SAN RAMON, CA, March 26, 2012 – MediaTrac today announced the results of a new comprehensive study of 72 automotive dealerships and over 6 million repair order transactions from December 1, 2010 through February 29, 2012, which proves that customers choose to stay longer, spend more and repurchase more often at dealerships that reward their patronage. The results are covered in a new eBook: “The Hard Facts & Financial Impact Report – Auto Dealership Loyalty Programs & the Effects They Have on Profitability.” Visit www.media-trac.com to download a free copy.

The study shows that auto dealership customers enrolled in rewards-based loyalty programs visit their dealership every 4.26 months versus every 6.82 months for non-members. Average annual member spend mirrors the increase in visitation with a 97% increase in overall retail spend. Furthermore, according to the study, retention of members is nearly 60% – almost three times the NADA average and better than many non-captive service OEM-branded loyalty program goals.

Key elements of the study include:
 

·         The comprehensive study included 72 individual, multi-and single-brand domestic and import dealerships conducted from December 1, 2010 through February 29, 2012.

·         Loyalty rewards members at dealerships participating in the study totaled over 864,000.

·         Over 6 million repair order transactions were segmented and analyzed over the data analysis period. Data was derived directly from participating stores’ Dealer Management Systems (DMS).

·          All participating dealerships had an existing points-based loyalty program in place for a minimum period of 12 months prior to the data extraction period for this study.

·         All participating dealerships employed a captive-sales and service element. Members were required to redeem earned benefits only at the issuing dealership.

In addition to confirming member retention and spend increases, the study provided evidence of these programs’ marketing responsiveness, member versus non-member vehicle repurchase intent and sales-to-service conversion rate. For full results download this new eBook.

“A popular national chicken franchise spends more to retain customers of its $1.99 sandwich than most dealers do to retain customers that spend tens of thousands of dollars to purchase a vehicle. Dealers are losing considerable opportunity, our study shows, by neglecting this customer-loyalty-building part of their business,” notes Mike Gorun, President, MediaTrac.

“However, with this study,” Gorun adds, “dealers now have the proof that loyalty programs do retain customers, sell more service and sell more cars.” 

In fact, the study found that on average dealerships enrolling customers in these programs sell an additional 15 vehicles a month. These sales are to customers redeeming rewards points/dollars toward those purchases.

The MediaTrac study found that compared to non-members, member customers:

·         Visit their service department more often, 2.82 times per year compared to 1.76 annual visits.

·         Spend $662.01 annually compared to $336.63.

According to MediaTrac President Mike Gorun, the study is important for the industry. “Dealers rightly look hard at every investment’s ROI,” he says, “so this evidence is confidence that rewards-based loyalty programs can indeed increase their business – and measurably so.”

About MediaTrac™
Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.

Houston, Texas, March 27, 2012 -- CAR-Research XRM a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the company has experienced strong growth through February, 2012 and is on track for 40% expansion by year’s end. In March the company added 6 new District Managers to help support and continue its growth.

The company attributes its steady growth to increasing demand for its web-based, comprehensive CRM solution, the recent release of MobileXRM  and a strong focus on customer service and retention, with a current retention rate of 98%. CAR-Research XRM was a recent recipient of a “Top Rated” CRM-Sales Department award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.  The company maintains a 4.9 star average with a 98% recommendation from its dealers.

“We’re fortunate to have an extraordinary team at CAR-Research and it’s the people in our company that make all the difference. Over the past 17 years CAR-Research has gathered a team of retail automotive experts who have come from our industry…built by car people, for car people.  We’re very proud of our team’s hard work and how they continuously strive to deliver outstanding service to our auto dealer clients,” said Patrick Kelly, President and COO of CAR Research XRM.   

 “The hard work is paying off and our client’s dealerships are enjoying increased grosses and profitability. These highly satisfied dealers then choose to stay with us and recommend us to others. This is the best way to grow,” added Kurt Kubicki, CAR-Research XRM VP of Marketing. 

CAR-Research XRM has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.

About CAR-Research XRM:

For more information visit: http://www.car-research.com or call: 800-376-5918

CLIFTON PARK, N.Y. – March 26, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced the launch of a new blog site called DMS Central, (http://blog.automate.com) a dealership management system resource for auto dealers.  The blog site will offer content targeted towards dealership personnel who are current users of Auto/Mate’s DMS, and for those who are considering switching DMS providers and want to learn more about Auto/Mate’s products, customer service and company culture.

