AutoMotion Dealer App
The Wall Street Journal: ON Your Smartphone, IN Your Car - The Connected Car Race Ensues
Driven by consumer gripes—and by visions of new streams of revenue—auto makers and major players in the smartphone and apps industry dug into their software and hardware to remove a variety of obstacles to smooth integration of vehicle displays and the output from apps.
Apps, the little software programs that make our phones so indispensible, are quickly becoming part of our cars, too.
Now, a wave of new models hitting showrooms have dashboard electronics designed to make it dramatically easier to access smartphone apps that could provide real-time traffic maps, parking access and weather reports on the road. Mercedes-Benz is developing a new infotainment system, based on Apple's CarPlay software, that looks and feels like your iPhone, automotive correspondent Neal Boudette reports.
"This year is a tipping point," said Thilo Koslowski, a Gartner Inc. analyst who follows in-car technology. "There has been a lot of talk about apps in cars, but from 2014 forward, the revolution really happens." BMW AG is working on setting up an app store, modeled on Apple Inc. 's iTunes, to deliver automotive apps to its owners. The store is expected to launch in Europe later this year and in the U.S. in 2015.
For the car makers, electronics and communications capabilities are becoming key selling features, and for many buyers, especially the coveted younger consumers and first-time car buyers, they're more important than horsepower or handling.
"This is a big transition in the industry in the digital context" said Mathias Haller, chief architect of infotainment systems at Audi. Car makers can't afford to fall behind or take a wrong turn on dashboard technology. Ford Motor was an early leader with its Sync system, but later, more complex versions have proved buggy and frustrating to customers, and have hurt the company's standing in quality surveys.
Call it Carapps 2.0. For the past few years, new cars have had the technology—USB ports, microphones, Bluetooth—enabling drivers to make hands-free phone calls. And in some models it is possible to listen to podcasts or stream music from a smartphone. But the first generation of these interfaces were often clunky, distracting and potentially dangerous. Frustrated by confusing voice commands, drivers were forced to pick up their phones—and hope their thumb taps the right icon or swipes the screen the right way to select a song, look up an address, or enter a destination.That won't be the case soon.
Last month at the New York International Auto Show, Mercedes-Benz demonstrated a car equipped with an early version of an infotainment system that uses Apple's iOS extension for automobiles, CarPlay. It has the same look and feel as an iPhone—the icons that appear on the car's display are the same as the iPhone's icons. "If the driver has less to learn, then it makes it more safe," said Kal Mos, Mercedes's director of connected infotainment. Mr. Mos said the system could start appearing in Mercedes vehicles by year end.
The mobile technology providers and car makers remain wary of each other, but they also have a lot to gain if they can win over more consumer.
"It is an absolute arms race to put [smartphone technology] into every car," said Kanwalinder Singh, vice president of business development at Qualcomm Inc., whose computer chips are key components of smartphones and increasingly are turning up in automobiles. About 100 million cars sold each year world-wide, and right now only about 10% have some kind of built-in communications system, he says.
Safety experts are hoping new dashboard electronics that work more easily with smartphones eventually will lessen driver distraction. Adrian Lund, president of the Insurance Institute for Highway Safety, said early studies suggest that the distraction problem at least isn't getting worse. While there are more things drivers can do with smartphones, it is becoming easier for them to do these things without taking their eyes off the road and hands off the wheel. "It looks like drivers are no more distracted by all this technology than they were before," Mr. Lund said. Apps for streaming music and navigation are only the start of what people will soon be able to do in their cars. Ford has shown its infotainment system running an app that places orders at the nearest Domino's Pizza outlet. Recently, auto makers have started allowing software developers to draw data from the car itself, like fuel economy. Developers imagine creating apps that track detailed gas mileage for every trip a car makes, or even lets groups of friends or family members view each other's results to see who drives most efficiently.
"Everything that has been showing up in smartphones is going to show up in cars," said Bryan Trussel, founder of Glympse, which makes an app that lets people track the location of friends they are meeting. BMW and other auto makers started embedding Glympse into new cars this year.
Author Neal E. Boudette
Image: https://ideas.sap.com/ConnectedCarContest2013
AutoMotion Dealer App
The Wall Street Journal: ON Your Smartphone, IN Your Car - The Connected Car Race Ensues
Driven by consumer gripes—and by visions of new streams of revenue—auto makers and major players in the smartphone and apps industry dug into their software and hardware to remove a variety of obstacles to smooth integration of vehicle displays and the output from apps.
