DealerTeamwork LLC
How To Motivate Sales People [Infographic]
Great leaders know how keep their sales people motivated. They understand both their individual and professional needs. Do you know the best ways to motivate your staff for the best results possible?
Click to enlarge
DealerTeamwork LLC
How DrivingSales University Is Making NADA 2013 Better For Dealers
I am so excited for NADA 2013! I'm more exctied this year than any other year I've attended for several reasons.
In years past I attended NADA as a dealer. The size of the event is simply overwhelming and figuring out what to do and where to go can be a daunting task. Then, once you hit the floor, you're approached by every vendor who pick out your "dealer" badge with alarming accuracy.
This year will be different - not only for my experience, but also for the attendees. I'll be in the DrivingSales University booth helping share the philisophies and strategies behind our industry leading educational platform for dealers.
What's going to be so different? For starters, the DrivingSales University booth (#2315) will allow dealers the ability to see how their current lead handling process works. This simple activity will glean massive insight into how your sales process begins, where the areas of improvement exist and most importantly, the takeways needed to improve these processes. (End result: more leads, more appointments and more sales)
And, in typical DrivingSales fashion, we're pushing the needle even further to make the dealer's experience more enjoyable and helpful. HOW?
We know that dealers don't want to be pitched on products and services that don't relate to specific pain points. So, one of our DrivingSales University dealers has volunteered to spend time in our booth to share his own experiences and the improvements his dealership has experienced over the past year. No fluff, simply real expereinces - from one dealer to another.
And, as a former dealer, I'll share my own experience of how these concepts helped us become one of the most successfull independent dealerships in the country three years in a row!
Plus, we'll also have short in-booth presentations about dealership process improvement best practices. (Come see Shaun, Dennis and me - we're pretty sure you'll walk away with some great things to take back to your dealership!) We're also striving to be one of the most helpful and informative booth's you'll visit.
TIP: Have a plan for the vendors you want to see. A really smart move is to contact a vendor of interest in the next few days and request a booth appointment. Not only will this help frame out your day but it'll also help make the demo more efficient and tailored to your specific needs. (We did this with DealerSocket & DealerTrack a couple of years ago and it helped!)
So, plan ahead, schedule your process review and visit us at the DrivingSales University booth - #2315!
We look forward to seeing all our community friends next week!
DealerTeamwork LLC
How DrivingSales University Is Making NADA 2013 Better For Dealers
I am so excited for NADA 2013! I'm more exctied this year than any other year I've attended for several reasons.
In years past I attended NADA as a dealer. The size of the event is simply overwhelming and figuring out what to do and where to go can be a daunting task. Then, once you hit the floor, you're approached by every vendor who pick out your "dealer" badge with alarming accuracy.
This year will be different - not only for my experience, but also for the attendees. I'll be in the DrivingSales University booth helping share the philisophies and strategies behind our industry leading educational platform for dealers.
What's going to be so different? For starters, the DrivingSales University booth (#2315) will allow dealers the ability to see how their current lead handling process works. This simple activity will glean massive insight into how your sales process begins, where the areas of improvement exist and most importantly, the takeways needed to improve these processes. (End result: more leads, more appointments and more sales)
And, in typical DrivingSales fashion, we're pushing the needle even further to make the dealer's experience more enjoyable and helpful. HOW?
We know that dealers don't want to be pitched on products and services that don't relate to specific pain points. So, one of our DrivingSales University dealers has volunteered to spend time in our booth to share his own experiences and the improvements his dealership has experienced over the past year. No fluff, simply real expereinces - from one dealer to another.
And, as a former dealer, I'll share my own experience of how these concepts helped us become one of the most successfull independent dealerships in the country three years in a row!
Plus, we'll also have short in-booth presentations about dealership process improvement best practices. (Come see Shaun, Dennis and me - we're pretty sure you'll walk away with some great things to take back to your dealership!) We're also striving to be one of the most helpful and informative booth's you'll visit.
TIP: Have a plan for the vendors you want to see. A really smart move is to contact a vendor of interest in the next few days and request a booth appointment. Not only will this help frame out your day but it'll also help make the demo more efficient and tailored to your specific needs. (We did this with DealerSocket & DealerTrack a couple of years ago and it helped!)
So, plan ahead, schedule your process review and visit us at the DrivingSales University booth - #2315!
We look forward to seeing all our community friends next week!
DealerTeamwork LLC
How Dealers Can Make Money On Facebook
- Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news.
- What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
- Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead?
- Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
- Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
3 Comments
Dealerography.com
I love how you phrased that--"Shake the fleas from your friends list." It doesn't take too many whiny posts before someone disappears from my feed. I refuse to let whiners take their daily dump in my brain anymore.
apartments
I have always wanted to say and do the above things your reading my mind! My de fleaing begins today :)
DealerTeamwork LLC
How Dealers Can Make Money On Facebook
- Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news.
- What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
- Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead?
- Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
- Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
3 Comments
Dealerography.com
I love how you phrased that--"Shake the fleas from your friends list." It doesn't take too many whiny posts before someone disappears from my feed. I refuse to let whiners take their daily dump in my brain anymore.
apartments
I have always wanted to say and do the above things your reading my mind! My de fleaing begins today :)
DealerTeamwork LLC
7 Predictions For An Awesome 2013
12 Comments
Cooper Media Group
Vision with the passion.......you did not leave anything on the table! The dealerships that are nimble will adapt to the rapidly changing needs of the consumer, their purchasing behavior and emerging digital innovation in 2013. Those that follow strict adherence to process, structure and organization win continue to blaze the path, those that don't will be pushed further back in the caves. The consumers are accessing all the information they need to make an intelligent buying decision, the only disconnection is that financing options are currently unavailable at the point of engagement. They can find all makes, models and pricing for any manufacturer, but why allow a consumer to migrate elsewhere to research numerous finance options. We have complete transparency of vehicle cost, used vehicle values, financing should be no different. Making it convenient for the consumer to execute the financial transaction will enhance the buying experience and bring increased efficiencies to the dealership. The company that figures out how to blend available financing options, and fundable credit approval at the front end of the shopping/buying funnel tied to a consumers chosen vehicle of choice will bring positive disruptive change to the industry......for both dealers and consumers. See you at NADA and the Presidents Club!
DealerTeamwork LLC
Excellent thought Allan - financing is surely poised for the next disruption!
Hyundai of St. Augustine
Great article and thank you for the mention, Eric. I really like where you are going with website design standards. I think one of the reasons that customers are using 18+ online/offline sources during their car shopping is automotive websites (OEM, Dealer, and Third Party) are not providing all the information the customer is looking for in one place. It will be a great competitive advantage to the business that can innovate in this space. Looking forward to seeing you at the President's Club in April!
Southern Automotive Group
Great thoughts Eric. I certainly like that video will overtake pictures and certainly agree. I am implementing video with my clients on the vendor side just as I did while in a dealership. B2B or B2C, it is still a human being on the other end. Thanks for sharing. See you at NADA?
DealerTeamwork LLC
Thanks Chris - smart move w/the videos, the people you;re trying to connect with have just as much, if not better chances, of seeing your videos on their phone than their desktops. And yes, we'll be at NADA! See you there...
Dominion Dealer Solutions
Very high-level approach Eric, well done and thanks for the mention. This also seemed to speak around the idea of owners and high level dealer executives embracing digital media and fully immersing in the technology. I know of no other way they can truly "get it" and be in a position to make the best digital investment decisions. Your analogy was great, "It's time for dealership leaders to understand how the clock works rather than just being able to tell the time." I might add, they also need to be in a postion to predict what the timepiece of the future might look like.
