Leading provider of live chat software introduces the automotive industry’s first native iPad chat application that enables sales people to be mobile and productive.

ATLANTA, GA – June 29, 2010 – Contact At Once!, the leading provider of live chat software for car dealers that want to convert more of their website visitors into appointments, today announced a ContactAtOnce! iPad chat application. The ContactAtOnce! iPad chat app enables car dealers to answer chat leads from their WiFi and 3G iPads, making them more productive using the iPad’s mobility and unique user experience capabilities. Features of the ContactAtOnce! iPad chat app include:

• Support for both WiFi and 3G iPads
• Streamlined user interface, optimized for the iPad and designed to maximize productivity and ease-of-use
• Rich contextual information about the shopper and the car in which they are interested is presented using the iPad’s high resolution screen

“We are pleased to announce a native application on the iPad,” noted Marc Hayes, Contact At Once! Founder and EVP Products. “We believe that many of our 7,500 dealers will benefit greatly from the enhanced mobility and user experience that the iPad, combined with our chat app, offers.”

Contact At Once! has posted a short video highlighting features of the ContactAtOnce! iPad chat app for car dealers and is currently accepting applications for a limited-availability release. Car dealers having licensed the ContactAtOnce! Dealer Edition may apply now.

Dealers interested in the iPad app but not currently licensing the ContactAtOnce! Dealer Edition may schedule a demo or request additional information by visiting www.contactatonce.com.

About iPad Chat App Provider Contact At Once!, LLC:

Contact At Once! is the leading provider of industry-specific live chat software and presence-aware networks for the automotive, apartment, and real estate industries with over 10,000 active users. Adding ContactAtOnce! live chat software to a website typically improves the conversion of website lookers into conversations and appointments by at least 25%. The presence-aware networks powered by ContactAtOnce! connect businesses to the media websites on which they advertise, increasing the effectiveness of online ads while providing consumers with a better online experience. Contact At Once! is headquartered in Atlanta and more information can be found at www.contactatonce.com.

Automotive Social Media Marketing Summit in Las Vegas Focuses on Enhancing Dealership Profit Centers in Recovery Economy 

Salt Lake City, Utah – June 17^th, 2010 – DrivingSales.com (www.drivingsales.com), the automotive industry’s largest car dealer social network, today announced the second annual DrivingSales Executive Summit (DSES) scheduled for October 18^th through the 20^th 2010 at the Encore Wynn Las Vegas. The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices sharing among dealership professionals on DrivingSales.com.  The event brings together the most successful and innovative dealers in the country, along with world-renowned speakers, all to focus on dealership innovations and profitability.

“The Second Annual DrivingSales Executive Summit finds us in a recovering economy but the world, and the car buyer, has changed,” says DrivingSales Founder and CEO Jared Hamilton. “With the right strategies in place to enhance dealership profit centers, dealerships are poised to capture significant benefit as car sales rev up again. This is the focus of the DSES, which promises to fuel dealers with the innovations and practices they need to dominate in the rebounding market.” 

More information:  DrivingSales Executive Summit

Las Vegas, NV, May 18, 2010 — Mobile Productivity, Inc., (MPi) (www.mpifix.com) a leading provider of profitability tools for auto dealer service departments, today announced the release of a new eBook, “Key Secrets to Customer Pay Success”.

A growing number of auto dealerships are embracing the challenge of improving their customer pay business in a down economy. The eBook highlights how these dealers are using technology and improved processes to help implement a world class inspection process that is driving fixed operations profits.