Apps, the little software programs that make our phones so indispensible, are quickly becoming part of our cars, too.
Now, a wave of new models hitting showrooms have dashboard electronics designed to make it dramatically easier to access smartphone apps that could provide real-time traffic maps, parking access and weather reports on the road. Mercedes-Benz is developing a new infotainment system, based on Apple's CarPlay software, that looks and feels like your iPhone, automotive correspondent Neal Boudette reports.
"This year is a tipping point," said Thilo Koslowski, a Gartner Inc. analyst who follows in-car technology. "There has been a lot of talk about apps in cars, but from 2014 forward, the revolution really happens." BMW AG is working on setting up an app store, modeled on Apple Inc. 's iTunes, to deliver automotive apps to its owners. The store is expected to launch in Europe later this year and in the U.S. in 2015.
For the car makers, electronics and communications capabilities are becoming key selling features, and for many buyers, especially the coveted younger consumers and first-time car buyers, they're more important than horsepower or handling.
"This is a big transition in the industry in the digital context" said Mathias Haller, chief architect of infotainment systems at Audi. Car makers can't afford to fall behind or take a wrong turn on dashboard technology. Ford Motor was an early leader with its Sync system, but later, more complex versions have proved buggy and frustrating to customers, and have hurt the company's standing in quality surveys.
Call it Carapps 2.0. For the past few years, new cars have had the technology—USB ports, microphones, Bluetooth—enabling drivers to make hands-free phone calls. And in some models it is possible to listen to podcasts or stream music from a smartphone. But the first generation of these interfaces were often clunky, distracting and potentially dangerous. Frustrated by confusing voice commands, drivers were forced to pick up their phones—and hope their thumb taps the right icon or swipes the screen the right way to select a song, look up an address, or enter a destination.That won't be the case soon.
Last month at the New York International Auto Show, Mercedes-Benz demonstrated a car equipped with an early version of an infotainment system that uses Apple's iOS extension for automobiles, CarPlay. It has the same look and feel as an iPhone—the icons that appear on the car's display are the same as the iPhone's icons. "If the driver has less to learn, then it makes it more safe," said Kal Mos, Mercedes's director of connected infotainment. Mr. Mos said the system could start appearing in Mercedes vehicles by year end.
The mobile technology providers and car makers remain wary of each other, but they also have a lot to gain if they can win over more consumer.
"It is an absolute arms race to put [smartphone technology] into every car," said Kanwalinder Singh, vice president of business development at Qualcomm Inc., whose computer chips are key components of smartphones and increasingly are turning up in automobiles. About 100 million cars sold each year world-wide, and right now only about 10% have some kind of built-in communications system, he says.
Safety experts are hoping new dashboard electronics that work more easily with smartphones eventually will lessen driver distraction. Adrian Lund, president of the Insurance Institute for Highway Safety, said early studies suggest that the distraction problem at least isn't getting worse. While there are more things drivers can do with smartphones, it is becoming easier for them to do these things without taking their eyes off the road and hands off the wheel. "It looks like drivers are no more distracted by all this technology than they were before," Mr. Lund said. Apps for streaming music and navigation are only the start of what people will soon be able to do in their cars. Ford has shown its infotainment system running an app that places orders at the nearest Domino's Pizza outlet. Recently, auto makers have started allowing software developers to draw data from the car itself, like fuel economy. Developers imagine creating apps that track detailed gas mileage for every trip a car makes, or even lets groups of friends or family members view each other's results to see who drives most efficiently.
"Everything that has been showing up in smartphones is going to show up in cars," said Bryan Trussel, founder of Glympse, which makes an app that lets people track the location of friends they are meeting. BMW and other auto makers started embedding Glympse into new cars this year.
Author Neal E. Boudette
Image: https://ideas.sap.com/ConnectedCarContest2013
1 Comment
AutoMotion Dealer App
Multi Screening Mobile Shoppers At The Dealership
Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device. With over 147 million Americans owning a smartphone and 71 million owning a tablet its no news to anyone that your shoppers are using mobile like never before.
We Know Two Things
- The average number of digital devices people posses is greatly increasing.
- Mobile is changing the way consumers shop, search and interact with your dealership.
