Eric Miltsch

Company: DealerTeamwork LLC

Eric Miltsch Blog
Total Posts: 123    

Eric Miltsch

DealerTeamwork LLC

Mar 3, 2013

How To Motivate Sales People [Infographic]

Great leaders know how keep their sales people motivated. They understand both their individual and professional needs. Do you know the best ways to motivate your staff for the best results possible? 

Click to enlarge

How to motivate salespeople

Eric Miltsch

DealerTeamwork LLC

Co-founder

4482

1 Comment

Dee Rawls

Auto Buyer Consultants

Jul 7, 2013  

Eric, your share here is magnificent. It is magnificent because even in an Information-Age, their is still no greater multiplier for business success than great people. Great people who manage well are the key to reaching and surpassing almost any automotive sales benchmark. And, the ideas illustrated in the Infogram above are all tried and proven strategies for creating a synergy that will drive a committed manager to the heights of success - A Big Championship Trophy Hoist for himself/herself and his or her team each and every time. Keep it coming, champ!

Eric Miltsch

DealerTeamwork LLC

Feb 2, 2013

How DrivingSales University Is Making NADA 2013 Better For Dealers

I am so excited for NADA 2013! I'm more exctied this year than any other year I've attended for several reasons.

In years past I attended NADA as a dealer. The size of the event is simply overwhelming and figuring out what to do and where to go can be a daunting task. Then, once you hit the floor, you're approached by every vendor who pick out your "dealer" badge with alarming accuracy.

This year will be different - not only for my experience, but also for the attendees. I'll be in the DrivingSales University booth helping share the philisophies and strategies behind our industry leading educational platform for dealers.

What's going to be so different? For starters, the DrivingSales University booth (#2315) will allow dealers the ability to see how their current lead handling process works. This simple activity will glean massive insight into how your sales process begins, where the areas of improvement exist and most importantly, the takeways needed to improve these processes. (End result: more leads, more appointments and more sales)

And, in typical DrivingSales fashion, we're pushing the needle even further to make the dealer's experience more enjoyable and helpful. HOW?

We know that dealers don't want to be pitched on products and services that don't relate to specific pain points. So, one of our DrivingSales University dealers has volunteered to spend time in our booth to share his own experiences and the improvements his dealership has experienced over the past year. No fluff, simply real expereinces - from one dealer to another.

And, as a former dealer, I'll share my own experience of how these concepts helped us become one of the most successfull independent dealerships in the country three years in a row!

Plus, we'll also have short in-booth presentations about dealership process improvement best practices. (Come see Shaun, Dennis and me - we're pretty sure you'll walk away with some great things to take back to your dealership!) We're also striving to be one of the most helpful and informative booth's you'll visit. 

TIP: Have a plan for the vendors you want to see. A really smart move is to contact a vendor of interest in the next few days and request a booth appointment. Not only will this help frame out your day but it'll also help make the demo more efficient and tailored to your specific needs. (We did this with DealerSocket & DealerTrack a couple of years ago and it helped!) 

So, plan ahead, schedule your process review and visit us at the DrivingSales University booth - #2315!

We look forward to seeing all our community friends next week!

  

Eric Miltsch

DealerTeamwork LLC

Co-founder

3408

1 Comment

Shaun Raines

DealerOn

Feb 2, 2013  

It's going to be a great time. See you soon!

Eric Miltsch

DealerTeamwork LLC

Feb 2, 2013

How DrivingSales University Is Making NADA 2013 Better For Dealers

I am so excited for NADA 2013! I'm more exctied this year than any other year I've attended for several reasons.

In years past I attended NADA as a dealer. The size of the event is simply overwhelming and figuring out what to do and where to go can be a daunting task. Then, once you hit the floor, you're approached by every vendor who pick out your "dealer" badge with alarming accuracy.

This year will be different - not only for my experience, but also for the attendees. I'll be in the DrivingSales University booth helping share the philisophies and strategies behind our industry leading educational platform for dealers.

What's going to be so different? For starters, the DrivingSales University booth (#2315) will allow dealers the ability to see how their current lead handling process works. This simple activity will glean massive insight into how your sales process begins, where the areas of improvement exist and most importantly, the takeways needed to improve these processes. (End result: more leads, more appointments and more sales)

And, in typical DrivingSales fashion, we're pushing the needle even further to make the dealer's experience more enjoyable and helpful. HOW?

We know that dealers don't want to be pitched on products and services that don't relate to specific pain points. So, one of our DrivingSales University dealers has volunteered to spend time in our booth to share his own experiences and the improvements his dealership has experienced over the past year. No fluff, simply real expereinces - from one dealer to another.

And, as a former dealer, I'll share my own experience of how these concepts helped us become one of the most successfull independent dealerships in the country three years in a row!

Plus, we'll also have short in-booth presentations about dealership process improvement best practices. (Come see Shaun, Dennis and me - we're pretty sure you'll walk away with some great things to take back to your dealership!) We're also striving to be one of the most helpful and informative booth's you'll visit. 

TIP: Have a plan for the vendors you want to see. A really smart move is to contact a vendor of interest in the next few days and request a booth appointment. Not only will this help frame out your day but it'll also help make the demo more efficient and tailored to your specific needs. (We did this with DealerSocket & DealerTrack a couple of years ago and it helped!) 

So, plan ahead, schedule your process review and visit us at the DrivingSales University booth - #2315!

We look forward to seeing all our community friends next week!

  

Eric Miltsch

DealerTeamwork LLC

Co-founder

3408

1 Comment

Shaun Raines

DealerOn

Feb 2, 2013  

It's going to be a great time. See you soon!

Eric Miltsch

DealerTeamwork LLC

Jan 1, 2013

How Dealers Can Make Money On Facebook

How to make money on facebook with DrivingSalesUniversity.com

Yesterday I shared this tongue in cheek image of how dealers can make money on Facebook. Sure, it's worth a few laughs, but it's also meant to get you to think about what you and your staff is actually doing on Facebook. (and other social sites)

 
If you're a sales person spending any amount of time on Facebook, you need to seriously evaluate what it is you're doing there. Here's a few questions to ask yourself - doing so will help frame your activities and keep your head focused on the important things: (Like creating amazing buying experiences and selling cars!)
  • Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news. 
  • What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
  • Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead? 
  • Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
  • Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
One last Pro Tip: Support and work with your dealership's digital marketing efforts. Share, comment and like what your store does, the extra exposure will augment their efforts. This isn't about marketing vehicles, its about the experience and what people have to say about it on Facebook. Celebrate the customers and their interactions. People don't shop where they socialize, but they're certainly listening to the ratings, reviews and interactions others have with your store. Make them happy and let that good karma flow to influence others.
 
