Leman Public Relations
Cosmetic Service Agreement from Radiant Ride Delivers 30-75% Penetration
Radiant Ride, specialists in professional cosmetic restoration services and customer retention, announced today its SMART cosmetic service agreement program to help auto dealers protect the appearance of their customers’ vehicles and retain their business.
This cosmetic service agreement, like a mechanical agreement for a vehicle’s engine, powertrain and other systems, provides specified levels of prepaid interior and exterior cosmetic services. SMART is the industry acronym for Small to Medium Area Repair Technicians, commonly known as mobile cosmetic services.
Now motorists can have cosmetic blemishes to their vehicle addressed immediately, at their dealership during other maintenance without having to involve their insurance company. Dealers retail the Radiant Ride SMART cosmetic service agreement for $795 to $995 for coverage ranging up to five years. It is available on all new or newer used vehicles.
“We’re enjoying a 30% penetration on this Cosmetic Service Agreement, and, of course, we want to make a reasonable profit on what we sell,” said David Halvorson, president, American Chevrolet in Modesto. “Parking spaces seem to get narrower and as motorists squeeze in their vehicles get dings and dents. This product gives our customers good value at a reasonable price point.”
Finance directors embrace Radiant Ride as well. “Customers understand this product as a cosmetic service agreement, and that idea resonates with them,” said Jesse Ismate, Finance Director for Folsom (California) Ford and Folsom KIA.
“I’ve had customers walk into my office and tell me Radiant Ride is pretty cool. We see a 30% penetration on finance and lease deals with it,” said Ismate, whose stores write 50 Radiant Ride contracts a month.
Infiniti of Modesto offers Radiant Ride too. “We offer it to every customer, and 75% of them purchase this for their vehicles. They see the value,” said Chelsea Shelton, sales manager.
Dealers who make the Radiant Ride SMART Cosmetic Service Agreement available to customers provide an attractive and high-value solution for owners who prize the appearance of their vehicle as a personal reflection, said Earl ‘Sticks’ Brown, Radiant Ride founder and chief executive officer.
“We know that consumers whose cars suffer minor cosmetic incidents don’t always know what to do about it - or if they do, how to source repairers and get those blemishes corrected quickly and affordable. Dealers offering Radiant Ride solve this dilemma for their customers by providing a one-stop solution for cosmetic repairs,” Brown said.
Nick Wharton is service manager for Infiniti Modesto. “We enjoy the extra income off sublet charges, and these customers are happy they stayed with us,” he said.
Radiant Ride is a complete automotive appearance package provider. Its SMART teams specialize in professional cosmetic restoration services, which partner with a network of dealerships and mobile restoration specialists. The Radiant Ride Cosmetic Service Agreement program makes customer retention a priority, ultimately bringing customers back for their next car buying experience. For more information, visit Radiant Ride or contact Earl ‘Sticks’ Brown at (209) 601-3402 or sticks@RadiantRide.com.
Leman Public Relations
Grind Like Every Day is End of Month
By Jasen Rice, Founder/CEO Lotpop
You’re in the time business, which I’d guess you know all too well.
You know that time passes all too quickly – and often is allowed to slip by without your wringing a satisfactory return from its potential. You see that all too clearly later through the rear view mirror.
Selling profitably is always about time – and timing. Each of us has 30 days, plus or minus, on the calendar every month, but don’t you believe it; time flies!
Watch inventory aging like a hawk, responding proactively and quickly to move inventory at increasingly earlier aging dates if you hope to make a profit on your investments these days.
A Good March
You probably came off a good March – better than expected. According to MarketWatch, March auto sales were “surprisingly strong.” Citing Autodata information, MarketWatch said March SAAR sales were 17.45 million units, up from 16.57 the prior month.
When you come off a good month, the temptation can be to relax a little, but that is not helpful. High-five the gang, but get everyone back into the trenches. Your adversary, time, is already suited up and coming after you.
