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MAX Digital and LotVantage Partner to Make Social Lead Generation Easy for Dealerships
LotVantage Joins MAX Digital Approved Vendor Circle
CHICAGO — July 11th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with LotVantage. Participating dealers can leverage the full range of LotVantage services, including ad placement on Craigslist, Facebook, eBay and YouTube, with any of the MAX tools for inventory management, digital retailing or showroom collaboration with MAX Syndication.
“As a dealer, your vendor networks are an important investment in growing your business,” said MAX Digital Executive Vice President, Mike Cavanaugh. “Making it easy for our dealership partners to take advantage of LotVantage services with MAX feeds that are optimized for merchandising was an obvious win.”
Competition from non-traditional dealers has never been stronger and making the path to purchase smooth is a mandatory business practice for dealerships to thrive in the coming years. MAX Digital offers the integrations and retail performance management tools to help dealerships make more profit on every vehicle transaction. LotVantage optimizes the dealer presence within key social channels to bring active car shoppers back to the dealership to buy. They focus on the value segments of marketing, so the investment is low relative to the return. LotVantage clients who are using the hands-free subscription model of Craigslist and Facebook Marketplace, have seen an average of 30 percent more lead volume from local buyers.
“The success of inventory marketing is dependent on having the right inventory at the right price to grab interest from car shoppers online,” said Jim Jabaay, President LotVantage. “Our MAX Digital clients have high potential vehicles and the detailed package information and collaborative showroom tools to sell them. That strong inventory foundation has helped our clients have success generating leads socially and closing them in the showroom. It’s been a win-win-win relationship for us, our dealers and MAX.”
More information on LotVantage is available at lotvantage.com. Vendors interested in joining the MAX Digital Approved Vendor Circle can contact info@maxdigital.com.
About MAX Digital
Founded in 2011, MAX Digital was born from a rich history of innovation and continues the pioneering spirit of FirstLook by delivering the professional tools needed to help dealerships thrive into the future. MAX Digital empowers thousands of dealerships to transform their retail processes to sell more cars more profitably through smart inventory management and people-friendly digital retail solutions. For more information visit maxdigital.com.
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automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality
NEW YORK (June 25, 2019) - In a time when data security is increasingly critical to customers, automotiveMastermind (Mastermind) is dedicated to having thorough data protection standards. As a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, the company today announced it had successfully passed the SOC 2 Type II examination<https://www.automotivemastermind.com/soc-2-type-ii/> in accordance with attestation standards established by the American Institute of Certified Public Accountants (AICPA).
This independent examination proves Mastermind's commitment to five major trust principles including security, availability, processing integrity, confidentiality and privacy.
"We manage a vast amount of data and with that comes a great responsibility to protect it," said Johannes Gnauck, Founder and Co-CEO of Mastermind. "Undergoing the SOC examination demonstrates our commitment to implementing best practices related to data security and provides assurance to Mastermind's dealer partners that the data they access on a daily basis has not been compromised."
SOC 2 signifies reporting on controls relevant to security, availability, processing integrity, confidentiality or privacy. Mastermind's indicated principle for this examination was security, signifying the organization's systems are protected against unauthorized access, use, or modification and meet the commitments and system requirements.
The official SOC 2 Type II examination review period took place from August to October 2018 by Schellman & Company, LLC and was completed successfully.
About automotiveMastermind
automotiveMastermind<https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.automotivemastermind.com%2F&data=02%7C01%7Crana%40automotivemastermind.com%7Cef44583dcb804f158e5e08d6f683f609%7Cdb4867916e4245c19dd17c2104345c46%7C0%7C0%7C636967443970430459&sdata=wi2Bt%2BEkfwRKMiyLbOe1PtK11bLXFx7lDiC%2BqqSIoF8%3D&reserved=0>, a business line of IHS Markit (Nasdaq: INFO), is a leading provider of predictive analytics and marketing automation solutions to help automotive dealers improve sales and communicate better with prospective customers. For more information, visit automotiveMastermind.com<https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.automotivemastermind.com%2F&data=02%7C01%7Crana%40automotivemastermind.com%7Cef44583dcb804f158e5e08d6f683f609%7Cdb4867916e4245c19dd17c2104345c46%7C0%7C0%7C636967443970440472&sdata=%2BsU7vakKGZJWIO%2F1J8VJnPYhsmeZWuvrGbnYWwwqdlM%3D&reserved=0>. Based in London, IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide.
