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DrivingSales

Jun 6, 2013

US Equity Advantage Memorial Day Promotion Raises $8,900 for Disabled Veterans and Oklahoma Disaster Victims

ORLANDO, Fla.  June 10, 2013 – US Equity Advantage (USEA) – a leading provider of biweekly and custom loan payment services to the automotive industry announced today that a Memorial Day promotion with its auto dealer clients raised $8,900.  The funds will go directly to Feed the Children, to help the Oklahoma disaster victims, and also to The Wounded Warrior Project, to help injured servicemen and women.

USEA made a contribution for each AutoPayPlus™ enrollment that participating auto dealers contracted over the three-day Memorial weekend; raising a grand total of $8,900.

“In honor of Memorial Day, we wanted to do something to support men and women injured while bravely serving our country.  At the same time, the disaster in Oklahoma touched so many lives that we also felt our support was needed there,” said Robert Steenbergh, US Equity Advantage president. “The success of this promotion and feedback from our partners has inspired us to plan similar charitable projects in the future.”

AutoPayPlus™, a rapid loan payoff solution, also known as "half-pay" or "bi-weekly", is a valuable payment service offered to dealers at no-cost as a stand-alone tool accessible via the web and through menu integration.  AutoPayPlus™ is a core feature of menus powered by MenuVantage.

AutoPayPlus™ allows a customer to make payments on car loans, mortgages, student loans, credit cards, or any fixed interest loan by having their checking or savings account debited a half payment amount every two weeks.  Instead of making twelve monthly payments, the customer will make 26 half payments, which means that two half payments per year are applied to principal, reducing the term of the loan and interest paid.   Customers can further customize the payment plan and enroll an unlimited number of loans for their families.

By utilizing AutoPayPlus™, a dealer can offer additional products to their customer while maintaining virtually the same monthly payment and keeping the loan payoff term essentially the same.  Extending the finance term will reduce the monthly payment but it's not a benefit to the consumer.  With AutoPayPlus™, not only will the customer reduce the payoff term of the loan, but also reduce the amount of interest paid, and build equity in their vehicle faster - meaning that they will be in a better position to trade sooner.  AutoPayPlus™ also allows the dealer to offer a customer the benefits of an extended term without increasing the monthly payment – allowing the customer to afford an additional $600 to $900 worth of product in the process.

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Founded in 2005, US Equity Advantage (USEA) stands as the industry leader in biweekly and custom loan payment services, from home and automotive to RV, boat and student loans.  USEA helps its members reach their financial goals faster through flexible payment plans to accelerate their loan payoff, ultimately saving money in costly interest, staying within their budget and building valuable equity.  For more information please visit: www.usequityadvantage.com.

 

 

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Jun 6, 2013

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM,” today announced that Keith Shetterly, previously Director of Business Development and Call Center, has been promoted to Vice President of Research. In this new position Shetterly is tasked with leading the Research Division, as well as working with the CAR Research product development, marketing, and sales organizations to ensure that the company continues to deliver the highest quality products and services.

 

“As Director of Business Development and working with our Vice President Jeremy Welsch, Keith led the effort to modernize and revamp the call center products for CAR- Research.  The products are 18 years old with a solid dealership-sales-making history, but they were limited to use only with CRM customers of CAR-Research XRM.  Under Keith’s leadership; along with a great team in product development and marketing; those products are now more user-friendly and their dollar ROI for dealerships is up across the board. They are also CRM agnostic and available for use by any dealership, regardless of CRM system,” said Patrick Kelly, CAR-Research President and COO. “His skill set is unique; running from Fortune 50 software sales to technology innovation, to in-dealership roles.  As a team we will now leverage that experience and leadership in the coming years to grow both our product line and profits.”

 

Shetterly has almost a decade of automotive industry experience and has been a very successful and prominent BDC/Internet/Processes/Advertising consultant for dealerships; the eCommerce Director and Processes Trainer for a three-location, 16 franchise dealer group in Houston, Texas; and the BDC Sales and Processes Director and #1 salesperson for another Houston-based dealership. Before automotive, Shetterly had a career that stretched from his own entertainment business, to high-tech positions such as VP of Sales and Marketing for a startup, to #1 in global sales for Microsoft, to engineering for Compaq Computers and IBM.  Shetterly has a Bachelor’s of Science in Electrical Engineering from the University of Florida.