Keep an eye on interest rates. Edmunds reported in a late March report, Used Vehicle Market Poised for Record Sales in 2019, new-car interest rates jumped last year by 17 percent with used car rates increasing by 9 percent in the same period.
The report said market conditions have never been more favorable for CPO vehicles, which is good news. Take time to educate consumers about their value. “Many shoppers are unaware of the benefits of CPO vehicle programs, but given the tough financial conditions in the new market, it's never been a better time to look into them," said Ivan Drury, Edmunds' senior manager of industry analysis, in the Edmunds report.
Make it a Better April
Spring fever is hitting now, and consumers have more than a few distractions to keep from spending a warm, sunny afternoon at the car dealership. If you stocked up in used cars in March for a hopeful continuation of that success from your March Madness, you might be disappointed.
If you’re not grinding every day as if it’s already end of the month and moving cars off the lot within 31 days of their acquisition you’re already in trouble. Cars no longer age out as they once did. Oh, they age all right - right under your nose. Sixty days to make a little margin isn’t the risk anymore - it’s 31-to-45 days, and narrowing.
When cars age out faster than they once did, it influences your business in ways you’d do well to heed:
- Buy smarter, so your vehicles sell sooner with more margin
- Recon faster, so cars get front-line ready in 72 hours when they’re still fresh metal, not after 15 days, having consumed half of their prime margin potential in the shop
- Sell from the data, not your gut. Reduce the asking price on cars as they approach 30-days and drop it increasingly more urgently as the unit hits 30 days.
Dale Pollak, writing recently in his blog Like I See It, discussed this topic. “Consider how quickly used vehicles run out of margin today compared to two years ago,” he wrote. “In 2017, used cars hit a 90 percent cost-to-market ratio around day 60. You could sell those vehicles then, and still make some money even it wasn’t all you wanted. This year, we’re seeing vehicles consistently hit the 90 percent cost-to-market ratio around day 30!”
That’s what I’m talking about here, so again, the message is: grind every day as if it’s month end if you want to sell cars and make money in this market. You can be sure that this routine will require even more out of you going forward. Here are a few ideas to help manage this risk
- Watch your VDPs (video detail page) - are your cars attracting shopper eyeballs? What is the lead count on that car…why isn’t it selling? Did you buy it at the top of the market? And, no, you won’t retail out of it, sorry!
- Follow and heed key metrics – inventory balance, aging, the cost to market and market pricing. As you observe make/model scoring metrics also look at the conversion percentages for those cars. Are they converting online? What is your lead count on those models?
- Is inventory heavier on a particular year/make/model than your sell rate for those vehicles? Are you heavy in those cars at this time of year? How do those cars’ mileage averages compare to the market average? Is the segment heavy in that car at this time of year? How do your cars’ mileages compare to the market average? Are you too heavy at a particular price point?
Don’t wait until inventory approaches day 29 or 59 to look at the data – do it early and do it often. Take action if nothing is happening on your cars. Watch inventory creep, which occurs when the sale rate of your 31- to 45-day bucket has pulled back. Should you adjust pricing to attract eyeballs or get the phone to ring? Consider the color of the cars on your lot – what do the numbers say about that make, model and mileage in the color(s) of those you inventory. Is the color of the vehicle in demand or an oddball that you’ll need to drop the price on to move or spiff to sell it?
Focus your people, remarketing, marketing and energy on selling cars before 31 days.
To wrap up, if you don’t know, learn what it takes to:
- Manage your used car inventory to maximize both gross and volume
- Understand the metrics you should tweak to bump volume up by 25 to 30 percent
- Excel at sourcing the cars you want to sell and then to sell what you carry
- Become a proactive inventory manager rather than one who reacts to the market
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Beltway Companies
Great article, especially regarding the aged inventory; with all of the information our CRM's provide us now, it is much easier to review the CRM for customers that might be a good fit for the aging inventory. It is also equally important for the used car sales manager to review the inventory tool, and if they notice the unit has aged - not having many VDP views - to adjust the pricing accordingly.