Reputation Revenue
Did YOU say Personal Branding? Woo-Hoo! Yes, differentiating yourself and your business is key to experiencing success in the coming years. Many naysayers believe that creating a personal brand is a "self-centered" approach to business and is ego driven. This myth is false. Personal branding is not "image management" ~ in other words, creating a personal brand is not about being a celebrity. It is about being authentic in how you act, in what you say, and in the way YOU show up in the search engines. People buy from people they know, like and trust. But before you rush out and start building profiles online, you must know yourself, in order to grow yourself. Once you have a clear understanding of your own unique promise of value (aka; a business value proposition), you can consistently and constantly market yourself to an audience that can and will relate to YOU. The most effective platforms to show up online are those that optimize a users profile, such as; LinkedIn, About.Me, DrivingSales.com, and the latest edition www.vizify.com/renee-stuart ~ Thanks for the predictions Eric. If people considered applying just a few of these predictions, their 2013 will be dripping in awesome sauce.
DealerKnows Consulting
I couldn't agree more, Eric, regarding the separation of Internet from e-Commerce. Far too many dealers have an "all-in-one" employee that is tasked with far too many duties. I often say, your best salesperson is often not your best lead handler and your best manager is rarely the best person to be handling social media. People have specialties and dealers need to hire for these separate skill-sets.
DealerTeamwork LLC
Heh - was wondering if anyone would call that out, should have guessed it would be you!
DealerTeamwork LLC
7 Predictions For An Awesome 2013
12 Comments
Cooper Media Group
Vision with the passion.......you did not leave anything on the table! The dealerships that are nimble will adapt to the rapidly changing needs of the consumer, their purchasing behavior and emerging digital innovation in 2013. Those that follow strict adherence to process, structure and organization win continue to blaze the path, those that don't will be pushed further back in the caves. The consumers are accessing all the information they need to make an intelligent buying decision, the only disconnection is that financing options are currently unavailable at the point of engagement. They can find all makes, models and pricing for any manufacturer, but why allow a consumer to migrate elsewhere to research numerous finance options. We have complete transparency of vehicle cost, used vehicle values, financing should be no different. Making it convenient for the consumer to execute the financial transaction will enhance the buying experience and bring increased efficiencies to the dealership. The company that figures out how to blend available financing options, and fundable credit approval at the front end of the shopping/buying funnel tied to a consumers chosen vehicle of choice will bring positive disruptive change to the industry......for both dealers and consumers. See you at NADA and the Presidents Club!
DealerTeamwork LLC
Excellent thought Allan - financing is surely poised for the next disruption!
Hyundai of St. Augustine
Great article and thank you for the mention, Eric. I really like where you are going with website design standards. I think one of the reasons that customers are using 18+ online/offline sources during their car shopping is automotive websites (OEM, Dealer, and Third Party) are not providing all the information the customer is looking for in one place. It will be a great competitive advantage to the business that can innovate in this space. Looking forward to seeing you at the President's Club in April!
Southern Automotive Group
Great thoughts Eric. I certainly like that video will overtake pictures and certainly agree. I am implementing video with my clients on the vendor side just as I did while in a dealership. B2B or B2C, it is still a human being on the other end. Thanks for sharing. See you at NADA?
DealerTeamwork LLC
Thanks Chris - smart move w/the videos, the people you;re trying to connect with have just as much, if not better chances, of seeing your videos on their phone than their desktops. And yes, we'll be at NADA! See you there...
Dominion Dealer Solutions
Very high-level approach Eric, well done and thanks for the mention. This also seemed to speak around the idea of owners and high level dealer executives embracing digital media and fully immersing in the technology. I know of no other way they can truly "get it" and be in a position to make the best digital investment decisions. Your analogy was great, "It's time for dealership leaders to understand how the clock works rather than just being able to tell the time." I might add, they also need to be in a postion to predict what the timepiece of the future might look like.
Reputation Revenue
Did YOU say Personal Branding? Woo-Hoo! Yes, differentiating yourself and your business is key to experiencing success in the coming years. Many naysayers believe that creating a personal brand is a "self-centered" approach to business and is ego driven. This myth is false. Personal branding is not "image management" ~ in other words, creating a personal brand is not about being a celebrity. It is about being authentic in how you act, in what you say, and in the way YOU show up in the search engines. People buy from people they know, like and trust. But before you rush out and start building profiles online, you must know yourself, in order to grow yourself. Once you have a clear understanding of your own unique promise of value (aka; a business value proposition), you can consistently and constantly market yourself to an audience that can and will relate to YOU. The most effective platforms to show up online are those that optimize a users profile, such as; LinkedIn, About.Me, DrivingSales.com, and the latest edition www.vizify.com/renee-stuart ~ Thanks for the predictions Eric. If people considered applying just a few of these predictions, their 2013 will be dripping in awesome sauce.
