DrivingSales
Webinar: 7 Priceless Tips That Guarantee Huge Accessories Profits
DealerOn Weekly Webinar Series
March 28, 2013
12 PM EST/9 AM PST
"7 Priceless Tips that Guarantee Huge Accessories Profits"
David Stringer
President of Insignia Group
Q: Have you ever estimated how much “personalization revenue” drives off your lot?
A: It’s probably far more than you think.
If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere.
With the opportunity for diversification, relatively low startup cost, customer convenience and a hefty shot in the arm to other profit centers – not to mention higher profit margins – the question every dealer should be asking is: Why isn’t our dealership enjoying the returns a well-run accessories department can provide?
The challenge for dealerships has always been “how” to capture this amazing accessories revenue. It’s a process that involves sales, service & parts. Then when you add OE, aftermarket products, distributors, restylers, etc., the opportunities quickly become limitless…and, for most, a bit overwhelming.
In this 1 hour webinar, you will learn 7 Priceless Tips on how to structure a successful Accessories Profit Center that will immediately increase customer loyalty and dramatically improve your bottom line.
If you think it’s time you got a bigger slice of the $30B+ accessory industry pie, then this is the webinar you simply can’t afford to miss!
Register Now!
PRESENTER: David Stringer is the President of Insignia Group, the leading provider of accessory sales systems & training services to dealerships, enabling them to establish and grow a successful Accessories Profit Center. David is an entrepreneur, published writer and well respected professional in the automotive community for his expertise on increasing front end and fixed operations gross through vehicle personalization (accessory sales). He is an editorial contributor for highly respected industry publications such as Fixed Ops Magazine, Digital Dealer Magazine and Automotive Digital Marketing. He is always looking to help dealerships make more profits through accessory sales and can be reached at DStringer@InsigniaGroup.com.
DrivingSales
Mike Esposito Presents "How to Increase Service Growth Through Auto Dispatching" at Digital Dealer 14
ALBANY, N.Y. – March 25th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mike Esposito will be presenting a workshop at the 14th Digital Dealer Conference & Exposition in Orlando, on May 9th at 11:00 a.m. How to Increase Service Growth Through Auto Dispatching is aimed at dealers, general managers, fixed ops and service managers who want to increase efficiencies and gross profits in the service department.
“Making the transition from outdated, manual dispatching methods to automated systems can be very challenging,” said Mike Esposito, President and CEO of Auto/Mate. “Workshop attendees will learn the common pitfalls associated with this type of transition and how to avoid them.”
Additionally, Esposito will cover the three levels of service dispatching (manual, semi-automated and automated) and discuss the benefits achieved with each new level, such as increased service tech efficiencies, shop efficiencies and shop loading. Attendees will take away:
1. The thought process and technical process that dealers and managers need to go through to set up an auto dispatching system; i.e., how to define service tech skill levels, how to set up op codes, and most important, how to retrieve all this information from your existing system.
2. How to track and measure the improved efficiencies in the service department.
3. What doesn’t work, why it doesn’t work and how to avoid problems during the transition process.
For more information, visit: http://bit.ly/11twN3B
Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 900 auto dealers nationwide. Auto/Mate received a “highest rated” dealer satisfaction award by Driving Sales.com and the company received top satisfaction rankings in NADA’s most recent DMS provider survey.
Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com and follow us on Twitter @AutoMateDMS
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DrivingSales
DMEa/Automotive News Webinar: A Step-by-Step Guide to Building a Killer Dealer App
Free webinar on Thursday March 28th at 2 p.m. EDT provides a detailed how-to session on deploying a highly successful dealership mobile app
Daytona Beach, FL–March 19, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fifth in a series of webinars the company is hosting with Automotive News. The webinar titled A Step-by-Step Guide to Building a Killer Dealer App offers a detailed how-to session on deploying a highly successful dealership mobile app, as well as compelling data that explains why every dealership needs an app to keep today’s customer engaged and loyal. All webinar attendees will receive a free copy of DMEautomotive’s eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App (a $24.95 value). The webinar will take place on March 28th at 2 p.m. EDT.
“Smartphone adoption is happening ten times faster than the ‘80s PC revolution, and twice as fast as the ‘90s Internet boom,” said Mike Walther, president and CEO of DMEautomotive. “But, in spite of the fact that half of all consumers are dedicated app users, only one-in-ten reports having a dealership app. This is a dealership/customer app gap that this webinar seeks to address and help dealers to bridge. And it is not just us talking: we will show eye-opening results from dealerships that are already leveraging app technology to communicate with, retain and drive service loyalty with their customers.”