Leman Public Relations
The Market Condition YOU Control
by Dennis McGinn, founder and CEO, Rapid Recon
Regardless the market, the one aspect of your business you have direct control over (or could have) is vehicle reconditioning.
When the new standard for recon department efficiency and profitability called time to line or T2L is applied to recon steps you get ultimate control and accountability over this vital part of any used car operation.
T2L practice increases turn and improves sale gross, whether your shop reconditions 100 cars a month or 600.
Where T2L recon workflow management isn't in place:
Unrecognized practices and policies eroding gross before vehicles even get to the lot
- A pattern of vehicles neglected or actually lost on back lots and sublets
Weak or non-existent accountability or trackability of the movement of cars through recon from acquisition to sale-ready — and no insight into the performance of those responsible for reconditioning vehicles
The sales department’s voice increasingly becoming frustrated and angry that new inventory is slow to get to the front line or is not available to show to customers interested in new arrivals yet to be inspected and detailed
Finger pointing between sales, used cars, recon and fixed ops, each blaming the other for the delay, cost overruns, neglected repair approvals and confusion within the process.
Recon T2L is an automated way to take waste out of recon operations, plug in continuous cycle improvement and unify the team around a structured process of work steps and work tasks that organizes their day, helps them work smarter and faster, and reduces your T2L to three to five days.
That’s a substantial time savings in days off the recon cycle from what most recon centers are operating at using manual structuring and tracking via Google Docs or spreadsheets. When you can drop your recon cycle from 10 to 21 days or more — we see this all the time — to three to five days, magic happens to your bottom line.
Here are parting observations and encouragement:
Reduce existing recon cycle time by 2.5 days and pick up one additional inventory turn
Sell more cars yet inventory fewer
Reduce gross-eroding holding cost, a $40 per day per car overhead depreciation you accumlate on every vehicle you own until sold. Recon holding cost start at acquisition to they’re signed off as sale-ready. For example, a 10-day recon cycle at a 100-car monthly volume runs up $40,000 in holding costs (100 x 40 x 10-day cycle). Reduce T2L to seven days to see the difference — $28,000 in holding cost. This is the cost against gross. Every reduction in your T2L delivers gross margin gain.
Use this calculator to understand how your recon times impact your holding cost erosion.
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Leman Public Relations
Spring Used Car Stocking Alert
By Jasen Rice, founder and chief executive officer, Lotpop -- March 11, 2019
Traditionally, February and March give dealers some of the highest shopper counts, and April through May sales are brisk.
We probably won’t have that season in 2019.
If you’re still buying and stocking inventory now as you did through last week, stop doing so. The post-tax-refund market may not materialize this year, which typically drives volume through early April. You need to forecast inventory needs for April and May – less demand, meaning less volume – so you aren’t stuck with a lot full of metal that will age as you wait for the uptick.
By April, early tax filers will have received what refunds they have coming, so we’ll see any tax-refund sale bump then, if at all. Late filers typically owe taxes so don’t hope for a late-season hiccup from them.
Cox Automotive has reported that the used-vehicle market sees the most significant impact from tax refunds within the automotive market. March and April have historically enjoyed 10 to 15 percent more used-car sales than the average month and 25 to 35 percent more sales than the slower months in the year. These months also typically see a spring bounce in used-car values.
The strong demand fueled by tax refunds cause used-car prices to appreciate each year when tax refunds are being distributed, Cox noted.
“This appreciation usually lifts prices by 3 to 5 percent at its peak. For a depreciating asset, this ‘spring bounce’ is especially notable, but it is a reliable phenomenon thanks to the impact of tax refunds,” Cox noted.
Last year, the average 2017 refund received in 2018 was around $2,800. Changes to the tax code in 2018 are going to mean “several million households will not receive a refund [in 2019] when they are accustomed to receiving one. Worse still, several million more households will end up owing more money than is typically the case,” Cox reported.