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Spireon Appoints Industry Veteran Brian Skutta President of Automotive
Vehicle finance and franchise dealer segments combine forces for future growth
IRVINE, Calif., June 12, 2019—Spireon, the vehicle intelligence company, today announced the unification of its vehicle finance, Buy Here Pay Here, lender, and franchise dealer product offerings into a combined Automotive portfolio, and the appointment of Brian Skutta as its president. Under Skutta’s leadership, Spireon’s automotive-focused segments will leverage its innovative product lineup and already deep bench of industry experts to best serve its customers into the future.
“Brian has extensive experience in the automotive sector and an outstanding history of driving both top and bottom line results while ensuring the customer’s needs remain top of mind,” said Kevin Weiss, CEO of Spireon. “With two flagship products—Kahu and GoldStar—meeting the connected vehicle needs of our automotive customers, Brian’s expertise and unique vantage point will help elevate the business to its highest potential.”
Before joining Spireon, Skutta was executive vice president of dealer sales and service at TrueCar, playing a pivotal role in the development and execution of the company’s dealer relations turnaround and product portfolio expansion. He previously held c-suite and executive leadership positions at AutoAlert, VinSolutions and AutoTrader.com.
“Spireon has a proven track record of exceptional leadership in the connected vehicle space, having launched the first truly connected solution of its kind—Kahu,” noted Skutta. “I’m joining the company at a pivotal time and look forward to helping grow our already impressive customer base of over 20,000 companies, boost our contributions to the industry and further solidify our commitment to the companies we serve.”
About Spireon
Spireon, the vehicle intelligence company, is the leading provider of aftermarket telematics solutions in North America. By equipping cars, trucks, trailers and other mobile assets with GPS devices and sensors, Spireon turns any vehicle into a connected vehicle. Award-winning products GoldStar, Kahu and FleetLocate deliver 24x7 asset visibility and actionable insights to auto dealers, lenders, transportation companies, service fleet managers, rental car companies and consumers to increase safety and productivity, boost profits and protect assets. Spireon’s NSpire IoT platform powers all Spireon solutions, supporting nearly 4 million active subscribers and processing more than 1 billion data events each month. Learn more at www.spireon.com.
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Jaguar Land Rover Retailers Onboard New automotiveMastermind Sales Platform
Nearly 300 retailers across the United States are eligible to access Market EyeQ predictive analytics technology
NEW YORK (June 12, 2019) - Nearly 300 independently owned and operated Jaguar Land Rover<https://www.jaguarlandrover.com/> retailers will have access to Market EyeQ by automotiveMastermind (Mastermind) starting this month, enhancing the customer experience for prospects in the market for a new vehicle.
Market EyeQ<https://www.automotivemastermind.com/market-eyeq/#anchor> provides access to all prospective buyers for a dealer, by segment, on a single sales platform. It is backed by real-time proprietary data and algorithms to identify, communicate with and close more buyers in a dealer's market.
"Jaguar Land Rover is synonymous with luxury, innovation and a great customer experience," said Marco Schnabl, founder and co-CEO of Mastermind. "When dealerships implement Market EyeQ, they will be able to take that experience immediately to the next level, adding data-driven insights of their entire market and allowing them to provide an individualized approach for each customer, enhancing the overall experience and allowing dealers to sell more cars."