A Step-by-Step Guide to Building a Killer Dealer App will be moderated by Jim Treece, Industry Editor at Automotive News, and features Mike Martinez, CMO of DMEautomotive, who authored the eBook The Pocket Revolution: The Complete Guide to a Killer App. The information-packed webinar will provide a straightforward, data-backed game plan to help dealerships get up and running with an app, including:
- Why to build a mobile app and why now
- Why your customer wants an app from your dealership
- How to build a killer app that customers will use
- Tips for selecting the right provider
- How to effectively communicate through your app
- Tried-and-true tactics to drive a continuous stream of downloads
- Measurements of success
For more information, or to register for A Step-by-Step Guide to Building a Killer Dealer App webinar, click here: https://vts.inxpo.com/Launch/QReg.htm?ShowKey=13113
DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to download previous webinars in this series.
About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
About Automotive News
Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925. In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly. It contains the day's breaking news and features two daily newscasts and webinars. Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.
Contact:
DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com
Angela Jacobson, mWEBB Communications, 714-454-8776, angela@mwebbcom.com
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DrivingSales
Webinar: Grant Cardone Shares How to Dominate Your Market
DealerOn Weekly Webinar Series
Thursday, March 21, 2013
12 PM EST/9 AM PST
"Dominate Your Market: People, Processes & Practices"
Grant Cardone
International Sales Expert
Do you know how to dominate your market?
Grant Cardone does…and he is going to tell you!
His name is synonymous with automotive excellence, business success and the most effective sales strategies around.
In this 1-hour webinar, Grant will share the many things you can do to still achieve amazing success even in this harsh economy. Some of the items he will discuss include:
- Competition vs. Domination
- How to identify where you can dominate
- What to do if your Advertising and Marketing do their job, but conversion remains an issue
- How to get the very best out of your people everyday
Are you looking to get optimum results out of your People, your Processes and your Practices? Then it goes without saying that this presentation is an event that simply can’t be missed!
Register Now!
***Prize Alert*** The generous folks at Cardone Enterprises are giving away a 50% discount off of the activation/launch fee for everyone that attends the live broadcast!
Also, one (1) lucky attendee will be winning a free ticket (Value $1800) to their 4-Day Management Institute in Orlando (dealer responsible for travel, lodging, meals)!
PRESENTER: GRANT CARDONE is an international Sales Expert and motivational speaker providing Sales Training & Motivation Programs to Fortune 500 companies, small businesses, success minded individuals and entrepreneurs. He is regularly seen on Fox Business, NBC, MSNBC, and Business Insider. Grant is also the executive producer and star of “Turnaround King”, a TV program created around his motivating solution-oriented business coaching. Even with all that, Grant somehow found the time to become a New York Times best-selling author of four books on what individuals and companies must do to achieve success in the new economy: “Sell To Survive”, “The Closers Survival Guide”, “If You’re Not First, You’re Last” and “The 10X Rule”. Continuing the tradition of bringing innovative sales training tools, technologies and solutions to life; Grant has launched two, interactive online sales training centers Cardone University and Cardone On-Demand Automotive Sales Training for continuing automotive sales training. Find out more about him at Sales Training Courses, Motivational Sales Training, Sales Training Tools - Grant Cardone | Grant Cardone
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DrivingSales
Auto/Mate and CAR-Research XRM Announce Integration of DMS and CRM Solutions for Auto Dealers
ALBANY, N.Y. – March 18th, 2013 – Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.
“Our Open/Mate platform makes it easy for vendors to integrate with our DMS at an extremely low cost,” said Mike Esposito, President and CEO of Auto/Mate. “This gives dealers more choices and flexibility when choosing vendors to work with, and allows vendors to keep overall system costs down.”
Prospect information entered into CAR-Research XRM’s CRM is instantly and securely updated in Auto/Mate’s DMS, while any changes made in the DMS, whether in service, parts or accounting, are immediately updated in the CRM. Real-time integration eliminates redundancies compared with data exchanges performed via batch deliveries. Bi-directional data delivery allows for better customer communications in sales and service, helping to build loyalty and revenue opportunities.
