Jim Roche will be speaking at the upcoming DrivingSales Executive Summit in two weeks.  This is a guest blog about the importance fixed ops will play in the future of the dealership. 

Dealerships have long invested in the service department as a way to increase profits. However, key shifts in market and consumer behavior are placing an even greater emphasis on fixed operations for both short-term and long-term success.

Consider these recent findings: the service department now makes up 49 percent of a dealership’s gross profit, up from 45 percent in 2012, according to the NADA’s annual Dealer Financial Profile. And 74 percent of customers who visited the dealership in the past 12 months for service are likely to return to purchase their next vehicle, compared to only 35 percent of customers who did not visit for service, according to Cox Automotive Inc.’s 2018 Service Industry Study.

Taken together, these findings indicate that the service department will continue to drive more of a dealership’s profits this year and for years down the road.

So, how can dealerships capitalize on these trends? For starters, dealers need to understand that customers and their expectations are changing. By 2020, millennials are expected to account for 40 percent of all car buyers, according to the Autotrader Next Generation Car Buyer Study.

This new generation of buyers places an even greater emphasis on the customer experience. Millennials are used to one-click ordering on Amazon, tracking pizza delivery with a Domino’s app and hailing a car service on their smartphones from Uber or Lyft.

Successful dealerships will respond to these changes by focusing on delivering an exceptional customer service experience. This means adding amenities such as coffee bars, Wi-Fi and others in the dealership. More importantly, this means investing in a technology-enhanced experience that makes it easier for customers to schedule service appointments and extending hours to provide more convenient service times.

In addition, dealers need to make sure their customers are familiar with their service departments. Xtime market research shows that customers are more than twice as likely to return to a dealership for service when introduced to the service department at the time of purchase.

If dealerships introduce the service department at the time of delivery, they lay the foundation of creating a life-long, loyal customer. They can increase the chances that a customer returns for that first oil change or regular maintenance, which can lead to more service visits and eventually another vehicle purchase.

The changing trends in the auto industry and consumer behavior demand a different view of fixed ops. It can no longer be run as a separate part of the business. Fixed ops should be seen as the cornerstone of the entire dealership that builds long-term customer relationships, starting from day one.

I hope to see you at the DrivingSales Executive Summit to provide more details on why fixed ops is critical to driving profitable growth at your dealership.

As a leader, performing a 1 on 1 is one of the most valuable activities you can do....if it's done correctly. How can you improve the quality of your one-on-ones? Here are a few suggestions on setting your one-on-one up for success.

New funds to accelerate company growth and innovation in digital marketing for the automotive industry.

SpinCar, the global leader in digital automotive merchandising software, announced today that it has closed a $22 million financing round led by Wavecrest Growth Partners, with participation from auto and tech industry veterans David Metter and Harpreet Grewal. The new capital will be used to fund company growth and continued investment in product innovation to meet accelerating market demand for digital automotive merchandising technologies.

SpinCar’s digital automotive merchandising platform leverages advanced 360° display technology and proprietary behavioral data to reinvent the way in which dealers, OEMs and third-party automotive marketplaces engage with car shoppers. The platform transforms static online merchandising content into immersive, VR-enabled experiences, complete with virtual interior and exterior tours as well as tagged, touchable hotspots that allow consumers to explore key vehicle features in rich detail. By capturing precise vehicle and feature interaction data in real-time, SpinCar enables dealers to personalize every consumer touch based on the specific needs and interests of individual shoppers. SpinCar’s VINtelligent Retargeting solution delivers the industry’s most personalized digital ad units for greater marketing effectiveness along the entire car buying journey. Dealers using the SpinCar platform report greater than 30% increases in online consumer engagement and conversion rates, as well as 20 – 30% faster inventory turnover, particularly for used and certified pre-owned vehicles.

“In a world where consumers are just a click or swipe away from a myriad of information sources and alternative purchasing options, every digital interaction for a car shopper represents a critical moment in the purchase journey. SpinCar is enabling local and national auto dealers to bring the personalized showroom experience directly to prospective car buyers wherever and whenever they want. Our platform is generating measurable results for dealers of all sizes, and this investment will enable us to expand our industry reach at an even faster rate,” said Devin Daly, SpinCar Co-Founder and CEO. “Wavecrest’s customer-first approach and unrivaled B2B SaaS experience make them the perfect partner for our next phase of growth. We’re excited to work with their team and network of operators as we accelerate our efforts. This capital will allow us to bring new products to market faster, enhance the services we provide to our customers and partners, and expand our world-class team.”