What else are you doing to turn Facebook in a productivity tool rather than a time waster? 

 

 

Eric Miltsch

DealerTeamwork LLC

Co-founder

5665

3 Comments

Aaron Wirtz

Dealerography.com

Jan 1, 2013  

I love how you phrased that--"Shake the fleas from your friends list." It doesn't take too many whiny posts before someone disappears from my feed. I refuse to let whiners take their daily dump in my brain anymore.

Bryan Armstrong

Southtowne Volkswagen

Jan 1, 2013  

Aaron- nicely phrased!

Dave Harmer

apartments

Jan 1, 2013  

I have always wanted to say and do the above things your reading my mind! My de fleaing begins today :)

Eric Miltsch

DealerTeamwork LLC

Jan 1, 2013

How Dealers Can Make Money On Facebook

How to make money on facebook with DrivingSalesUniversity.com

Yesterday I shared this tongue in cheek image of how dealers can make money on Facebook. Sure, it's worth a few laughs, but it's also meant to get you to think about what you and your staff is actually doing on Facebook. (and other social sites)

 
If you're a sales person spending any amount of time on Facebook, you need to seriously evaluate what it is you're doing there. Here's a few questions to ask yourself - doing so will help frame your activities and keep your head focused on the important things: (Like creating amazing buying experiences and selling cars!)
  • Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news. 
  • What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
  • Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead? 
  • Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
  • Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
One last Pro Tip: Support and work with your dealership's digital marketing efforts. Share, comment and like what your store does, the extra exposure will augment their efforts. This isn't about marketing vehicles, its about the experience and what people have to say about it on Facebook. Celebrate the customers and their interactions. People don't shop where they socialize, but they're certainly listening to the ratings, reviews and interactions others have with your store. Make them happy and let that good karma flow to influence others.
 
What else are you doing to turn Facebook in a productivity tool rather than a time waster? 

 

 

Eric Miltsch

DealerTeamwork LLC

Co-founder

5665

3 Comments

Aaron Wirtz

Dealerography.com

Jan 1, 2013  

I love how you phrased that--"Shake the fleas from your friends list." It doesn't take too many whiny posts before someone disappears from my feed. I refuse to let whiners take their daily dump in my brain anymore.

Bryan Armstrong

Southtowne Volkswagen

Jan 1, 2013  

Aaron- nicely phrased!

Dave Harmer

apartments

Jan 1, 2013  

I have always wanted to say and do the above things your reading my mind! My de fleaing begins today :)

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012

7 Predictions For An Awesome 2013

 

Every year I enjoy putting my neck on the line by trying to look into the future of our wonderful industry and play Carstrodamus to see what lies ahead for us. Some ideas have been spot on: The importance of local search and social content sharing and location based marketing services. Others were a little early: HTML5 and NFC. A couple were either just wrong or haven't happened yet: Path being acquired by Facebook. 

The retail car segment has long been plagued with a stagnent culture of progressiveness. We've changed this perception over the past couple of years, brought ourselves up to speed and are no longer afraid of technology and the opportunities it provides our businesses. 
 
So, rather than focus on specific events occurring this year, I'm focusing on concepts I believe will become more important with regards to how we think, connect with customers and employees to improve our business.
 
Seven Concepts That Will Define The Retail Automotive Business In 2013.
 
Changing Website Design Standards
 
The time has come for a new standard in website content design. The familiar template design we've all grown tired of needs to change. Website design standards are changing and we need to adapt to this as well. Where is it written that says car dealership websites must live within a static grid system of non-effective content boxes filled with random content? Look at what's happening with the user interfaces within the sites the average Internet user spends their time. Top visited sites such as Facebook, Pinterest, Instagram, LinkedIn, YouTube and Netflix are moving away from directing the user via standard navigation and letting the user control more of their experience. 
 
Imagine your dealership website as a palette of interactive vehicle images and videos with interactive research and shopping tools augmented with social elements such as ratings and reviews. That's all the consumer wants - plus it would adapt to their mobile devices so much easier. This also opens the door for the next wave of mobile navigation controls as we move from clicks to gestures. This concept rests solely on the industry's website providers to push the envelope of creativity. 
 
Separation of Internet Directors and Marketing Ninjas
 
This concept of an Internet Director who manages sales staff, sales activities and Internet Marketing needs to stop now. You don't ask your sales people to sell the car and also change the oil every 3000 miles, do you? We'll start to see a massive shift in the delegation of activities and the types of people hired into these roles as dealers become educated and understand their responsibilities.
 
In my dealership, I focused on one thing: managing our online presence. That's it. Someone else managed the sales activities. We worked together to create solid processes and manage the flow of activity generated from our online presence. The concept works well because it lets talented people work within their interests and passions. 
 
Managing is out. Leadership is in.
 
Look for an intense focus on leadership in 2013 as deeper concepts of ownership take hold at the dealer principal, executive and corporate levels. Teams will move beyond simply managing activity, they will become experts in mastering concepts within their respective areas of expertise to create a waterfall of knowledge and learning experiences for their entire organization. These experiences will influence the behaviors and actions of the entire staff rather than just one person driving the activity. Process, structure and marketing understanding have paved the way for a new layer of leadership as industry thought leaders become more savvy. Mastering the art of telling your brand's story, retaining customers and employees for life via inspirational experiences, education and embracing the power of your data will transform today's managers into tomorrow's leaders. 
 
Mobile Payments (& Behaviors) Will Shorten Buying Cycles
 
I'm not concerned so much with the actual solution, rather the actual concept of how our behavior will change as result of this solution. NFC, Square, Paypal apps, Passbook and others will continue to provide more options for consumers to learn a new behavior. And with this behavior will become a shorter buying cycle, pushing us closer to providing better solutions for your customers to connect and purchase - anything from parts, general services and even make down payments. I've said this before: customers don't need new ways of finding things to buy, but they do need more efficient ways of paying for things. This action alone changes the perception of the shopping experience. 
 
We'll also see more contextual actions which integrate functionality from other social networks that help us complete actions based on our activity and those of our friends. Not only will we be alerted of a friend's upcoming birthday or newborn child, we'll also be able to find either products or retailers nearby based on our recent activity and interests. We'll also find relevant feedback and have the ability to purchase and ship within a few simple gestures as this all happens within our various mobile devices. 
 
