Chino, CA (November 1st, 2016) – UpdatePromise360 launches UpdatePromisePay at the 2016 SEMA Show in Las Vegas. Modernizing the automotive industry, UpdatePromisePay leverages technology to revolutionize the consumer payment experience.

According to Richard Pannazzo, the Chief Operating Officer for UpdatePromise360, the consumer’s payment experience is now simplified and convenient for the customer: “UpdatePromisePay incorporates an Express Payment option to our status messaging which allows a customer to pay their invoice from the comfort and convenience of their home or office, allowing them to bypass the line and take advantage of Express Pay Checkout solutions.”

UpdatePromisePay’s modern self-serve customer kiosk brings their simplified payment experience to the cashier, estimator or service writers’ stations--including finance offices in dealerships. Mobile technicians can take advantage of pre-payments or deposits on parts, glass etc, which increases their appointment capture rate, and they can complete the transaction onsite.

About UpdatePromise360

UpdatePromise360 is a leading communication and information technology provider serving the Automotive and Insurance industries throughout North America. UpdatePromise360 has created leading-edge products that outperform the competition at every level. For more information about UpdatePromise360, call or email (800) 276-9107 / info@updatepromise.com.

About the SEMA Show

With over 60,000 domestic and international buyers in attendance in 2015 alone, the SEMA Show is one of the foremost automotive specialty products trade show events throughout the world. This year’s SEMA Show is running from November 1 - November 4, 2016 at the Las Vegas Convention Center located at 3150 Paradise Road, Las Vegas, NV 89109. SEMA is not open to the general public. To attend, go to  www.semashow.com to register.

UpdatePromise360

41850 Central Avenue

Chino CA 91710

I've always called it passion.

Its the way a salesperson interacts with a guest and not what they say.

Its transferring their enthusiasm to their customers and explaining their knowledge in a fun and interactive way.

Seth Godin calls it Emotional Labor.

Every salesperson should read Linchpin: Are You Indispensable? by Seth Godin.

I don't want this to sound like a book report but he writes about a topic that transfers perfectly to car sales.

Seth defines Emotional Labor this way:

"...it's work you do with your feeling, not your body."

He states that emotional labor is what differentiates an artist from a painter.

In most occupations this emotional labor won't translate to a higher income.

It just makes a person indispensable.

But sales is different.

In sales its essential.

I've met salespeople that know the product better than the engineers that designed it.

I've met salespeople that could quote every script in the dealership's sales process.

Verbatim.

But can they sell cars? 

Without this emotional labor, no.

How does a salesperson develop emotional labor?

Here are some tips:

1. Treat your job as a career. How many of us are selling cars until something better comes along? Customers can sense that. Are you in or out?

2. Care. Don't treat the customer like a pork chop. Every guest that comes in has a problem. That's why they are at your store. Find out what that problem is and help them solve it. The money will come when the customer feels you have their best interest in mind.

3. Believe in what you sell. Zig Ziglar tells a great story about a friend that sold pots and pans. His friend was struggling and couldn't figure out why. Zig asked him if he owned a set of the pots and pans and his friend said he didn't. They were too expensive. Zig then asked what his friend said when customers told him they were too expensive. Point made. His friend bought a set of pots and pans and his sales increased. He believed in what he sold. Now I'm not suggesting you all go out and buy a new car, but you must believe you have the best product, process, and dealership if you want to succeed.

4.  Smile and relax. This business can be tough. Most salespeople hear three "no's" for every one "yes". There is no safety net. Hero one day and zero the next. But you have to smile. Customers can sense your tension. Be grateful you aren't digging ditches. I know these are all warm and fuzzy tips and none of them are concrete tasks you can complete and measure. But thats just the point.  Look around your dealership and see who is selling cars. Chances are they have passion and emotional labor.

Thoughts?