re:member group
Why are Loyal Customers so Important?
What is so important about loyal customer? re:member group's very own VPO Tim Clemens breaks it down in a helpful YouTube video clip. See why loyal customers drive more profit to your dealership here: Why are Loyal Customers Important?
re:member group
Why are Loyal Customers so Important?
What is so important about loyal customer? re:member group's very own VPO Tim Clemens breaks it down in a helpful YouTube video clip. See why loyal customers drive more profit to your dealership here: Why are Loyal Customers Important?
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re:member group
re:member group at Digital Dealer Virtual Expo!
If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and also experience the top ten educational sessions on demand 24/7 anywhere with Internet access.
We at the re:member group will have a virtual exhibit there – just click on us in the Exhibitors list! From there, you can check out Nate Sieveking’s session from DD13, ‘Treat Your Customers Like Dogs’, and you can even take a look at ‘The Great Differentiator’, the loyalty platform we’ve built to help our clients reward and keep their most valuable customers.
Every day of the seven day event a dealership attendee will win a free registration to the 14thDigital Dealer Conference & Exposition May 7-9, 2013 in Orlando, FL. It’s free to register, so check it out at www.DDVirtualExpo.com! I’m available for live chat from 9am – 6pm EST on December 6th and 7th, as well as on the 10th and 11th. Come say hi when you have a chance!
Will
(952) 224-8002
Will@remembergroup.com
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re:member group
re:member group at Digital Dealer Virtual Expo!
If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and also experience the top ten educational sessions on demand 24/7 anywhere with Internet access.
We at the re:member group will have a virtual exhibit there – just click on us in the Exhibitors list! From there, you can check out Nate Sieveking’s session from DD13, ‘Treat Your Customers Like Dogs’, and you can even take a look at ‘The Great Differentiator’, the loyalty platform we’ve built to help our clients reward and keep their most valuable customers.
Every day of the seven day event a dealership attendee will win a free registration to the 14thDigital Dealer Conference & Exposition May 7-9, 2013 in Orlando, FL. It’s free to register, so check it out at www.DDVirtualExpo.com! I’m available for live chat from 9am – 6pm EST on December 6th and 7th, as well as on the 10th and 11th. Come say hi when you have a chance!
Will
(952) 224-8002
Will@remembergroup.com
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re:member group
Keep Your Fans Excited from Beginning to End
This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.
That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the works and the excitement quickly fades. What a buzzkill.
Think about your last vehicle purchase, and the lengthy process you had to go through, even after you made the purchase. For me, it was quite like the high-and-crash I saw with the Wild.
I went with a friend and test drove a car. I was in love on the spot, and my logical friend saw the benefits in the car, as well as how well it was taken care of. The price was right, and I wanted to buy it then and there. My friend tells me to this day I was so giddy about the car in the salesman’s office he nearly had to slap me to bring me back to earth.
That was true excitement. Like ‘2 free agents to my team’ excited.
Then came the post-purchase discussions. Paperwork and F&I offerings. Excitement turned to impatience. I certainly understand the paperwork and after-sell is required, but I couldn’t believe how much fun I wasn’t having.
I know instant gratification isn’t always the best, and that you have to wait for some things. But why not make it fun in the meantime? While discussing paperwork, go over the great features of the car again. Get the customer even more fired up to be driving off the lot. My overall emotion after the purchase was relief after it was done. I was excited, sure, but also a little exhausted in the process.
Now, obviously this is just one experience at one dealership. How about you? Are your dealerships ‘fans’ fired up about buying a car from you, or are they just fatigued by your sales process?
Will Michaelson
Sales Associate
952.224.8002 (Office)
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re:member group
Keep Your Fans Excited from Beginning to End
This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.
That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the works and the excitement quickly fades. What a buzzkill.
Think about your last vehicle purchase, and the lengthy process you had to go through, even after you made the purchase. For me, it was quite like the high-and-crash I saw with the Wild.
I went with a friend and test drove a car. I was in love on the spot, and my logical friend saw the benefits in the car, as well as how well it was taken care of. The price was right, and I wanted to buy it then and there. My friend tells me to this day I was so giddy about the car in the salesman’s office he nearly had to slap me to bring me back to earth.
That was true excitement. Like ‘2 free agents to my team’ excited.
Then came the post-purchase discussions. Paperwork and F&I offerings. Excitement turned to impatience. I certainly understand the paperwork and after-sell is required, but I couldn’t believe how much fun I wasn’t having.
I know instant gratification isn’t always the best, and that you have to wait for some things. But why not make it fun in the meantime? While discussing paperwork, go over the great features of the car again. Get the customer even more fired up to be driving off the lot. My overall emotion after the purchase was relief after it was done. I was excited, sure, but also a little exhausted in the process.