Describing the investment, Deepak Sindwani, Managing Partner at Wavecrest Growth Partners said, “SpinCar provides market-leading technology to a very large industry in the throes of digital disruption. We were impressed with the company’s value proposition, business performance and unique data assets. We look forward to partnering with Devin and his team to transform the way that vehicles get purchased.”

In addition to Deepak, Harpreet Grewal and David Metter have also joined the company’s board of directors. Harpreet is a 30-year veteran of SaaS businesses, with particular expertise in selling to SMBs. Most recently, he served as General Manager/CEO of Constant Contact after the company’s $1.1 billion sale to Endurance International in 2015. Previously, he was a 5-time CFO of public and private SaaS companies. David is the co-founder and President of AutoHook, which was acquired by Urban Science in 2015. David is a frequent speaker on the topic of digital innovation at auto dealer conferences, including the North American Dealer Association (NADA) show.

Presidio Technology Partners acted as the financial advisor to SpinCar on the transaction.

About SpinCar 
SpinCar offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 140 million virtual WalkArounds have been experienced by car shoppers across 14 countries. To learn more about SpinCar, visit SpinCar.com.

About Wavecrest Growth Partners 
Based in Boston, Wavecrest Growth Partners is a growth equity firm focused on investing in and partnering with leading B2B software and technology-enabled services companies. Wavecrest targets investments in high-growth technology companies with proven product and business models and brings to bear a differentiated combination of investing and operating expertise to help accelerate growth and profitability. Representative investments include Building Engines, Tier1CRM, and SpinCar. Wavecrest’s team has over three decades of collective investing and operating experience in growth-stage B2B technology companies, including numerous successful outcomes. For more information, visit wavecrestgrowth.com.

We're excited to have Jason Barrie the Vice President and General Manager of Dealertrack F&I speak at the upcoming DrivingSales Executive Summit this October.  This is a guest blog on improving your customer experience in F&I.

Less than half of consumers are satisfied with how long the car-buying process takes, according to the 2018 Cox Automotive Car Buyer Journey. For most dealers, this isn’t breaking news; they are aware that it takes a long time to finalize a deal. But what many dealers don’t realize how much F&I is affecting their customers’ dissatisfaction in the experience. 

A major pain point for consumers is the lengthy F&I process that is at odds with the broader shift in consumer shopping behavior. With increasing amounts of information at their fingertips, consumers today are doing more of their shopping online and looking to speed up the buying process at the dealership.

It’s time for the F&I department to take note and adapt accordingly. With the right technology and proper practices in place, dealerships can significantly streamline and improve the customer experience, and as a result, increase profitability.

I’m looking forward to discussing this topic in my upcoming session at the DrivingSales Executive Summit, Improving F&I Processes to Meet Changing Customer Expectations. Join me there to talk more about three key steps that will help you adjust to consumer shopping trends and improve the customer experience at the dealership:

Make the Most of Customers’ Time: Focus on making the most of a customer’s time while they’re in the dealership by connecting the online and in-store experiences. According to Cox Automotive research, nearly two-thirds of consumers are more likely to purchase F&I products if they can learn about them on their own time.  

Make Presentations Interactive: By the time a customer starts the F&I process, they’ve likely already spent two hours at the dealership, plus about 15 hours in advance researching vehicles online, according to the 2017 Cox Automotive Buyer Journey. Therefore, it is key to make sure you have an engaging, interactive presentation detailing F&I product options. This ensures customers absorb the material and make informed choices.

Make Every Experience Personal: Now more than ever, customers want to be in the driver’s seat at the dealership. In fact, according to the 2018 Cox Automotive Future of Digital Retail Study, 90 percent of consumers prefer a uniquely personalized car-buying journey. When presenting F&I products, dealers must consider the local climate and geography, previous F&I purchases and the new car to capture a customer’s attention – and their dollars.   