DealerKnows Consulting
I couldn't agree more, Eric, regarding the separation of Internet from e-Commerce. Far too many dealers have an "all-in-one" employee that is tasked with far too many duties. I often say, your best salesperson is often not your best lead handler and your best manager is rarely the best person to be handling social media. People have specialties and dealers need to hire for these separate skill-sets.
DealerTeamwork LLC
Heh - was wondering if anyone would call that out, should have guessed it would be you!
DealerTeamwork LLC
Why I Quit Klout and Why You Should Too!
Very rarely do I ever rant about something, but enough already with the obsession about Klout and your score. This debate continues to drone on and I'm simply tired of hearing about what Klout "means" - I'll tell you what it means: Nothing.
- Contributing original content (High impact, unlocks achievement)
- Receiving comments (Moderate impact, unlocks achievement)
- Having your content shared (Moderate impact, unlocks achievement)
- Sharing content (Low impact, unlocks achievement)
- Completed your profile (No impact, unlocks achievement)
- Joining DrivingSales.com
- Your length of time as a member
- Connecting with other members
- Contributing original content (Blogs, forums, strategies, videos, etc)
- Receiving comments on your content
- Having your content shared
- Sharing content
- Completed your profile
- Contributing to the Dealership Innovation Guide (DIG)
- Appearing on the cover of DIG
- Speaking at DrivingSales Executive Summit (DSES)
- Attending DSES & President's Club events
17 Comments
Autosoft
Forget the Red Bull, I want a vintage Subaru shirt that would only fit Larry Bruce!
402.427.0157
The last time I saw Larry he was outside of a Ikea in a really sharp little coat...
TradeInVelocity.com
Great article Eric, sorry you spent 3 plus years on the experiment, but now we can all enjoy your findings.
Jeff Wyler Automotive Family
Love it Eric, I wrote about this recently as well. Couldn't agree more, great article! (and btw, this comment will put your dScore over the top...)
DealerTeamwork LLC
Thanks Kevin. Enjoyed your article as well. I had hoped to publish this sooner, just needed a bit more time to get everything in place.
DealerTeamwork LLC
Thanks Carl - definitely learned a few things about the platform, but even more about our behaviors.
Haley Toyota Certified Sales Center
Great article Eric, as was yours Kevin. One of the funnier definitions of Klout was posted by Alex Snyder in another forum, he came up with a new Twitter hashtag: "Klout + boner = Kloner"
Kelley Blue Book
I've long thought Klout was a waste of time, but for some reason I kept giving 10 others +K whenever someone gave it to me and reminded me I hadn't interacted with the platform in over a week. Thanks for snapping me out of that zombie-like behavior. Now for the question that I'm sure is on many people's minds... is dScore retroactive?
DealerTeamwork LLC
Yes, Alex - our goal is to have the retroactive feature in place for launch. Great question, I intended to mention that as well.
Southtowne Volkswagen
Love this: "I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters." It's interesing to see in my Klout score that I've "influenced" others because I was tagged in a photo. Any sytem can be gamed, but one such asKlout that makes it ridiculously easy should never be considered authoritative on any level.
Motofuze
I agree. Once a Klout supporter now I see it as nothing but an online game.
DealerTeamwork LLC
Why I Quit Klout and Why You Should Too!
Very rarely do I ever rant about something, but enough already with the obsession about Klout and your score. This debate continues to drone on and I'm simply tired of hearing about what Klout "means" - I'll tell you what it means: Nothing.
