Starting at the top with our WordPress menu

Now that we have an idea of the keywords that we want to use and a basic foundation of how we would like to build our site, let's start building. This video will start us off adding some plugins and  Categories to our WordPress site. We will also start adding some items to our menu bar for navigation and SEO.

Starting at the top with our WordPress menu

Now that we have an idea of the keywords that we want to use and a basic foundation of how we would like to build our site, let's start building. This video will start us off adding some plugins and  Categories to our WordPress site. We will also start adding some items to our menu bar for navigation and SEO.

I apologize for getting a little behind on the micro-site series. Posting two today to get caught up a little and have been working on more for next week.

Planning the content of your micro-site

Measure twice and cut once to help ensure that your site is built properly for SEO and conversion. Websites and micro-sites are usually created in your imagination well before ever becoming a reality. What tends to happen is you have an idea but aren't quite sure how to lay it all out. This video will show you a tool that I like to use at the beginning stages of a project to help get a better picture.

I apologize for getting a little behind on the micro-site series. Posting two today to get caught up a little and have been working on more for next week.

Planning the content of your micro-site

Measure twice and cut once to help ensure that your site is built properly for SEO and conversion. Websites and micro-sites are usually created in your imagination well before ever becoming a reality. What tends to happen is you have an idea but aren't quite sure how to lay it all out. This video will show you a tool that I like to use at the beginning stages of a project to help get a better picture.

Conversion is a function of relevance

Although testing is important to optimize for conversion, starting with a good content built for your intended customer is extremely important. This video covers some of the basics that you should keep in mind for SEO and conversion.

Conversion is a function of relevance

Although testing is important to optimize for conversion, starting with a good content built for your intended customer is extremely important. This video covers some of the basics that you should keep in mind for SEO and conversion.

Thinking of SEO as you build your micro-site
 

Since my background is SEO and general Internet marketing there are certain concepts that I take for granted when building a site. While creating videos for the economy car micro-site series I felt it would be important to include a couple more foundational videos for both SEO and conversion. This particular video is something that I posted on our blog a little while back and will help explain the basics of SEO as it relates to the architecture of a site. Once you understand these basic principles of SEO you will be well on your way to designing a quality site for SEO. 

Thinking of SEO as you build your micro-site
 

Since my background is SEO and general Internet marketing there are certain concepts that I take for granted when building a site. While creating videos for the economy car micro-site series I felt it would be important to include a couple more foundational videos for both SEO and conversion. This particular video is something that I posted on our blog a little while back and will help explain the basics of SEO as it relates to the architecture of a site. Once you understand these basic principles of SEO you will be well on your way to designing a quality site for SEO. 

Getting started
 

At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.

Basic Keyword Research
 

Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.

Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick

Getting started
 

At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.

Basic Keyword Research
 

Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.

Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick