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Michael Cirillo

Michael Cirillo Chief Executive Officer

Michael Cirillo Blog Posts

How to Dominate in a Cluttered Market

How to Dominate in a Cluttered Market

Let's face it, the market is cluttered. Multiple dealerships all broadcasting the same message; it's exhausting. So what can you do to rise above t…

15 Tips to Make Blogging Easy

15 Tips to Make Blogging Easy

  I've said it before, and I'll say it again. Blogging is one of the most powerful things you can do for inbound and content marketing. Effective blogg…

This Timeless Piece of Advice Will Help You Grow Your Dealership Fast!

This Timeless Piece of Advice Will Help You Grow Your Dealership Fast!

A few weeks ago I came across a quote from someone that I respect. Since first hearing it, I have thought about the variety of applications it has to m…

Call in the SWOT Team. What You Need to Know About Your Marketing Before You Start Marketing!

Call in the SWOT Team. What You Need to Know About Your Marketing Before You Start Marketing!

There is a lot of clutter in the marketing world.   It doesn't matter where you turn, it's almost a guarantee that you're hit with some level of mark…

Car Dealer SEO Questions Answered by Rand Fishkin

Car Dealer SEO Questions Answered by Rand Fishkin

Recently, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) sat down with Rand Fishkin, founder of MOZ to get your SEO questions answered o…

How to Get an Immediate Increase in Higher Quality Leads from Your Website

How to Get an Immediate Increase in Higher Quality Leads from Your Website

There is something going on with dealership websites that needs to stop ASAP! It’s something that should be pretty obvious, but clearly isn’t. Kno…

The True Cost of Doing SEO, or Not

The True Cost of Doing SEO, or Not

There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers …

Customer Segments are Key for Effective Advertising

Customer Segments are Key for Effective Advertising

  The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the adverti…

FlexDealer Launches a Total Control Website Platform

FlexDealer Launches a Total Control Website Platform

The team at FlexDealer is proud to introduce the formal beta launch of their new Total Control Website platform for Auto, RV, Powersport, Marine and Heav…

Automotive Myth Busting: One Size Fits All Advertising

Automotive Myth Busting: One Size Fits All Advertising

It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your …

All About Me and Why I'm The Best!

All About Me and Why I'm The Best!

Okay, you got me! This article has nothing to do with me, and everything to do with you. On a daily basis I analyze dealer websites which I’…

Educate, Advise, Entertain...Oh, And Be Human

Educate, Advise, Entertain...Oh, And Be Human

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions f…

Creating Content Is Like Going Potty?

Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked …

Automotive Advertising: Get Creative With QR Codes

Automotive Advertising: Get Creative With QR Codes

As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which …

Could Windows 8 Help You Sell More Cars?

Could Windows 8 Help You Sell More Cars?

  This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrad…

How To Sell Less

How To Sell Less

Contrary to what the title of this article suggests, I am not going to write about how not to close deals. Rather, I will focus on some of the simple ste…

Why Selling Cars Isn't Your "Thing"

Why Selling Cars Isn't Your "Thing"

  I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your…

How Important Is Price Really?

How Important Is Price Really?

  For those of you who know a little bit about me, you know that I  worked in the print media and advertising industry for nearly a decade an…

Stop the Multiple Website Madness

Stop the Multiple Website Madness

  It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it&#39…

What About This, This, and This?

What About This, This, and This?

Having a new custom website built specifically for your dealership can be a very exciting thing. There's only one problem - it isn't showing u…

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