By leveraging other IHS Markit data including descriptive demographic and lifestyle insight as well as vehicle history details, dealers have an exclusive 360-degree view of their market and customers. Mastermind's relationship with TransUnion<https://www.transunion.com/> also helps uncover potential sales opportunities with customers who have not previously bought from a dealership. This breadth of proprietary data enriches the retailer's own data held in their Dealer Management System (DMS) and allows dealers a holistic view of their local market including insight on prospects that are unknown to them.
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About automotiveMastermind
Founded in 2012, automotiveMastermind, a business unit of IHS Markit (Nasdaq: INFO), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is a single sales platform that identifies, communicates with, and closes every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com<http://automotivemastermind.com/>. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.
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Volkswagen Taps DealerSocket’s DealerFire, to Launch New Service-Retention Initiative
DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program
DALLAS, May 30, 2019 — DealerSocket, Inc., a leading provider of automotive retail software, is announcing that Volkswagen has tapped DealerFire to drive a new digital advertising initiative aimed at helping Volkswagen dealers grab a bigger share of the $350 billion U.S. vehicle repair market.
DealerFire will offer three packages under the Volkswagen Service and Parts Advertising program that are eligible for a 50% retail co-op reimbursement. Each package will include content development and a mix of social, display, and search advertising, including the ability to promote service offers and specials directly on Facebook. Participating Volkswagen dealers will also utilize DealerFire to reach and target customers on the Google Display Network who are either searching for repairs, maintenance services, or are most likely in need of service work.
“Every month, consumers register over 200 million Google search queries for parts and service. However, franchise dealers capture just 30% of what consumers spend annually on vehicle repairs,” said Brian Wagner, general manager of DealerFire. “Volkswagen is putting its best digital-merchandising foot forward with a comprehensive program and has asked DealerFire’s award-winning software to drive it.”
The automaker’s comprehensive group-paid search marketing initiative will be administered through the Volkswagen Dealer Digital Program, which was created to connect the OEM’s roughly 650 U.S. dealers to best-in-class technology and digital marketing providers. DealerFire is one of the providers selected to assist dealers under Volkswagen’s recently launched initiative, which will feature three levels of paid advertising, service center profile pages, dealer-integrated coupons, call tracking and recording, and online visibility and reputation management.
Through DealerFire’s three digital advertising packages — the premium version featuring a customizable HTML5 ad showcasing service coupons and messaging — participating Volkswagen dealers will get access to a Google AdWords-Certified search engine marketing specialist within DealerSocket’s team, all Google ad extensions, customizable reporting and display network designs, conversion tracking, and Top 3 position targeting all of which are available in DealerFire’s tools.
“What many dealers may not know is that two out of three visits to their websites are for parts and service. And customers who service their vehicles at a dealership are three times more likely to purchase or lease again from that same dealership,” Wagner said. “DealerFire is offering three comprehensive packages under Volkswagen’s service and parts advertising program, which the automaker made even more compelling by offering 50% co-op on all pay-per-click advertising that is dedicated to fixed ops.”
DealerFire was acquired by DealerSocket in 2015 and specializes in dealer websites and digital retailing. DealerFire also houses a full-service digital marketing agency that provides custom-written ads and marketing content, inventory and data targeting, marketing design, and transparent ROI reporting. DealerFire currently partners with sixteen OEMs and supports more than 2,000 dealer websites.DealerFire is the winner of nine-straight AWA Pinnacle Platform awards.
About DealerSocket
DealerSocket is a leading provider of software for the automotive retail industry, offering a suite of seamlessly integrated products designed to help dealers sell and service vehicles more profitably while improving their customers’ experience. DealerSocket’s suite of products includes an advanced Customer Relationship Management (CRM) system, innovative Digital Marketing and Websites, a robust Vehicle Inventory Management tool, insightful Analytics Reporting, and solutions designed to streamline dealer operations. They include Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. DealerSocket employs nearly 1,000 team members serving more than 8,000 dealerships. For more information, visit DealerSocket.com or follow us on Twitter, LinkedIn, and Facebook.
