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Russell Grant

Russell Grant Vice President of Sales

Russell Grant Blog Posts

Second Year in a Row: J&L Marketing Receives DrivingSales Dealer Satisfaction Award

Second Year in a Row: J&L Marketing Receives DrivingSales Dealer Satisfaction Award

FOR IMMEDIATE RELEASE Highest Rated Vendor in Owner Marketing by Dealers LOUISVILLE, KY (February 8, 2013) – J&L Marketing announced today…

Increasing Floor Traffic with Strategic Data Driven Marketing

Increasing Floor Traffic with Strategic Data Driven Marketing

I’m not telling you anything you don’t already know when I say showroom traffic is down and continues to decline. Ten years ago customers visit…

Don't Reinvent the Wheel, Just the Vehicle that Drives it.

Don't Reinvent the Wheel, Just the Vehicle that Drives it.

  No matter how much things change in our industry – how many new models are launched, how many innovative technologies are introduced, how …

Your Automobile Dealership is Evolving, But Are Your Sales and Marketing Processes Evolving With It?

Your Automobile Dealership is Evolving, But Are Your Sales and Marketing Processes Evolving With It?

  Over the years I’ve met many successful and innovative GMs who stand out in my mind for their ability to drive customers to their dealersh…

Make Data Part Of The Deal

Make Data Part Of The Deal

  Data mining—or knowledge discovery—is one of the latest buzz words you hear batted about. The definition varies, depending on who&rs…

How To Spend Your Advertising Dollars More Effectively

How To Spend Your Advertising Dollars More Effectively

As I travel the country visiting dealerships and speaking at 20 Groups there seems to be a common theme. How do dealers get the most of the Ad dollars? W…

Do You Have A Direct Marketing Strategy For Connecting With Customers Before They Hit The Internet?

Do You Have A Direct Marketing Strategy For Connecting With Customers Before They Hit The Internet?

  It’s safe to say that, every day, some of your hard-won customers log on to the Internet and begin shopping for new or pre-owned vehicles.…

Is Your Sales Team Working For Your Dealership Or Their Pay Plan?

Is Your Sales Team Working For Your Dealership Or Their Pay Plan?

What drives your salespeople -- the future of your dealership or their future paycheck? Ideally, the answer would be both. But all too often, the fact of…

Are You Buying A Tool When What You Really Need Is A Solution?

Are You Buying A Tool When What You Really Need Is A Solution?

Try Googling “auto dealership tools” and you’ll get approximately 373,000,000 results. That’s a lot of listings to choose from…

Are You Selling Social Media Short Because "Social Media Doesn't Sell"?

Are You Selling Social Media Short Because "Social Media Doesn't Sell"?

More and more, I hear dealers across the country wrestling with the challenges of social media, asking themselves tough questions like: "Can…

Getting it Together: Email Marketing, Social Media, and Data Analysis

Getting it Together: Email Marketing, Social Media, and Data Analysis

  The other day I was talking to a dealer who said, “We’ve tried some email marketing. One of my salespeople is doing our Facebook pag…

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