Dramatically Improved Reporting, ‘Live View’ Of Potential Infractions, etc., Designed to Help Dealerships Stamp Out Costly Search Placement and Lead Theft

Riverside CA- April 21, 2010 – eXtéresAUTO, the award-winning SEO and Search Asset Management (SAM™) provider for the auto dealer industry, today announced the roll out of major upgrades to its pioneering Piracy Management solution, the first technology to help dealers crack down on the growing, costly problem of online search piracy.

Many dealerships remain unaware of the serious issue of online piracy, which is when third-party websites or direct competitors, for example, incorporate a dealership’s trademarked name or inventory into their site’s meta tags (organic piracy), or purchase a dealership’s name in paid search keyword buys (PPC piracy). The result: when a dealer’s potential customers are specifically searching for them, these pirate-sites ‘steal’ their valuable search position, traffic and customers. Particularly costly are certain lead aggregator sites masquerading as quasi-consumer-directories, that use a dealership’s name to generate leads - sell these leads to larger lead providers - who can then sell them right back to the dealership. With consumer search usage exploding, and 40% of local auto searches specifically involving a dealership’s name, a dealer’s ‘search real estate’ has become increasingly valuable property, generating significant business.

“The World Wide Web has never looked more like the Wild, Wild West,” noted Richard Winch, CEO of the eXtéres Corporation. “Online piracy is a crystal-clear indicator of how valuable search position has become today. It can cost a dealership tens of thousands of dollars a month in leads and sales hijacked, but it’s an extraordinarily confusing, time-consuming problem for them to tackle. Our significantly upgraded solution is designed to help them better pinpoint possible infractions, to put an end to them.”

New Piracy Management Features:

• Rich Reporting: Constantly delivers alerts on usages of a dealership's trademark name, inventory or URL (from across the Web), into the easy-to-navigate SAM back-office tool. Pre-sorted and categorized by all major, possible types of piracy/sites: from OEM, third-party, rival dealer, technology, video, job, consumer information or car-buying sites - to potential PPC infractions.

• ‘Live View’: Aggressively pre-screens all usages, to present dealerships with convenient links for a ‘live view’ (physical evidence) of the dealership’s name/inventory/URL usage in the source’s meta tags – all clearly highlighted. (Dealers don’t need to wade through hundreds of pages of confusing coding at each site.)

• Flags ‘Known Pirates’: so dealers can take quick, decisive action.

• Disputing Module: Provides scenario-specific information and tools for dealers to take initial (and escalating, if necessary) action against possible pirates, with customized processes for disputing each type of site/piracy.

• Training/Tutorials: Webinars on effective online piracy strategies available live or pre-recorded, along with video ‘help’ tutorials.  

Dealers adopting the previous incarnation of Piracy Management have been enthusiastic about its benefits: “Without eXtéresAUTO’s piracy tool I wouldn’t have had any idea that online pirates were preying on us - by using the ‘Heartland Toyota’ name to steal my rightful, first-page search engine position,” said Tom Diefendorf, GM at Heartland Toyota in the Seattle, WA area.

eXtéresAUTO’s Piracy Management is integrated into its comprehensive Search Asset Management (SAM™) suite of solutions, which also includes advanced, award-winning SEO; Online Reputation Management; Website Analytics; Competitor Trak - and more.  

Visit: www.exteresauto.com

For media inquiries contact: Beth McGroary, beth@rbicom.com or 213.300.0107

For dealer inquiries contact: Kim Orr, kim.orr@exteres.com or 866.994.2613

About eXtéresAUTO:
eXtéresAUTO is the leading ‘Search Asset Management’ provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, Piracy Solutions, Website Analytics – and more. AutoSuccess named eXtéresAUTO one of the ‘Top Ten Companies to Watch in 2010,’ and the company’s SEO ranked #1 in dealer satisfaction in the 2009 DrivingSales Vendor Ratings Awards. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing strategies and technologies, the company is headquartered in Riverside, CA.

