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Grant Gooley

Grant Gooley Founder

Grant Gooley Blog Posts

What Website Brings You The Most Leads?

What Website Brings You The Most Leads?

What Website Brings You The Most Leads? LISTING SITES When is the last time you have had a sales rep asking you to list your site for hundreds or tho…

How Do People Get To My Website? | Domain Extensions | TLD’s

How Do People Get To My Website? | Domain Extensions | TLD’s

How are people arriving on your website? Paid Ads? Being referred threw a 3rd party? Organic Search Typing in your URL? For lack of an extremely long l…

Will Google support my SEO efforts to move my domain from .com to a new TLD?

Will Google support my SEO efforts to move my domain from .com to a new TLD?

  Q. Will Google support my SEO efforts to move my domain from .com to a new TLD? “A. We have extensive site move documentation in our Help Center. …

Domain Explosion | Spammy?

Domain Explosion | Spammy?

ARE DOMAIN EXTENSIONS SPAMMY?"1 of a 5 Part Series"  By; Grant Gooley Actually, they are the furthest things from spam. Domain extensions are the exact …

It’s like 1995 all over again! Do you want beachfront Real-Estate?

It’s like 1995 all over again! Do you want beachfront Real-Estate?

The time has come and we will separate the forward thinkers from the rest! IMO Or, is this just another fad, like pogs, slap bracelets and online privacy?…

Does Your Dealership Have an Attribution Model?

Does Your Dealership Have an Attribution Model?

It was only under a decade ago your communication channels were made up of 3 channels, print, TV and radio. Today, we have access to literally hundreds of …

Will Boomers and Millennials Ever Understand Each Other?

Will Boomers and Millennials Ever Understand Each Other?

Millennials are often misunderstood creating difficult situations when hiring and retaining the 25 to 34-year-old age groups.  Why is this? Walking in Mi…

Auto Dealer Websites - BEHIND The Curve?

Auto Dealer Websites - BEHIND The Curve?

Automotive advertising has always been an integral part of the Dealership business. Spending 100's of thousands per year to stand out from the dealer down …

Your Brand & The ONLINE Customer Life Cycle

Your Brand & The ONLINE Customer Life Cycle

We all know that Internet research has become a prerequisite for the vehicle shopping experience. While gaining knowledge to make an educated vehicle purch…

Are you ALL IN or ALL OUT?

Are you ALL IN or ALL OUT?

Particularly in the last 5 years, drastic changes in consumer shopping behavior has created fear amongst businesses; in turn, a viral infection of unfocuse…

My Boat Is Not Sinking! Why Should I Get On Yours?

My Boat Is Not Sinking! Why Should I Get On Yours?

The last 5 years of my career I’ve focused on automotive marketing and I can’t believe that I am about to write about digital “naysayers”. We shou…

5 Reasons Our New Vehicle Merchandising SUCKS Online!

5 Reasons Our New Vehicle Merchandising SUCKS Online!

Lets go back 30 or 40 years when people actually would go from dealer to dealer looking for their brand new car. Imagine… You walk into the dealership, i…

In-Market Shopping Behaviour Has Changed, Are You A Dinosaur?

In-Market Shopping Behaviour Has Changed, Are You A Dinosaur?

Advanced Technology is Effecting Shopping Behaviour... As technology advances so does the buying behavior of shoppers across all retail segments, especial…

The Days of Spray and Pray are OVER!

The Days of Spray and Pray are OVER!

I execute digital and traditional marketing initiatives for 30 dealerships. It’s my job to roll out campaigns that improve sales results and most import…

The Digital Ecosystem - Full Circle Marketing

The Digital Ecosystem - Full Circle Marketing

The Digital Ecosystem  Over the last 5 years I have concentrated on a mix of essential dealership initiatives. Over time, dropping specific aspects and …

What Every Dealership Needs.

What Every Dealership Needs.

In only 60 days I have experienced the answer, the key, the missing link in so many places of business. I have learned that you cannot run a business with…

Will Google Wipe Out The Need For A Website?

Will Google Wipe Out The Need For A Website?

Most would say I’m asking a ridiculous question. Hear me out, either I am loosing my marbles or I may be on to something. Recent changes in Goo…

Thermometer Or Thermostat?

Thermometer Or Thermostat?

People seem to have an opinion on how "it could be better."  Nobody talks about "how we could change it, to make it better." …

"The Shift" Is Right Around The Corner!

"The Shift" Is Right Around The Corner!

Can you believe that DSES is next week!? This will be my 4th Driving Sales event, I cannot express how pumped I am to dig in and learn from some of the gre…

The Secret To Change

The Secret To Change

"The secret to change is to focus all of your energy, not on fighting the old but building the new" - Socrates  Change is happening at ligh…

What My Band And Auto Marketing Had In Common

What My Band And Auto Marketing Had In Common

10 years ago when my band was only a few months away from going on tour, we needed a way to get the word out. As an independent artist I quickly realized n…

Canadian's Unite Eh!

Canadian's Unite Eh!

I have been using DrivingSales.com as fuel to interact, engage and learn from key industry leaders for quite some time now.  As Driving Sales Ex…

Does Fear Create Roadblocks In Your Dealership?

Does Fear Create Roadblocks In Your Dealership?

As I sit here looking out the window at the cottage in Bancroft, Canada, I remember how great it was having my father teach me to fish on Graphite lak…

Dealer Meets Fly By Night Marketer

Dealer Meets Fly By Night Marketer

Have You Ever Felt This Way? Driving Sales Executive Summit is a confrence where all the heavy hitters across North America gather for a home run of a l…

Networking Has Evolved - Have You?

Networking Has Evolved - Have You?

People have a difficult time with change. Change causes people to feel anxious, angry and out of control.  As I tour around from dealership to d…

Did You "Share" Today?

Did You "Share" Today?

We are so lucky to be living in a time where we can share for free. We don't have to pay for shelf space. It's unlimited... Let's take full a…

Call To Action or Actions? Looking for insight…

Call To Action or Actions? Looking for insight…

Looking for some input here from the greats in the Driving Sales community. (That's everyone) Recently, we developed new web properties for each deale…

No Floor Traffic? No Problem! - Content Marketing For Sales Consultants

No Floor Traffic? No Problem! - Content Marketing For Sales Consultants

As a Marketing Director for 6 dealerships I speak with a good amount of sales consultants on a daily basis. The common story is "There is not enough f…

A Takeaway From A 5 Star Resort In Jamaica

A Takeaway From A 5 Star Resort In Jamaica

I recently had the best customer service I have ever experienced at an Iberostar resort in Montego Bay, Jamaica.  While sipping on a red stripe (Jama…

Adapting To Change - The Internet Car Shopper

Adapting To Change - The Internet Car Shopper

Recently I just signed on to an Auto Group as the Director Of Marketing. As I begin mapping out the structure - process and marketing initiatives for my up…

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