Contact:
Patrick Mendoza
469-828-6325
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Improving Vehicle Detail Pages
Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for that particular vehicle. Price, pictures, and description are the three most important factors that will allow your VDP to stand out. Price can always change, pictures should be a high priority, but often neglected, the description often talks about the brand name and it a copy and paste for every vehicle.
Improve your VDP by writing a unique description for each vehicle with as much context as possible. That is the best way to stand out.
What success have you seen with VDP's with great descriptions?
11 Comments
Beltway Companies
This a great post! I cannot tell you how many vehicles I see without descriptions or worse the wrong descriptions that offer options that are otherwise not on the unit.
Chandler Chevrolet
I would have to argue against posting links on dealership websites that take shoppers away from the website, to 3rd party sites. I'm also pretty sure that most 3rd parties will not allow links to other 3rd party sites in the description.
DrivingSales
I agree with Suzanne. It's so hard to get visitors on your website, I would think you would want them to convert vs redirect somewhere else where you would potentially have competition.
That being said, there is value in 3rd party validation. If you are going to link, make sure it opens a new window.
Chandler Chevrolet
I'm all for transparency, but not using a method that potentially undermines a conversion. If you do want to show comparisons on a dealership website, I believe most vendors have other ways that are more dealer-friendly, such as displaying the Carguru badges on the SRPs and VDPs on your dealership website.
Chandler Chevrolet
I guess the difference is that I want to help sell cars at my dealership, not create my own website and charge dealers for leads. By the way, great (and short, simple) video, Bart. We can all add more value to our vehicles with details that set our vehicle apart from all the others similar to it. 3rd party pricing tools don't always reflect the true value of a vehicle: features/condition that add more value. It's also helpful to sales staff, who can use that description as a quick tool when confronted with customers who are confused about the differences in price on 3rd parties.
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Frazer Partners with SpinCar to Bring Personalized Digital Merchandising to Independent Auto Dealers
Partnership and DMS platform integration enable independent dealers to seamlessly create and syndicate virtual vehicle walkarounds
SYRACUSE, NY and CANTON, NY – April 23, 2019 – Frazer Computing, Inc., the leading provider of Dealer Management Software (DMS) for independent auto dealers, and SpinCar, the global leader in digital automotive merchandising software, today announced a partnership that brings the opportunity for personalized digital merchandising to more than 20,000 independent used car dealerships in the US. Dealers using the Frazer DMS can now benefit from a direct integration with SpinCar’s digital merchandising platform to seamlessly create and syndicate virtual vehicle walkarounds, photos and videos to their own dealer websites, as well as to a number of leading third-party marketplaces, including Cars.com, Autotrader and Facebook. Existing Frazer customers can contact their regional Frazer representative to activate SpinCar’s suite of digital merchandising solutions and data-powered innovations.
Since 1985, Frazer has provided full-featured Dealer Management Software to independent used car dealerships across the nation. The company has become a trusted partner to dealers of all sizes, and its Dealer Management Software is currently used by more than 20,800 dealers across all 50 states to manage all facets of their business. Frazer’s inventory management, sales processing and full accounting suite help independent dealers grow their businesses and increase productivity.
SpinCar’s digital merchandising platform enables auto dealers to deliver more personalized interactions at every touchpoint. By bringing interactive vehicle walkarounds and feature walkthroughs to automotive retail websites, dealers are able to recreate the in-person sales experience for online car shoppers. These personalized online experiences generate greater shopper engagement and proprietary first party behavioral data that helps them build trust with consumers. SpinCar’s newest product, Feature Tour, helps dealers educate online car shoppers with personalized, multimedia experiences that showcase the unique features of a vehicle that are most relevant to each individual consumer.