 “A DMS is the lifeblood of a dealership, and the more users can connect with their vendor, the more productive they will be,” said Mike Esposito, President and CEO of Auto/Mate. “Our customers know that we are always easily accessible, but customer service consists of more than just technical help. We’re excited to have a platform that can showcase the superior technology we offer in our DMS as well as who we are as a company.”

Auto/Mate’s DMS Central will feature the following:

-Product highlights and updates

-Case studies and customer testimonials

-Best practices and tips

-Press releases

-Media coverage

-Company activities and community involvement

-FAQs

-and more

DMS Central is located at http://blog.automate.com. Email subscriptions are available.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich dealership management software in use by more than 800 auto dealers nationwide. Auto/Mate offers the best customer service in the industry; the company received top satisfaction rankings in NADA’s most recent DMS provider survey. Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com and follow us on www.twitter.com/AutoMateDMS.

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CHICAGO – Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it has become a formally accredited  Better Business Bureau (BBB) company, and has received the BBB’s A+ rating — the BBB’s highest consumer protection rating.  The non-profit BBB cited Cars.com’s length of time in business, low volume of complaints (as compared to company size), effectiveness in responding to consumer complaints, and resolution of complaints as contributing factors to the A+ rating.

“Our commitment to our shoppers is of utmost importance to us,” said Josh Chapman, Cars.com VP Operations.  “Over the last year we’ve significantly grown the size of our customer service team, extended our customer service hours, developed new tools to help combat fraudulent ads, and expanded our online offerings to ensure our users have the best possible customer experience.  We put the focus on our users and ensure them a great shopping experience, which is just part of what has earned us this A+ rating.”

More than 11 million car shoppers use Cars.com every month for its wide selection of new and used vehicles, expert vehicle reviews, consumer dealer and vehicle reviews, vehicle side-by-side comparisons, photo galleries, videos and pricing tools. 

ABOUT THE BETTER BUSINESS BUREAU

As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.

ABOUT CARS.COM

Founded in 1998, Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

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MEDIA CONTACT                                                                                 FOR IMMEDIATE RELEASE

Ron Hall 312.601.5757                                                                          March 22, 2012

Jackie Brennan 312.601.6229

PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012 Automotive ZMOT study. The first study in 2011 helped over 200 car dealers nationwide analyze, inspect and refine their digital marketing budgets.

The Zero Moment of Truth (ZMOT) is a concept introduced by author Jim Lecinski, in his book “Winning The Zero Moment of Truth”. Leciniski is a Google executive that studied consumer behavior and search data to create a powerful book that can be leveraged by automotive retailers.

Google research has shown that consumers shopping for a car are influenced by over 18 different online sources before they contact a dealership via phone, a lead form, or walk-in as a sign-up. This period of time is their Zero Moment of Truth.

Reputation Management is Key Focus of Automotive ZMOT

For car dealers, understanding the Automotive ZMOT means that their attention must be equally focused on what is displayed online about their dealership as well as how their physical showroom looks and operates.

The Automotive Zero Moment of Truth study will take member dealers through an educational process that will guide their marketing and budgeting decisions based on the Zero Moment of Truth concept. The study includes training materials, online workshops, and planning materials exclusively for car dealers on this topic. The study will consist of three live webinars and follow-up support for member dealers.

The dates of the study webinars are as follows:

• April 24th
• May 8th
• May 24th

The first Automotive ZMOT study that was held in November 2011 sold out within hours. Dealers interested in participating are strongly encouraged to register immediately by visiting: http://www.automotivezeromomentoftruth.com .  

After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast

Venice, CA --March 21, 2012 – Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale^TM Certified, continues to extend its footprint across the country with launches today in New York and New Jersey. 

The comprehensive program, which successfully launched in Phoenix earlier this year, expands the range of vehicles eligible for certification on dealer lots, online marketplaces, and remarketing channels and makes it easy to implement vehicle certification, while also providing car buyers with increased purchase confidence and peace of mind.

 “Until recently, robust used vehicle certification programs have been mostly out of reach for both off-brand vehicles at franchised dealerships and for practically all vehicles on the independent dealership lot – which has been bad news for both consumers and dealers, especially as more and more car buyers come back into the market,” said Mota Motors President Jeffrey Schwartz. “The good news is that now consumers in New York and New Jersey have access to certified vehicles in a wide variety of price levels, ages, makes and models through a program they can really trust.”

