Auto Manufacturers are constantly arm wrestling over PPC rankings. In Jan-Feb the website AdGooroo reported that, “177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period.”

The winners in the desktop space? Toyota.com and BuyToyota.com controlled the most "Share of Voice" during this period with Ford.com, Chevrolet.com and Honda.com on top as well.

On mobile devices it was Chevrolet.com and Toyota.com, but Dodge.com and NissanUSA.com controled a larger "Share of Voice" than they had on Desktop/Tablet.

Auto Manufacturers are constantly arm wrestling over PPC rankings. In Jan-Feb the website AdGooroo reported that, “177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period.”

The winners in the desktop space? Toyota.com and BuyToyota.com controlled the most "Share of Voice" during this period with Ford.com, Chevrolet.com and Honda.com on top as well.

On mobile devices it was Chevrolet.com and Toyota.com, but Dodge.com and NissanUSA.com controled a larger "Share of Voice" than they had on Desktop/Tablet.

Last March Pepsi had Jeff Gordon dress up in a disguise and visit a car dealership, where he pretended to look at a used Chevy Camaro. He then proceeded to take an unsuspecting car salesman for the ride of his life. The video has since received a total of 14 million views and countless mentions online for Pepsi.

Shortly after the video was released, an automotive journalist named Travis Okulski from the popular auto website jalopnik.com questioned the authenticity of the video, calling it FAKE. So Pepsi decided to pull another stunt and this time target Travis for a staged ride in a taxi with Gordon driving, disguised as an ex-convict. The result is pure comedy gold again for the Pepsi MAX campaign. The new video has received nearly 6 million views in the first 24 hours. This video is another example of how a well-executed viral marketing campaign can expose your brand to the masses.

Last March Pepsi had Jeff Gordon dress up in a disguise and visit a car dealership, where he pretended to look at a used Chevy Camaro. He then proceeded to take an unsuspecting car salesman for the ride of his life. The video has since received a total of 14 million views and countless mentions online for Pepsi.

Shortly after the video was released, an automotive journalist named Travis Okulski from the popular auto website jalopnik.com questioned the authenticity of the video, calling it FAKE. So Pepsi decided to pull another stunt and this time target Travis for a staged ride in a taxi with Gordon driving, disguised as an ex-convict. The result is pure comedy gold again for the Pepsi MAX campaign. The new video has received nearly 6 million views in the first 24 hours. This video is another example of how a well-executed viral marketing campaign can expose your brand to the masses.

This Infographic from Adobe shows the Top 5 Digital Marketing Priorities of 2014 according to Adobe APAC research. Do you agree? What are your top 5 digital marketing strategies of 2014?

Here is the rundown and some articles from the DrivingSales community:

1. Strengthening digital marketing Content Strategy 

5 Questions to Define Your Ideal Social Content Strategy

2. Optimizing Social Media 

Tips to get Social Media Referrals or handle Social Media Crisis Management for dealers.

3. Increasing Paid Search & Display Advertising 

Organic SEO and Paid Search - How Are You Marketing?

4. Higher levels of Customer Engagement 

How To Increase Your Facebook Engagement In 1 Easy Step.

5. Improving Functionality of the Website 

Eyes on Website Infographic
 

This Infographic from Adobe shows the Top 5 Digital Marketing Priorities of 2014 according to Adobe APAC research. Do you agree? What are your top 5 digital marketing strategies of 2014?

Here is the rundown and some articles from the DrivingSales community:

1. Strengthening digital marketing Content Strategy 

5 Questions to Define Your Ideal Social Content Strategy

2. Optimizing Social Media 

Tips to get Social Media Referrals or handle Social Media Crisis Management for dealers.

3. Increasing Paid Search & Display Advertising 

Organic SEO and Paid Search - How Are You Marketing?

4. Higher levels of Customer Engagement 

How To Increase Your Facebook Engagement In 1 Easy Step.

5. Improving Functionality of the Website 

Eyes on Website Infographic