More specifically, and within my favorite segment, location based services will not only hit a new level of awareness and understanding, but they will also achieve a new height of effectiveness with the introduction of better algorithms which learn and predict our habits, usage and interests - based on our permissions. Hype free, no spam and exactly what we want to see. Central hubs of our activity will exist, making it easier for us to stay connected to the key informational elements of our life - Grokr is a wonderful example of this new effective hub.
 
Niche Industry Events
 
The industry has spoken about macro events that happening just for the sake of having an event. Buying products based on sales pitches is out. Broad based integrated solutions based on awareness and education is in. It's time for dealership leaders to understand how the clock works rather than just being able to tell the time. The best example of this is next year's DrivingSales President's Club event headlined by Seth Godin. This will be a key niche event focusing on areas such as leadership, global economic impact, dealership M&A activity, industry regulations, and other retail industry insights which make up your key foundation assets.
 
Increased Mobile Video Presence and Effectiveness
 
Mobile video will become more helpful based on a couple of simple factors: Improved network infrastructure creating better connections on 4G and LTE networks and faster, more powerful chipsets within the devices constantly at an arms length away from us. Pictures will become old school, video will become the standard and keep an eye out for more practical uses of augmented reality as well. 
 
Look for major improvements in mobile workflow solutions for all dealership departments, even better customer facing solutions, and especially new expanded solutions within your social media efforts with regards to real-time story telling. This all ties into shortening buying cycles, improving digital footprints and creating more effective social signals to help drive your local mobile search results.
 
Strong Focus on Professional Experiences and Personal Brands
 
As company leaders, Internet directors and marketing ninjas continue to be defined by their areas of expertise, so will the awareness of how important their individual brand is to the dealership's customers, staff and the industry. This is how the next wave of excellence and talent will be discovered within our industry. 
 
Tools like the DrivingSales dScore will help drive awareness around individual activity and relevant experience. Branding platforms such as About.me will continue to define your personal brands and provide greater context for our abilities and affiliations within the industry.
 
I've seen it happen with dealership all-stars, whether they expand their roles within their dealerships or move on to the vendor side, people such as Tracy Myers, Dan Boismier, Andrew DiFeo, Rob Fontano, Andy Warner, Marc McGurren and most recently with Eric Giroux and Chris Costner.
 
On the vendor side, industry pros like Shaun Raines (Dealership education), Dennis Galbraith (Data), George Nenni (Pinterest), Hunter Swift (CRM), Paul Potratz (Retargeting) Brian Pasch (SEO) and JD Rucker (Social strategy) have all claimed their stake as experts within the industry, while also becoming recognizable personal brands that deliver endless value to their respective companies. What will your area of expertise be in 2013? 
 
Here's to a wonderful and prosperous New Year in 2013. Keep on connecting, leading and learning and make the most of every single day! 
 
Connect with me here on the new DrivingSales: Eric Miltsch
 
 
 

 

Eric Miltsch

DealerTeamwork LLC

Co-founder

5530

12 Comments

Allan Cooper

Cooper Media Group

Dec 12, 2012  

Vision with the passion.......you did not leave anything on the table! The dealerships that are nimble will adapt to the rapidly changing needs of the consumer, their purchasing behavior and emerging digital innovation in 2013. Those that follow strict adherence to process, structure and organization win continue to blaze the path, those that don't will be pushed further back in the caves. The consumers are accessing all the information they need to make an intelligent buying decision, the only disconnection is that financing options are currently unavailable at the point of engagement. They can find all makes, models and pricing for any manufacturer, but why allow a consumer to migrate elsewhere to research numerous finance options. We have complete transparency of vehicle cost, used vehicle values, financing should be no different. Making it convenient for the consumer to execute the financial transaction will enhance the buying experience and bring increased efficiencies to the dealership. The company that figures out how to blend available financing options, and fundable credit approval at the front end of the shopping/buying funnel tied to a consumers chosen vehicle of choice will bring positive disruptive change to the industry......for both dealers and consumers. See you at NADA and the Presidents Club!

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Excellent thought Allan - financing is surely poised for the next disruption!

Andrew DiFeo

Hyundai of St. Augustine

Dec 12, 2012  

Great article and thank you for the mention, Eric. I really like where you are going with website design standards. I think one of the reasons that customers are using 18+ online/offline sources during their car shopping is automotive websites (OEM, Dealer, and Third Party) are not providing all the information the customer is looking for in one place. It will be a great competitive advantage to the business that can innovate in this space. Looking forward to seeing you at the President's Club in April!

Chris Costner

Southern Automotive Group

Dec 12, 2012  

Great thoughts Eric. I certainly like that video will overtake pictures and certainly agree. I am implementing video with my clients on the vendor side just as I did while in a dealership. B2B or B2C, it is still a human being on the other end. Thanks for sharing. See you at NADA?

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Chris - smart move w/the videos, the people you;re trying to connect with have just as much, if not better chances, of seeing your videos on their phone than their desktops. And yes, we'll be at NADA! See you there...

George Nenni

Dominion Dealer Solutions

Dec 12, 2012  

Very high-level approach Eric, well done and thanks for the mention. This also seemed to speak around the idea of owners and high level dealer executives embracing digital media and fully immersing in the technology. I know of no other way they can truly "get it" and be in a position to make the best digital investment decisions. Your analogy was great, "It's time for dealership leaders to understand how the clock works rather than just being able to tell the time." I might add, they also need to be in a postion to predict what the timepiece of the future might look like.

Hunter Swift

DealersGear

Dec 12, 2012  

Thanks Eric. Honored to be included in such a respected list!

Renee Stuart

Reputation Revenue

Jan 1, 2013  

Did YOU say Personal Branding? Woo-Hoo! Yes, differentiating yourself and your business is key to experiencing success in the coming years. Many naysayers believe that creating a personal brand is a "self-centered" approach to business and is ego driven. This myth is false. Personal branding is not "image management" ~ in other words, creating a personal brand is not about being a celebrity. It is about being authentic in how you act, in what you say, and in the way YOU show up in the search engines. People buy from people they know, like and trust. But before you rush out and start building profiles online, you must know yourself, in order to grow yourself. Once you have a clear understanding of your own unique promise of value (aka; a business value proposition), you can consistently and constantly market yourself to an audience that can and will relate to YOU. The most effective platforms to show up online are those that optimize a users profile, such as; LinkedIn, About.Me, DrivingSales.com, and the latest edition www.vizify.com/renee-stuart ~ Thanks for the predictions Eric. If people considered applying just a few of these predictions, their 2013 will be dripping in awesome sauce.