“The more vendors integrate with each other, the greater benefits, costs savings and efficiencies dealers can achieve,” said Patrick Kelly, President and COO of CAR-Research XRM. “We’re thrilled to provide our customers with another quality choice when it comes to dealership management system (DMS) vendors.”
CAR-Research XRM’s proven singular solution helps auto dealerships run more effectively and proficiently. It is a web-based, comprehensive CRM solution designed to increase revenue from sales and service, improve customer satisfaction index (CSI), service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.
Earlier this year, both Auto/Mate and CAR-Research XRM received “highest rated” dealer satisfaction awards, determined by the thousands of auto dealers who are part of the DrivingSales.com community. Auto/Mate received the “highest rated” award in the DMS category; while CAR-Research XRM received the highest dealer satisfaction ranking in the Call Management category and “Top Rated” awards in the CRM Sales Department and ILM Category.
About Auto/Mate
Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich dealership management software in use by more than 900 auto dealers nationwide. Auto/Mate offers the best customer service in the industry; the company received top satisfaction rankings in NADA’s most recent DMS provider survey.
Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com
For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.
For more information visit: www.CARXRM.com or call 800-376-5918.
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DrivingSales
More Power, Better Performance, Less Cost
Hardware Advances: Smaller Size, More Power
Smaller Size, More Power
This month the hardware side of the Digital Dealership System made some moves. Maybe they were jealous of the Custom Scene Creator or content deals made by the other departments or maybe it was just the right time and the availability of products. And with the new products, come a reduction in cost to the customer and an increase in power and support. That's not an easy combination.
The standard media player that supports the majority of customer requirements has increased in benchmark power by almost 2x while reducing the footprint and weight by 40%. In addition to these incredible measurables, the accessories now include a more stable metal mount for applications where wall mounting is the best option.
With the smaller size of the standard media player, comes a reduced weight and reduced carbon footprint for shipping systems across the country. The systems can also be shipped in the same boxes they were originally delivered in, reducing overall waste.
Benchmark | RAM | Hard Drive | Dimensions | Volume | |
Previous System | 845 | 2GB | 320GB | 7" x 8" x 1" | 56 Cubic Inches |
New System | 1475 | 4GB | 500GB | 6" x 7" x 3/4" | 32 Cubic Inches |
Through a partnership with Lenovo Distributing, the Digital Dealership System has access to these new systems at a quicker rate then previous systems. With a strong Lenovo product pipeline, manufacturing of these systems is at an all-time high.
For those customers looking for High Definition TV Integrated systems, those systems are now lighter and smaller. Although the gains are limited due to the video capture card that supports HD TV, the team was able to realize a whopping 70% reduction in measurables while increasing the power with a new Intel i3 Processor, 4GB of RAM and 32GB Solid State Drive. Boot times on these systems has been clocked around 10 seconds with the signage starting within 20 seconds from a cold boot.
Benchmark | RAM | Hard Drive | Dimensions | Volume | |
Previous System | 2245 | 4GB | 200GB | 15" x 11" x 7" | 1155 Cubic Inches |
New System | 2500 | 4GB | 32GB SSD | 12" x 7" x 4" | 336 Cubic Inches |
On the support side, these systems will always be owned by the Digital Dealership System - allowing our team to remotely maintain the systems and warranty them throughout the customer relationship. If there are any issues that cannot be remotely solved, or the relationship ends, we recover the system and completely refurbish it to manufacturer specifications providing a clean slate for the next customer.
The team is proud to announce that hardware costs for the new customer has also been reduced becasue they are actually not buying the hardware. Instead, the team is programming the hardware for the specific customer's application and allowing them plug-n-play availability. New customer startup costs have dropped over 30% since this change was put in effect and the response has been exceptional.
The Digital Dealership System Team is always looking for ways to make the customer experience better and easier -- and hardware is just one of those ways. Stay tuned for exciting news coming in the next few weeks on developments in content and features.
The Digital Dealership System is the premier digital media sign solution for the Automotive Industry. Headquartered in West Palm Beach, FL and founded in 2008, Digital Dealership System, INC offers a digital internal marketing solution for dealerships. Contact: press@ddsmail.co
twitter: @digitaldealers
web: www.digitaldealershipsystem.com
blog: www.fouronthefloorblog.com
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DrivingSales
Webinar: Google Places - Strategies to Maximize Your Leads
Join me, this Thursday, for DealerOn's Free Weekly Webinar Series, as I present
"Google Places: Strategies to Maximize Your Leads"
Thursday, March 14, 2013
12 PM EST/9 AM PST
Is your dealership currently dominating local search?
