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Will Michaelson

Will Michaelson Sales Associate

Will Michaelson Blog Posts

Why are Loyal Customers so Important?

Why are Loyal Customers so Important?

What is so important about loyal customer? re:member group's very own VPO Tim Clemens breaks it down in a helpful YouTube video clip. See why…

Bicycles and Branding

Bicycles and Branding

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally t…

Being Different Without 'Differentiating' Like the Rest

Being Different Without 'Differentiating' Like the Rest

Your dealership is great. Otherwise you wouldn’t work there, right? But how do you show people how great the customer experience is, without ‘…

re:member group at Digital Dealer Virtual Expo!

re:member group at Digital Dealer Virtual Expo!

  If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & E…

Keep Your Fans Excited from Beginning to End

Keep Your Fans Excited from Beginning to End

  This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best…

Is a Visit to Your Service Bay like Pulling Teeth for Your Customers?

Is a Visit to Your Service Bay like Pulling Teeth for Your Customers?

I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some…

Things I Learned About Loyalty From Spinal Tap

Things I Learned About Loyalty From Spinal Tap

One of my favorite movies of all time is “Spinal Tap”.  It’s a classic.  People remember it, even though it was filmed 2…

Are You Taking Facebook Too Seriously?

Are You Taking Facebook Too Seriously?

I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day.  I also check Twitter occasionally. Soci…

Build Customer Loyalty by Hiring the Right People

Build Customer Loyalty by Hiring the Right People

Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule…

Are You Making Sure Your Customer Isn't Just a 'Hit and Run'?

Are You Making Sure Your Customer Isn't Just a 'Hit and Run'?

If you’ve ever worked in retail sales, electronics or otherwise, you’ve probably seen my type walk through your store doors. The type who kno…

Net Promoter and the Golden Rule

Net Promoter and the Golden Rule

Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the …

Net Promoter: The Ultimate Question and the One Number You Need To Grow

Net Promoter: The Ultimate Question and the One Number You Need To Grow

If you are asking whether customers are satisfied with your service—you’re asking the wrong question.  If you are measuring and trying t…

Loyalty in Las Vegas - Will's Account

Loyalty in Las Vegas - Will's Account

Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel …

From Passive to Passionate in Just One Offer

From Passive to Passionate in Just One Offer

When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefi…

3 Ways To Get Customer Loyalty Wrong

3 Ways To Get Customer Loyalty Wrong

I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interact…

Customers really don't become customers until they buy from you at least twice

Customers really don't become customers until they buy from you at least twice

I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale…

Putting a Lid on Loyalty: Little Things Can Mean a Lot

Putting a Lid on Loyalty: Little Things Can Mean a Lot

  Good morning, I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customer…

What's your Customer Value Proposition?

What's your Customer Value Proposition?

  Good afternoon,   I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your …

Customer Partnerships Create a Better Future for Both Parties

Customer Partnerships Create a Better Future for Both Parties

I wanted to post an article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the DS comm…

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