SureSale Certified extends the range of vehicles that dealers can sell as certified - to up to 15 years old and 150K miles. Several area dealers have already been providing consumers with enhanced peace of mind through SureSale and the results have been eye-opening. For example, Joe Stroffolino, Digital Marketing Director and Used Vehicle Manager for the Causeway Family of Dealerships in Manahawkin, New Jersey, has been able to certify the majority of his used inventory/vehicles through SureSale:

“Ninety percent of my inventory is SureSale certified, including the majority of my trade-ins and, as a consequence, we are moving vehicles faster than we have in a long time.  It would be hard to keep up if SureSale weren’t so easy to use: its certification program is practically one-click,” said Stroffolino, “And, most importantly, my customers are thrilled with the extra peace of mind, they are engaged with our brand and my gross profit is as good as my dealership has ever seen."

SureSale dealer benefits include no monthly fees or long term contract commitments; easy ‘one-click’ vehicle certification; best-in-class limited warranties and vehicle service contracts; and third-party vehicle inspections -- all of which generate greater customer and financial institution confidence, quicker inventory turn rates and more sales opportunities for the dealership.

‘One-Click’ Certification

SureSale’s online platform makes it easy for New York and New Jersey dealers to identify eligible vehicles; coordinate on-site vehicle inspections; syndicate listings across online automotive marketplaces; generate customer point of sale (POS) materials; and activate limited warranties and extended coverage plans in minutes, through one simple to use interface.

Key Benefits of SureSale Certified Include:

• Objective 3^rd Party Vehicle Inspection: Comprehensive 100+ point vehicle inspection provided by a national inspection team.
• Five-Month / 5,000-Mile Limited Warranty: Underwritten by a top-rated provider of innovative insurance products, covering all major vehicle components.

• Five-Day / 500-Mile Buy-Back Guarantee: Increases consumer confidence with purchase protection, and provides dealers restocking fees.
• Vehicle Service Contract Upgrades: Increases consumer confidence, while also providing additional sales opportunities for dealerships; includes major mechanical coverage up to 36 months, emergency roadside service, rental car, trip interruption reimbursement and more.
• Comprehensive Auto Report: Validates purchase protection and quality assurance; provides vehicle specifications, inspection, title, and extended protection plan details.
• Turnkey, SureSale-Branded Consumer Marketing: Engaging point of sale materials provided for dealership showroom, vehicle merchandising, website and online listings.
• Service and Support: Dedicated SureSale platform training and customer support.

Sign up to learn more about becoming a SureSale Certified dealer at http://www.suresale.com/learnmore

About Mota Motors

Mota Motors is a leading provider of online vehicle certification and selling platforms.  Dedicated to bringing a new transparency and trust to the used car marketplace, the company enables sellers to sell with new confidence and buyers to buy with a new peace of mind.  The company's team of technology experts and automotive veterans develop solutions that take advantage of the best of the information-empowered digital marketplace.  Programs include new certification technologies such as the SureSale^TM platform, which provides used-car buyers with unmatched certification on a far wider variety of used vehicles than has ever been offered before, while providing private sellers and dealerships with a 'one-click' certification process for their vehicles.  Mota Motors is based in Venice, California.  Mota Motors was founded by Reza Bundy.

Media Contacts:

Melanie Webber, mWEBB Communications, 424.603.4340, melanie@mwebbcom.com

Crystal Hartwell, mWEBB Communications, 714.987.1016, crystal@mwebbcom.com

Free webinar held March 27^th at 2pm EDT topples industry myths currently driving service marketing strategies

Daytona Beach, FL– March 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27^th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape white paper.  The DMEa authored paper, the most comprehensive study of the auto service shopper (and the entire market) to date, topples industry myths and reveals data that could have a dramatic impact on the future of dealership service marketing strategies.

“Our number one goal in this webinar is to provide dealerships with foundational data that will help them refocus their service marketing away from costly misperceptions that have been dictating strategies and towards a new emphasis on the realities of today’s auto service shopper,” said Mike Martinez, DMEa’s Chief Marketing Officer, who will co-host the webinar with Doug Van Sach, DMEa’s VP of Strategy and Analytics. Peter Brown, Publisher of Automotive News will moderate the webinar.