Dramatically Improved Reporting, ‘Live View’ Of Potential Infractions, etc., Designed to Help Dealerships Stamp Out Costly Search Placement and Lead Theft

Riverside CA- April 21, 2010 – eXtéresAUTO, the award-winning SEO and Search Asset Management (SAM™) provider for the auto dealer industry, today announced the roll out of major upgrades to its pioneering Piracy Management solution, the first technology to help dealers crack down on the growing, costly problem of online search piracy.

Many dealerships remain unaware of the serious issue of online piracy, which is when third-party websites or direct competitors, for example, incorporate a dealership’s trademarked name or inventory into their site’s meta tags (organic piracy), or purchase a dealership’s name in paid search keyword buys (PPC piracy). The result: when a dealer’s potential customers are specifically searching for them, these pirate-sites ‘steal’ their valuable search position, traffic and customers. Particularly costly are certain lead aggregator sites masquerading as quasi-consumer-directories, that use a dealership’s name to generate leads - sell these leads to larger lead providers - who can then sell them right back to the dealership. With consumer search usage exploding, and 40% of local auto searches specifically involving a dealership’s name, a dealer’s ‘search real estate’ has become increasingly valuable property, generating significant business.

“The World Wide Web has never looked more like the Wild, Wild West,” noted Richard Winch, CEO of the eXtéres Corporation. “Online piracy is a crystal-clear indicator of how valuable search position has become today. It can cost a dealership tens of thousands of dollars a month in leads and sales hijacked, but it’s an extraordinarily confusing, time-consuming problem for them to tackle. Our significantly upgraded solution is designed to help them better pinpoint possible infractions, to put an end to them.”

New Piracy Management Features:

• Rich Reporting: Constantly delivers alerts on usages of a dealership's trademark name, inventory or URL (from across the Web), into the easy-to-navigate SAM back-office tool. Pre-sorted and categorized by all major, possible types of piracy/sites: from OEM, third-party, rival dealer, technology, video, job, consumer information or car-buying sites - to potential PPC infractions.

• ‘Live View’: Aggressively pre-screens all usages, to present dealerships with convenient links for a ‘live view’ (physical evidence) of the dealership’s name/inventory/URL usage in the source’s meta tags – all clearly highlighted. (Dealers don’t need to wade through hundreds of pages of confusing coding at each site.)

• Flags ‘Known Pirates’: so dealers can take quick, decisive action.

• Disputing Module: Provides scenario-specific information and tools for dealers to take initial (and escalating, if necessary) action against possible pirates, with customized processes for disputing each type of site/piracy.

• Training/Tutorials: Webinars on effective online piracy strategies available live or pre-recorded, along with video ‘help’ tutorials.  

Dealers adopting the previous incarnation of Piracy Management have been enthusiastic about its benefits: “Without eXtéresAUTO’s piracy tool I wouldn’t have had any idea that online pirates were preying on us - by using the ‘Heartland Toyota’ name to steal my rightful, first-page search engine position,” said Tom Diefendorf, GM at Heartland Toyota in the Seattle, WA area.

eXtéresAUTO’s Piracy Management is integrated into its comprehensive Search Asset Management (SAM™) suite of solutions, which also includes advanced, award-winning SEO; Online Reputation Management; Website Analytics; Competitor Trak - and more.  

Visit: www.exteresauto.com

For media inquiries contact: Beth McGroary, beth@rbicom.com or 213.300.0107

For dealer inquiries contact: Kim Orr, kim.orr@exteres.com or 866.994.2613

About eXtéresAUTO:
eXtéresAUTO is the leading ‘Search Asset Management’ provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, Piracy Solutions, Website Analytics – and more. AutoSuccess named eXtéresAUTO one of the ‘Top Ten Companies to Watch in 2010,’ and the company’s SEO ranked #1 in dealer satisfaction in the 2009 DrivingSales Vendor Ratings Awards. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing strategies and technologies, the company is headquartered in Riverside, CA.