A properly optimized Google Places page is a key part of SERP domination, however, for many dealerships, trying to keep up with the changes Google continually makes to their local search tools is often confusing and challenging.
Most Dealers don’t know or take advantage of the several on-page and off-page factors that impact Google Places local listings. However, doing so can greatly increase your dealership’s traffic and leads.
In this free 1-hour webinar, DealerOn’s CEO, Ali Amirrezvani, will discuss what these factors are and how your dealership can use these factors to rank higher on local searches. Attendees will learn:
• On-Site Optimization Tips – Cover the most important on page SEO factors impacting your Google place listing.
• Off-Site Optimization Tips – Tools and tactics to gain the most valuable citations, listings and links impacting your Google Place listings.
• What Not to Do – Learn from the mistakes of others when Ali goes over what your dealership should avoid doing.
• Ratings and Reviews – Reviews are a huge part of your Google Local Listing. Learn how businesses can get more reviews and respond in a timely manner.
You will walk away with a solid understanding of what it takes to enhance your dealership’s Google Plus Local listing and how to use valuable citations, more reviews, and on-page SEO elements to greatly increase your ranking on search engine result pages.
This is the one webinar you have been waiting for! With all of the changes Google has made regarding their local listings in the past year and the integration into Google Plus Local, you can’t afford to miss this event!
PRESENTER: Ali Amirrezvani is the President, CEO, and Co-Founder of DealerOn, Inc. He has spent the last 10 years helping Dealerships dramatically increase their sales and profitability from their websites and online marketing efforts. Ali is a noted automotive online marketing guru and is also a featured expert contributor to Auto Dealer Monthly Magazine. An avid blogger and online contributor, he can be found on all the automotive social networks and can be reached at Ali@DealerOn.com.
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DrivingSales
New Accessories Sales Process Generates Dramatic Revenue Growth and Cross-Dealership Benefits for North Carolina Dealership
Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota
San Francisco, CA – March 5, 2013 – AddOnAuto (AOA) the in-store accessories solution that is changing the way accessories are bought and sold in dealerships, released a case study today revealing how North Carolina auto dealership Scott Clark’s Toyota, leveraged a new accessories sales tool and process to provide a better consumer experience, greater conversion and revenue, and improved F&I sales -- all while educating rookie sales representatives on a better way to sell vehicles.
“Through the example of Scott Clark’s Toyota, this case study reveals that not only are the old obstacles to successful accessories sales disappearing, but implementing the right process drives benefits far beyond accessory sales, and to improved F&I sales and higher customer retention,” said Sidney Haider, President of AddOnAuto. “As Scott Clark’s Toyota discovered, the time is ripe for accessories sales – if done right – and can not only boost revenue and profits, but can also offer surprising results in other areas of the dealership.”
Scott Clark’s Toyota has been in business since 1985, and sells approximately 450-475 new and used vehicles a month. Prior to implementing their ground-breaking accessories sales process, Scott Clark’s Toyota made zero dollars in monthly sales of vehicle accessories. So, in 2010, the dealership made the decision to focus on this revenue stream, and implemented AddOnAuto (AOA), an in-store digital sales tool that allows customers to virtually add or remove car accessories and instantly view them on their vehicle of choice, along with a cross-dealership process that integrated department buy-in from new car sales to F&I. The new process drove dealership vehicle accessories sales growth from $0 to $150,000 per month, with an average of approximately $300 in vehicle accessory sales per transaction. And perhaps one of the most important benefits of the dealership’s new focus on accessories sales is that, rather than seeing a decline in F&I product sales (one of the traditional obstacles to accessories sales implementation), F&I revenue actually increased.
Not only did the dealership increase accessories sales exponentially, they also discovered that the program could also be leveraged as a powerful training tool for new employees who previously had little to no car sales experience. By designating these new employees as “accessories consultants”, and assigning them to the accessories sales station, after just one month of giving each and every customer a 5-10 minute presentation on accessories (using AOA’s web-based visualization tool), and helping customers accessorize their new vehicle on screen, these employees became experts on the dealership’s main product – the cars themselves. This granular vehicle knowledge, combined with their experience as customer consultants, translated into valuable vehicle sales expertise.