Russell Grant

J&L Marketing

Jan 1, 2013  

Great Post Eric.

Tommy Bay

DrivingSales

Jan 1, 2013  

"CARstrodamus?" Nice one, Eric. Haha -

Joe Webb

DealerKnows Consulting

Jan 1, 2013  

I couldn't agree more, Eric, regarding the separation of Internet from e-Commerce. Far too many dealers have an "all-in-one" employee that is tasked with far too many duties. I often say, your best salesperson is often not your best lead handler and your best manager is rarely the best person to be handling social media. People have specialties and dealers need to hire for these separate skill-sets.

Eric Miltsch

DealerTeamwork LLC

Jan 1, 2013  

Heh - was wondering if anyone would call that out, should have guessed it would be you!

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012

7 Predictions For An Awesome 2013

 

Every year I enjoy putting my neck on the line by trying to look into the future of our wonderful industry and play Carstrodamus to see what lies ahead for us. Some ideas have been spot on: The importance of local search and social content sharing and location based marketing services. Others were a little early: HTML5 and NFC. A couple were either just wrong or haven't happened yet: Path being acquired by Facebook. 

The retail car segment has long been plagued with a stagnent culture of progressiveness. We've changed this perception over the past couple of years, brought ourselves up to speed and are no longer afraid of technology and the opportunities it provides our businesses. 
 
So, rather than focus on specific events occurring this year, I'm focusing on concepts I believe will become more important with regards to how we think, connect with customers and employees to improve our business.
 
Seven Concepts That Will Define The Retail Automotive Business In 2013.
 
Changing Website Design Standards
 
The time has come for a new standard in website content design. The familiar template design we've all grown tired of needs to change. Website design standards are changing and we need to adapt to this as well. Where is it written that says car dealership websites must live within a static grid system of non-effective content boxes filled with random content? Look at what's happening with the user interfaces within the sites the average Internet user spends their time. Top visited sites such as Facebook, Pinterest, Instagram, LinkedIn, YouTube and Netflix are moving away from directing the user via standard navigation and letting the user control more of their experience. 
 
Imagine your dealership website as a palette of interactive vehicle images and videos with interactive research and shopping tools augmented with social elements such as ratings and reviews. That's all the consumer wants - plus it would adapt to their mobile devices so much easier. This also opens the door for the next wave of mobile navigation controls as we move from clicks to gestures. This concept rests solely on the industry's website providers to push the envelope of creativity. 
 
Separation of Internet Directors and Marketing Ninjas
 
This concept of an Internet Director who manages sales staff, sales activities and Internet Marketing needs to stop now. You don't ask your sales people to sell the car and also change the oil every 3000 miles, do you? We'll start to see a massive shift in the delegation of activities and the types of people hired into these roles as dealers become educated and understand their responsibilities.
 
In my dealership, I focused on one thing: managing our online presence. That's it. Someone else managed the sales activities. We worked together to create solid processes and manage the flow of activity generated from our online presence. The concept works well because it lets talented people work within their interests and passions. 
 
Managing is out. Leadership is in.
 
Look for an intense focus on leadership in 2013 as deeper concepts of ownership take hold at the dealer principal, executive and corporate levels. Teams will move beyond simply managing activity, they will become experts in mastering concepts within their respective areas of expertise to create a waterfall of knowledge and learning experiences for their entire organization. These experiences will influence the behaviors and actions of the entire staff rather than just one person driving the activity. Process, structure and marketing understanding have paved the way for a new layer of leadership as industry thought leaders become more savvy. Mastering the art of telling your brand's story, retaining customers and employees for life via inspirational experiences, education and embracing the power of your data will transform today's managers into tomorrow's leaders. 
 
Mobile Payments (& Behaviors) Will Shorten Buying Cycles
 
I'm not concerned so much with the actual solution, rather the actual concept of how our behavior will change as result of this solution. NFC, Square, Paypal apps, Passbook and others will continue to provide more options for consumers to learn a new behavior. And with this behavior will become a shorter buying cycle, pushing us closer to providing better solutions for your customers to connect and purchase - anything from parts, general services and even make down payments. I've said this before: customers don't need new ways of finding things to buy, but they do need more efficient ways of paying for things. This action alone changes the perception of the shopping experience. 
 
We'll also see more contextual actions which integrate functionality from other social networks that help us complete actions based on our activity and those of our friends. Not only will we be alerted of a friend's upcoming birthday or newborn child, we'll also be able to find either products or retailers nearby based on our recent activity and interests. We'll also find relevant feedback and have the ability to purchase and ship within a few simple gestures as this all happens within our various mobile devices. 
 
More specifically, and within my favorite segment, location based services will not only hit a new level of awareness and understanding, but they will also achieve a new height of effectiveness with the introduction of better algorithms which learn and predict our habits, usage and interests - based on our permissions. Hype free, no spam and exactly what we want to see. Central hubs of our activity will exist, making it easier for us to stay connected to the key informational elements of our life - Grokr is a wonderful example of this new effective hub.
 
Niche Industry Events
 
The industry has spoken about macro events that happening just for the sake of having an event. Buying products based on sales pitches is out. Broad based integrated solutions based on awareness and education is in. It's time for dealership leaders to understand how the clock works rather than just being able to tell the time. The best example of this is next year's DrivingSales President's Club event headlined by Seth Godin. This will be a key niche event focusing on areas such as leadership, global economic impact, dealership M&A activity, industry regulations, and other retail industry insights which make up your key foundation assets.
 
Increased Mobile Video Presence and Effectiveness
 
Mobile video will become more helpful based on a couple of simple factors: Improved network infrastructure creating better connections on 4G and LTE networks and faster, more powerful chipsets within the devices constantly at an arms length away from us. Pictures will become old school, video will become the standard and keep an eye out for more practical uses of augmented reality as well. 
 
Look for major improvements in mobile workflow solutions for all dealership departments, even better customer facing solutions, and especially new expanded solutions within your social media efforts with regards to real-time story telling. This all ties into shortening buying cycles, improving digital footprints and creating more effective social signals to help drive your local mobile search results.
 
Strong Focus on Professional Experiences and Personal Brands
 
As company leaders, Internet directors and marketing ninjas continue to be defined by their areas of expertise, so will the awareness of how important their individual brand is to the dealership's customers, staff and the industry. This is how the next wave of excellence and talent will be discovered within our industry. 
 