 

Commenting on his new position Shetterly stated, “Every VP and Director at CAR- Research is a team player with many hats, and I am proud to be part of that team effort. Working at CAR-Research for the past year I think of the great examples set by Julie Seitz, Marketing Director; Lenice Kaspar, Director of Corporate Project Management; Pat Kelly, COO; and so many others to always ‘just get the right thing done the best way’ and never shying from work across any area of the company.  That’s just “The CAR-Research Way.”  As Vice President, I want to continue to set my course by those examples and the many others here at CAR-Research.  It’s a fantastic team!”

 

The CAR-Research ground–breaking XRM platform is a revolution in dealership CRM, communication, and database marketing that exceeds the boundaries of traditional CRM. It is a proven singular solution that helps an auto dealership run more effectively and proficiently. The web-based, comprehensive CRM solution increases revenue from sales and service, improves customer satisfaction index (CSI) and service satisfaction index (SSI), and boosts the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.

 

# # # # #

About CAR-Research XRM:

For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.

 For more information visit: www.CARXRM.com or call 800-376-5918.

 

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Jun 6, 2013

Reynolds and Reynolds Extends Agreement with Penske Automotive Group

DAYTON, Ohio – June 6, 2013Reynolds and Reynolds announced today the company has extended its relationship with the Penske Automotive Group, Inc., to provide the Reynolds ERA® software suite to all Penske Automotive Group dealerships in the U.S. and Puerto Rico.

Under the extended agreement, Reynolds will provide its newest dealership software platform, ERA-IGNITE, to more than 170 Penske automotive retail franchises across the U.S. and Puerto Rico. ERA-IGNITE features a Windows®-based design and architecture that enable dealership personnel to work more productively and to access information more efficiently.

“It’s a privilege for all of us at Reynolds to continue to support the Penske organization and meet their high standards every day,” said Ron Lamb, president of Reynolds and Reynolds. “Over the past several years, Reynolds has invested steadily in product development to deliver products such as ERA-IGNITE. As the dynamics of the automotive industry continue to change, we remain committed to developing the products and services that help dealerships operate more effectively and improve the experience of their customers.”

Penske Automotive Group President Robert Kurnick Jr. added, “We have developed a strong relationship with Reynolds working together on innovative data exchange, product enhancements, and operational improvements. The outstanding service and support we receive are important complements to the Reynolds products that we rely on every day. We are pleased to be moving forward with Reynolds and the new ERA-IGNITE platform.”

Reynolds has provided the ERA system to the Penske Automotive Group and its dealers since 2004.

About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio.  (www.reyrey.com)

# # #

Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

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Joey Little

Motofuze

Jun 6, 2013

VINSOLUTIONS® ANNOUNCES CLOSING OF HAYSTAK DIGITAL MARKETING ACQUISITION

VinSolutions announced today that it has completed its acquisition of Haystak Digital Marketing, the marketplace leader of digital marketing products and services for the automotive industry.

The transaction was first announced on May 7.

Haystak will operate under its own brand and continue to provide digital products and services direct to dealers nationwide.  In addition, Haystak’s digital marketing toolset will be integrated with VinSolutions CRM and website products to help dealers increase consumer traffic to VinSolutions customer websites.

“This strategic acquisition will allow VinSolutions to help dealers more effectively use their marketing dollars by virtue of combining Haystak capabilities with VinLens live website activity tracking and full CRM integration,” stated Brian Skutta, Vice President and General Manager, VinSolutions.

Skutta continued, “We’ll continue to explore ways to further enable and evolve Haystak’s technology both as a stand–alone solution and as part of an integrated suite of product solutions across the AutoTrader Group.”

Headquartered in Ft Myers, Florida, Haystak’s products and services are used by hundreds of automobile dealers in North America.

http://bit.ly/138NuOh 

Joey Little

Motofuze

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Jun 6, 2013

CarFinance Capital Completes $238 Million Asset-Backed Securitization

IRVINE, CA June 5, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its inaugural rated asset-backed securitization of $238 million of Notes in a transaction that closed on May 30, 2013.  The Offered Notes were assigned ratings by Moody’s Investor Services, Inc. and Kroll Bond Rating Agency, Inc. from an A3/AA to a Ba3/BB rating, respectively.  Credit Suisse and Deutsche Bank Securities were joint book-runners for the transaction.  

