Can you think of what marketing opportunity has low competition, high ROI, a lot of traffic, and will build customer loyalty? Many dealers are ignoring this aspect of their marketing strategy, and you need to start paying attention to this opportunity.

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

“We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

There are 3 types of personalities, and your personality could be affecting your income. Watch this week's Think Tank Tuesday now to find out which of the 3 personalities you have, and how you can make it work for your team to boost your sales.

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!

What would you say if a customer asked "Why should I buy from you?"  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?

In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.

There are thirteen steps to happiness and it all begins with a process. From recruiting to advertising, watch this week's Think Tank Tuesday to determine which processes you need to focus on in order to be successful.

There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.