Tools like the DrivingSales dScore will help drive awareness around individual activity and relevant experience. Branding platforms such as About.me will continue to define your personal brands and provide greater context for our abilities and affiliations within the industry.
 
I've seen it happen with dealership all-stars, whether they expand their roles within their dealerships or move on to the vendor side, people such as Tracy Myers, Dan Boismier, Andrew DiFeo, Rob Fontano, Andy Warner, Marc McGurren and most recently with Eric Giroux and Chris Costner.
 
On the vendor side, industry pros like Shaun Raines (Dealership education), Dennis Galbraith (Data), George Nenni (Pinterest), Hunter Swift (CRM), Paul Potratz (Retargeting) Brian Pasch (SEO) and JD Rucker (Social strategy) have all claimed their stake as experts within the industry, while also becoming recognizable personal brands that deliver endless value to their respective companies. What will your area of expertise be in 2013? 
 
Here's to a wonderful and prosperous New Year in 2013. Keep on connecting, leading and learning and make the most of every single day! 
 
Connect with me here on the new DrivingSales: Eric Miltsch
 
 
 

 

Eric Miltsch

DealerTeamwork LLC

Co-founder

5530

12 Comments

Allan Cooper

Cooper Media Group

Dec 12, 2012  

Vision with the passion.......you did not leave anything on the table! The dealerships that are nimble will adapt to the rapidly changing needs of the consumer, their purchasing behavior and emerging digital innovation in 2013. Those that follow strict adherence to process, structure and organization win continue to blaze the path, those that don't will be pushed further back in the caves. The consumers are accessing all the information they need to make an intelligent buying decision, the only disconnection is that financing options are currently unavailable at the point of engagement. They can find all makes, models and pricing for any manufacturer, but why allow a consumer to migrate elsewhere to research numerous finance options. We have complete transparency of vehicle cost, used vehicle values, financing should be no different. Making it convenient for the consumer to execute the financial transaction will enhance the buying experience and bring increased efficiencies to the dealership. The company that figures out how to blend available financing options, and fundable credit approval at the front end of the shopping/buying funnel tied to a consumers chosen vehicle of choice will bring positive disruptive change to the industry......for both dealers and consumers. See you at NADA and the Presidents Club!

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Excellent thought Allan - financing is surely poised for the next disruption!

Andrew DiFeo

Hyundai of St. Augustine

Dec 12, 2012  

Great article and thank you for the mention, Eric. I really like where you are going with website design standards. I think one of the reasons that customers are using 18+ online/offline sources during their car shopping is automotive websites (OEM, Dealer, and Third Party) are not providing all the information the customer is looking for in one place. It will be a great competitive advantage to the business that can innovate in this space. Looking forward to seeing you at the President's Club in April!

Chris Costner

Southern Automotive Group

Dec 12, 2012  

Great thoughts Eric. I certainly like that video will overtake pictures and certainly agree. I am implementing video with my clients on the vendor side just as I did while in a dealership. B2B or B2C, it is still a human being on the other end. Thanks for sharing. See you at NADA?

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Chris - smart move w/the videos, the people you;re trying to connect with have just as much, if not better chances, of seeing your videos on their phone than their desktops. And yes, we'll be at NADA! See you there...

George Nenni

Dominion Dealer Solutions

Dec 12, 2012  

Very high-level approach Eric, well done and thanks for the mention. This also seemed to speak around the idea of owners and high level dealer executives embracing digital media and fully immersing in the technology. I know of no other way they can truly "get it" and be in a position to make the best digital investment decisions. Your analogy was great, "It's time for dealership leaders to understand how the clock works rather than just being able to tell the time." I might add, they also need to be in a postion to predict what the timepiece of the future might look like.

Hunter Swift

DealersGear

Dec 12, 2012  

Thanks Eric. Honored to be included in such a respected list!

Renee Stuart

Reputation Revenue

Jan 1, 2013  

Did YOU say Personal Branding? Woo-Hoo! Yes, differentiating yourself and your business is key to experiencing success in the coming years. Many naysayers believe that creating a personal brand is a "self-centered" approach to business and is ego driven. This myth is false. Personal branding is not "image management" ~ in other words, creating a personal brand is not about being a celebrity. It is about being authentic in how you act, in what you say, and in the way YOU show up in the search engines. People buy from people they know, like and trust. But before you rush out and start building profiles online, you must know yourself, in order to grow yourself. Once you have a clear understanding of your own unique promise of value (aka; a business value proposition), you can consistently and constantly market yourself to an audience that can and will relate to YOU. The most effective platforms to show up online are those that optimize a users profile, such as; LinkedIn, About.Me, DrivingSales.com, and the latest edition www.vizify.com/renee-stuart ~ Thanks for the predictions Eric. If people considered applying just a few of these predictions, their 2013 will be dripping in awesome sauce.

Russell Grant

J&L Marketing

Jan 1, 2013  

Great Post Eric.

Tommy Bay

DrivingSales

Jan 1, 2013  

"CARstrodamus?" Nice one, Eric. Haha -

Joe Webb

DealerKnows Consulting

Jan 1, 2013  

I couldn't agree more, Eric, regarding the separation of Internet from e-Commerce. Far too many dealers have an "all-in-one" employee that is tasked with far too many duties. I often say, your best salesperson is often not your best lead handler and your best manager is rarely the best person to be handling social media. People have specialties and dealers need to hire for these separate skill-sets.

Eric Miltsch

DealerTeamwork LLC

Jan 1, 2013  

Heh - was wondering if anyone would call that out, should have guessed it would be you!

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012

Why I Quit Klout and Why You Should Too!

DrivingSales dScore PreviewVery rarely do I ever rant about something, but enough already with the obsession about Klout and your score. This debate continues to drone on and I'm simply tired of hearing about what Klout "means" - I'll tell you what it means: Nothing.

Sure, it's very easy to complain about something. I learned at a young age that if you're going to complain about something, you better be prepared to change it. Otherwise, keep you mouth shut and deal with it. That's why you don't often hear from me in this tone. My experiment is over, I've learned a ton and I believe I've made something that can have the same natural impact as it relates to your professional activities. (More on that shortly.) 
 
I understand we all desire adulation and some form of self-actualization. Ask yourself, is getting Klout and seeing your score fluctuate truly satisfying these needs for you and is it beneficial in any way?
 
