Pros: Easy to use, gives the customers many options, very clear numbers and we can customize it to fit what we provide.

Cons:

Pros: This is a great digital retailing tool for us, brings in leads and customers like the ease of on-line purchasing.

Cons:

Pros: The customers are guided through the process of purchasing a vehicle, we have had some sales through this.

Cons: The process can be a little bit cumbersome for some to use.

Pros: This is our best lead source.

Cons:

Pros: A lot of customers will check this out and some finish the process to pick up the car. Very easy to use and walks them right through it.

Cons:

Pros: Customers respond to this tool and we sell vehicles.

Cons:

Pros: It is easy to use and customers love it.

Cons:

Pros: Customers also like this a lot. The whole deal is almost done before they come in, saves time and hassle.

Cons:

Pros: Customer builds their own deal

Cons:

Pros: The ides is good but the results aren't. Many hits but few really want to use it.

Cons: Most people are just looking for pricing. We get many hits from people who are 200 miles away.