“SpinCar has established itself as the leading provider of digital merchandising capabilities to the auto industry, and this partnership provides us with the opportunity to deliver even greater value to the thousands of used car dealers that trust Frazer to power their businesses,” said Mike Frazer, President, Frazer Computing, Inc. “We look forward to working with SpinCar to help independent used car dealers drive superior business results through more engaging online experiences and more personalized interactions at every touchpoint.”
“Independent auto dealers play a major role in the used car market, and Frazer is a key enabler of their success,” said Devin Daly, SpinCar CEO. “With more than 90% of consumers starting their car buying journey online, personalized digital merchandising is critical to building trust and engagement with shoppers before they ever set foot in a physical dealership. As the market for used cars becomes increasingly competitive, independent dealers need to continue to take advantage of new technologies to differentiate themselves. We are thrilled to be partnering with Frazer to bring these advanced digital merchandising capabilities to independent dealers around the country.”
About Frazer
Frazer is a leading provider of Dealer Management Software for independent used car dealers. With over 20,000 active users, Frazer provides a full-featured, affordable DMS that is easy to use, completely reliable and backed by exceptional customer support. To learn more about Frazer, visit Frazer.com.
Jake Morley
Frazer
+1 888-963-5369
About SpinCar
SpinCar offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s full suite of data and technology solutions builds greater trust between buyers and sellers by enabling more personalized interactions across the entire car shopping journey. To learn more about SpinCar, visit SpinCar.com.
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Gubagoo Integrates ChatSmart Live Chat Solution with Google Messaging, HubSpot and Car Wars
Powerful integrations provide more opportunities for consumers and Automotive Dealerships to connect, communicate, and drive lead conversion
Orlando, FL (April 8, 2019) — Gubagoo, a leading provider of conversational commerce solutions for Automotive Dealerships and OEMs, today announced that their flagship ChatSmart advanced live chat solution now features integrations with three leading technologies: Google Messaging, Car Wars’ call tracking tool and HubSpot’s marketing automation application. These integrations build upon ChatSmart’s existing portfolio of more than 80 integrations.
Google Messaging is a new method for consumers to send messages to businesses from Google search results, Google ads and Google Maps. Consumers who search for a dealership on Google or in Google Maps can initiate a conversation with the dealership with click-to message on Google organic search results, Google ads, and within Google Maps. Gubagoo’s team of trained chat specialists will handle chat responses on behalf of the dealership, with the dealership staff having the ability to jump into the conversation using the Gubagoo Live web and mobile app.
Gubagoo’s integration with Hubspot’s marketing automation application allows for Gubagoo leads to automatically populate into HubSpot, where dealers can then create and execute marketing campaigns targeted to these leads. Details added to HubSpot include contact information as well as make, model and year of vehicle of interest and lead type (sales or service).
“Setting up the integration between Gubagoo and HubSpot was easy and painless. We were literally set up in a few days which illustrates the high standard of service that Gubagoo provides,” said Josh Pogue, Digital Marketing Manager for Weins Canada. “The integration allows us to leverage HubSpot’s marketing automation capability to run custom campaigns and provide source attribution on Gubagoo leads as soon as they come in. I am confident we’ll be able to convert even more Gubagoo leads into sales and with a lot less effort.”
Dealerships that use Car Wars for SMS and call tracking can now text enable all existing dealership phone numbers, making it easier for consumers to text with the dealership through Gubagoo’s communication platform. Additionally, with enhanced visibility into Gubagoo SMS conversations, Car Wars can provide analytics and tracking on SMS in addition to phone calls. All text exchanges will be available in the Gubagoo Live platform and in the dealership’s CRM.
"Both phone calls and text messages play a vital role in the customer experience and how they interact with dealerships, and we're seeing a huge rise in the number of texts that come through the local and toll-free lines Car Wars tracks for dealers,” said Justin Sarnowski, VP, Product, Car Wars. “Many of our dealers were raving about Gubagoo and wanted all texts to live in the platform they were already using, so we got together with Gubagoo to build an integration that tracks texts through Car Wars tracking lines but drives communication through Gubagoo's conversational commerce platform."
