GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Vehicle Descriptions:

Cars with descriptions generate four times as many leads compared to listings that do not have descriptions.

Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by time a consumer visits the dealership, they are already eager to see the vehicle. 

You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel.  The type of description you want will depend on the atmosphere and inventory of the dealership. 

 Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Vehicle Descriptions:

Cars with descriptions generate four times as many leads compared to listings that do not have descriptions.

Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by time a consumer visits the dealership, they are already eager to see the vehicle. 

You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel.  The type of description you want will depend on the atmosphere and inventory of the dealership. 

 Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Pricing:

Cars with prices listed generate 8 times more leads than cars that do not have pricing. Of those that have prices, ones that are listed below market value generate 7 times as many leads.

Shoppers researching online want a ballpark of prices for vehicles. It’s understandable that dealers would prefer to negotiate pricing while talking in person; however, providing a price online helps create a sense of confidence in the buying process for the consumer.

The internet is a significant resource. If you do not list the price and consumer is interested in the vehicle, there is a chance that the consumer will research fair pricing whether you list it or not.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Pricing:

Cars with prices listed generate 8 times more leads than cars that do not have pricing. Of those that have prices, ones that are listed below market value generate 7 times as many leads.

Shoppers researching online want a ballpark of prices for vehicles. It’s understandable that dealers would prefer to negotiate pricing while talking in person; however, providing a price online helps create a sense of confidence in the buying process for the consumer.

The internet is a significant resource. If you do not list the price and consumer is interested in the vehicle, there is a chance that the consumer will research fair pricing whether you list it or not.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Images:

80% of leads generated had at least 4 photos of the vehicle listed. Of those, 50% had a range of 4-10 photos.

In advertising, photos sell.  Inventory images of the vehicle allow consumers to answer questions about the interior colors, major damage, etc. Providing consumers with inventory images allows them to gain an understanding of what the vehicle looks like, which ultimately helps sell the car.

The types of images you should include are:

• The four sides of the vehicle
• Rims/Tires
• Tire tread
• Interior front seats
• Interior back seats
• Trunk space
• Dashboard
• Inside door panels
• Shifter
• Under the front hood (engine, etc)
• Other features (i.e. TV on headrests, Cargo cage/netting, heated seats)

Keep this punch list of photos in mind when you're putting together your vehicle listings to get the most bang for your online merchandising buck. 

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Images:

80% of leads generated had at least 4 photos of the vehicle listed. Of those, 50% had a range of 4-10 photos.

In advertising, photos sell.  Inventory images of the vehicle allow consumers to answer questions about the interior colors, major damage, etc. Providing consumers with inventory images allows them to gain an understanding of what the vehicle looks like, which ultimately helps sell the car.

The types of images you should include are:

• The four sides of the vehicle
• Rims/Tires
• Tire tread
• Interior front seats
• Interior back seats
• Trunk space
• Dashboard
• Inside door panels
• Shifter
• Under the front hood (engine, etc)
• Other features (i.e. TV on headrests, Cargo cage/netting, heated seats)

Keep this punch list of photos in mind when you're putting together your vehicle listings to get the most bang for your online merchandising buck. 

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

You have the opportunity to increase your sales conversion using web leads.  It can be hard to connect with consumers via email, so you will want to consider using a streamlined follow up tactic. When you receive a web lead, you may want to call immediately, but you should also send an email that contains the following:

·         Confirmation of the inquiry being received by the dealership

·         Consumer’s name

·         Year/Make/Model of interest

·         Contact information for the dealership

·         When the consumer can anticipate hearing from you regarding the vehicle of interest

To help with the initial follow up contact, develop email templates that you can use to deal with your inbound inquiries - contact us for some that dealers in the Automotive Digital Marketing Professional Community said have benefited them.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com .

You have the opportunity to increase your sales conversion using web leads.  It can be hard to connect with consumers via email, so you will want to consider using a streamlined follow up tactic. When you receive a web lead, you may want to call immediately, but you should also send an email that contains the following:

·         Confirmation of the inquiry being received by the dealership

·         Consumer’s name

·         Year/Make/Model of interest

·         Contact information for the dealership

·         When the consumer can anticipate hearing from you regarding the vehicle of interest

To help with the initial follow up contact, develop email templates that you can use to deal with your inbound inquiries - contact us for some that dealers in the Automotive Digital Marketing Professional Community said have benefited them.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com .

Email leads from third party sites like GetAuto can be a great resource for generating sales opportunities. Although the sites can ensure you receive quality, verified leads, it’s up to you to bring them in to close the sale. Here are four tips to help expedite that process after you receive the lead:

Tip #1: Respond within 24 hours

If a consumer is inquiring about a vehicle online, they are expecting instant answers. The faster you reply to their inquiry, the more likely the interaction will evolve into an in-person sales opportunity.

Tip #2: Professional email response. Personalize when possible

As web interactions have evolved, the formality of emails has declined. Slang and short-cut misspellings replace actual words. While you don’t want to come across as unnatural, make sure to maintain a level of professionalism in your email response.

Tip #3: Email and call during different times of the day

When researching online, some people may send emails, but do not have the time for a call. For instance, if they are at work or on a lunch break. Spacing out your follow up methods increases the chances of interacting with the consumer.

Tip 4: Implement a follow up plan

In some cases, a consumer may not be ready to purchase a vehicle immediately. You will want to make sure to note specific vehicles they have expressed interest in to send them follow up information.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.

Email leads from third party sites like GetAuto can be a great resource for generating sales opportunities. Although the sites can ensure you receive quality, verified leads, it’s up to you to bring them in to close the sale. Here are four tips to help expedite that process after you receive the lead:

Tip #1: Respond within 24 hours

If a consumer is inquiring about a vehicle online, they are expecting instant answers. The faster you reply to their inquiry, the more likely the interaction will evolve into an in-person sales opportunity.

Tip #2: Professional email response. Personalize when possible

As web interactions have evolved, the formality of emails has declined. Slang and short-cut misspellings replace actual words. While you don’t want to come across as unnatural, make sure to maintain a level of professionalism in your email response.

Tip #3: Email and call during different times of the day

When researching online, some people may send emails, but do not have the time for a call. For instance, if they are at work or on a lunch break. Spacing out your follow up methods increases the chances of interacting with the consumer.

Tip 4: Implement a follow up plan

In some cases, a consumer may not be ready to purchase a vehicle immediately. You will want to make sure to note specific vehicles they have expressed interest in to send them follow up information.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.