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Chris Hill

Chris Hill E-Commerce Director

Chris Hill Blog Posts

Facebook Advertising :: You're Doing It Wrong

Facebook Advertising :: You're Doing It Wrong

I bascially ported this over from a Facebook post and felt a lot of automotive people needed to hear this.  Dear business owner friends. I don't mean t…

Google’s Impact on Automotive's Search Is Going To Change Drastically

Google’s Impact on Automotive's Search Is Going To Change Drastically

Google’s Impact on Automotive's Search Is Going To Change Drastically Will You Prepare or Play Catch Up? (Part 1)   Google soft launche…

Vendors Need To Connect On The Ground Level

Vendors Need To Connect On The Ground Level

As I sit and think about the sheer lack of training that exists in the car industry today. I find myself disgusted by the lack of expectations dealers have…

BDC or bottom line....you choose

BDC or bottom line....you choose

I know the title of the blog is aggressive, let me explain.  I'm a firm believer that BDC's are formed by the shortcomings of your management…

Is your team winning this Sunday?

Is your team winning this Sunday?

I've heard my fill of industry regulars spouting off about response times and quality of response but what comes after that? You're dealership need…

5 Customer Objections. Chose one and own it!

5 Customer Objections. Chose one and own it!

Time for a little reflection... When's the last time you really looked at what factors "YOUR" customers buy on. Now ask yourself is that the …

Using E-bay for Leads :: Cheaply!

Using E-bay for Leads :: Cheaply!

                                        The huge succ…

Misconceptions of PPC Campaigns

Misconceptions of PPC Campaigns

It's troubling how poorly dealership PPC campaigns are managed now a days. It's to the point that GM's and Owners feel that they are spending a…

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