In March 2013, CarFinance Capital announced that it had renewed and increased its warehouse credit facility to $300 million.  The increased credit line was also provided by Credit Suisse and Deutsche Bank Securities. 

“Today, credit-challenged consumers account for over 43% of auto loans.* These are consumers who need cars to get to work and to take their kids to school, and our mission is to help them get financed,” said CarFinance Capital Founder, President and CEO Jim Landy.  “We are very pleased with the overwhelming and broad interest in our first rated securitization, which we believe reflects the strength of our business, management team, asset quality, and capital position. This is another significant step in helping us fulfill our mission as we continue to expand our business across the United States.”

CarFinance Capital uniquely operates two origination channels, helping auto dealerships meet the growing demand in the below prime market and helping consumers, through CarFinance.com, who seek automotive financing online.  The Company has helped thousands of credit-challenged auto shoppers secure financing through its partnerships with over 2,500 franchised auto dealers in 19 states and through its direct lending site, CarFinance.com, which is active in 40 states.

 *http://www.reuters.com/article/2013/03/05/us-auto-loans-idUSBRE9240KQ20130305

 

About CarFinance Capital LLC

CarFinance Capital LLC (http://www.carfinancecapital.com) helps credit-challenged auto shoppers secure financing through partnerships with franchised auto dealers and through its direct lending site, CarFinance.com. Dedicated to premium service for all its customers, CarFinance Capital offers dealers one-on-one support; consistent, predictable credit decisions; fast funding; multiple lending options; and deal-structuring flexibility to help auto dealers meet the needs of today’s non-prime car buyer. CarFinance.com offers consumers who prefer to apply for financing, or refinancing, from the comfort and privacy of home, a quick and easy application and the ability to securely complete the entire process online, hassle-free – through approval to ‘cash-in-hand.’ CarFinance is licensed in over 44 states, serving over 80% of the country’s car purchasing population, for both its direct and indirect auto loan financing channels.  Headquartered in Irvine, California, with offices in Fort Worth, Texas, the company’s 180 employees are led by Jim Landy and a seasoned team of executives that have long histories working together in the non-prime auto market.  CarFinance Capital LLC is majority-owned by affiliated funds of the Perella Weinberg Partners Asset Based Value Strategy.    

 

About Perella Weinberg Partners Asset Based Value Strategy

Perella Weinberg Partners Asset Based Value Strategy is a leading post-financial crisis provider of U.S. specialty finance solutions.  Since inception in 2008, the Strategy has grown to manage in excess of $2.1 billion in equity capital through a number of different investment vehicles.  Perella Weinberg Partners Asset Based Value Strategy can deliver significant capital, technical expertise and infrastructure in a wide range of asset classes and structures, including both real and financial assets.  Capital for the Strategy is contributed by, among others, a diversified group of institutional investors who seek to invest in compelling opportunities at favorable valuations.  For more information on Perella Weinberg Partners Asset Based Value Strategy, please visit http://www.pwpartners.com.

 

 

CarFinance Capital Media Contacts:

Melanie Webber

mWEBB Communications

(949) 307-1723

melanie@mwebbcom.com

 

Crystal Hartwell

mWEBB Communications

(714) 987-1016

crystal@mwebbcom.com

 

 

 

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sara callahan

Carter West Public Relations

Jun 6, 2013

Study Reveals that Auto Dealer-Branded Prepaid Maintenance Programs Boost Customer Retention and Service Up-sell

San Ramon, CA, June 5, 2013 – Auto Dealer-branded prepaid maintenance (PPM) programs that are 100 percent funded by customers are boosting service revenue by 15 percent and customer retention to 60 percent (and even higher). These findings and other auto dealer reports are featured in a new white paper from Performance Loyalty Group.

Ancira Winton Chevrolet in San Antonio, Texas, enjoys $80 additional up-sell per repair order from customers using its plan. Approximately 96 percent of its 8,000 customers currently have a prepaid maintenance plan.

“Our plan holders have generated more than $635,000 in service up-sell revenue during their program service visits,” notes the dealership’s Parts and Service Director, Jim McAfee. “Our Ancira-branded prepaid maintenance plans have boosted service customer retention here to 50 percent.”

Dealers’ results when selling PPM plans to new- and used-car purchasers, lease customers, and service-only customers are detailed in the downloadable white paper, How Dealer-Centric Prepaid Maintenance Programs Significantly Increase Automotive Customer Retention.  The study also details additional compelling third-party statistics about the power of PPM programs to brand the dealership first, while supporting OEM retention as well.