“These powerful new integrations open up more opportunities for consumers and dealers to connect and establish a relationship,” said Brad Title, CEO of Gubagoo. “As a company focused on innovation we are constantly looking for leading technology and tools we can integrate with that will provide immense value and convenience to dealers.”
Gubagoo’s live chat, text, and digital retailing solutions currently feature more than 80 powerful integrations which include Facebook Marketplace, Facebook Messenger, Apple Business Chat, Google, and more.
The Google Messaging, Car Wars and HubSpot integrations are accessible today for all Gubagoo ChatSmart users.
Gubagoo will giving live product demonstrations of its conversational commerce solutions at the Digital Dealer Conference & Expo, held at the Orange County Convention Center on April 9-11 in Orlando Florida. To sign up for a demo, visit https://get.gubagoo.com/dd26/ or email buy@gubagoo.com.
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About Gubagoo
Gubagoo is the leading provider of conversational commerce solutions for Automotive Dealerships and OEMs. In 2018, Gubagoo was recognized by Deloitte as one of the fastest growing technology companies in North America. Dealerships use our powerful messaging and digital retailing solutions to activate the online car buying and servicing experience from their website, SMS, Facebook and Google Messaging. Our fully managed omni-channel live messaging service instantly connects consumers to Dealerships anytime and anywhere through live chat, text, video, Facebook Messenger, and other digital messaging channels, converting high quality leads and appointments for Dealerships 24/7/365.
At the core of our solution is Gubagoo’s patented behavioral and scoring algorithm which makes each human interaction more intelligent and highly personalized, and contributes to superior lead conversion.
More than 4,500 Dealerships, including some of the world’s largest dealer groups and OEMs, rely on Gubagoo to sell more cars and create more satisfied customers. For more information, visit www.Gubagoo.com, e-mail hello@gubagoo.com or call 855-359-2573.
For more information: Karen Makedon Senior Director of Marketing Gubagoo Inc. 855-359-2573 media@gubagoo.com
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NEW RELAYCARS® ALLOWS CAR BUYERS AND DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM
LOS ANGELES (March 7, 2019) – RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, today announced the expansion of their VR suite of applications with the launch of the new RelayCars, now in roomscale. Roomscale allows users to move freely and naturally around the virtual showroom while customizing car options and researching their next car.
Furthering the future of vehicle research and shopping, this technology gives consumers a more efficient way to shop for cars that may not physically be on the dealer lot or even browse from the comfort of their homes. Dealers will now have the ability to instantaneously showcase a wider range of vehicles and help consumers to make informed purchasing decisions through the realistic environment. RelayCars in roomscale is available via digital distribution platform, Steam®.
While wearing a headset, car shoppers and dealers are able to select vehicles from the expanding model selection and place them in one of three designated spaces on the showroom floor. Users can interact with the environment and the showcased vehicle models to view them from any angle, change the vehicle color, enter the interior, step back to check out the vehicle in full, or walk right up to the vehicle for a more in depth look at the design and detail.
“This is the first time we are offering our users the opportunity to walk around their customized virtual showroom to observe, compare and interact with the vehicles on another level,” stated Gina Callari, RelayCars COO, “The technologies enabling virtual reality are evolving at such a pace that being able to provide more interactive and realistic experiences for our customers is of the utmost importance to us at RelayCars.”
RelayCars in roomscale is available on Steam supported VR headsets including Windows Mixed Reality, HTC Vive, and Oculus Rift.