The new research detailed in the webinar will reveal a hyper-competitive service market in serious flux, marked by a low rate (23%) of loyal auto service customers.  Among the myths busted by these findings are 1) that independent service providers are dealerships’ biggest business threat (aftermarket chains are); and 2) that dealer loyalists spend more on service relative to those of other providers (independent and aftermarket loyalists spend and service more).  The webinar will also introduce new findings from DMEautomotive’s forthcoming white paper, “Marketing Success in the Changing Service Loyalty Landscape”.

All attendees will automatically receive a free copy of The Changing Service Loyalty Landscape whitepaper, the first in a series of groundbreaking white papers to be released by DMEautomotive on the service market in 2012. Webinar registrants will also be the first to receive DMEautomotive’s soon-to-be-released Marketing Success in the Changing Service Loyalty Landscape.

For more information and to register for the webinar, click here

About DMEautomotive’s White Papers:

DMEautomotive’s Strategy & Analytics division’s reports are based on a recent survey of 4,000 U.S. vehicle owners.[1] “The Changing Service Loyalty Landscape” (available for free on DMEautomotive.com) analyzes the decision-making process behind service center selection; consumer loyalty rates and demographics, and industry share-of-wallet realities for dealerships, independents and aftermarket chains. The second report (available in March 2012) analyzes shoppers’ communications preferences (by frequency, platform, and service outlet type), providing service businesses with outreach strategies that can better retain the “loyals,” while converting more of the “swing shoppers” and disloyalists.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

ABOUT AUTOMOTIVE NEWS

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

Contact:

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com 
Angela Jacobson, mWEBB Communications, 714-454-8776, angela@mwebbcom.com 

PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package of relevant digital marketing Services.  

Leveraging the power of Search Engine Optimization, Social Media Engagement and Video Marketing, PCG Digital Marketing now enables dealers to capitalize on the powerful effects of all three with its newest package referred to as ‘SSV.’

SSV addresses the recent changes Google has made in its search algorithm to combine the power of video and social networks with high quality optimized content. This new digital marketing package is an evolution of their proven and award winning strategies that have stood the test of time and have helped dealers across the country have an unfair competitive advantage over their local competition.  

Taking a hands-on and custom-tailored approach, the SSV package furthers PCG’s commitment to quality, not quantity, and aligns dealers one-on-one with their seasoned SEO strategists and digital marketing professionals.  The latest strategy is also designed to not trigger concerns about “overtly” optimized website pages and content.

“Our work at PCG starts with a custom analysis of the local market,” explains CEO Brian Pasch.  “Every piece of content, every digital marketing campaign is custom tailored for each specific client. Google is no longer just rewarding websites that have keyword and linking strategies. Google is rewarding custom, relevant content and marketing strategies that adapt with Google’s constant changes. Dealers need original content and search strategies created and implemented by real people.”

PCG Digital Marketing is a DrivingSales Dealer Satisfaction Award winner taking home trophies in the top SEO and top SEM category for three years in a row.  These awards are created to help dealers seek out the very best vendors in digital marketing and are voted on by the dealers themselves. They are also ranked in the Inc. 500 fastest growing private businesses list.

With Google constantly changing they way they display search results, evolving strategies, like the customized options provided by PCG Digital Marketing, is the best way to stay on top for the long run. “It takes people to integrate all of these changes and strategies, it can’t just happen with automated systems,” adds Pasch.  “You need people to integrate the best strategies for video, social networking and content creation to improve search results. You need people who understand what Google is doing and how they are changing. ”

For more information on SSV, visit PCG Digital Marketing online or call Chief SEO Strategist Matthew O’Such at 732-450-8200 x3 for a one-on-one consultation.
 

Dallas, TX – March 19, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that its launch at the NADA convention in February was very successful and has created high demand; RedBumper is currently installing at the rate of well over 100 dealerships per month. The company will be demonstrating its entire new product suite at the 12th Digital Dealer Conference & Exposition, April 3-5, in Orlando, FL, booth # 232.

Commenting on his dealership’s recent installation, Tim Ginther, general sales manager with Phillips Toyota stated, “RedBumper has finally listened to what the industry has been asking for -- technology that enhances your processes.  Working with the team at RedBumper has forever changed the way we do business at Phillips Toyota.  They not only provide the best analytics in the industry, but they listen to what their customers need and make our jobs a whole lot easier.”

