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Anthony Levine

Anthony Levine Manager | Digital Marketing

Anthony Levine Blog Posts

AdWords Display Advertising - But Why?

AdWords Display Advertising - But Why?

Many utilize AdWords display advertising in some capacity or another to help with driving traffic to a website.  While many are familiar with the bran…

Google AdWords Changes - Not To Worry?

Google AdWords Changes - Not To Worry?

The word is out, Google has done away with ads on the right hand side of search engine results pages, instead opting for four ads at the top of the page in…

Think Broadly For Automotive PPC

Think Broadly For Automotive PPC

While looking for specific long tail keywords that convert for the lowest cost is imperative in any PPC (Pay-Per-Click) campaign, automotive PPC has an ext…

Location Based Advertising

Location Based Advertising

Location based advertising is advertising that integrates location-based services. Google teased this functionality for AdWords but has yet to roll it out …

Testing Advertising

Testing Advertising

Of all the many businesses that participate in digital marketing, many are not following the basic process of testing advertising to see if any of it actua…

Personalize Onsite Content for Users

Personalize Onsite Content for Users

While marketing messages may fluctuate, most websites stay fairly static in terms of their offerings.  Different things may go on sale and different promo…

Small Business Digital Marketing

Small Business Digital Marketing

Digital advertising has definitely increased it's effectiveness since the days of untargeted spam pop-ups.  Now, behavioral, geographic and demographic ta…

Social Media Objectives for Business

Social Media Objectives for Business

Businesses can utilize social media even more in 2016 and actually see ROI from it.  Here are some social media objectives that can bring a company closer…

Auto Shoppers Today

Auto Shoppers Today

I had the pleasure of sitting in at a seminar at the Google headquarters put on by Google and Carfax for car dealerships.  While much of the information c…

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive Digital Marketing Agencies Must Stay Competitive The landscape of marketing has changed over the last co…

Email Marketing Basic Tips

Email Marketing Basic Tips

With all the social media, content and pay-per-click marketing available at the push of a button, many forget the power of email marketing.  After all, wh…

Customer Testimonials

Customer Testimonials

Automotive dealers often struggle with the perception that dealerships are untrustworthy.  Therefore, a lot of effort is put into building trust on a deal…

Bidding on Competitors in SEM?

Bidding on Competitors in SEM?

One of the most popular requests SEM agencies get are for campaigns related to conquesting the competition.  While bidding on competitors can sometimes be…

SRP design

SRP design

Many dealership websites share similarities in structure.  Shoppers can do an inventory search and wind up on an SRP (search results page - some call this…

Stock Photos vs Actual Photos on VDPs

Stock Photos vs Actual Photos on VDPs

Many dealership websites opt for the clean, professional look of stock photos.  While this practice might work well for promotional materials, automotive …

Dealership Site Speed

Dealership Site Speed

While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's…

Digital Marketing is Not Free

Digital Marketing is Not Free

There is an idea circulating in the digital marketing world that the benefits of digital marketing can be had essentially for free. Auto dealers in particu…

Planning Your ZMOT Sales Funnel

Planning Your ZMOT Sales Funnel

Large amounts of money are often spent on digital marketing to get shoppers to click through to an automotive dealership website.  Often, however, the sit…

Basic Principles of Landing Pages

Basic Principles of Landing Pages

In the broadest sense of the term, landing pages refer to whatever pages on a website you are sending a potential shopper.  Typically, the traffic to land…

Clean Web Design for Dealerships

Clean Web Design for Dealerships

Most, if not all, automotive dealers have a website.  Many of those have a clean, responsive or adaptive design.  However, many dealers still have websi…

Over Half of Auto Ad Dollars Now For Digital Marketing

Over Half of Auto Ad Dollars Now For Digital Marketing

Jack Loechner wrote a great article for Borrell Associates about the shift towards digital marketing for automotive dealers.  He postulates that automotiv…

The Importance of Performance Management

The Importance of Performance Management

Many digital marketing agencies are great at sending leads to a dealership website. Typically, if sales don't improve, these agencies will be quick to say …

Content Blogging for Dealership SEO

Content Blogging for Dealership SEO

It is now widely known that Google has changed their algorithm for displaying search results to weigh more heavily on "content”.  It is important to con…

Inventory Based Video Marketing

Inventory Based Video Marketing

YouTube is the second largest search engine in the world. Still, many dealers do not have video marketing set up for their inventory. If a business is not …

Automotive Retargeting - Give Shoppers Another Chance

Automotive Retargeting - Give Shoppers Another Chance

Shoppers on the internet don't always do exactly what retailers expect them to do.  Complex marketing strategies and specially designed websites are const…

Social Media Tips – Sharing Facebook Posts

Social Media Tips – Sharing Facebook Posts

Many of us were taught as children that sharing is one of the best and most adult things a person could do. In the digital world, this goes double – and …

What is the Zero Moment of Truth?

What is the Zero Moment of Truth?

Simply put, a Zero Moment of Truth buyer is one who is at the point of decision to buy a product or service. Discovering when this moment occurs and target…

Inventory Photos – VDP Photo Ideas

Inventory Photos – VDP Photo Ideas

It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle a…

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