This has created a non-productive behavior modification with everyone playing along. Stop giving +K, stop thanking people for giving you +K and stop trying to get more perks. I've heard people justify a high score by saying that it represents your "overall understanding" of how social media works, how the tools can be leveraged, how to understand people. Oh, just stop. I'll tell you what it means. It means you know how to post a ton of crap in a lot of places. (And I know that because that's what I did.) 
 
I've played with Klout long enough (three years+) to understand the mechanics of the platform, how to game it and to realize that it hasn't provided an ounce of benefit to me within it's intended scope. Sure, I got some free stuff. A four-pack of Red Bull is nice, but Red Bull doesn't need me telling my friends about it. They had a guy free fall from space, they don't need me or anyone else telling you about their brand. I got some herbs to plant in three cute Bing planters. Two of them sprouted, one died; I still don't use Bing. I got a cool t-shirt from Subaru, unfortunately it's the same size shirt I wore in 8th grade. All I can really do is tell people I got a t-shirt from Klout. That is, if I want to sound like a complete tool and cause an abrupt end to the conversation. 
 
Let's review the basic elements of Klout. They claim they're the standard for influence measurement. My beef with this claim is that it's so difficult, near impossible, to measure true influence online. (As do Kred, Naymz & PeerIndex) Measuring influence online involves tracking the change in behavior, or actions, that one person creates in another person. There are only a handful of people this can actually work for. One great example is someone like Trey Ratcliff. He's one of the most famous photographers in the world, due in part to his social media efforts and mostly due to his amazing photography skills. He's influential. If he mentions how he does something, people listen. If he shares what equipment he uses and recommends it, I'll buy it without any other consideration. That's influence. But he doesn't need Klout to tell him, or anyone else, that he's a hot commodity. 
 
Now let's look at a flawed result created by Klout due to the broad stroke measure of its algorithm. London's Big Ben clock has a twitter account that tweets out it's "bongs" - it's influential on the topic of drugs. Relevant? Hardly. 
 
In order for you to become influential, you need to have experience. Gaining experience means you need to have relevant activity. Malcolm Gladwell says the golden rule of becoming an expert in your field dictates you need 10,000 hours of relevant activity. Seth Godin pushes it out even further saying you need 20,000 hours, depending on your segment and other factors such as competition. 
 
So, what's the solution? With the help of the awesome people within DrivingSales, we're introducing the dScore. This is intended to be the first activity and experience measurement tool for automotive professionals. Our algorithm will simply monitor and measure your activity within the DrivingSales community as related to your specific activity and contributions. The formula is simple: (Activity + Experience)Relevance = Influence.
 
This wasn't designed to be a popularity contest and can't be manipulated. This was designed to help you. Over time, the measurement factors will grow and adapt. For now, the goal is simply to measure and reward you for your activity. Your activity will contribute to your score. Initially, the rewards will come in the form of an improved score and visually by unlocking different achievements. Each activity can impact your score differently. Here's a few examples of the activity measured and it's impact on your score: 
 
DrivingSales dScore Preview
  • Contributing original content (High impact, unlocks achievement)
  • Receiving comments (Moderate impact, unlocks achievement)
  • Having your content shared (Moderate impact, unlocks achievement)
  • Sharing content (Low impact, unlocks achievement) 
  • Completed your profile (No impact, unlocks achievement)
Unlike Klout, we want to be extremely transparent with regards to why we're doing this, how it works and what this means to you before we publish the new feature to the site. You can expect to see this live by next week.
 
First, we're doing this to raise the overall level of quality activity within the community. You want better content and we want to provide that to you. We don't want content that is diluted and posted to every other online community. This doesn't help other users and it doesn't help your brand whether you're a dealer or vendor. We also want to continue building our position as a premier destination for the best performance improvement content in the business. 
 
Second, here is the initial list of activities that will unlock achievements and/or impact your score. No surprises, standard community activity, while including offline activity as well.
  • Joining DrivingSales.com
  • Your length of time as a member
  • Connecting with other members
  • Contributing original content (Blogs, forums, strategies, videos, etc) 
  • Receiving comments on your content
  • Having your content shared
  • Sharing content   
  • Completed your profile  
  • Contributing to the Dealership Innovation Guide (DIG) 
  • Appearing on the cover of DIG 
  • Speaking at DrivingSales Executive Summit (DSES) 
  • Attending DSES & President's Club events
Pro Tips: If your activity involves contributing content (writing a blog) and generates engagement (receiving comments) - that will improve your score. If the activity involves a basic community function (completing your profile) - that won't affect your score. There's also a time decay element; dScores will decrease if there is no activity. Again, the goal is to encourage timely activity and current experience. 
 
Lastly, we want to help provide you a visual validation for your contributions, reward your activities and help you build your professional brand. As these activities increase and user experience grows, we can begin to leverage the power of the community's influence to help other users gain access to more helpful information about vendor products and services as well. More activity will allow us to provide the most relevant rewards for your activity - rewards that you can actually use and benefit from. (Vendor rewards, discount prices, meaningful products, etc) Sharing your experiences within our incredible community online, in print and at our events, benefits everyone. 
 
I welcome your feedback. I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters. 
 
(Thanks for reading my rant too!)

Eric Miltsch

DealerTeamwork LLC

Co-founder

6555

17 Comments

Ed Brooks

402.427.0157

Dec 12, 2012  

But will you send me free Red Bull like Klout does? :-)

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Ed, I'll send you whatever you want:)

Glen Garvin

Autosoft

Dec 12, 2012  

Forget the Red Bull, I want a vintage Subaru shirt that would only fit Larry Bruce!

Ed Brooks

402.427.0157

Dec 12, 2012  

The last time I saw Larry he was outside of a Ikea in a really sharp little coat...

Carl Bauer

TradeInVelocity.com

Dec 12, 2012  

Where is the 'like' button when I need it!!

Carl Bauer

TradeInVelocity.com

Dec 12, 2012  

Great article Eric, sorry you spent 3 plus years on the experiment, but now we can all enjoy your findings.

Kevin Frye

Jeff Wyler Automotive Family

Dec 12, 2012  

Love it Eric, I wrote about this recently as well. Couldn't agree more, great article! (and btw, this comment will put your dScore over the top...)

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Kevin. Enjoyed your article as well. I had hoped to publish this sooner, just needed a bit more time to get everything in place.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Carl - definitely learned a few things about the platform, but even more about our behaviors.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Its yours Glen!