- Contributing original content (High impact, unlocks achievement)
- Receiving comments (Moderate impact, unlocks achievement)
- Having your content shared (Moderate impact, unlocks achievement)
- Sharing content (Low impact, unlocks achievement)
- Completed your profile (No impact, unlocks achievement)
- Joining DrivingSales.com
- Your length of time as a member
- Connecting with other members
- Contributing original content (Blogs, forums, strategies, videos, etc)
- Receiving comments on your content
- Having your content shared
- Sharing content
- Completed your profile
- Contributing to the Dealership Innovation Guide (DIG)
- Appearing on the cover of DIG
- Speaking at DrivingSales Executive Summit (DSES)
- Attending DSES & President's Club events
17 Comments
Autosoft
Forget the Red Bull, I want a vintage Subaru shirt that would only fit Larry Bruce!
402.427.0157
The last time I saw Larry he was outside of a Ikea in a really sharp little coat...
TradeInVelocity.com
Great article Eric, sorry you spent 3 plus years on the experiment, but now we can all enjoy your findings.
Jeff Wyler Automotive Family
Love it Eric, I wrote about this recently as well. Couldn't agree more, great article! (and btw, this comment will put your dScore over the top...)
DealerTeamwork LLC
Thanks Kevin. Enjoyed your article as well. I had hoped to publish this sooner, just needed a bit more time to get everything in place.
DealerTeamwork LLC
Thanks Carl - definitely learned a few things about the platform, but even more about our behaviors.
Haley Toyota Certified Sales Center
Great article Eric, as was yours Kevin. One of the funnier definitions of Klout was posted by Alex Snyder in another forum, he came up with a new Twitter hashtag: "Klout + boner = Kloner"
Kelley Blue Book
I've long thought Klout was a waste of time, but for some reason I kept giving 10 others +K whenever someone gave it to me and reminded me I hadn't interacted with the platform in over a week. Thanks for snapping me out of that zombie-like behavior. Now for the question that I'm sure is on many people's minds... is dScore retroactive?
DealerTeamwork LLC
Yes, Alex - our goal is to have the retroactive feature in place for launch. Great question, I intended to mention that as well.
Southtowne Volkswagen
Love this: "I love this industry, the wonderful people I've met over the years and truly want to see everyone continue to improve. Doing so helps yourself, your business and our industry. Let's focus on productive efforts rather than time wasters." It's interesing to see in my Klout score that I've "influenced" others because I was tagged in a photo. Any sytem can be gamed, but one such asKlout that makes it ridiculously easy should never be considered authoritative on any level.
Motofuze
I agree. Once a Klout supporter now I see it as nothing but an online game.
DealerTeamwork LLC
Sneak Peek: New Website Forums #DSNews
So, we've got some new things brewing for the DrivingSales community. This week, I'll be providing previews of the new features coming within our redesign of the DrivingSales website, what they mean to you and how you can benefit from the great stuff we're making for you.
6 Comments
Longhorn Ford & Lone Star Dodge Chrysler Jeep Ram
Eric, are you guys working on a mobile site? Another thing I would like to see improved is the site speed. I have to admit I have bounced waiting on that progress bar to finish.
DealerTeamwork LLC
Yes Joey - mobile will be part of this new platform rebuild, however it will be after the launch. We want to be sure we're delivering not only the right sections, but also the right content for those sections most visited on the different mobile devices. This is more than just a redesign of the style, it's a redesign of the community and the platform as well - including those elements such as site speed.
DealerRefresh.com
Deja vu :) Eric, you will definitely want to push forward with a mobile version. We have seen a nice steady increase in mobile traffic over on dealerrefresh forms.
DealerTeamwork LLC
Absolutely Jeff. We def. want the mobile version - but we also want it to be something special as well. Plenty of cool stuff to follow.
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1 Comment
Dee Rawls
Auto Buyer Consultants
Eric, your share here is magnificent. It is magnificent because even in an Information-Age, their is still no greater multiplier for business success than great people. Great people who manage well are the key to reaching and surpassing almost any automotive sales benchmark. And, the ideas illustrated in the Infogram above are all tried and proven strategies for creating a synergy that will drive a committed manager to the heights of success - A Big Championship Trophy Hoist for himself/herself and his or her team each and every time. Keep it coming, champ!