More Screens, More Shopping
The amount of people that now use a mobile to shop has greatly risen over the past year; this coupled with the huge increase in mobile advertising has caused the vast majority of businesses to utilize digital marketing strategies to connect with their consumers. Everything from social media, to push notifications and location targeting are all large segments of the modern marketing plan.
- 81% of people use screen sequentially to browse the internet
- 93% of people who use mobile to research move on to make a purchase
Making your dealership accessible through a wide variety of platforms and digital devices greatly increases your chance of engaging consumers. With 67% of people starting to shop on one device and continuing to another, the amount of people completing tasks through a mobile/digital format continues to grow.
One Task, Multiple Screens
People now use multiple screens to complete tasks. Flipping between different devices to satisfy needs is now the norm.
- Smartphone’s are the most common starting point for sequential activities
- 65% of information search and online shopping is started on a smart phone.
As media interactions move towards screen based models marketing strategies can no longer be viewed as Digital OR Traditional. Consumers are now faced with a vast array of content on a wide variety of platforms from OEM sites to dealership websites, to automotive dealer apps the choices are constantly expanding. Couple this with the large number of devices people now use, means being present on every screen and digital platform is essential to maintaining a strong mobile presence.
To Do List:
Your dealership needs to understand all the methods people consumer media and create strategies that work with all channels. Consumers have different needs on different screens so adapting your goals and strategies to account for the differences of each device is necessary to cover the market. Making your dealership discoverable on all devices increases your chances of being in front of the consumer at the right stage in the purchasing funnel.
- Give customers an easy way to “pick up where they left off”
- Make search simple, be visible on all screens
- Cross device behavior requires conversion goal adjustment
- Align conventional and digital marketing with your digital channels
- Create a optimized shopping experience on every device
By: Josh Knutson, AutoMotion
Sources: http://think.withgoogle.com/databoard/#lang=en-us&study=18&welcome=true http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf
2 Comments
Visible Customer
Excellent insights, Josh. I find it rare to see anyone sitting and waiting for anything without staring down at their phone.
AutoMotion Dealer App
Thanks Jon! The new term on the street is "Mobile Addict" which posted 123% growth between 2013 and 2014. ( http://www.flurry.com/bid/110166/The-Rise-of-the-Mobile-Addict#.U39M3C9urLc ) I can only imagine what will happen once wearable tech becomes more widespread.
AutoMotion Dealer App
Multi Screening Mobile Shoppers At The Dealership
Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device. With over 147 million Americans owning a smartphone and 71 million owning a tablet its no news to anyone that your shoppers are using mobile like never before.
We Know Two Things
- The average number of digital devices people posses is greatly increasing.
- Mobile is changing the way consumers shop, search and interact with your dealership.
More Screens, More Shopping
The amount of people that now use a mobile to shop has greatly risen over the past year; this coupled with the huge increase in mobile advertising has caused the vast majority of businesses to utilize digital marketing strategies to connect with their consumers. Everything from social media, to push notifications and location targeting are all large segments of the modern marketing plan.
- 81% of people use screen sequentially to browse the internet
- 93% of people who use mobile to research move on to make a purchase
Making your dealership accessible through a wide variety of platforms and digital devices greatly increases your chance of engaging consumers. With 67% of people starting to shop on one device and continuing to another, the amount of people completing tasks through a mobile/digital format continues to grow.
One Task, Multiple Screens
People now use multiple screens to complete tasks. Flipping between different devices to satisfy needs is now the norm.
- Smartphone’s are the most common starting point for sequential activities
- 65% of information search and online shopping is started on a smart phone.
As media interactions move towards screen based models marketing strategies can no longer be viewed as Digital OR Traditional. Consumers are now faced with a vast array of content on a wide variety of platforms from OEM sites to dealership websites, to automotive dealer apps the choices are constantly expanding. Couple this with the large number of devices people now use, means being present on every screen and digital platform is essential to maintaining a strong mobile presence.
To Do List:
Your dealership needs to understand all the methods people consumer media and create strategies that work with all channels. Consumers have different needs on different screens so adapting your goals and strategies to account for the differences of each device is necessary to cover the market. Making your dealership discoverable on all devices increases your chances of being in front of the consumer at the right stage in the purchasing funnel.
