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Jeff Sterns

Jeff Sterns VP Sales and Business Development

Jeff Sterns Blog Posts

The Three Most Important Components of Dealer Website Chat

The Three Most Important Components of Dealer Website Chat

On the surface, one might think that website chat systems are very straightforward, that they're all pretty much the same. They're not the same and with …

Managed vs Self-Serve Chat

Managed vs Self-Serve Chat

The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to bec…

Why 24/7 is the Name of the Game for Dealer Chat

Why 24/7 is the Name of the Game for Dealer Chat

As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are …

The Quick Answer Scenario Makes More Sales Happen

The Quick Answer Scenario Makes More Sales Happen

We all love to focus on leads. That's the name of the game in pretty much everything you do on your website. Many dealers are starting to understand that…

When Comparing Chat Companies, Look at Results

When Comparing Chat Companies, Look at Results

You can and probably should call this a no-brainer, but it's still an important message to deliver. Results are the only thing that really matter. Everyt…

The Texting Revolution and its Effects on Website Chat Frequency

The Texting Revolution and its Effects on Website Chat Frequency

Millennials are emerging into the car buying market. That fact alone should make it very clear that text messaging is becoming an important component of …

More Traffic or Better Converting Websites? Why Choose?

More Traffic or Better Converting Websites? Why Choose?

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improvi…

Why Chat Increases Leads

Why Chat Increases Leads

In the chat segment of the automotive industry, there's a question that comes up from time to time when I'm talking to dealers. We talk about leads as on…

Why Chat is Becoming More Popular for Car Shoppers

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of…

Are You Available When Your Customers Are?

Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. The…

Testing Every Component of Websites and Tools is the Key to Maximizing Leads

Testing Every Component of Websites and Tools is the Key to Maximizing Leads

There are three rules when it comes to properly A/B testing the various components of your website and the tools that drive it. We use them and we know t…

Help First, Sell Second with Chat

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business... In most conversations, people in the automotive industry have a tendency to turn the conve…

Why Science Guides Lead Conversion (at least it should)

Why Science Guides Lead Conversion (at least it should)

There is a ton of hype in our industry when it comes to lead conversion. Everyone seems to have the magic formula, but that formula seems different depen…

Don't just Capture the Leads in a Different Way. Get More.

Don't just Capture the Leads in a Different Way. Get More.

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation too…

Chat and the Power of Filling the Gaps

Chat and the Power of Filling the Gaps

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to ge…

Real-Time Communication is for Everyone Now

Real-Time Communication is for Everyone Now

You see kids doing it all the time. They're on their smartphones texting their friends, sharing information on social media, and chatting through the var…

4 Reasons that 24-Hour Chat is Necessary

4 Reasons that 24-Hour Chat is Necessary

Over the years, there have been many times that companies have promoted the concept that a dealer's website only needs chat during business hours. We've st…

The Absolute Importance of Accountability When Running a Dealership

The Absolute Importance of Accountability When Running a Dealership

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman wit…

Everything on Purpose

Everything on Purpose

“Ah, to come to the end of one’s life and realize one has never lived.” — Henry David Thoreau Is life just happening to you or are you living it…

Self-Talk, Affirmations & Your Ability to Change Beliefs

Self-Talk, Affirmations & Your Ability to Change Beliefs

Now, sometimes during a class or seminar I’m conducting I’ll get asked “Jeff, can’t you just share the secrets to selling? The tricks, shortcuts, o…

Relatedness-Based Selling™

Relatedness-Based Selling™

“You have to decide to love it first. Then the reasons to love it will appear.”  — Jeff Sterns Let me open with this: you have every reason to …

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