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Dale Pollak

Dale Pollak Chairman Founder

Dale Pollak Blog Posts

Dale Pollak Webinar - Engineered Inventory

Dale Pollak Webinar - Engineered Inventory

Join Dale Pollak for a Webinar on December 15 Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/51…

Dale Pollak Webinar - November 19th

Dale Pollak Webinar - November 19th

The reality of today’s market is that vehicles need to be priced right in order to drive traffic.  This means that you can not negotiate as mu…

New Dale Pollak Webinar on October 22nd

New Dale Pollak Webinar on October 22nd

The reality of today’s market is that vehicles need to be priced right in order to drive traffic. This means that you can not negotiate as muc…

IT'S TRUE!

IT'S TRUE!

Today I have the privilege of announcing the signing of an agreement for the acquisition of vAuto by AutoTrader.com.  I would like for you to unders…

The Path to Profitability: A Call to Action for All Dealers

The Path to Profitability: A Call to Action for All Dealers

Recently, I received a note from a successful Velocity dealer stating in part that they’ve experienced difficulty with appraisals of late. Part of …

Dale Pollak Webinar - Pixel Management

Dale Pollak Webinar - Pixel Management

The auto industry has recognized the used car department as the cornerstone of variable profitability.  However, there are significant challeng…

Pixel Management Webinar Presented by Dale Pollak

Pixel Management Webinar Presented by Dale Pollak

The auto industry has recognized the used car department as the cornerstone of variable profitability.  However, there are significant challeng…

Below is a note that I received this afternoon from a vAuto client and friend.  I thought my response would be constructive as I think it addresses …

The lead article in this week’s Automotive News is entitled “Shaking up the pricing model.”  In this article, reporters Amy Wilson…

Lately I've become very frustrated with dealer's Internet departments.  It's not because the people who staff these departments aren&#39…

The perception of not being able to source hot vehicles for the right money is understandable but wrong.  The reason that it’s understandable …

If you know who Robert Hollenshead is, it’s only because you’re a hard core used car manager. If you don’t know who he is, you will very soon. Hollen…

I’ve asked members of our data department to analyze the effect of Toyota’s recent troubles on the used vehicle market.  I expect to have the results …

For the past several years, I've been making a case for a new method of used car management that I call "Velocity." The basis for needing a new strategy fo…

Over the past two days I’ve received numerous inquiries regarding the effect of the recall on used Toyota values.  The initial information that I receiv…

The chairman of a major international media company recently asked me if I believed that a dealer’s personal image still mattered given the dynamics of t…

Cliff, thank you so much for the review. Pollak Publishes New Book by Cliff Banks The other day, I was talking with Mark Thomas, a fourth generation …

Thanks to Tom Kontos of Adesa Auto Auction, here is the breakdown of US used retail car sales in 2009:  Franchised: 12,819,758 Independent:  11,712,216…

Over the course of the past two years, I’ve written frequently about the success of Finishline Ford in Peoria, Illinois.  Over the weekend I got a call …

A couple weeks ago vAuto announced the release of our new Life Cycle Management system.  I thought it would be helpful to share a bit about the thinking a…

I just started reading a book called What Would Google Do by Jeff Jarvis.  Although I am not very far into it, Jarvis’ book really makes the point that …

Yesterday I participated in an Automotive News webinar with Tom Kontos, the Economist from Adesa Auto Auction.  This seminar can be purchased and download…

You can hardly turn on the news or open a newspaper without hearing or seeing headlines about another government program to rectify the ills of the economy…

There is an article posted on my blog dalepollak.com from November 12 entitled, “What the best of the best do when they make a mistake.”  This post pr…

Today’s used car business is varied and complex.  What you have to do in order to be successful spans a wide range of skills from traditional lot manage…

Below is an interesting letter that I received earlier this week and my response. I'd be interested in your thoughts. Thanks Hey, Dale. Enjoyed your art…

On a previous posting entitled Two Old Timers Teach the Industry a New Trick on October 21, I wrote about 2 dealers in their late 60's that were starting u…

Over the past several weeks I've received numerous requests to meet with dealership personnel to review the basic fundamentals of velocity management. I'm …

Thanks to the leadership of Nancy Pollak, Krista Lyons, Michelle Black and Susan Taft, yesterday our company kicked off its green initiative.  We’re on …

On October 20th I posted Incoming wake up call. In this posting I spoke about dealer Keith Kocourek's impressive jump in used car market penetration relati…

I would appreciate thoughts from anyone that uses money-back policies. How effective do you think they really are, how much do you charge the car, how much…

Today I received the below email from a new customer. Please read his message and my response. I welcome any input you might have on this subject. Dale - …

Every day I become more convinced that the ability to source used vehicles is and will continue to be the core competency of a successful used car operatio…

Yesterday I had the privilege of spending time with Michael Lewis, the author of Liar’s Poker, Blind Side, Moneyball, and other fascinating books about b…

All of the trade magazines have been reporting the continued escalation of wholesale used vehicle prices. In spite of these reports, I can’t help but que…

For most dealers, getting cars displayed on their physical and virtual front lines is a linear process. Typically, a vehicle moves through the traditional …

What follows is a note that I received from a dealer who wishes to remain anonymous. I applaud him for the willingness to share his story, as well as his t…

A few minutes ago, I was asked to speak to a group of highly respected dealers, all of whom share a common concern. They asked me to speak on the issue of…

Recently I've been thinking a lot about the issue of reconditioning. There is no doubt that we're in a new market that is characterized by a high degree of…

Over the past 6 months I’ve spent much of my time investigating and documenting the connection between online merchandising and used vehicle operational …

For some time now all of us in the industry have been feeling the pain of sourcing vehicles. As I've written in the past, I believe that most of the pain h…

For some time now all of us in the industry have been feeling the pain of sourcing vehicles. As I've written in the past, I believe that most of the pain h…

Everyone in the retail automotive industry is experiencing a case of whiplash from the starts and stops, ups and downs, and ins and outs of the used car …

The new efficient used car market place once again requires a new approach for valuing a used vehicle. In the past, our industry has valued a used vehicl…

Last Sunday, my wife Nancy chaired the third annual Vision Walk at Soldier field in downtown Chicago. The event drew over 600 people and raised, so far to …

I just concluded a conversation with Mike Miller of Bobb Automotive, formerly Bobb Chevrolet in Columbus, Ohio. He told me that they gave up their Chevy fr…

Top 5 Sub-Compact Cars: With gasoline prices soaring, we all intuitively understand that gas sipping cars are quickly becoming the rage. I thought it woul…

Vehicle Inventory or Market Day's Supply; Where Do You Stand? For the first 100+ years of the used car business, we'vealways adjusted our prices based on …

If you asked any three top used car managers in the same market to produce a list of the best used vehicles for stock, would these lists look alike? The an…

OK, I'm going to go out on a limb to challenge a conventional notion. I'm really troubled by the concept of "core inventory". I'm not saying that each stor…

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