By following these three keys, you will improve and expedite the customer’s car-buying journey, increasing the likelihood they will have a highly satisfying experience and return to your dealership in the future.

I look forward to continuing the dialogue around how we can streamline the F&I process to deliver an improved, technology-enhanced customer experience at the DrivingSales Executive Summit in Las Vegas this October.

ATLANTA, October 2, 2018 — Contact At Once!, the automotive division of LivePerson, Inc. (NASDAQ: LPSN) today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad.

“We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they want, using the Messages app on iOS,” says Denise Chudy, Contact At Once! General Manager.  “Automotive businesses can easily sign up with Contact At Once! to try Apple Business Chat beta.”  Contact At Once! customers who are launching Apple Business Chat today include Hendrick Automotive Group, Lithia Motors, Inc. and Robins & Day.

Contact At Once! customers can use Apple Business Chat to connect with auto shoppers through their Messages app, share rich media such as photos and video, schedule appointments and more. With Business Chat, customers can always reach a live person and are always in control of whether they share any contact information with a business.

To start an Apple Business Chat, customers can click the ‘Chat with Messages’ button on a customer’s website or in their iOS app. A conversation with the brand’s agents will open instantly in the Messages app, and users can take their time responding when it’s convenient.

Apple Business Chat is now available to users and businesses in Australia, Canada, France, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, UK and US, and is built into iOS 11.3 and higher. For more information visit: apple.com/ios/business-chat.

ABOUT CONTACT AT ONCE!

Contact At Once!, a LivePerson Company, helps create satisfying connections and build relationships between auto shoppers and dealers by making it easier for consumers to ask questions and get information in the micro-moments when they shop—whether on a brand or retailer site, via online advertising, on social media and more. Contact At Once! is the industry’s leading provider of messaging platforms with over 17,000 businesses using our solutions to build relationships with online, mobile shoppers. For more information, visit www.contactatonce.com.

ABOUT LIVEPERSON, INC.

LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit www.liveperson.com.

MEDIA CONTACT

Allison Franzese

LivePerson

afranzese@liveperson.com

212-609-4224

Erika Simms, Vice President of Dealer Authority, discusses the importance of building your brand and some tips on on where to start.

How are you building your dealership brand?

Thomas Gage joins LotLinx team to spearhead company’s push to help auto dealerships use advertising strategies powered by artificial intelligence to achieve sales objectives.

 CHICAGO – September 25, 2018 – LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has hired former Cox Automotive strategist and noted marketing analytics expert and author Thomas Gage as its new Chief Strategy Officer. In this role, he will apply quantitative data gathered by LotLinx’s AI technology to dealerships’ sales objectives to identify the best approach to their advertising campaigns and marketing spend. His primary objective will be to help dealers identify where and how to market their inventory to achieve the best results.

Gage has been recognized as a visionary in automotive retail during his 17-year career with Cox Automotive. He was a thought leader in positioning the AutoTrader brand to accelerate its growth through innovative analytics and audience tracking. He later supported the company through multiple acquisitions. He is a regular speaker at industry conferences and co-authored the book, “Who Sold It?” with Brian Pasch, which focuses on marketing attribution. They are now collaborating on their new book, “Frictionless” which focuses on Digital Retailing.

As he begins his work at LotLinx, Gage will assist dealerships in implementing the LotLinx platform to meet sales and marketing goals. With a track record of accelerating corporate growth, and extensive knowledge of product, analytics, strategy and acquisitions, he will work with LotLinx’s team of experts to create even more powerful products to improve the efficiencies of dealerships by incorporating AI.

“There is a significant opportunity to apply the LotLinx technology to marketing challenges in a way auto dealership managers and salespeople understand,” said Gage. “We are really speaking their language, and making it easier for them to meet their business goals, simply by incorporating AI and marketing automation. No one else in the industry is as laser-focused on meeting the objectives of dealers as LotLinx.  Marketing has become overly complex, but now we can greatly simplify things for our clients by putting more decision making into our products.