- Give customers an easy way to “pick up where they left off”
- Make search simple, be visible on all screens
- Cross device behavior requires conversion goal adjustment
- Align conventional and digital marketing with your digital channels
- Create a optimized shopping experience on every device
By: Josh Knutson, AutoMotion
Sources: http://think.withgoogle.com/databoard/#lang=en-us&study=18&welcome=true http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf
2 Comments
Visible Customer
Excellent insights, Josh. I find it rare to see anyone sitting and waiting for anything without staring down at their phone.
AutoMotion Dealer App
Thanks Jon! The new term on the street is "Mobile Addict" which posted 123% growth between 2013 and 2014. ( http://www.flurry.com/bid/110166/The-Rise-of-the-Mobile-Addict#.U39M3C9urLc ) I can only imagine what will happen once wearable tech becomes more widespread.
AutoMotion Dealer App
Mobile Apps Continue to Dominate the Mobile Web
As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.
New data reveals:
- Your customer is on a smartphone.
- They are primarily using apps.
Apps: Time Consumption
Apps now control 86% of the total time consumers spend on mobile.
Apps: 73% Growth in Automotive Shopping
2013 saw a 73% growth in the amount of consumers using automotive apps and websites in their vehicle shopping process according to J.D.Power.
Apps: The New Mobile Marketing Strategy
As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured.
Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install.
More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Mobile apps now account for 2.31 hours of the consumer’s total daily spend vs. 22 minutes on mobile web.
.
.
Apps: Center Of The New Eco-System:
Mobile apps are becoming the central gateway for a host of future technology.
- Wearable Tech
- Nike Fuel (Wristwear), Google Glass (Headwear), Galaxy Gear (Smartwatch) all utilize apps as their center point.
- In-car Technology
- Apple’s Car Play, recently announced Google and Microsoft in-car systems are using apps to provide the next generation of features.
- Location Based Technology
- Major retailers, airlines, and even coffee houses like Starbucks are powering their location based services via apps. At the gate? Your airline ticket automatically pulls up. Arrived at Starbucks? Your scanable card is ready.
All of these features utilize apps at the center of the eco-system.
Apps: Tomorrow’s Website?
Today, as mobile becomes the dominate platform, apps are evolving as the primary smartphone medium. As future tech continues to utilize apps as the central gateway, major brands are focusing their mobile marketing strategies around the app install.
Do you think apps are the future website? Why or why not?
By: Ben Anderson, Josh Knutson - AutoMotion Dealer App
5 Comments
DrivingSales
I think the biggest reason apps are dominating over mobile websites has to do with the quality of the user experience. I think as more websites become responsive and move away from the third party platforms these numbers will start changing.
AutoMotion Dealer App
Totally agree Chris, user experience is more important than ever! With the digital world growing at huge rates each day, standing out from the thousands of apps and websites boils down to the experience they provide. It will also be interesting to see how the evolution of websites will affect web and hybrid apps.
DrivingSales LLC
Josh, what percentage of dealerships do you think have an app?
AutoMotion Dealer App
Mike I do not have a hard number, but we are seeing more and more large dealer groups making mobile apps mandatory across their rooftops, and with the huge number of automotive mobile app companies popping up everywhere its only a matter of time before every dealer has an app. It took a while for the mobile website to catch on with dealers and I feel we are still in the early phases with apps but moving extremely fast, so the future is looking bright :)
Haley Toyota Certified Sales Center
Our dealerships have had mobile apps available to our customers for over a year now. The adoption rate from our customers has been pretty poor. It is not from lack of effort on our part promoting the app. We have POP in all of the dealerships, a link to download the app in email campaigns etc. I am not "anti-app" but do not see consumers wanting one from car dealerships. I would like to see a list of the automotive apps that the JD Power study says consumers are using. I would think that they are shopping apps from the likes of ATC, Edmunds etc, and not local car dealer apps. The mobile app domination that I see written about in other articles is social media networks, news sources and other verticles.
AutoMotion Dealer App
Mobile Apps Continue to Dominate the Mobile Web
As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.
New data reveals:
- Your customer is on a smartphone.
- They are primarily using apps.
Apps: Time Consumption
Apps now control 86% of the total time consumers spend on mobile.
Apps: 73% Growth in Automotive Shopping
2013 saw a 73% growth in the amount of consumers using automotive apps and websites in their vehicle shopping process according to J.D.Power.