Now, obviously this is just one experience at one dealership. How about you? Are your dealerships ‘fans’ fired up about buying a car from you, or are they just fatigued by your sales process?
Will Michaelson
Sales Associate
952.224.8002 (Office)
No Comments
re:member group
Loyalty in Las Vegas - Will's Account
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite the 1,600+ mile drive we had just endured). I love the constant hustle and bustle conventions have, with the ability to meet with prospects face-to-face, and talk with them about my products.
We spent much of our time in Vegas working on the convention details, and figuring out how to best communicate our programs to those interested. I love discussing our programs, but it’s so different when the listener is standing right in front of you. It was a refreshing experience.
In the final hours of the convention, I saw the energy drain from exhibitors’ faces, and I had an idea to boost their spirits in case a prospect decided to meet with them at the end of the show (if you were at NADA and saw a guy in a short-sleeved polo walking around and shaking a candy jar like a lunatic, let me formally introduce myself now). The candy was a hit, and there were plenty of smiles to go around.
I entered Las Vegas dead-tired from the trip, and left Las Vegas even more tired after the convention, but it’s amazing how that city can make you feel. The shot of convention activity gave me a boost when I needed it.
This is going to sound so cheesy, but that boost was all I needed to get re-energized about selling our programs. I love our programs, and love to discuss them over the phone and in web conferences, but the connection I feel when discussing our programs face-to-face is so much more powerful. And to think, all it took for me to realize that was a couple million lights in the middle of the desert.
Will Michaelson
Sales Associate
Re:member group
Phone: 952.224.8002
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re:member group
Loyalty in Las Vegas - Will's Account
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite the 1,600+ mile drive we had just endured). I love the constant hustle and bustle conventions have, with the ability to meet with prospects face-to-face, and talk with them about my products.
We spent much of our time in Vegas working on the convention details, and figuring out how to best communicate our programs to those interested. I love discussing our programs, but it’s so different when the listener is standing right in front of you. It was a refreshing experience.
In the final hours of the convention, I saw the energy drain from exhibitors’ faces, and I had an idea to boost their spirits in case a prospect decided to meet with them at the end of the show (if you were at NADA and saw a guy in a short-sleeved polo walking around and shaking a candy jar like a lunatic, let me formally introduce myself now). The candy was a hit, and there were plenty of smiles to go around.
I entered Las Vegas dead-tired from the trip, and left Las Vegas even more tired after the convention, but it’s amazing how that city can make you feel. The shot of convention activity gave me a boost when I needed it.
This is going to sound so cheesy, but that boost was all I needed to get re-energized about selling our programs. I love our programs, and love to discuss them over the phone and in web conferences, but the connection I feel when discussing our programs face-to-face is so much more powerful. And to think, all it took for me to realize that was a couple million lights in the middle of the desert.
Will Michaelson
Sales Associate
Re:member group
Phone: 952.224.8002
No Comments
re:member group
From Passive to Passionate in Just One Offer
When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.
For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can find out online how close I am to getting another free coffee.
The thing is, I could get coffee at any of the other gas stations in my area. The fact that I pass up the other guys is to earn my free refill. This gas station found a great way to entice me with a sweet looking mug, and they keep me coming back to earn that free refill. It’s not a big offering for the gas station, but for me, the customer, I love it. I earned that free mug of coffee, and I’m coming back in to start earning that next one.
This interest in getting free coffee has led to me making other purchases there, as well. If I’m already at this gas station for their coffee, I might as well fill up my car, or get a few candy bars. This gas station brought in a customer who makes purchases at their location all the time, and all they had to do was offer a small discount. Think about that for a minute. One small offering from the gas station turned this passive customer into a passionate one.
Think about your purchase habits, and why you choose one business over their competition. Chances are, it could have been started with a small offering.
Will Michaelson
Sales Associate
Re:member group
Phone: 952.224.8002
No Comments
re:member group
From Passive to Passionate in Just One Offer
When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.
For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can find out online how close I am to getting another free coffee.
The thing is, I could get coffee at any of the other gas stations in my area. The fact that I pass up the other guys is to earn my free refill. This gas station found a great way to entice me with a sweet looking mug, and they keep me coming back to earn that free refill. It’s not a big offering for the gas station, but for me, the customer, I love it. I earned that free mug of coffee, and I’m coming back in to start earning that next one.
This interest in getting free coffee has led to me making other purchases there, as well. If I’m already at this gas station for their coffee, I might as well fill up my car, or get a few candy bars. This gas station brought in a customer who makes purchases at their location all the time, and all they had to do was offer a small discount. Think about that for a minute. One small offering from the gas station turned this passive customer into a passionate one.
Think about your purchase habits, and why you choose one business over their competition. Chances are, it could have been started with a small offering.
Will Michaelson
Sales Associate
Re:member group
Phone: 952.224.8002
No Comments
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