Regardless, I find that year after year as April rolls around, sales slow anywhere from a 10 to 15 percent decline. For dealers having come off a strong February and March, the slowing market can catch dealers with lots filled with cars that will age out waiting for market's return.
This is a mistake I see too often as I analyze dealers’ markets, turn rates, and inventory needs. They come off a strong February inventory flow and roll into March at the same speed, and suddenly they’re holding too many cars and scrambling through May to eat their way out of them.
– if you haven’t yet done so yet, dial back your stocking levels now. Anything on your lot as of today will be 45 to 60-days old when we hit the end of April, going into May. Stay alert! Call Lotpop at 314-568-2754 for a complimentary analysis of your situation.
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Leman Public Relations
Lotpop Partners with Used Car Sourcing Giant CIA Platform to Match Dealers’ Increased Sales Velocity
OLATHE, KS, March 11, 2019 – Lotpop, an inventory consulting company, announced today a “marriage” with Competitive Inventory Acquisitions (CIA), a nationwide used-car sourcing service.
By this arrangement, Lotpop ensures its dealers of the replacement inventory they need as Lotpop’s LotStock inventory intelligence tool dramatically lifts their sales volume and velocity.
The CIA Platform uses a customized version of StockWave and combines it with a proprietary platform that analyzes cross-sell market data down to the trim level. The CIA Platform looks at every sale in a given market to spot trends and identify opportunities that the dealership might otherwise miss.
The company’s proprietary algorithm is used in combination with Lotpop LotStock inventory data, extracted from vAuto, MAX Digital or another inventory-management software tool, to identify the most profitable and fastest turning inventory in the dealer’s market, delivering a consistent 85 percent win rate for cars sourced through CIA’s nationwide buying network.
“We isolate from data and market trends what makes, models, trim levels, years and mileage vehicles historically sell the fastest, based on 14, 45 and 60-day sell rates, for the most profit for dealers using our LotStock tool,” said Jasen Rice, Lotpop founder and chief executive officer.
Lotpop then provides this ‘hit’ list to the CIA Platform team, which then uses these metrics to source vehicles meeting those requirements from its base of more than 200,000 vehicles,” Rice said. “LotStock powered by Lotpop drives the volume velocity and CIA Platform matches that specific inventory within minutes, and handles transportation and recon if desired by our customer.”
“Lotpop redefines how dealers must look at inventory,” said Rice, a former performance manager for vAuto. “Not only is Lotpop’s inventory analysis more robust, but actionable. During weekly calls with our clients, the Lotpop analysis team reviews where Lotpop's industry-leading reports reveal gaps in dealers’ used-car inventory management and sourcing processes to guide them to consider changes to drive peak performance.”
“By taking advantage of our nationwide buying network, even smaller dealerships doing less than 100 used cars per rooftop can compete against the big boys and grow their market share. However, getting the right inventory is only half the battle,” said Joe Machado, chief operating officer for the Competitive Inventory Acquisition platform.
“Dealers must implement and execute all of the velocity principles to win consistently, and that is where Lotpop comes in. Lotpop’s consulting services ensure that our dealer partners are maximizing turn and profitability. The more cars they sell, the more we can buy; it’s a Win-Win. What’s more, we view our dealers more like partners than clients, which is why we offer territory exclusives and will not work for a direct competitor of the clients we serve,” Machado said.
Due to the large demand for acquisition services, dealerships purchasing fewer than 50 cars per rooftop can only access the CIA Platform if they are an existing Lotpop client. For more information, contact Jasen Rice at Lotpop.com or 314-568-2754. If your dealership is purchasing more than 100 cars per month, you may contact CIA at 833-242-0007 to see if your territory is still available.
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Leman Public Relations
Used Car Managers Improving Recon to Fight Margin Squeeze
At NADA, I stopped some dealers walking the Moscone Convention Center to ask them about their concerns and strategies for used car performance in 2019. Those interviews appeared in Auto Remarketing magazine.
