CarsDirect was the pioneer at up front pricing. Their website allows customers to search and configure the vehicle they want and perform a host of research related tasks allowing them to find the car of their dreams. What Makes CarsDirect unique is that they publish not just the invoice, and MSRP but the actual potential sales price as well. This way the customer knows exactly what to expect WITHOUT submitting a lead or their personal information. What this process does is filters out customers who are just submitting lead information to get the price (since the price is already visible) and delivers serious buyers only to dealership. Once the customer decides they want the configured vehicle they have two choices: work with a CarsCirect specialist or contact the local dealer directly. If they choose to work with a CarsDirect specialist, their inside team brokers the deal and once ready passes the sale to one of its partner dealers. This is the program called CarsDirect Direct