Paul Rushing Blog | DrivingSales

by Paul Rushing Mar 15, 2010

A micro site, blog, social media strategy is not a set it up once and forget about it process. It requires nurturing just as the Green Pea does when they…

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by Paul Rushing Mar 15, 2010

When dealers are allowing review sites to show up for their name they are giving away to much brand equity. It does not even require the dealer name to be…

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by Paul Rushing Mar 15, 2010

Bloggers come under fire from many and that may be why dealers are not willing to participate in starting their own. I know that I have personally come …

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by Paul Rushing Mar 15, 2010

During the Drivingsales Executive Summit there were several compelling presentations about maximizing your presence on dealer rating sites. One of the mo…

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by Paul Rushing Mar 15, 2010

There were three underlying themes that all that presented in the social media and search space brought forward at the Drivingsales Executive Summit. Cont…

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by Paul Rushing Mar 15, 2010

Dealers have started demanding more and more from their vendors from advertising sources to inventory providers, rightfully so. For years they have paid f…

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by Paul Rushing Mar 15, 2010

Dealers have been beat over the head by many "go to guys" in the auto industry about social media. Every time an article is written social media and soci…

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by Paul Rushing Mar 15, 2010

Attracting new customers via social networking is an arduous task. There are two ways to attract new business using these mediums, advertising and buildin…

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by Paul Rushing Mar 15, 2010

From dealer websites vendors and automotive seo consultants to lot service companies there are many ways for a conflict of interest to exist. I have disc…

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by Paul Rushing Mar 15, 2010

Many times we are asked by dealers "Should we really do that?" when we are designing dealer micro sites for them. We will work to have a marketing proper…

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by Paul Rushing Mar 15, 2010

"Social Media Marketing", "Social Networking" catchy buzzwords used to push new platforms and for dated industry "experts" to claim a newfound master…

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by Paul Rushing Mar 15, 2010

Traditions in the automotive industry are slowing down dealer progress, in relationship to online marketing, at an alarming rate. Well known industry…

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by Paul Rushing Mar 15, 2010

Twitter, Facebook and Ning sites are the craze in automotive online marketing. Almost daily I get requests to connect on facebook or an invitation to joi…

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by Paul Rushing Mar 15, 2010

I work with dealers coast to coast and was alarmed when one of my dealers send me this text chat in reference to a pitch they were given by a major automot…

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by Paul Rushing Mar 15, 2010

The "Automotive SEO Exposition" held this year in Washington DC was a huge success. Top level automotive seo practitioners from all over the country came …

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by Paul Rushing Mar 15, 2010

Screen cap of the email I got from Dealer.com after registering for their webinar. I get in the next day... …

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by Paul Rushing Mar 15, 2010

Automotive search terms are not as static as many would have you believe. There is a core of terms that you should always optimize for such as your deale…

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by Paul Rushing Mar 15, 2010

We cannot hide from it. The negatives surrounding the economy and the biz right now, but how much of it is self imposed? Sure it makes big news when a co…

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by Paul Rushing Mar 15, 2010

Yesterday was my fathers birthday, the big 60, and I had the perfect gift idea for him. A copy of Seth Godin's new book Tribes, which my son and I ar…

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by Paul Rushing Mar 15, 2010

"Mr Customer press firmly and sign here your payments are only $538 per month for 6 years, not bad considering we had to give up most of rebate to pay off …

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by Paul Rushing Mar 15, 2010

Every Internet consultant in the automobile business is wrong when they tell dealers that they need to divert advertising away from traditional marketing t…

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by Paul Rushing Mar 15, 2010

I received my copy of Tribes by Seth Godin it is a must read for anyone serious about marketing their business, trying to bring about change or build a loy…

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by Paul Rushing Mar 15, 2010

The car business is known for it's slow adoption of new ideas and paradigm shifts. I speak with dealers and vendors daily about online automotive marketi…

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by Paul Rushing Mar 15, 2010

Using social networking sites to attract customers and to form friendships is not as difficult as you think. You can make connections daily with othe…

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by Paul Rushing Mar 15, 2010

Social Networking in the automobile industry is starting to take roots and will propel the industry into the 21st century. Social networking is nothing n…

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by Paul Rushing Mar 15, 2010

The benefits of being involved in the network here at DrivingSales are huge. For both dealership personnel that participate and the vendors alike. It a…

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by Paul Rushing Mar 15, 2010

DO YOU YELL EVERYWHERE YOU GO? YOU SURE DO IT WHEN YOU COMMUNICATE WITH OTHERS ON THE INTERNET. It is too bad that most car guys really do no realize t…

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by Paul Rushing Mar 15, 2010

I am not a web designer by any means. I have created a few websites an blogs in the past. Each one has a different purpose. Some are to make money by…

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by Paul Rushing Mar 15, 2010

Do you ever just feel like enough is enough? Too much negative press, too many one sided conversations rehashed again and again until it feels like g…