The MPi eBook, “Key Secrets to Customer Pay Success,” can be downloaded for free at the Mobile Productivity, Inc, Web site: http://www.mpifix.com/News/files/2010/MPi_eBook.pdf

“Baseball great Yogi Berra once said, ‘The future ain’t what it used to be.’ I couldn’t agree more. Today’s economy puts greater pressure on fixed operations departments to perform at “world class” levels. This eBook offers a wealth of insights and how-to best practices to help you get there,” commented David Boyle, President and COO of MPi. “Key Secrets to Customer Pay Success,” highlights how dealers are using technology and improved processes to help: o Ensure thorough inspections of at least 90 percent of the vehicles entering the service department o Generate an average $130 or more incremental customer pay work per vehicle and RO o Boost “Declined Services” come-backs by 25 to 35 percent o Improve fixed coverage, retain customer loyalty, and create more effective and satisfied advisors and technicians o Protect the dealership’s good name and mitigate risk by documenting every completed and declined service/safety recommendations

About MPi: For more information visit: http://www.mpifix.com/AboutUs/Default.aspx http://www.mpifix.com/Customers/Videos.aspx

For additional information contact: Sara West-Callahan Susan Lovett Carter-West Public Relations Mo bile Productivity, Inc. Phone: 727-288-2159 Phone: (800) 997-1674 x2010 E-mail: scallahan@carterwestpr.com slovett@mpifix.com MPI HELPS AUTO DEALERS IMPROVE SERVICE DEPARTMENT PROFITS WITH RELEASE OF NEW EBOOK “KEY SECRETS TO CUSTOMER PAY SUCCESS” 

Management and attainment of internet leads  from OEM, Dealer and independent internet sites represent an area of great investment at most dealerships. But what is the perfect mix?

Dealix Corporation, the provider of new and used car leads generated at independent internet sites, today released a white paper where three leading experts discuss that question in detail.

The white paper is a transcript of a debate between David Kain, Founder and CEO, Kain Automotive, Brian Pasch, Founder, Pasch Consulting, and Anna Zornosa, General Manager of Dealix, which was moderated by John Holt, CEO of The Cobalt Group, Seattle, Wa. During the debate, the participants were asked to advocate on behalf of the role of different leads in the mix, with Kain representing leads generated at OEM sites, Pasch arguing on behalf of leads from the dealer’s site, and Zornosa speaking to leads from automotive web sites and consumer portals.

Topics addressed include:

·         Value of leads from each type of site.

·         Type of auto shopper reached by the different leads.

·         Appropriate investment.

·         Setting expectations for results, and measuring benefits.

·         Processes and handling of leads of different types.

The white paper is available for free. To obtain a version send an email containing requestor’s name and dealership (or other affiliation) to whitepapers@dealix.com.

FOR IMMEDIATE RELEASE

For additional information contact:

Sara West-Callahan                                                    Susan Lovett

Carter-West Public Relations                                     Mobile Productivity, Inc.

Phone: 727-288-2159                                                 Phone: (800) 997-1674 x2010

E-mail: scallahan@carterwestpr.com                        slovett@mpifix.com

Frontier Infiniti Achieves Consistency and Revenue Growth in
Fixed Operations with MPi’s EDGE™ Solution

Santa Clara, CA—May 17, 2010—   Tough market conditions in 2009 had a negative impact on service department volume at Frontier Infiniti (www.frontierinfiniti), a Northern California dealership that writes 700-800 customer pay repair orders per month and services more vehicles that any other Infiniti dealership North of Los Angeles. Looking to reverse the trend, Parts and Service Director Jim Cirimele signed up for MPi’s World Class Inspection™ program and installed MPi’s customized EDGE™ solution in January of 2010. The effect was immediate. Within two months, Frontier Infiniti achieved a 96% vehicle inspection completion rate with an average upsell of $66 per inspection, and service revenue increased more than $33,000 per month.

“When the EDGE system was presented to me, it was like getting a two-by-four between the eyes,” said Cirimele. “I realized there were so many things we weren’t tracking, and couldn’t track, because of the huge amounts of time it would take.” Most of all, Cirimele appreciated EDGE’s ability to incorporate consistency into all the service department processes, from the vehicle inspection process to the estimating and the presentation process to the client.

Prior to installing EDGE, Frontier Infiniti didn’t have a program in place to inspect every vehicle. “Our other Infiniti store uses a paper program for vehicle inspections but I found the system to be inadequate for our needs,” said Cirimele. In 2009 Frontier Infiniti averaged a 73% vehicle inspection completion rate, but after EDGE was installed that figure shot up to an average of 96%.