Now, with this new article for DrivingSales, I want to focus on reconditioning practices as a used car profit-making tool. This topic also made the bucket list of several dealers’ spoken to at NADA.
Dennis McGinn, the guru of rapid reconditioning practices, says dealers who implement T2L (time-to-line) disciplines to recon get cars from auction transport and trade into recon and back out the door much faster. Faster recon is essential, because in recon, cycle time relates to used car profitability.
Ed French, president of auto consultancy AutoProfit and a member of the Board of Directors for TruWorth Auto with locations in Indianapolis and Kokomo, Indiana agrees.
“Empowerment of your recon department can supercharge your inventory turn,” he said. “Most recon departments are ‘handcuffed’ when it comes to decision making and left to negotiations between managers who want to keep the grips on their side, whether fixed operations or sales.”
Time is Money
As McGinn tells AutoSuccess magazine for an upcoming column there, dealers who implement this strategy in their stores realize savings of $18,000 a month or more. He cites a Florida BMW store enjoying a $1 million-a-month savings! Send an email for that report.
Abdulla Abbadi, pre-owned manager at McGrath Arlington KIA, in Palatine, Ill., told Automotive Remarketing improving recon was a 2019 goal. “Like all dealers, we want to buy the best car for the money, and because we want to keep reconditioning costs down, that means we have to buy as clean a car as possible,” he said.
John Napoleon is dealer principal for Carson Car Center Hyundai in Nevada. He said faster recon is a critical discipline. The faster a dealer can get cars from acquisition to the sales lot, the more opportunity a dealer creates to sell cars earlier in their prime retail window, he said.
Consider the cost of slow recon.
It adds a considerable financial burden to each vehicle as it meanders through recon. This time it takes a car to get from auction or finance and logged into your recon system carries with it a per-car, per-day cost. NCM Associates reports this cost at $40 per day per car. A 10-day recon puts a $400 "load" on each car. That load reduces sale gross by that much.
It means getting cars sale ready while they’re still their freshest. Today’s prime 21-day retail window even a 10-day recon cycle closes that window by half.
- It means you have to stock more cars to sell more cars. Faster recon improves inventory turn so your dealership can sell more cars without having to stock more cars. This reduces floorplan costs and ensures your inventory is the freshest. Fresh metal sells faster than aged metal.
Position for the Market
While used car sales will likely remain strong in 2019, price pressure may eliminate some margin. To combat these factors, do what is practical and possible to reduce recon costs. Selecting cars that will need less recon to be sale-ready is one tactic. However, when CPO and off-lease cars are sold, the remaining inventory is not likely to get by with just basic mechanical and cosmetic recon before they’re ready to be sold.
Therefore, be prepared for the used car sales opportunities 2019 will bring your way.
The National Automobile Dealers Association has predicted 2019 SAAR at 16.8 million annualized, down from 17 million in 2018. NADA Chairman Wes Lutz noted that while 2019 will “be a robust year [for new-car sales], he is “concerned about ‘price creep’ that could take some consumers out of the market.”
This ‘creep’ has been happening for some time, as new-car prices now run about $35,000. Experian noted the monthly new-car payment of $530, an all-time high, outpacing the average used-car payment of $381 as of the third quarter of 2018.
“The gap between the price of a new and used vehicle is as wide as it has been in years, pushing an increasing number of consumers into the used-car lot,” noted the Wall Street Journal. In fact, estimates are 39.5 million consumers this year will purchase used vehicles.
This is good news – but to maximize you opportunity, work smarter.
Profit-Centered Recon
The recon practice-improvement strategy worked out by McGinn is an automated reconditioning workflow improvement system, validated for dealerships of all sizes and markets, franchised and independent, and even for Buy Here/Pay Here.