This new white paper details why dealers are attracted to prepaid maintenance programs now more then ever:

 

  • These types of plans brand the dealership. OEM programs brand the OEM. Most dealers consider branding their dealership far more important in their local market.
  • This type of program is funded 100 percent by the customer so there is no investment on the dealer’s behalf.
  • They are affordable. Customers recognize their value, and will purchase with a higher frequently.
  • Ninety percent or more of customers purchasing prepaid maintenance plans redeem more than 80 percent of the plan elements.
  • Plans are self-managed through the DMS and administered by the dealership, thus all profit, reserve and forfeiture monies are retained and recognized by the store.

Dealers see a big advantage with lease customers as well. “Selling prepaid maintenance plans in F&I to lease customers is all about retention – keeping them returning to Honda Cars of Boston for ongoing service and their next vehicle acquisition. When presented with these benefits, 40 percent of lease customers choose to purchase a plan,” reports Dean Talley, General Manager for Honda Cars of Boston.

According to this study, more than 25 percent of the dealerships that utilize a prepaid maintenance program today are selling dealer-branded, self-administered plans that provide many tangible advantages over third-party administrated or OEM-branded products.

“The average age of vehicles on the road today is nearly 11 years, and as an owner progresses through the vehicle’s lifecycle, dealership retention drops and service spend increases,” notes Jeff Shenk, Director of Operations, at Performance Loyalty Group. “As this is happening, however, standard dealership service marketing fails to attract many of these owners of older vehicles. Time erases the initial loyalty or relationship with the dealership.”

“Additionally,” he added, “many others are pulled away by force of competitors offering below-market pricing incentives. A well-implemented PPM program will not only boost customer retention, but it will also drive service revenue as a by-product of plan ownership.”

As How Dealer-Centric Prepaid Maintenance Programs Significantly Increase Automotive Customer Retention points out, customer loyalty and automotive service retention are essential today if a dealership is to be productive and profitable. Dealer-centric prepaid maintenance programs are one of the most powerful loyalty and retention tools at a dealer’s disposal. To down load directly go to: http://ow.ly/lHMvI

 

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About Performance Loyalty Group, Inc. 

Established in 2001 and headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the
automotive industry.

 

 

 

sara callahan

Carter West Public Relations

Owner/President

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Jun 6, 2013

Reynolds Consulting Director to Kick Off F&I Week Online Conference

The Third Annual Automotive News F&I Week Online Conference Will Run June 11-13

DAYTON, Ohio – June 4, 2013 – Carl Bennett, who oversees automotive retail consulting operations for Reynolds and Reynolds, will host the opening webinar for Automotive News F&I Week, June 11-13. The webinar titled “Mastering the Sales Presentation” is scheduled for Tuesday, June 11, from 1-2 p.m. Eastern.

In the webinar, Bennett will offer dealers specific steps on how to:

  • Build rapport faster with customers, even before they enter the F&I office.
  • Use time spent with customers in the F&I office more effectively.
  • Improve customer satisfaction.
  • Increase F&I sales and profitability by using menu and step-selling procedures.

Bennett, who also opened last year’s F&I Week Online Conference, is the director of North American Consulting Operations for Reynolds Consulting Services. In his consultant role, Bennett teaches automotive retailers in the U.S. and Canada how to achieve higher levels of success and better results in vehicle sales and F&I. Prior to joining Reynolds more than 13 years ago, Bennett worked in dealerships for 15 years as a general manager, finance director, and sales manager.

During the third annual F&I Week Online Conference, registrants will be able to attend live webinar and Q and A sessions. They also will gain access to session recordings and the resource library for one year after the conference concludes. Register for F&I Week.

About Reynolds Consulting Services

Reynolds Consulting Services is a comprehensive automotive retail consulting practice that helps dealers improve business processes, implement best practices, and achieve desired results in all areas of the dealership. (www.reyrey.com/consulting).

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

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Jun 6, 2013

SFG Finance Enjoys Significant Year-over-Year Volume Increases; Recruits Three Industry Veterans to Help with Future Expansion

ARLINGTON, Texas — June 4, 2013 -- SFG Finance LLC (www.sfgfinance.com), a purchaser of auto paper from BHPH dealers, new car franchise dealers, finance companies, banks and credit unions, today announced that it has enjoyed significant year-over-year increases in volume and has added three industry veterans to its team to help stay ahead of its growth.