Apps: The New Mobile Marketing Strategy
As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured.
Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install.
More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Mobile apps now account for 2.31 hours of the consumer’s total daily spend vs. 22 minutes on mobile web.
.
.
Apps: Center Of The New Eco-System:
Mobile apps are becoming the central gateway for a host of future technology.
- Wearable Tech
- Nike Fuel (Wristwear), Google Glass (Headwear), Galaxy Gear (Smartwatch) all utilize apps as their center point.
- In-car Technology
- Apple’s Car Play, recently announced Google and Microsoft in-car systems are using apps to provide the next generation of features.
- Location Based Technology
- Major retailers, airlines, and even coffee houses like Starbucks are powering their location based services via apps. At the gate? Your airline ticket automatically pulls up. Arrived at Starbucks? Your scanable card is ready.
All of these features utilize apps at the center of the eco-system.
Apps: Tomorrow’s Website?
Today, as mobile becomes the dominate platform, apps are evolving as the primary smartphone medium. As future tech continues to utilize apps as the central gateway, major brands are focusing their mobile marketing strategies around the app install.
Do you think apps are the future website? Why or why not?
By: Ben Anderson, Josh Knutson - AutoMotion Dealer App
5 Comments
DrivingSales
I think the biggest reason apps are dominating over mobile websites has to do with the quality of the user experience. I think as more websites become responsive and move away from the third party platforms these numbers will start changing.
AutoMotion Dealer App
Totally agree Chris, user experience is more important than ever! With the digital world growing at huge rates each day, standing out from the thousands of apps and websites boils down to the experience they provide. It will also be interesting to see how the evolution of websites will affect web and hybrid apps.
DrivingSales LLC
Josh, what percentage of dealerships do you think have an app?
AutoMotion Dealer App
Mike I do not have a hard number, but we are seeing more and more large dealer groups making mobile apps mandatory across their rooftops, and with the huge number of automotive mobile app companies popping up everywhere its only a matter of time before every dealer has an app. It took a while for the mobile website to catch on with dealers and I feel we are still in the early phases with apps but moving extremely fast, so the future is looking bright :)
Haley Toyota Certified Sales Center
Our dealerships have had mobile apps available to our customers for over a year now. The adoption rate from our customers has been pretty poor. It is not from lack of effort on our part promoting the app. We have POP in all of the dealerships, a link to download the app in email campaigns etc. I am not "anti-app" but do not see consumers wanting one from car dealerships. I would like to see a list of the automotive apps that the JD Power study says consumers are using. I would think that they are shopping apps from the likes of ATC, Edmunds etc, and not local car dealer apps. The mobile app domination that I see written about in other articles is social media networks, news sources and other verticles.
AutoMotion Dealer App
BIG Snow : BIG Success - Surviving The Snow Day / Season
Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.
1. Off Work and Online:
With tons of people staying at home this is the perfect time for you to connect with your customers online. Utilize your social media and special online offers to keep your dealership on the top of shoppers minds. People get cabin fever, make sure to let your customers know if you are open or not and if so, offer them something special to make their trek through the snow worth it.
.
2. Big Snow,
Big Vehicles: SELL SIZE
Huge snow storms will help you persuade shoppers with smaller vehicles that it may be time for an upgrade. Their little compact may get good gas mileage, but it sure isn’t going to get them through the snow to work or to pick their kids up from hockey practice. Sell the necessity of these larger vehicles and give customers multiple reasons on why a larger automobile will make their winter much more manageable.
4/All Wheel drive becomes your winter hero. Show customers that these vehicles mean business, post pictures, videos and examples online that prove to customers that the added cost of these systems and vehicles is well worth it in these snow ridden climates.
3. After Snow Accidents:
Terrible road conditions lead to lots of accidents and where do people bring their car after its been all banged up…to your service department of course!
This is the perfect time to create a great relationship with your customers, accidents are traumatic experiences and couple that with cold weather makes for an even more irritated client. Make sure you are on top of your customer service and turn customers bad on-road accidents to great in-store experiences that will create a great memory and keep them coming back to you.