About RelayCars®
Featuring the most expansive and high-quality VR automotive library on the market, RelayCars is a virtual reality suite of apps that allow both enterprise and general consumer users to explore the interior and exterior of thousands of different vehicles via smart phone, tablet, web or VR headset. The app is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR. RelayCars is the sister-company of EVOX Images, a company best known for providing rapid, large-scale global image creation solutions on demand with a focus on automotive VR and 360 images. The application is available for free now on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR, Microsoft VR and Magic Leap. For more information on RelayCars, please visit www.relaycars.com or follow RelayCars on Instagram, Facebook orLinkedIn.
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Car Wars and VinSolutions Announce Improved Integration, Partnership
The new partnership will allow for enhanced communication between the two automotive
solutions, giving mutual clients heightened lead management capabilities.
Dallas, Texas, and Mission, Kansas – March 7, 2019 - Car Wars and VinSolutions have announced an improved integration that brings enhanced lead management capabilities to dealers utilizing both VinSolutions Connect CRM and Car Wars. With the improved integration, the Car Wars dealership call tracking software automatically attaches a recording of every outbound sales call to an existing customer record in Connect CRM.
In addition to attaching call recordings to Connect CRM customer records, the Car Wars tool also generates and attaches written call recaps, which streamlines workflow and allows dealership staff to personalize customer interactions without listening to every call.
This automation provides lead management capabilities in VinSolutions’ platform and streamlines productivity for BDC agents, salespeople and management teams.
“Dealers today understand how critical it is to connect with customers in a personalized, relevant way. This integration enhances Connect CRM users’ ability to provide the personalized car-shopping experience their customers want,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “This collaboration between Car Wars and VinSolutions will help dealers achieve their dual goals of better connecting with customers and improving efficiency and productivity.”
The new integration also enables pre-authenticated, direct access to Car Wars reporting and insights through Connect CRM, which is the main day-to-day activity hub for many dealership staff.
Tracking every outbound call between the systems will be easier than ever with a streamlined click-to-call workflow, which allows sales agents to work out of customer records in Connect CRM with a holistic view of each customer’s interactions and call history. This complete understanding of a customer’s interactions with a dealership enables salespeople to heighten the customer’s experience.
“This has been a long time coming,” said Cassie Broemmer, Partner and Executive Vice President of Business Development at Car Wars. “We’re excited to begin rolling out the new integration to our mutual clients. As the phone is the number one conversion channel for dealers, we understand partnership with leading CRM providers like VinSolutions is crucial to success.”
In addition to strengthening the integration between the two platforms, VinSolutions will also be implementing Car Wars’ new comprehensive communication dashboard, Call Box, at its Contact Center. The new system will allow users to click directly into a customer record in VinSolutions Connect CRM while on a live call, as well as utilize click to call. Call Box allows unprecedented real-time insight into calls before and as they’re happening, providing the perfect hub for call center activity.
To learn more about VinSolutions’ suite of dealership software solutions, please visit vinsolutions.com. For more information on Car Wars, please click here.
About Car Wars
Car Wars leverages human reviews, artificial intelligence and CRISP metrics to equip Sales and Service departments with everything they need to Own The Phone. By listening to and categorizing every inbound and outbound call at a dealership, Car Wars provides managers with insight into how every call is handled, alerts them when an opportunity needs attention, and actively improves phone performance in both sales and service.
Car Wars uses competition and transparent accountability alongside live call insight to create a high-powered phone culture that helps more callers faster and, ultimately, converts more phone calls into booked appointments.
About VinSolutions
As the provider of Connect CRM, a leading dealership customer relationship management system, VinSolutions helps more than 5,000 dealers make every connection count. VinSolutions products integrate dealership systems, processes and tools to deliver a single view of the customer across the business – so dealers can focus on building relationships throughout the sales cycle. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions fosters dealership success by providing a fully customizable suite of solutions, including equity mining, market pricing and desking tools, combined with the continuous, personal support of a designated Performance Manager. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified. VinSolutions is a Cox Automotive™ brand.
Media Contacts:
Lisa Aloisio
VinSolutions
m. 404-725-0651
Mike Haeg
Car Wars
m. 214-613-1170
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