Another immediate result of installing MPi’s EDGE solution was an increase in service revenue. “We installed on January 21^st and by the end of January I could already see an uptick,” said Cirimele. In February, the service department achieved a stellar $63,248 increase in sales, and followed up in March and April with an average $33,000 increase in sales compared to their original baseline sales figure.

The ability to accurately track vehicle inspections and revenue increase are just two of the many reports that the EDGE system provides. Other examples include: the average value of inspections, average mileage of vehicles, closing rate on upsells and more. In addition, MPi sets World Class Inspection™ benchmarks in each of these categories for service department employees. Cirimele never tracked the number before, but since installing EDGE his technicians are averaging 3.3 service recommendations with an average upsell of $66 per vehicle inspection. He is proud that his technicians and service advisors are achieving nearly 100% in every category that the World Class Inspection system measures.

The MPi EDGE solution provides Cirimele’s service department consistency and processes, and he credits the MPi Know Your Vehicle™ report as another product benefit that has brought added value to his department’s financial goals. Cirimele states that the Know Your Vehicle™ report, which is a multi-page, easy to understand overview of the vehicle inspection, is having a direct and positive impact on customer relations. After every vehicle inspection, the service advisor prints out a Know Your Vehicle report, which explains to the customer in simple terms what needs to be serviced and why. Cirimele likes the fact that the report doesn’t just tell what needs to be done today, but also describes what is wearing and may need to be addressed in the near future. “It helps us educate our customers and raise their awareness factor, which in turn reduces the surprise factor for unexpected vehicle repairs.”

Frontier Infiniti is among a growing number of dealerships using the MPi EDGE solution to improve fixed operation profitability and performance. MPi is an industry leader in delivering processes, metrics and software solutions that enable automotive dealerships to achieve World Class™ results in their service departments. Dealerships using the MPi World Class Inspection program consistently see increases in profits, efficiencies and customer loyalty. For more information on MPi, visit www.mpifix.com.

# # #

About MPi:

For more information visit:

http://www.mpifix.com/AboutUs/Default.aspx

http://www.mpifix.com/Customers/Videos.aspx

FOR IMMEDIATE RELEASE

For additional information contact:

Sara West-Callahan                                                    Susan Lovett

Carter-West Public Relations                                     Mobile Productivity, Inc.

Phone: 727-288-2159                                                 Phone: (800) 997-1674 x2010

E-mail: scallahan@carterwestpr.com                        slovett@mpifix.com

Frontier Infiniti Achieves Consistency and Revenue Growth in
Fixed Operations with MPi’s EDGE™ Solution

Santa Clara, CA—May 17, 2010—   Tough market conditions in 2009 had a negative impact on service department volume at Frontier Infiniti (www.frontierinfiniti), a Northern California dealership that writes 700-800 customer pay repair orders per month and services more vehicles that any other Infiniti dealership North of Los Angeles. Looking to reverse the trend, Parts and Service Director Jim Cirimele signed up for MPi’s World Class Inspection™ program and installed MPi’s customized EDGE™ solution in January of 2010. The effect was immediate. Within two months, Frontier Infiniti achieved a 96% vehicle inspection completion rate with an average upsell of $66 per inspection, and service revenue increased more than $33,000 per month.

“When the EDGE system was presented to me, it was like getting a two-by-four between the eyes,” said Cirimele. “I realized there were so many things we weren’t tracking, and couldn’t track, because of the huge amounts of time it would take.” Most of all, Cirimele appreciated EDGE’s ability to incorporate consistency into all the service department processes, from the vehicle inspection process to the estimating and the presentation process to the client.

Prior to installing EDGE, Frontier Infiniti didn’t have a program in place to inspect every vehicle. “Our other Infiniti store uses a paper program for vehicle inspections but I found the system to be inadequate for our needs,” said Cirimele. In 2009 Frontier Infiniti averaged a 73% vehicle inspection completion rate, but after EDGE was installed that figure shot up to an average of 96%.