4. Empower Employees:
The last thing your sales team wants to be doing is spending all day clearing off your entire inventory with your “foam brooms” that seem to take endless pushes and pulls to clear off each car. If you are requiring your employees to fight through the snow to get to work and then spend all day outside make sure you are rewarding them. Happy employees are productive employees. Keep it fun and use the time outside as a team building exercise and make sure you stay warm, nobody wants to work with a salesman who is frozen literally and emotionally.
Make the most of every season and play your demographic strengths to your advantage. No one wants tons of snow burring your profits so come up with creative and beneficial ways to heat up your dealership all year long.
- Josh Knutson
Image sources: ( www.lehighvalleylive.com , appirio.com , motortrend.com)
No Comments
AutoMotion Dealer App
BIG Snow : BIG Success - Surviving The Snow Day / Season
Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.
1. Off Work and Online:
With tons of people staying at home this is the perfect time for you to connect with your customers online. Utilize your social media and special online offers to keep your dealership on the top of shoppers minds. People get cabin fever, make sure to let your customers know if you are open or not and if so, offer them something special to make their trek through the snow worth it.
.
2. Big Snow,
Big Vehicles: SELL SIZE
Huge snow storms will help you persuade shoppers with smaller vehicles that it may be time for an upgrade. Their little compact may get good gas mileage, but it sure isn’t going to get them through the snow to work or to pick their kids up from hockey practice. Sell the necessity of these larger vehicles and give customers multiple reasons on why a larger automobile will make their winter much more manageable.
4/All Wheel drive becomes your winter hero. Show customers that these vehicles mean business, post pictures, videos and examples online that prove to customers that the added cost of these systems and vehicles is well worth it in these snow ridden climates.
3. After Snow Accidents:
Terrible road conditions lead to lots of accidents and where do people bring their car after its been all banged up…to your service department of course!
This is the perfect time to create a great relationship with your customers, accidents are traumatic experiences and couple that with cold weather makes for an even more irritated client. Make sure you are on top of your customer service and turn customers bad on-road accidents to great in-store experiences that will create a great memory and keep them coming back to you.
4. Empower Employees:
The last thing your sales team wants to be doing is spending all day clearing off your entire inventory with your “foam brooms” that seem to take endless pushes and pulls to clear off each car. If you are requiring your employees to fight through the snow to get to work and then spend all day outside make sure you are rewarding them. Happy employees are productive employees. Keep it fun and use the time outside as a team building exercise and make sure you stay warm, nobody wants to work with a salesman who is frozen literally and emotionally.
Make the most of every season and play your demographic strengths to your advantage. No one wants tons of snow burring your profits so come up with creative and beneficial ways to heat up your dealership all year long.
- Josh Knutson
Image sources: ( www.lehighvalleylive.com , appirio.com , motortrend.com)
No Comments
AutoMotion Dealer App
5 Revolutionary Ways to Dominate Mobile in 2014
AutoMotionTV's President Ben Anderson asks "Are You Mobile Ready?"
Discover how fast the mobile revolution is moving. Learn how much of your customer base is using mobile during the shopping process and learn the latest data around mobile and buyer behavior. Discover the effectiveness of mobile tools such as Location Targeting and Push Notifications to incentivize the customer at the moment of decision. Raise your mobile marketing game with the latest mobile strategies automotive dealers should be using to drive more sales and service revenue from mobile.
Link to webinar http://www.automotiontv.com/5-revolutionary-ways-to-dominate-mobile...
How is your dealership utilizing mobile strategies?
In which ways has mobile effected your dealership in 2013 and where do you see it leading into 2014?
How would you utilize location targeting and push notifications to your advantage?
No Comments
AutoMotion Dealer App
5 Revolutionary Ways to Dominate Mobile in 2014
AutoMotionTV's President Ben Anderson asks "Are You Mobile Ready?" Discover how fast the mobile revolution is moving. Learn how much of your customer base is using mobile during the shopping process and learn the latest data around mobile and buyer behavior. Discover the effectiveness of mobile tools such as Location Targeting and Push Notifications to incentivize the customer at the moment of decision. Raise your mobile marketing game with the latest mobile strategies automotive dealers should be using to drive more sales and service revenue from mobile.
Link to webinar http://www.automotiontv.com/5-revolutionary-ways-to-dominate-mobile...
How is your dealership utilizing mobile strategies?
In which ways has mobile effected your dealership in 2013 and where do you see it leading into 2014?
How would you utilize location targeting and push notifications to your advantage?
No Comments
1 Comment