Adrienne Schlitz has joined as Senior Vice President-Manager of Acquisitions; Mike Anderson has joined as Senior Vice President-Manager of Loan Servicing and Brad Adams has joined SFG as Vice President Business Development.

Schlitz has over 22 years of auto industry experience which includes 19 years in auto finance with a focus on non-prime business.  Prior to joining SFG, Schlitz held a Vice President position and was a leader in the Portfolio Acquisition Group of BB&T Dealer Financial Services/Regional Acceptance Corporation, where she focused on business development and portfolio acquisitions.  Before that, Schlitz served as Vice President at FSB Financial, where she developed and managed credit operations. 

Anderson has more than 20 years of non-prime auto finance experience in servicing, successfully leading collections and customer relations for several large companies. His extensive background includes serving for many years as Senior Vice President of Servicing for AmeriCredit Financial Services; and Vice President of Loss Mitigation for Triad Financial Services.

Adams brings over 20 years of experience in managing automotive loan portfolios to SFG. His experience includes consulting start up BHPH operations for companies managing portfolios well over $100MM.  Adams also has a wealth of experience in other areas, including bulk purchasing; securing lines of credit; lender audits; static pool analysis; forecast modeling; and point of sale financing.  Adams previously served as the Director of New Store Openings for Indianapolis, IN-based JD Byrider Systems, Inc. Additionally, he managed JD Byrider locations for seven years and was the CEO of a multimillion dollar point of sale finance company. 

“Due to our tremendous expansion we have recruited several veteran industry experts. We are also hiring mid-level management positions in several departments as well as 20 additional customer service personnel to stay ahead of our growth,” said Steve Burke, President and CEO of SFG Finance. “We recently exhibited at the NABD in Vegas, and are excited about the auto environment right now.  It’s very upbeat and full of energy.  Additionally, we will be exhibiting at NIADA in just a couple of weeks to showcase our new and exciting programs. This is a wonderful time of unprecedented growth for our company and we look forward to developing even more relationships with sellers of auto paper.”

Since its inception, SFG Finance has actively purchased and closed portfolios from dealers and finance companies nationwide.  Portfolio sizes range from $500,000 to $150 million, servicing released.   

Funding is made possible by SFG’s parent bank, with the added advantage of no need to securitize plus a more stable cost of funds. 

SFG is a wholly owned subsidiary of Southside Bank. For more information visit: http://www.sfgfinance.com/ or drop by booth 629 at the NIADA convention and Expo, June 24-27, 2013, in Las Vegas, NV.

About SFG Finance:

SFG Finance’s tagline is: Where Relationships and Integrity Matter. The company is an active purchaser of auto finance receivables, and its executive managers each have over 30 years of industry experience.  It is a wholly owned subsidiary of Southside Bank, one of the nation’s largest independent banks with approximately $3.5 Billion in assets. SFG Finance buys BHPH through super prime auto paper, servicing released, from banks, credit unions, auto dealers, and other financial institutions nationwide. The company’s aggressive pricing and experience across all credit spectrums make it an industry leader. For more information visit: www.sfgfinance.com or call (800) 994-0898.

Media Contact:

Matthew Burke
Brand Manager
SFG Finance
817-635-5107
matthew.burke@sfgfinance.com >Media Contact:

 

 

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Jun 6, 2013

Webinar: Make Mobile a Bigger Part of Your Online Marketing Strategy

DealerOn Weekly Webinar Series
Thursday, June 6
12 PM EST/9 AM PST

"How to Make Mobile a Bigger Part of Your Online Marketing Strategy"
Mike McFall, President
Black Book Online


Quick question: Have you adjusted your marketing strategy to optimize the unique demands of mobile customers? Well you should!


Mobile is big and only getting bigger. In fact, Dealers and OEM’s report that as much as 25% – 35% of their traffic is now engaging through mobile platforms. However, most dealerships have done little to adjust their web strategies, online search or store processes to accommodate this growing market.


This 1-hour webinar will explore three pivotal opportunities in mobile: search optimization, website orientation (such as click to call) and new store processes including use of store based Wi-Fi and permission based texting. Dealerships with a cohesive mobile strategy have documented impressive sales increases of 20% or more! So what are you waiting for?!