The new system is entirely Smartphone-centric and untethers users from the desktop computer terminal.  It’s harnessed the power of the industry’s most complete and intuitive inventory management system and put it all wherever dealers need to use it. It enables auto dealers to achieve faster turns, higher profits and volume sales, all at around ½ to 1/3 the cost of current products on the market.  It also enables dealers to capture any and all inventory opportunities including existing service customers, trade-ins, auctions, and private consumer listings.

RedBumper was founded by Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the modern day inventory tools that are broadly used in dealerships across the United States. When AAX was acquired by JM Family Solutions in 2005 it was the management tool of choice for 4 out of the top 5 largest dealer groups in the country.  Thompson is once again introducing revolutionary tools to the industry with the launch of RedBumper, which offers tools and efficiencies that are far beyond anything available on the market today. 

“RedBumper is the first real mobile inventory management system that is not only intuitive, but also the most powerful on the market. RedBumper’s mobile platform enables auto dealers to capture EVERY imaginable source of inventory, and it’s completely mobile. I promise you there is nothing quite like it on the market and we are going to keep pushing the envelope.  This is just the beginning,” Thompson said.

For more information about RedBumper call:   888-339-1116      , or visit www.RedBumper.com

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About RedBumper:

RedBumper is a new breed automotive inventory management company created by Bruce Thompson. Thompson is widely credited for pioneering modern day inventory management when he introduced new tools to the industry in 2001 with American Auto Exchange (AAX). RedBumper is a very powerful next generation system offered on a flexible Smartphone-centric platform, with tools that are both innovative and intuitive. Its objective is to streamline auto dealer workload by delivering a system that is simple to use and direct.  The company aims to take a new approach, offering fresh and creative tools the industry has never seen while at the same time leveraging proven technology. RedBumper prides itself for delivering ground- breaking tools that give auto dealers a significant competitive edge by being first to market. Creating the most powerful suite of tools on a flex platform allows RedBumper the opportunity to reduce much of the cluster and redundancy prevalent in current market products. It enables auto dealers to turn inventories faster while realizing more profit, month after month.

Houston, Texas and Spanish Fort, Alabama, March 19, 2012 --  CAR-Research XRM and ADAM Systems today announced that they have jointly developed a data integration application for their common customers.  The real-time integration provides a bi-directional connection between the CAR-Research CRM and the ADAM Systems Dealer Management System (DMS). The application seamlessly exchanges information for dealership customers, vehicle inventory, repair orders, service history, service technicians and parts special orders.  Additionally, desked F&I deals and service appointments can be created in the Car-Research CRM and easily transferred to the ADAM DMS, which saves time and avoids keying errors. 

“The integration built between these two companies is the best I’ve ever experienced.  No batch processes or routines to run,” stated Robert Alvine, president of Premier Subaru, Premier Kia. “The data exchange works so well it allows more time for my team to focus on serving our customers,” Alvine added.

CAR-Research XRM has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.

“We’re excited about this integration as the CAR-Research CRM now integrates seamlessly and securely with the ADAM DMS, enhancing the efficiency and productivity of our mutual dealer customers. Adam Systems have a wonderful technical team and have been a pleasure to work with,” said Patrick Kelly, President and COO of CAR-Research XRM.  

Adam Systems provides fully integrated dealer management software to auto and powersports retailers across North America and Puerto Rico. Adam is partnered with leading software providers to create a comprehensive solution that covers all aspects of automotive sales, service, parts, financial reporting, customer relationship management and OEM communications.

“This is the most interactive CRM exchange we’ve completed to date.” adds Bruce Weaver, President of ADAM Systems.  “The team at Car Research has been great and we hope our current and prospective customers find it to be a useful tool for increasing profits.”

About ADAM Systems:

ADAM Systems (www.adamdms.com) is a leading provider of DMS solutions in the US and Caribbean basin.  We proudly serve over 1,000 dealerships. 

About CAR-Research XRM:

CAR-Research XRM has leveraged its thorough knowledge of the automotive industry to develop a proven singular solution that helps run any dealership more effectively and proficiently. CAR-Interactive is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost a dealership’s gross profit.  A dealership can consolidate all departments in the dealership into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. CAR-Research also includes robust features such as  Internet Lead Manager (ILM), Showroom Control Manager, Business Development Center (BDC), Auto-Trade, Database Solution, and Reporting modules to help  enhance the customer experience while increasing revenue-generating opportunities and  improving staff accountability and production. Additional information is available at www.CARResearchXRM.com