“LotLinx is absolutely unique in this industry and Tom was one of the first people to truly recognize what that means for dealers,” said LotLinx Vice Chairman Mark Boyd. ”Having him on board in this strategic position is going to be monumental in helping communicate the astounding changes our AI is introducing to the marketplace. He knows what dealers care about. He speaks their language. This is a big game-changer for us.”  

This fall, LotLinx will attend several industry events, including Digital Dealer 25, DrivingSales Executive Summit, Autovate, Used Car Week, Kain Automotive, Automotive Analytics and Attribution Summit. Members of the company’s leadership team will be present at many of these conferences to discuss the company’s plans for upcoming initiatives to continue to help dealers optimize media spend.

For more information, visit www.lotlinx.com. Thomas can be contacted on Linkedin: https://www.linkedin.com/in/thomasgage/

About LotLinx

LotLinx is the automotive industry’s No. 1 artificial intelligence (AI) company dedicated to empowering automotive dealers and agencies through its Vehicle Identification Number (VIN)-Specific™ digital marketing platform. Thousands of car dealerships across North America have successfully leveraged LotLinx’s approach to delivering purchase-ready shoppers to their websites. In the past five years, the company has grown more than 67,000 percent, earning it the No. 1 spot on Crain’s Chicago Business’ 2018 Fast 50 list, along with a spot on the Auto Remarketing Power 300 for 2018. LotLinx partners with many leading brands, including Audi, GM, FCA, Ford and Mazda for Cooperative Advertising programs that reimburse up to 100% of a dealer’s marketing spend. Founded in 2012, LotLinx now works with global technology leaders and serves many of the nation’s Top 100 Auto Groups. To learn more, visit www.lotlinx.com.

This is a guest post by Sean Stapleton, CEO & Co-Founder of Dealer Teamwork.  

Sean will be speaking with Firas Makhlouf from Driver’s Village Automotive Group on Mastering Modern-Day Lead Generation at the DrivingSales Executive Summit next month.

Have you ever asked yourself, are my providers providing?  Today, many car dealers want to know the first step to generating their own leads.  To begin, dealerships need to audit their current tools and suppliers to ensure they are maximizing their indexing capabilities.  The next logical question to ask is, how do you measure the success of your lead generation?  Successful lead generation is built up of cost, conversion and ultimately sales, which equals ROI. 

Mastering lead generation is no easy feat, so it’s no wonder specialized third-party lead generation companies sprouted and dominated with the dawn of the Internet.  There was a demand, so naturally, companies grew to fulfill that demand.  Third-party lead providers may have their place in an automotive strategy, but when dealers put all of their lead generation “eggs” in the third-party “basket”, they are gambling with their livelihood. 

If dealerships hope to survive and thrive in the modern world, they must audit who they work with, how they are generating leads and ultimately at what cost.  First list out your providers, then the cost and finally what each provider generated.  This will tell you which vendors to cut or limit.  This leads you to one of two conclusions – it either generated a positive or negative ROI. 

Regardless of how it turns out, the road to success is similar.  You must:

1.  - Optimize your website to rank highly in search and for positive user experience. 
2.  - Structure your campaigns and segment your message to meet shoppers every step of the customer journey
3.  - Coordinate messaging across all marketing channels.

• This begs one more question, if lead generation is so crucial to the measure of success, why do so many dealers feel content allowing third parties to control their destiny at ridiculously low ROIs?

Today, let’s focus on the first leg of this journey: optimizing your website.  If you want to generate your own leads, you need to get people to your website.  To draw more shoppers into your website, you need to set your website up to rank highly in search and set it up for a positive experience for shoppers.  Gone are the days of trying to trick search engines to rank higher with keyword stuffing and black hat SEO tactics.  Now are the days of practicing white hat SEO, meaning emphasizing a positive experience for humans will result in better performance on search engines. 

How is this possible you ask?  It’s possible because search engine algorithms are more sophisticated and can better mimic the human evaluation process of deciding if content is quality, relevant and if it answers the searcher’s questions.  This was achieved because search engines, like Google, used real people’s actions of manually evaluating the search process to dictate which content is high or low quality.  Then they implemented machine learning to imitate that behavior, so their algorithms could evaluate search as close to human evaluation method as possible.