If you are ready to make mobile a bigger part of your online marketing strategy, then this is one webinar you simply can’t afford to miss!


Presenter: Mike McFall is the President of the Online Division of Black Book which provides dealers with tools designed to convert online shoppers into showroom leads, from their websites, mobile sites and even their social media sites. Mike is a proven entrepreneur holding patents for industry innovations. He co-founded Veretech LLC which was later sold to the Hearst Corporation and became the basis for Black Book Online. Before Black Book, Mike helped found the internet operations at AutoNation. He also worked in the Strategic Planning division of GMAC on product development and acquisitions. Mike holds an undergraduate degree in Communications from Towson State University and an MBA in Business from George Washington University. He lives in Florida where he enjoys the warm weather and he can be reached at mike.mcfall@blackbookonline.com.

Register Now!

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Jun 6, 2013

Auto Dealer Salespeople Consider Price Most Troubling Part of Sales Negotiation According to Joe Verde Sales and Management Training Poll

ORANGE COUNTY, CALIFORNIA – June 3, 2013 -- Joe Verde Sales & Management Training, Inc., (JVSMT) today announced that according to a recent poll of auto dealer salespeople, price is perceived to be the most troubling part of the sales negotiation process.

An informal poll posted on JoeVerde.com  during the first quarter of 2013 asked; “Which part of the negotiation gives you the most trouble?” Following are the results:

Price:                           43.58 %

Trade Value:               30.73 %

Monthly Payments:     15.08 %

Down Payment:           10.61`%

“Old habits die hard. Desking and negotiating are almost always about price, but price is #16 on your customer’s list of buying motives,” said Joe Verde, president of Joe Verde Sales & Management Training, Inc.  “Sure it’s important, but first comes things like vehicle type, seating for 6, rear entertainment system, AWD, back up cameras, 22” wheels and a ton of other features. Same in the office, price is what almost every manager focuses on when they’re desking the deal, but in the end, over 90% are OK’d or rejected based on the terms (down and payment), not the price. It’s important to learn how to rephrase price to budget in the negotiation and how to refocus price and trade back to down and payments.”

While salespeople may consider price to be the major barrier to the sale, the annual J.D. Power and Associates Initial Quality StudySM findings agree with Verde. Consumers are not as concerned with getting a great deal on a new vehicle as the auto industry may believe. In the study, new-vehicle owners are asked to cite the reasons they chose the particular make and model of vehicle they purchased and are able to provide multiple reasons for their selection. For three consecutive years, reliability and durability are the most common reasons for selecting a particular make and model. And not one of the top ten reasons pertains to such economic considerations as low price, low payment, financing, high resale value, or longer warranty.

“A good deal is a feeling – not a number. Knowing how to handle ‘price’ in any situation is a critical skill for salespeople and their managers, when selling a car, truck, RV or boat. Getting bogged down in price conversations on the lot or on color or equipment objections before you build value, will kill your chances of selling more units and of holding any gross on the vehicles you do end up selling,” Verde continued.

JVSMT posts a new poll question each quarter on joeverde.com, an online resource with newsletters, online calculators, sales and training tips, Joe Verde’s blog, details about training classes, and more.

In addition, Joe Verde’s virtual training on JVTN® features dozens of training courses for salespeople, managers, finance, and service, plus hundreds of chapters on almost any situation in sales. The company introduces new online courses regularly to help dealers, managers and salespeople sell more units, at higher profits, in today’s changing market.

To learn about Joe Verde’s virtual automotive sales training programs online or to request a free demonstration, visit: jvtn.com or call (800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at joeverde.com.

About Joe Verde Sales & Management Training, Inc.

 www.joeverde.com | www.jvtn.com

Joe Verde Sales & Management Training, Inc., founded in 1985 with its corporate headquarters in Southern California, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers. 

Joe Verde’s training team holds live workshops across North America, and he personally pioneered Virtual Training with JVTN® in 2003. He has authored several books, and has written, sold and distributed more than 300,000 copies of: “A Dealer’s Guide To Recovery & Growth”, “Manage Your Career In Sales – Goal Setting For Salespeople”, “Earn Over $100,000 Selling Cars – Every Year”, “38 Hot Tips On Selling More Cars” and “How To Sell A Car And Close The Sale Today” in the automobile industry, to help dealers, managers, and salespeople recover quickly and grow after the recession.

 

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