This practice, called T2L, McGinn says, addresses most dealers’ current pain points, such as:
• Knowing where all your cars are
• Improving gross profit
• Reducing inventory volume and costs
• Eliminating recon approval conflicts between the used car and fixed ops managers
• Instituting accountability and verifiable metrics, including vendor services
Dustin Ireland, a former Kansas City firefighter, leverages faster recon’s benefits for Instant Auto Credit, with locations in Lee’s Summit and Liberty, Missouri, and in Olathe, Kansas. He handles dealership operations while his business partner Nathan Anderson, once a schoolteacher, manages inventory acquisition and sales. Russ Meyer is a silent partner. Today, the three Instant Auto Credit locations retail 180 vehicles a month.
“Old-school methods just couldn’t keep up with our increased recon volume,” Ireland said, “so I started looking for a product that would eliminate the guesswork and confusion of tracking vehicles through recon. Eighteen months ago, we implemented a rapid reconditioning T2L workflow system."
T2L is more than a practice — it is an automated way to take waste out of recon operations, plug in continuous cycle improvement and unify the team around a structured process of work steps and work tasks that organizes their day, helps them work smarter and faster and reduces your T2L to three to five days.
“Our time-to-line has decreased 35 percent. Our holding costs have also declined as a result, and we have increased inventory turn by getting more cars to the front line in less time,” Ireland said.
Dan Oakes operates Oakes Auto, the Kansas City area’s largest independent dealer. “Because dealers don’t actually write a check out of the business account for holding costs, they don’t see what recon delays can cost them,” he said.
“Old-school dealers focus on overall front-end grosses. If they instead were to concentrate on improving recon and inventory management, front-end gross would be better, and inventory would turn faster.
“Managing recon processes for efficiency is the main focus here because a car is not for sale until it’s shown online or on the lot. The holding cost clock starts once I own the unit. We are very mindful of its ticking,” Oakes said.
“Remember,” French said. “These things we sell have wheels on them for a reason. Keep them turning!”
Leman Public Relations
BMW Dealer Talks about Boosting Used Car Sales Volume and Velocity
SARASOTA, FLA - Victor Young is managing partner and president of BMW of Sarasota, Lamborghini Sarasota, Land Rover Ocala, Jaguar of Ocala and a used car dealership, International Auto Spa. BMW of Sarasota sells about 1,200 preowned vehicles a year.
As a dealer of high-end vehicles to an affluent community, BMW of Sarasota depends on its ability to merchandise premium-tier, front-line inventory reconditioned and detailed to the highest standards.
“At the same time, we can’t over-recondition these cars or allow them to sit,” Young said.
Getting used cars through the recon process efficiently, correctly and aesthetically pleasing had been a 25-day assembly-line challenge for BMW of Sarasota.
It was an unacceptable length of time, Young recalled. “We’re now below five days, which includes parts holds,” he said.
The dealership’s original, non-automated recon practices led to delay and frustration. Young said the inability to extract answers about bottlenecks and delays — or discover how long it was actually taking recon to process vehicles from acquisition or trade to the front line — was unsatisfactory.
“As we talked about this,” he said, “we realized we never had an accurate measurement on precisely how long our recon processes were taking. In 2015, BMW of Sarasota installed recon reconditioning workflow software. "I knew it would help us get to a true recon time-to-line number, Young said.”
Today, Young has centralized recon in a separate facility on the property. Lamborghini recon is at that dealership, and he said technicians are privileged to work there because they don’t have to “sell” inspections to a retail customer.
He enforces strict adherence to rapid reconditioning best practices.
“I’m a private pilot. Without a preflight checklist, a pilot is likely to miss something that might be life threatening,” Young said. “No one here works on our used cars unless they’re all in with using this Rapid Recon system. If they’re not, they’re off the line.”
One individual taken off the line was a former used car manager who fought against this policy. Young replaced that manager with one who did embrace his time to line or T2L goals. Within two weeks of making that change, Young watched BMW of Sarasota’s original 19-day T2L drop to 4.5 days.