What does this mean for dealers?  It means you structure your site for success so that it can be interpreted by search engines and indexed properly to rank highly in search.  This includes making your site easy to navigate, mapping that navigation to your customer’s journey to buy a vehicle, building out better landing pages according to the “one page, one purpose” principle and giving consumers more information to get their questions answered faster. 

When it comes to optimizations, the fewer clicks the better, so make it easy for people to find information on your site.  Make it easy for shoppers to contact you when they are ready with strong and easy to complete calls to actions.  What’s more, make sure you always have the most up-to-date and relevant content live or you break digital trust.

Think of the customer journey like a funnel.  High funnel being the beginning of the journey and low funnel being the end.  High funnel shoppers are trying to decide what type of vehicle will suit their needs by researching body styles, brands and vehicle features.  Mid funnel shoppers have narrowed their search to the few vehicles that best fit their needs and are comparing the features and cost of each.  Low funnel shoppers have essentially chosen the exact vehicle they desire and are looking for where they can complete their purchase and purchase options they have by comparing dealerships and their offers.  Then once they have found the vehicle and dealership that best fits their needs, that is when they physically venture into the store to make the purchase. 

Today, for most car shoppers, most of that research happens online.  In fact, according to a 2017 Google study, shoppers tend to only visit one or two dealerships before making a purchase; this is down from five visits in 2005.  Because much of this journey happens online, it is crucial to structure your website content to meet the needs of shoppers at each stage, and then mirror that experience in your ad campaigns.

For high funnel shoppers, provide model specific and body style specific landing pages that showcase the breadth of your inventory and the features and differences of each vehicle.  For mid funnel shoppers, showcase the various trims of each vehicle model, penny-perfect pricing and cost difference of each.  For low funnel shoppers, tell your story and why someone should choose your dealership over the one next door.  Showcase your client testimonials, explain the financing and leasing process, showcase your trade in programs, make it easy for shoppers to see what financing they qualify for, etc.  Another thing to keep in mind throughout is that video has a place at each level and helps convert more shoppers along the way.

Modern car shoppers want to feel confident in their purchase decision and they want to feel educated on the entire process.  Don’t require someone to submit a lead form or call you to find basic but essential car buying information like your current offers and pricing of vehicles.  Modern shoppers want to find this information themselves before engaging with the dealership.  Modern merchandising is critical here for your success. 

When in doubt, the easiest way to audit your website is trying to buy a car from your dealership.  No, you are not actually buying the car, but take the steps you would take if you were buying a car from your store.  Use Google’s Ad Preview Tool to simulate the search process without costing yourself money or hurting your SEM metrics, and then ask yourself these questions:

• Do your ads show up?  What position?  Was it relevant to your search?  Did it have Ad Extensions?
• Does your website show up in organic search and is the result appealing to your search intent?
• When you get to your website, does the landing page match the content of the ad and further answer your original search intent?  Was the pricing a penny-perfect match from ad to landing page?
• Is it easy to compare vehicles and can you find the transactional information you need to make an informed purchase?  Hint, that means more than MSRP.  MSRP is important to have, but few people pay for a vehicle in full over financing or leasing.
• Is it easy to get to know your dealership and learn more about what will happen when the shopper goes into the store to make the purchase?
• Is it easy to contact you?  Try filling out your form or chatting with your dealership.  How long does it take for someone to respond and do they give you a thorough enough answer?

Do this regularly to find bottlenecks in the process so you can reduce your waste and improve your optimization process.  If you don’t find your current process pleasant, neither will the shopper, and you will lose them.  For a deeper dive and real-life examples on each of the legs of the journey to generate your own leads, don’t miss my DrivingSales Executive Summit session with Firas Makhlouf from Driver’s Village Automotive Group on Mastering Modern-Day Lead Generation.

This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.  

Jon and Paul Schnell, the Digital marketing Director at Wilsonville Toyota and Wilsonville Subaru will be presenting a breakout at DSES titled, Sleepers: How to Maximize the Hidden Value of Your Database.

Your most valuable shoppers may already be with you.

Dealers can make the most of their data and capitalize on all the information in their CRM and DMS but often hesitate to implement a plan to get started. A surprising amount of your databases are comprised of unsold leads and prior customers (even when dormant), who can yield more profit than you expect once brought back to life.