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by Paul Rushing Mar 15, 2010

Dealerships are closing daily. In my local market area over the last week eight stores have closed and a new group which owns three stores is teeteri…

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by Paul Rushing Mar 15, 2010

The automotive industry is one of the most competitive retail industries in the United States and dealers have been competing with each other for years in …

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by Paul Rushing Mar 15, 2010

There were a lot of people in attendance at the recent Digital Dealer V and the JD Powers Internet Round Table yet I have yet to see a detailed round up fr…

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by Paul Rushing Mar 15, 2010

The buzz words of the day are social media and social networking. For those that are doubting the viability here are some very interesting numbers. …

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by Paul Rushing Mar 15, 2010

Owning your own business is the dream of many, while many are in business for themselves and do not even realize it. When I first entered the car bus…

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by Paul Rushing Mar 15, 2010

An established competitive edge in today's market climate may separate the ones who make it from the ones that will not be around when cycles do as they al…

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by Paul Rushing Mar 15, 2010

Daily I speak with people who work in the car business, mostly online connections. Today I decided to reach out to those I know locally about how thi…

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by Paul Rushing Mar 15, 2010

Long tail SEO is one of the easiest ways to draw traffic to your site. Long tail search terms are very specific search terms. In automotive I would descr…

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by Paul Rushing Mar 15, 2010

Reaching critical mass in online marketing involves many different techniques and disciplines. Building upon your foundation can provide incremental traf…

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by Paul Rushing Mar 15, 2010

Website conversion rates for other industries suffer from a cumbersome process. The auto insurance industry spends a tremendous amount of money on tradit…

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by Paul Rushing Mar 15, 2010

Our widget is a cutting edge scalable solution, soon to be industry standard, that provides flexible deployment across many verticals. Forward lookin…

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by Paul Rushing Mar 15, 2010

As worn out as this statement is it is worth being reminded every now and then. "People don't like to be sold, but they love to buy." Right now I am pers…

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by Paul Rushing Mar 15, 2010

Starting an Internet department in a store that has refused to embrace change in the past can be a daunting task. One of the biggest roadblocks that I ex…

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by Paul Rushing Mar 15, 2010

Consumers are interrupted on average of 2000 times a day with outbound marketing. That is why they use tools to block it. Caller id, spam…

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by Paul Rushing Mar 15, 2010

I have been rereading Seth Godin's "The Dip". It deals with knowing when to walk away from a project or idea and when to keep on plugging along through "…

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by Paul Rushing Mar 15, 2010

I am testing out different platforms to see how well they work for SEO, a case study on Search Engine Reputation Management and online social engagement. …

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by Paul Rushing Mar 15, 2010

While working on building keyword list for an SEO campaign I ran across a few interesting tidbits of information on "best practices". One of the ones that…

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by Paul Rushing Mar 15, 2010

Is process a way to manage people or do people manage processes? With all of the technology that dealerships have at their disposal one would think th…

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by Paul Rushing Mar 15, 2010

Search Engine Strategies event located in San Jose, California from August 18-22 is the premier search engine networking and learning event of the year. I…

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by Paul Rushing Mar 15, 2010

As a blogger myself I read a lot blogs. They help form opinions and research topics. Many people mistake blogs as authoritative content. …

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by Paul Rushing Mar 15, 2010

According to SearchCRM.com, - On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to…

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by Paul Rushing Mar 15, 2010

Online networking allows you to interact with people that you would not normally meet in traditional settings. People that you would normally consider unr…

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by Paul Rushing Mar 15, 2010

Not really car related but still applicable here. Today I took a drive to do an interview and make a personal contact with a new friend in the industry an…

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by Paul Rushing Mar 15, 2010

Consumers are becoming more and more immune to interruption marketing. We use TIVO to not watch commercials, Ipods and Satellite radio reduces the reach o…

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by Paul Rushing Mar 15, 2010

Which is more important Traffic, Conversion or Process? It is almost like the rhetorical question "Which came first the chicken or the egg?&quot…

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by Paul Rushing Mar 15, 2010

Recent events in the Online Automotive Social Networking space have brought on great changes of thought, ended careers and even induced me to change the di…

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by Paul Rushing Mar 15, 2010

I can remember back in the early 90's I was working with a couple on a program Sedan Deville. They were in their late forties their last child had just gra…

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by Paul Rushing Mar 15, 2010

People have been trashing the Internet for ages about it's viability as a marketing channel, establishing virtual communities, interactive education and al…

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by Paul Rushing Mar 15, 2010

Engaging others in the web 2.0 environment can be a daunting task for many. Myself included!! With the hundreds of application and sites built …

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by Paul Rushing Mar 15, 2010

Many organizations rely on social media and social networking as extentions of their store fronts and for internal communication with customers and emplyoe…

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by Paul Rushing Mar 15, 2010

Today I had a conversation with one of my dear friends, who works for a website vendor, and we talked about one of their new products. The topic of co…

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