Bill Simmons

Haley Toyota Certified Sales Center

Dec 12, 2012  

Great article Eric, as was yours Kevin. One of the funnier definitions of Klout was posted by Alex Snyder in another forum, he came up with a new Twitter hashtag: "Klout + boner = Kloner"

Alex Schoeneberger

Kelley Blue Book

Dec 12, 2012  

I've long thought Klout was a waste of time, but for some reason I kept giving 10 others +K whenever someone gave it to me and reminded me I hadn't interacted with the platform in over a week. Thanks for snapping me out of that zombie-like behavior. Now for the question that I'm sure is on many people's minds... is dScore retroactive?

Arnold Tijerina

Storytailer LLC

Dec 12, 2012  

Can I get an autographed picture of Tommy?

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Yes, Alex - our goal is to have the retroactive feature in place for launch. Great question, I intended to mention that as well.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Arnold, no.

Bryan Armstrong

Southtowne Volkswagen

Dec 12, 2012  

Love this: "I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters." It's interesing to see in my Klout score that I've "influenced" others because I was tagged in a photo. Any sytem can be gamed, but one such asKlout that makes it ridiculously easy should never be considered authoritative on any level.

Joey Little

Motofuze

Dec 12, 2012  

I agree. Once a Klout supporter now I see it as nothing but an online game.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012

Why I Quit Klout and Why You Should Too!

DrivingSales dScore PreviewVery rarely do I ever rant about something, but enough already with the obsession about Klout and your score. This debate continues to drone on and I'm simply tired of hearing about what Klout "means" - I'll tell you what it means: Nothing.

Sure, it's very easy to complain about something. I learned at a young age that if you're going to complain about something, you better be prepared to change it. Otherwise, keep you mouth shut and deal with it. That's why you don't often hear from me in this tone. My experiment is over, I've learned a ton and I believe I've made something that can have the same natural impact as it relates to your professional activities. (More on that shortly.) 
 
I understand we all desire adulation and some form of self-actualization. Ask yourself, is getting Klout and seeing your score fluctuate truly satisfying these needs for you and is it beneficial in any way?
 
This has created a non-productive behavior modification with everyone playing along. Stop giving +K, stop thanking people for giving you +K and stop trying to get more perks. I've heard people justify a high score by saying that it represents your "overall understanding" of how social media works, how the tools can be leveraged, how to understand people. Oh, just stop. I'll tell you what it means. It means you know how to post a ton of crap in a lot of places. (And I know that because that's what I did.) 
 
I've played with Klout long enough (three years+) to understand the mechanics of the platform, how to game it and to realize that it hasn't provided an ounce of benefit to me within it's intended scope. Sure, I got some free stuff. A four-pack of Red Bull is nice, but Red Bull doesn't need me telling my friends about it. They had a guy free fall from space, they don't need me or anyone else telling you about their brand. I got some herbs to plant in three cute Bing planters. Two of them sprouted, one died; I still don't use Bing. I got a cool t-shirt from Subaru, unfortunately it's the same size shirt I wore in 8th grade. All I can really do is tell people I got a t-shirt from Klout. That is, if I want to sound like a complete tool and cause an abrupt end to the conversation. 
 
Let's review the basic elements of Klout. They claim they're the standard for influence measurement. My beef with this claim is that it's so difficult, near impossible, to measure true influence online. (As do Kred, Naymz & PeerIndex) Measuring influence online involves tracking the change in behavior, or actions, that one person creates in another person. There are only a handful of people this can actually work for. One great example is someone like Trey Ratcliff. He's one of the most famous photographers in the world, due in part to his social media efforts and mostly due to his amazing photography skills. He's influential. If he mentions how he does something, people listen. If he shares what equipment he uses and recommends it, I'll buy it without any other consideration. That's influence. But he doesn't need Klout to tell him, or anyone else, that he's a hot commodity. 
 
Now let's look at a flawed result created by Klout due to the broad stroke measure of its algorithm. London's Big Ben clock has a twitter account that tweets out it's "bongs" - it's influential on the topic of drugs. Relevant? Hardly. 
 
In order for you to become influential, you need to have experience. Gaining experience means you need to have relevant activity. Malcolm Gladwell says the golden rule of becoming an expert in your field dictates you need 10,000 hours of relevant activity. Seth Godin pushes it out even further saying you need 20,000 hours, depending on your segment and other factors such as competition. 
 
So, what's the solution? With the help of the awesome people within DrivingSales, we're introducing the dScore. This is intended to be the first activity and experience measurement tool for automotive professionals. Our algorithm will simply monitor and measure your activity within the DrivingSales community as related to your specific activity and contributions. The formula is simple: (Activity + Experience)Relevance = Influence.
 
This wasn't designed to be a popularity contest and can't be manipulated. This was designed to help you. Over time, the measurement factors will grow and adapt. For now, the goal is simply to measure and reward you for your activity. Your activity will contribute to your score. Initially, the rewards will come in the form of an improved score and visually by unlocking different achievements. Each activity can impact your score differently. Here's a few examples of the activity measured and it's impact on your score: 
 
DrivingSales dScore Preview
  • Contributing original content (High impact, unlocks achievement)
  • Receiving comments (Moderate impact, unlocks achievement)
  • Having your content shared (Moderate impact, unlocks achievement)
  • Sharing content (Low impact, unlocks achievement) 
  • Completed your profile (No impact, unlocks achievement)
Unlike Klout, we want to be extremely transparent with regards to why we're doing this, how it works and what this means to you before we publish the new feature to the site. You can expect to see this live by next week.
 
First, we're doing this to raise the overall level of quality activity within the community. You want better content and we want to provide that to you. We don't want content that is diluted and posted to every other online community. This doesn't help other users and it doesn't help your brand whether you're a dealer or vendor. We also want to continue building our position as a premier destination for the best performance improvement content in the business. 
 
Second, here is the initial list of activities that will unlock achievements and/or impact your score. No surprises, standard community activity, while including offline activity as well.
  • Joining DrivingSales.com
  • Your length of time as a member
  • Connecting with other members
  • Contributing original content (Blogs, forums, strategies, videos, etc) 
  • Receiving comments on your content
  • Having your content shared
  • Sharing content   
  • Completed your profile  
  • Contributing to the Dealership Innovation Guide (DIG) 
  • Appearing on the cover of DIG 
  • Speaking at DrivingSales Executive Summit (DSES) 
  • Attending DSES & President's Club events
Pro Tips: If your activity involves contributing content (writing a blog) and generates engagement (receiving comments) - that will improve your score. If the activity involves a basic community function (completing your profile) - that won't affect your score. There's also a time decay element; dScores will decrease if there is no activity. Again, the goal is to encourage timely activity and current experience. 
 