At this much more efficient T2L rate, gross margins improved. Today, BMW of Sarasota average $1,000 more per-car gross because fresher vehicles hit the front line sooner. Newer inventory also frees up capital because inventory turns twice as fast — from a 57-day supply to a 25-day supply.
“Faster recon has helped us reduce capital expenditures by more than $1 million per month,” Young noted.
This dealer has also rebalanced inventory mix to improve recon throughput. He cut his non-CPO unit count to 35 percent of total used car inventory. By focusing on CPO cars and CPO-quality trades, recon requirements and costs are less, the vehicles reach sale-ready status quicker and they command more sale margin. Lease returns remarketed by the dealership offer similar advantages.
“These cars give us more velocity through recon, so the investment in them is going where it should — into the car. We’re not losing or misplacing cars parked out back as sometimes happens with non-CPO cars,” he said. Every night, lease returns, which might be dropped off on a back lot, are scanned and loaded into the workflow software so that every car is “on the grid” and being measured.
“This tool gives you indicators about what’s changing in the business,” Young said. “Everything might look wonderful, and then you see a kick up in time to line. In a recon operation not managed by this kind of technology, the reasons you’d hear for why the wheels slowed down would be all over the place, but we look into Rapid Recon and see where we’re stuck.”
Corrective actions might be finding a more productive and responsive sublet for paint and dent, for instance. “Little things can happen that aren’t often easily noticed, but rapid reconditioning software lets me keep my finger on the pulse so I can see anomalies or red flags as they occur,” Young said.
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Leman Public Relations
SaleSleeve®: The solution for dealership display compliance in 2019
SMITHFIELD, VA – January 9, 2019- SaleSleeve™ a weatherproof document display company, announced today its patented window sticker can solve compliance issues related to displaying sales documents on dealerships’ new and used car inventories nationwide.
This is not your ordinary window sticker display, but groundbreaking technology that keeps Monroney Label, Buyer’s Guide and Addendum Sticker documents sticking solidly where placed and highly visible -- tinted glass or not – across any weather condition – so vehicles always display essential compliance documents.
According to the Patent and Trademark Office, the SaleSleeve patent is for a protective envelope that encloses a one or two-page document and protects that document from weather damage, airflow from vehicle movement, and friction from lowering and raising a vehicle’s window.
SaleSleeve holding power and visibility help dealers stay compliant with current document display regulations.
“Staying compliant is a top priority for us,” said SaleSleeve user David Banty, Sales Manager for Strosnider Chevrolet, Hopewell, Virginia. “When you visit our dealership you’ll notice that all of our sales documents are prominently displayed on our vehicles and clearly visible to our customers.”
SaleSleeve Operations Manager Anthony Stile said, “These uniquely designed and translucent holders peel away from glass easily when they need to be removed, simplifying the process and leaving no adhesive residue. When using a SaleSleeve to display media on exterior glass, cars no longer have to be unlocked for inside glass attachment.”
Dealers agree SaleSleeve delivers on these promises.
“We used to post our sales information on the inside of the windows, but darker tinted windows made the stickers virtually unreadable. We tried lamination, and the number of documents getting damaged was unbelievable. We implemented SaleSleeve, which solved all of those issues while being extremely cost-effective,” said General Manager Matt Raymond from Sanders Ford in Jacksonville, North Carolina.
“SaleSleeve document displays make the cars look clean and our lives much easier!” said Alex Ramon, sales manager for Ferrari Austin, Austin, Texas.
“SaleSleeve has solved an industry-wide problem for displaying Monroney labels, addendums and Buyer’s Guide documents,” said aftermarket accessory installer Robert McGarr, owner, WRL Premier Tinting, Dallas, Texas. “Other options are extremely pricey, don’t work, or take too long to install; SaleSleeve is simply the best choice.”
The sleeve has been field tested in all types of weather conditions including temperatures ranging from minus 15F to 185F degrees and the harsh elements of Hurricane Florence that made landfall the summer of 2018. The newly patented product is the only document display envelope with an IPX7 water certification rating.