You ignore these sleeping consumers at your peril because your competition is already implementing the tools and strategies designed to help you know when customers and prospects are back in-market, re-engaging them at the right time with the right content individualized to them.

Taking advantage of your data, however, starts with keeping that data clean, both for reaching new prospects and for leveraging real-time sales data to improve retention tactics.

Outsell recommends mandatory  Data Appends as we’ve identified that less than 50% of our client databases have reachable records combining both CRM and DMS. An initial append can help increase that reach between 10-30%.

Once you are communicating regularly, leveraging the data behind engagements as well as activity across the web is what allows for relevant messaging. First, you need to ask: What do you consider a lead? And at what point do you move on to the next one?

Training your staff to communicate with potential buyers is also imperative, especially when using the data available about their behaviors and needs. One of the best ways to ensure accurate and relevant follow-up with prospects and customers is through marketing automation.

Marketing automation is software that provides more individualization and automated sending for email communications, while simultaneously letting the consumer drive the content they receive. Employing a marketing automation tool can give dealers a competitive advantage in retaining customers and unsold leads that blasting emails out of your CRM simply cannot.

But automation alone isn’t enough. Artificial intelligence allows for more robust lifecycle management, keeping you in front of consumers more relevantly with the least amount of hassle. Your dealership needs AI and automation that fits your specific needs to best utilize your existing data and go after the ‘sleepers’ you’d otherwise miss out on.

Learn more at my panel with Paul Schnell from Wilsonville Toyota and Subaru October 23rd during DSES where we’ll cover the secret value of data to drive more sales.

Cumming, GA (September 19, 2018) – Client Command ®, an automotive marketing technology company focused on engaging Active Shoppers™, today announced that the US Patent and Trademark Office has issued US Patent 10,078,844 covering its marketing technology platform.  Client Command’s proprietary technology matches online car shopping activity with offline identity data and where applicable and permissible, triggers relevant messages based on that data.

The current industry standard of automotive marketing technology is hyper-focused on leveraging a dealer’s existing database to forecast and predict buying behavior for marketing purposes.  In today’s online world, shopping activity takes place anonymously, limiting a dealer’s ability to know who exactly is shopping and how intensely. Most innovation within the industry helps dealerships more efficiently and effectively market to previous customers. Dealers face a significant void when it comes to engaging shoppers outside their database.

The patent covers Client Command’s technology and its ability to connect dealers to Active Shoppers™ who have no prior relationship to that dealership. With this patent, Client Command is positioned as the only entity able to leverage online shopping data to engage both previous customers in a dealer’s database and individuals with whom they hold no first party data relationship.

“In the automotive industry, the first party data relationship is weak,” says Greg Geodakyan, Chief Product Officer.  “In ecommerce, banking, hospitality, and other industries, consumers build relationships with brands on a continual basis.  Consumers set up accounts, log-in consistently and are shopping or seeking a brand’s service on a weekly, monthly or even yearly basis. Automotive is different -- purchases happen every four to five years, consumers are considering ALL options, regardless of where they have received service in the past.  Dealers need an innovative approach.”

The recently issued patent not only covers the ability to match actual shoppers to online shopping behavior, but also the platform’s ability to send marketing messages, where applicable, to those matches.  This advance in technology provides intelligence and automation that helps dealers be more efficient and effective with their marketing and expand their reach to Active Shoppers™ in their entire market, not just their database.   

“In a rapidly-changing and ultra-competitive market for a shrinking number of car buyers, dealerships must stay ahead of the curve in how they engage shoppers and evolve their experience,” says Geodakyan.  “With the issuance of this patent, Client Command continues to push the industry forward in technology and innovation to help dealers compete in today’s market.” 

# # # # #

About Client Command:

Client Command® is the automotive industry leader for knowing and engaging the Active Shopper™.   The company’s patented AI-powered technology delivers the most precise audience identification, matching real-time online shopping behavior with Active Shopper identity.  Client Command’s ability to know more about consumers fuels personalized marketing solutions with a proven track record of increasing a dealership’s ability to conquest new and retain existing customers.  For more information, visit clientcommand.com