Lastly, we want to help provide you a visual validation for your contributions, reward your activities and help you build your professional brand. As these activities increase and user experience grows, we can begin to leverage the power of the community's influence to help other users gain access to more helpful information about vendor products and services as well. More activity will allow us to provide the most relevant rewards for your activity - rewards that you can actually use and benefit from. (Vendor rewards, discount prices, meaningful products, etc) Sharing your experiences within our incredible community online, in print and at our events, benefits everyone. 
 
I welcome your feedback. I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters. 
 
(Thanks for reading my rant too!)

Eric Miltsch

DealerTeamwork LLC

Co-founder

6555

17 Comments

Ed Brooks

402.427.0157

Dec 12, 2012  

But will you send me free Red Bull like Klout does? :-)

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Ed, I'll send you whatever you want:)

Glen Garvin

Autosoft

Dec 12, 2012  

Forget the Red Bull, I want a vintage Subaru shirt that would only fit Larry Bruce!

Ed Brooks

402.427.0157

Dec 12, 2012  

The last time I saw Larry he was outside of a Ikea in a really sharp little coat...

Carl Bauer

TradeInVelocity.com

Dec 12, 2012  

Where is the 'like' button when I need it!!

Carl Bauer

TradeInVelocity.com

Dec 12, 2012  

Great article Eric, sorry you spent 3 plus years on the experiment, but now we can all enjoy your findings.

Kevin Frye

Jeff Wyler Automotive Family

Dec 12, 2012  

Love it Eric, I wrote about this recently as well. Couldn't agree more, great article! (and btw, this comment will put your dScore over the top...)

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Kevin. Enjoyed your article as well. I had hoped to publish this sooner, just needed a bit more time to get everything in place.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Thanks Carl - definitely learned a few things about the platform, but even more about our behaviors.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Its yours Glen!

Bill Simmons

Haley Toyota Certified Sales Center

Dec 12, 2012  

Great article Eric, as was yours Kevin. One of the funnier definitions of Klout was posted by Alex Snyder in another forum, he came up with a new Twitter hashtag: "Klout + boner = Kloner"

Alex Schoeneberger

Kelley Blue Book

Dec 12, 2012  

I've long thought Klout was a waste of time, but for some reason I kept giving 10 others +K whenever someone gave it to me and reminded me I hadn't interacted with the platform in over a week. Thanks for snapping me out of that zombie-like behavior. Now for the question that I'm sure is on many people's minds... is dScore retroactive?

Arnold Tijerina

Storytailer LLC

Dec 12, 2012  

Can I get an autographed picture of Tommy?

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Yes, Alex - our goal is to have the retroactive feature in place for launch. Great question, I intended to mention that as well.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Arnold, no.

Bryan Armstrong

Southtowne Volkswagen

Dec 12, 2012  

Love this: "I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters." It's interesing to see in my Klout score that I've "influenced" others because I was tagged in a photo. Any sytem can be gamed, but one such asKlout that makes it ridiculously easy should never be considered authoritative on any level.

Joey Little

Motofuze

Dec 12, 2012  

I agree. Once a Klout supporter now I see it as nothing but an online game.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012

Sneak Peek: New Website Forums #DSNews

So, we've got some new things brewing for the DrivingSales community. This week, I'll be providing previews of the new features coming within our redesign of the DrivingSales website, what they mean to you and how you can benefit from the great stuff we're making for you.

For starters, one major change is the layout and presentation of the content you'll see on the home page. Rather than just pushing the most recent blog post down your throat when you arrive, we want you to see the content you're most interested in and also be able to interact with it faster and easier than before. Click to see full size image.
DrivingSales Forums Previews
The forums section is now front and center to connect you with the topics, content and solutions you need to - as efficiently as possible. We understand your time is valuable; consuming content shouldn't be difficult. Click to see full size image.
Drivingsales Forums Previews
We also understand that you don't read everything on every page. Most often, you're scanning the pages trying to focus on what's important to you and your dealership. Simple content organization, strong titles and short content snippets will help you find what's important. We also wanted to emphasize the person sharing the content and make it easy for you to connect with them as well. 
 
Building a valuable professional network within DrivingSales is strongly recommended, you never know who you're going to learn from - or quite possibly, who you're going to be working with next! Leverage the opportunity to connect with some of the best automotive professionals in the industry. Click to see full size image.
DrivingSales Forums Previews
Dealers can use this section to ask questions, find answers and join conversations with other high quality professionals within the primary dealership departments. Your content can also be shared with everyone, or just your network connections to make the conversations more intimate and targeted.
 
I also recommend vendors leverage this section to help strengthen their content marketing strategy by contributing to these conversations and share their experiences - become an authority within the community, build upon your value and expand your brand presence as well. Click to see full size image.
DrivingSales Forums Previews
We're extremely excited about the launch of the new community. We look forward to helping connect you with the best performance improvement information available for your dealership while providing our advertising partners more valuable ways to share your expertise and help dealers.
 
For more updates, follow us on twitter @DrivingSales, and connect with me @emiltsch.
 
 

Eric Miltsch

DealerTeamwork LLC

Co-founder

4209

6 Comments

Joey Abna

Longhorn Ford & Lone Star Dodge Chrysler Jeep Ram

Dec 12, 2012  

Eric, are you guys working on a mobile site? Another thing I would like to see improved is the site speed. I have to admit I have bounced waiting on that progress bar to finish.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Yes Joey - mobile will be part of this new platform rebuild, however it will be after the launch. We want to be sure we're delivering not only the right sections, but also the right content for those sections most visited on the different mobile devices. This is more than just a redesign of the style, it's a redesign of the community and the platform as well - including those elements such as site speed.

Jeff Kershner

DealerRefresh.com

Dec 12, 2012  

Deja vu :) Eric, you will definitely want to push forward with a mobile version. We have seen a nice steady increase in mobile traffic over on dealerrefresh forms.

Eric Miltsch

DealerTeamwork LLC

Dec 12, 2012  

Absolutely Jeff. We def. want the mobile version - but we also want it to be something special as well. Plenty of cool stuff to follow.

Chris Costner

Southern Automotive Group

Dec 12, 2012  

Everything looks great so far Eric, well done.

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