Another immediate result of installing MPi’s EDGE solution was an increase in service revenue. “We installed on January 21^st and by the end of January I could already see an uptick,” said Cirimele. In February, the service department achieved a stellar $63,248 increase in sales, and followed up in March and April with an average $33,000 increase in sales compared to their original baseline sales figure.

The ability to accurately track vehicle inspections and revenue increase are just two of the many reports that the EDGE system provides. Other examples include: the average value of inspections, average mileage of vehicles, closing rate on upsells and more. In addition, MPi sets World Class Inspection™ benchmarks in each of these categories for service department employees. Cirimele never tracked the number before, but since installing EDGE his technicians are averaging 3.3 service recommendations with an average upsell of $66 per vehicle inspection. He is proud that his technicians and service advisors are achieving nearly 100% in every category that the World Class Inspection system measures.

The MPi EDGE solution provides Cirimele’s service department consistency and processes, and he credits the MPi Know Your Vehicle™ report as another product benefit that has brought added value to his department’s financial goals. Cirimele states that the Know Your Vehicle™ report, which is a multi-page, easy to understand overview of the vehicle inspection, is having a direct and positive impact on customer relations. After every vehicle inspection, the service advisor prints out a Know Your Vehicle report, which explains to the customer in simple terms what needs to be serviced and why. Cirimele likes the fact that the report doesn’t just tell what needs to be done today, but also describes what is wearing and may need to be addressed in the near future. “It helps us educate our customers and raise their awareness factor, which in turn reduces the surprise factor for unexpected vehicle repairs.”

Frontier Infiniti is among a growing number of dealerships using the MPi EDGE solution to improve fixed operation profitability and performance. MPi is an industry leader in delivering processes, metrics and software solutions that enable automotive dealerships to achieve World Class™ results in their service departments. Dealerships using the MPi World Class Inspection program consistently see increases in profits, efficiencies and customer loyalty. For more information on MPi, visit www.mpifix.com.

# # #

About MPi:

For more information visit:

http://www.mpifix.com/AboutUs/Default.aspx

http://www.mpifix.com/Customers/Videos.aspx

Dealers Using the ERA^® DMS Will See Vehicle Inventory Changes
Reflected Immediately on Their Websites  

DAYTON, Ohio – May 11, 2010 – The Reynolds and Reynolds Company today announced the availability of real-time inventory updates for customers using the Reynolds ERA^® dealership management system (DMS) and websites from Reynolds Web Solutions.  

Now, with this advancement, when dealers add a vehicle to an ERA vehicle management screen or make changes to existing inventory records, the updates will be reflected immediately – and automatically – on their WebMakerX^® 2.0 website. As a result of this innovation, consumers who are shopping for a car on the dealer’s website will be able to view the most accurate information about the dealership’s current offerings, including status, price, and option packages. 

“Real-time inventory is one more competitive advantage we can offer dealerships as they work to stay top of mind with customers,” said Trey Hiers, vice president, Corporate Marketing, for Reynolds. “When a dealer’s online inventory is updated in seconds, instead of overnight, consumers see what’s in inventory in that moment, not what cars might have been sold yesterday or even a few minutes ago. That can help give consumers more confidence in the dealership’s products and give dealers one more edge in building a relationship with consumers.” 

For dealers using websites from Reynolds Web Solutions, real-time inventory updates occur automatically with no additional keystrokes or changes to their ERA DMS or Web updating processes.

Hiers concluded, “Across the board at Reynolds, we continue to make consistent improvements to our products and real-time inventory updates for Reynolds websites is the latest example. It’s also one more way we are helping to drive more efficiency and effectiveness into dealership operations.”

Reynolds Web Solutions offers Web site design, mobile marketing, search engine marketing and optimization, inventory management, and Internet marketing and sales training – all aimed at helping dealerships gain the best business benefit from their Web presence.  Connect with Reynolds Web Solutions on the Web: http://reynoldswebsolutions.com | Blog: http://blog.reynoldswebsolutions.com | Facebook: http://facebook.com/ReynoldsWebSolutions | Twitter: http://twitter.com/reynoldswebsols. 

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com) 

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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com