with a greeting.  Greetings are a great way to keep your brand fresh in the consumers eye.  By reaching out and wishing your customer a Happy Birthday or Merry Christmas might not generate a lead in the short term, but they will remember that the next time their ready to schedule a test drive.

Another great way to stay in contact with your customers is by reminding them of service.  A recent poll we conducted shows that customers overwhelming prefer Email for Service Reminders by 88%. You can drive traffic to your lot by sending out email messages with incentives to get their tune up at your dealership.

If your dealership is looking for ways to keep that top of the mind awareness for your vehicle inventory and automotive services we suggest using Surveys, Greetings and Service Reminders in your Email Marketing Campaigns.  Each of these are great ways to increase open rates while reducing unsubscribe rates of your dealership’s automotive email marketing.

PAUL POTRATZ

Increase Open Rates for Your Automotive Email Marketing Campaigns

The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your dealership can target your automotive email marketing to increase open rates.

Recently we have found a lot of success in getting customer feedback for our dealers.  Using an automotive survey in an email message will increase interaction between your dealership and your customers.  People generally enjoy being able to give their feedback and your dealership can use this as way to improve your customer satisfaction.  Once your customers finish your dealership’s survey you can reward them with coupons by driving that traffic back to your website.

Most dealers tend to use automotive email marketing to promote their sales events or their ridiculously low lease rates.  Every now and again it is nice to reach out to your past and potential customers with a greeting.  Greetings are a great way to keep your brand fresh in the consumers eye.  By reaching out and wishing your customer a Happy Birthday or Merry Christmas might not generate a lead in the short term, but they will remember that the next time their ready to schedule a test drive.

Another great way to stay in contact with your customers is by reminding them of service.  A recent poll we conducted shows that customers overwhelming prefer Email for Service Reminders by 88%. You can drive traffic to your lot by sending out email messages with incentives to get their tune up at your dealership.

If your dealership is looking for ways to keep that top of the mind awareness for your vehicle inventory and automotive services we suggest using Surveys, Greetings and Service Reminders in your Email Marketing Campaigns.  Each of these are great ways to increase open rates while reducing unsubscribe rates of your dealership’s automotive email marketing.

PAUL POTRATZ

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.

Consider the age of the average vehicle on the road in your market. All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn’t have to spend big bucks using traditional media outlets like radio, newspaper and television either.

Interactive Media is a great way to promote your Dealership’s Service Center. By posting updates on your Facebook Page of the latest limited time Service Coupons you can create conversations with car drivers. Often times we see dealerships giving away Apple iPhones and that can create a community of Prize Hugs that are not necessarily loyal to your brand. Why not giveaway a couple free service specials on your dealership’s Facebook Page to spawn activity? At least that way you can keep the conversation about the products and services offered at your dealership.

Keeping your website updated with Service Specials is a great way to keep driving traffic to your website. You could use an Email Marketing campaign to drive past customers directly to your current selection of Service Specials and even create a Mobile Marketing Campaign to keep them in the loop by sending Text Message updates.

Not everyone is in the market for a new vehicle and you can reach those people by creating a marketing campaign promoting your Back End services. This is a great way to build retention and can help a lot of your customers become loyal by saving them money on their next tune up!

Paul Potratz

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.

Consider the age of the average vehicle on the road in your market. All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn’t have to spend big bucks using traditional media outlets like radio, newspaper and television either.

Interactive Media is a great way to promote your Dealership’s Service Center. By posting updates on your Facebook Page of the latest limited time Service Coupons you can create conversations with car drivers. Often times we see dealerships giving away Apple iPhones and that can create a community of Prize Hugs that are not necessarily loyal to your brand. Why not giveaway a couple free service specials on your dealership’s Facebook Page to spawn activity? At least that way you can keep the conversation about the products and services offered at your dealership.

Keeping your website updated with Service Specials is a great way to keep driving traffic to your website. You could use an Email Marketing campaign to drive past customers directly to your current selection of Service Specials and even create a Mobile Marketing Campaign to keep them in the loop by sending Text Message updates.

Not everyone is in the market for a new vehicle and you can reach those people by creating a marketing campaign promoting your Back End services. This is a great way to build retention and can help a lot of your customers become loyal by saving them money on their next tune up!

Paul Potratz