Introduces Chatter Management, Complaint Site Management, Keyword Patrol - and Other Major Enhancements - to Make Process Easier Than Ever

Riverside CA- April 20, 2010 – eXtéresAUTO, the leading SEO and Search Asset Management (SAM™) provider for the auto dealer industry, today announced major upgrades to its Online Reputation Management (ORM) technology solution. The company pioneered the first ORM solution for dealers in 2009, and over the next month they will be rolling out cutting-edge new reporting features and tools to further help dealers gain far greater control over, and capitalize on, the exploding world of online consumer reviews and social media – all from an easy-to-use back-office dashboard.

From brand-new solutions like Chatter Management, Complaint Site Management and Keyword Patrol – to significantly improved Review Site Reporting/Management features – each tool is designed to help dealers establish the most powerful, positive online presence. And tackling their ‘online reputation’ is now mission-critical for dealerships, given the consumer realities: 3 in 4 car shoppers now consult online dealer reviews, and 1 in 5 change their original dealer selection based on what they read. Online reviews now have more impact on consumers than either dealer location or past dealer loyalty.

“Most dealers are now committed to tackling their online reputations at the review and social sites,” said Richard Winch, eXtéresAUTO’s CEO. “But the prospect of the constant monitoring, managing and responding - along with the task of gathering a high volume of positive reviews – is unbelievably time-consuming. Our solutions are designed to automate and radically simplify as much of this process as possible.”

New Features:

Back-office Interface: A significantly easier-to-navigate, more dynamic back-office system, allowing dealers to view, sort and manage all reviews by numerous parameters (date received, site sourced, stars earned, actions taken, etc.), while tracking their review performance over time.

Chatter Management: Constant tracking across the social media universe (at online forums, blogs, and sites like Twitter, MySpace, LinkedIn, Foursquare and more) - providing real-time notifications of dealership-specific posts, enabling immediate awareness/action.

Complaint Site Management: Daily reports on damaging posts at the growing number of consumer complaint sites, i.e., RipOffReport.com, PissedConsumer.com, my3cents.com, and many more.

Keyword Patrol: Constant monitoring of keywords being deployed online that are particularly damaging to a dealership’s brand (‘rip-off,’ ‘crook,’ ‘bait and switch,’ etc.), with reporting that make it simple for dealers to prioritize/take action.

Review Dispute Function: Module ‘walks’ dealers through site-specific review disputing processes, providing tools, templates, etc., to simplify a complex process.

Upgraded Review Reporting: In addition to daily delivery of reviews/posts from review/social/complaint sites across the Web, now includes detailed review performance status reports emailed weekly and monthly.

Training/Tutorials: Webinars on effective Online Reputation Management processes available live or pre-recorded, along with video ‘help’ tutorials.

eXtéresAUTO’s ORM also provides dealers with the tools and training necessary to generate hundreds of positive sales and service reviews across the Web. Additionally, the program includes Review Site/Directory Set-Up, placing a dealership's info everywhere customers are searching, featuring numerous links and content that drives positive word-of-mouth, web traffic and calls.

“Even before these major upgrades, dealers using our solution have been generating hundreds of positive new reviews, leading directly to a high volume of super-high-closing calls and leads every month,” noted Winch. “Our new product is the most comprehensive Online Reputation Management solution available to dealers, and will make this complex process even easier, while covering significantly more ‘online territory.’”

eXtéresAUTO’s ORM is typically integrated into its total Search Asset Management package, combining advanced SEO, Piracy Protection, Website Analytics, Competitor Trak and more.  It’s also now available as a standalone option.

For media inquiries contact: Beth McGroary, beth@rbicom.com, 213.300.0107

For dealer inquiries contact: Kim Orr, kim.orr@exteres.com or 866.994.2613. Or visit: www.exteresauto.com

About eXtéresAUTO:
eXtéresAUTO is the leading ‘Search Asset Management’ provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, Piracy Solutions, Website Analytics – and more. AutoSuccess named eXtéresAUTO one of the ‘Top Ten Companies to Watch in 2010,’ and the company’s SEO ranked #1 in dealer satisfaction in the 2009 DrivingSales Vendor Ratings Awards. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing strategies and technologies, the company is headquartered in Riverside, CA.

