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The way we use the internet and what we need from it has continuously evolved, and companies like Google have continually updated their search results and algorithms to match better the way we search.

So how does this impact your dealership? Well, has your website evolved in a similar fashion? Have you adapted to modern search intent, or are you still relying on old gimmicks to get people to your lot? And are they backfiring for you in a new decade?

AMT discusses these issues and considerations when evolving your online promotion in the full article here.

Your website is your first impression for folks looking at dealerships online. Not only is it a representation of your brand, but it’s also a way to attract new customers. An effective and inviting website could be your best salesperson, and a sub-par one can cause damage. There are a few areas you can work on to make your site more valuable. Read the article.

The most important conversations for your business are happening online. Customers in the car-buying market are 90% more likely to visit your site if your dealership has favorable online reviews. Navigating the digital reviews landscape can be daunting, but success in maintaining your dealership's online reputation is within your reach. Learn how: Read the article.