“The decision to focus on accessories sales was a logical one because we wanted to be the place that our customers associate with all their service and repair needs,” said Chris Cady, Managing Partner of Scott Clark’s Toyota. “The use of AOA creates a flawless approach to accessory sales. Customers can manipulate and manage their virtual dream car, in an apple-store like environment, all while waiting for their vehicle financing – it’s genius.”
To read the complete AddOnAuto case study on Scott Clark’s Toyota, click here: http://www.izmocars.com/aoa/Scott-Clarks-Toyota.pdf
About AddOnAuto
AddOnAuto (AOA) is an in-store accessories sales technology that helps dealerships effortlessly sell accessories within their dealership, and streamlines what was once a cumbersome, arduous (and unprofitable) task for dealers, producing significant results for hundreds of dealers across the country over the past 3 years. AOA has demonstrated that accessories sales are an excellent source of added – and diversified – dealer income: dealers using the AOA product average $500 in accessories sales per new vehicle sold, and closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 48%(1).
To learn more about the AddOnAuto Digital Dashboard, please visit: http://www.izmocars.com/solutions/aoa.html
(1) 2013 AOA Auto Accessories Trend Report: http://www.izmocars.com/aoa-trend-report/AOA-Trend-Report-2013.pdf
About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.
izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.
izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.
CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340, melanie@mwebbcom.com, or Angela Jacobson, +1-714-454-8776, angela@mwebbcom.com
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DrivingSales
Webinar: Search Engine Strategies That Will Supercharge Your ROI!
Free DealerOn Weekly Webinar Series
Thursday, March 7, 2013
12 PM EST/9 AM PST
"Search Engine Strategies That Will Supercharge Your ROI!"
Duncan Scarry, CEO & Co-Founder of Haystak Digital Marketing
FACT: Search engines are one of the top sources of traffic to your web site and one of the most important areas of focus to consider in your digital marketing plan.
There are two key areas you can take advantage of to dominate in the search engines:
In this free 1-hour webinar, Duncan Scarry will teach you the strategies you need to put in place and the technology you need to employ to create the highest ROI from your search efforts. In this webinar you’ll learn:
- Strategies to implement in low-budget, mid-budget and high-budget situations
- The quantity and quality of different keywords types
- The difference between ‘shiny objects’ and true market changers so you can be an informed shopper
- What KPIs you should focus on to generate incremental, quality traffic
If your current Search Engine strategies have stalled, or you simply want to increase your digital marketing ROI, then this is one webinar you can’t afford to miss!
PRIZE ALERT: One (1) Attendee will win a Nexus 7 Tablet from Haystak Digital Marketing! ($200 Value)
PRESENTER: Duncan Scarry is the CEO of Haystak Digital Marketing, one of only 16 Google Adwords Premier SMB Partners in North America and the only SMB Partner that started as a Full Service Automotive Advertising Agency. Duncan Scarry is a nationally recognized authority on automotive digital marketing. With over 15 years of successful offline & online advertising experience, Duncan offers dealers and manufacturers the most effective, progressive automotive marketing methods. Combining advanced technology with old fashioned customer service, Haystak has become the leading provider of digital marketing services to the auto industry. Haystak’s products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Duncan is an avid traveler and can be reached at Duncan@Haystak.com.
Register Now!
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DrivingSales
DealerOn Customers Win Dataium Website Performance Awards
DealerOn, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for January 2013. Dataium uses various performance metrics collected from over 12,000 participating auto dealer websites to recognize dealerships and their website providers for their online performance. Adamson West won Dataium’s most prestigious metrics-based award, the Auto Shopper Intensity (ASI) Award, for overall website engagement and conversion. Another DealerOn customer, Nissan of South Holland received the Best Performance: Leads per Auto Shopper Award.
The ASI Award is based on Dataium’s proprietary ASI index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, lead to auto shopper, lead to search, and visitor to auto shopper ratios. Adamson West won this award for January 2013, meaning that their dealership website ranked at the top of the ASI Index in the top five of each of the measured categories during that month.
Nissan of South Holland was awarded the Best Performance: Leads per Auto Shopper Award. This is given to the dealership website that has the highest percentage of auto shoppers submit a lead among those that use Dataium’s tracking code. Auto dealer websites that are able to convert a high percentage of site traffic into leads have a better chance of selling cars to those that visit their dealership website.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to auto dealership customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE. DealerOn has just announced that they are the first dealer website provider to roll out an A/B Split Testing platform, currently in limited Beta testing, and available to all DealerOn customers by the end of the second quarter.
These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics. Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
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