“Dealerships are discovering that SaleSleeve is durable, inexpensive and a remarkably versatile solution for displaying a vehicle’s sales documents,” said SaleSleeve Logistics Manager Benjamin Brown, “and dealer acceptance has been outstanding.”
For a sample packet, contact SaleSleeve Customer Service, 866-218-5783, or email info@salesleeve.com. For more information or to order directly, go to salesleeve.com. Follow us on Twitter, Facebook, and Linkedin and Instagram.
SaleSleeve is headquartered at One Monette Parkway, Smithfield, VA. The corporate management team has more than 25 years of experience in the automotive industry. For more information contact SaleSleeve Customer Service, 866-218-5783 or visit salesleeve.com.
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Leman Public Relations
My BDC Success Nitpicks the Details So Dealerships Maximize BDC Performance with Minimum Effort
PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help auto dealerships maximize the profitability of their business development center investments.
My BDC Success is not a long-term investment for most dealers, rather a three-to-18-month engagement to lift BDC performance to consistently more profitable results for the dealership.
It is an industry fact that most dealerships struggle to realize full potential from their BDC operations:
- Few people have the knowledge or experience to run a BDC efficiently and profitably
- If the right people are found, it can take years of learning to master BDC proficiency
- And, always, the question remains - how do you balance the number of employees with the volume of activity, so you stop spending countless hours and thousands of dollars hoping the investment will pay off
Now until NADA, My BDC Success is offering a $595/month with $595 one-time set up fee – $895 each normally – for the next eight dealerships that sign up. To sign up, contact Nicholas Wenslow at
nwenslow@mybdcsuccess.com or 888-814-6912, or visit https://www.mybdcsuccess.com/home.
My BDC Success Managing Partner Nicholas Wenslow said too many BDC centers struggle to support well their dealerships. Observing this frustration led him to develop My BDC Success.
“As BDC manager for Automotive Associates of Atlanta with oversight for 50-plus BDC reps, without a doubt, BDC operations must have active management with hands-on engagement – whether in person or as remote accountability - to ensure ongoing coaching, training and knowledge to maximize their BDC performance. This is what dealerships get from using My BDC Success,” Wenslow said.
My BDC Success manages BDC operations virtually, including:
- * Monitoring, Tracking and Analyzing the 15-plus BDC Success Points
- * Delivering BDC Success Reports, Performance Reviews, and coaching Calls
- * Your My BDC Success coach is available via phone, text or e-mail for training and support
- * Use of your CRM and BDC software to maximize the value of your BDC
“Our services, products, and merchandise are specially designed to help dealers meet their BDC goals because each My BDC Success coach has been through the ranks. We aren't desking deals, takings T.O.'s or on popcorn breaks. We are listening to calls, monitoring performance, and maximizing your BDC,” Wenslow said.
For a limited time, My BDC Success services start at $595.95 a month, with a $595 set up fee, for the first eight dealers to sign up before NADA 2019. For more information, visit MyBDCSuccess.com or contact Nicholas Wenslow at 888-814-6912 or nwenslow@mybdcsuccess.com.
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Leman Public Relations
Dealer Swears by Prepaid Maintenance to Drive Upsells, Retention
Wards Dealer Business - Town Center Nissan of suburban Atlanta sells a dealer-branded prepaid maintenance program that excites its service advisers and customers alike.
An incentive built into the program can put up to $400 in additional compensation a month in an adviser’s pocket, so they’re eager to discuss prepaid maintenance plan advantages with service customers.
The plans on average result in a $70 increase per repair order upsell per service visit, and consumers who participate typically stay loyal to the dealership service department, data indicates.
“Customers love the plan,” says Rick Mathis, Town Center Nissan’s parts and service director. “About 90% of plan holders renew at expiration. Advisers don’t embrace a lot, but they truly enjoy selling this program.”
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