Introduces Chatter Management, Complaint Site Management, Keyword Patrol - and Other Major Enhancements - to Make Process Easier Than Ever

Riverside CA- April 20, 2010 – eXtéresAUTO, the leading SEO and Search Asset Management (SAM™) provider for the auto dealer industry, today announced major upgrades to its Online Reputation Management (ORM) technology solution. The company pioneered the first ORM solution for dealers in 2009, and over the next month they will be rolling out cutting-edge new reporting features and tools to further help dealers gain far greater control over, and capitalize on, the exploding world of online consumer reviews and social media – all from an easy-to-use back-office dashboard.

From brand-new solutions like Chatter Management, Complaint Site Management and Keyword Patrol – to significantly improved Review Site Reporting/Management features – each tool is designed to help dealers establish the most powerful, positive online presence. And tackling their ‘online reputation’ is now mission-critical for dealerships, given the consumer realities: 3 in 4 car shoppers now consult online dealer reviews, and 1 in 5 change their original dealer selection based on what they read. Online reviews now have more impact on consumers than either dealer location or past dealer loyalty.

“Most dealers are now committed to tackling their online reputations at the review and social sites,” said Richard Winch, eXtéresAUTO’s CEO. “But the prospect of the constant monitoring, managing and responding - along with the task of gathering a high volume of positive reviews – is unbelievably time-consuming. Our solutions are designed to automate and radically simplify as much of this process as possible.”

New Features:

Back-office Interface: A significantly easier-to-navigate, more dynamic back-office system, allowing dealers to view, sort and manage all reviews by numerous parameters (date received, site sourced, stars earned, actions taken, etc.), while tracking their review performance over time.

Chatter Management: Constant tracking across the social media universe (at online forums, blogs, and sites like Twitter, MySpace, LinkedIn, Foursquare and more) - providing real-time notifications of dealership-specific posts, enabling immediate awareness/action.

Complaint Site Management: Daily reports on damaging posts at the growing number of consumer complaint sites, i.e., RipOffReport.com, PissedConsumer.com, my3cents.com, and many more.

Keyword Patrol: Constant monitoring of keywords being deployed online that are particularly damaging to a dealership’s brand (‘rip-off,’ ‘crook,’ ‘bait and switch,’ etc.), with reporting that make it simple for dealers to prioritize/take action.

Review Dispute Function: Module ‘walks’ dealers through site-specific review disputing processes, providing tools, templates, etc., to simplify a complex process.

Upgraded Review Reporting: In addition to daily delivery of reviews/posts from review/social/complaint sites across the Web, now includes detailed review performance status reports emailed weekly and monthly.

Training/Tutorials: Webinars on effective Online Reputation Management processes available live or pre-recorded, along with video ‘help’ tutorials.

eXtéresAUTO’s ORM also provides dealers with the tools and training necessary to generate hundreds of positive sales and service reviews across the Web. Additionally, the program includes Review Site/Directory Set-Up, placing a dealership's info everywhere customers are searching, featuring numerous links and content that drives positive word-of-mouth, web traffic and calls.

“Even before these major upgrades, dealers using our solution have been generating hundreds of positive new reviews, leading directly to a high volume of super-high-closing calls and leads every month,” noted Winch. “Our new product is the most comprehensive Online Reputation Management solution available to dealers, and will make this complex process even easier, while covering significantly more ‘online territory.’”

eXtéresAUTO’s ORM is typically integrated into its total Search Asset Management package, combining advanced SEO, Piracy Protection, Website Analytics, Competitor Trak and more.  It’s also now available as a standalone option.

For media inquiries contact: Beth McGroary, beth@rbicom.com, 213.300.0107

For dealer inquiries contact: Kim Orr, kim.orr@exteres.com or 866.994.2613. Or visit: www.exteresauto.com

About eXtéresAUTO:
eXtéresAUTO is the leading ‘Search Asset Management’ provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, Piracy Solutions, Website Analytics – and more. AutoSuccess named eXtéresAUTO one of the ‘Top Ten Companies to Watch in 2010,’ and the company’s SEO ranked #1 in dealer satisfaction in the 2009 DrivingSales Vendor Ratings Awards. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing strategies and technologies, the company is headquartered in Riverside, CA.