Coupons Drive Traffic

If you have coupons on your website then you already know the traffic that they can create.  Once again WordPress comes through with another plugin that can make this task super easy. 

Create a Coupon Specific Website

Just like creating a "blog" you can create a website that is http://coupons.yourdealership.com or come up with a completely separate domain. This allows you to create additional content that can be distributed via email, twitter, facebook, etc. in just a few moments. You can also include coupons into your Facebook business page tabs so that your customers can consume them on their own terms.

Remember the goal it to create consistant value for your customers when they aren't in the market to buy a car.  This way they won't even consider going somewhere else when they are in the market.

This video was created by Jason B. of the DealerTrend team as a step by step to creating a coupon.

Coupons Drive Traffic

If you have coupons on your website then you already know the traffic that they can create.  Once again WordPress comes through with another plugin that can make this task super easy. 

Create a Coupon Specific Website

Just like creating a "blog" you can create a website that is http://coupons.yourdealership.com or come up with a completely separate domain. This allows you to create additional content that can be distributed via email, twitter, facebook, etc. in just a few moments. You can also include coupons into your Facebook business page tabs so that your customers can consume them on their own terms.

Remember the goal it to create consistant value for your customers when they aren't in the market to buy a car.  This way they won't even consider going somewhere else when they are in the market.

This video was created by Jason B. of the DealerTrend team as a step by step to creating a coupon.

Is Responsive the Answer?

There has been a lot of buzz in the website world regarding responsive layout over the last year or so; and really gaining steam in the last 6 months. Being heavily involved with WordPress and continually researching themes and plugins as they are introduced, I have witnessed a huge demand for responsive WordPress themes.

What is responsive layout?

Responsive layout is a way to design websites so that they are optimized for all portal sizes; desktop, tablet, mobile and everything in-between. This can be as simple as scaling everything (images, text, etc.) down for a mobile site or even displaying completely different content based on device.

The future of responsive websites.

With proper consideration of your content and users, responsive design promises to be the future of web design. Now you can add content to one website to have it available on any device. Of course there is still some maturing that needs to happen before this technology can be effectively used in all industries, but we aren't that far off.

What do you think of responsive website layout?

Is Responsive the Answer?

There has been a lot of buzz in the website world regarding responsive layout over the last year or so; and really gaining steam in the last 6 months. Being heavily involved with WordPress and continually researching themes and plugins as they are introduced, I have witnessed a huge demand for responsive WordPress themes.

What is responsive layout?

Responsive layout is a way to design websites so that they are optimized for all portal sizes; desktop, tablet, mobile and everything in-between. This can be as simple as scaling everything (images, text, etc.) down for a mobile site or even displaying completely different content based on device.

The future of responsive websites.

With proper consideration of your content and users, responsive design promises to be the future of web design. Now you can add content to one website to have it available on any device. Of course there is still some maturing that needs to happen before this technology can be effectively used in all industries, but we aren't that far off.

What do you think of responsive website layout?

Using WordPress plugins and tools for SEO

WordPress is known for being a great website platform for SEO. It is also known for having a lot of really cool plugins. So in this video we will add a free SEO plugin and a Firefox add-on that make building SEO'd pages a breeze.

The image below is a quick review of the page elements used for SEO. It displays the basics that you should have on a web page for your chosen keywords. Once you have these basic elements covered then you can start adding image tags videos and other content.  

In this video we will cover how to use an SEO plugin for WordPress and a great SEO add-on for Firefox.

Using WordPress plugins and tools for SEO

WordPress is known for being a great website platform for SEO. It is also known for having a lot of really cool plugins. So in this video we will add a free SEO plugin and a Firefox add-on that make building SEO'd pages a breeze.

The image below is a quick review of the page elements used for SEO. It displays the basics that you should have on a web page for your chosen keywords. Once you have these basic elements covered then you can start adding image tags videos and other content.  

In this video we will cover how to use an SEO plugin for WordPress and a great SEO add-on for Firefox.

Adding Factory Incentives to Your WordPress Site

Iframing content is something that you want to avoid whenever possible on your site, especially with key content. There are times however when it not only makes sense to iframe, but required. In the case of service appointment schedulers and factory incentives utilizing an iframe will help keep your customers on your site.

The following video will walk you through how to add Toyota factory incentives to your site.

Xtime is another popular tool that gets framed into sites quite a bit. If you ever thought of having a site for just your service department, you could create one with WordPress and add a scheduler like Xtime using the iframe plugin. You can also build your own form using Gravity Forms as described in in this post;

Adding Factory Incentives to Your WordPress Site

Iframing content is something that you want to avoid whenever possible on your site, especially with key content. There are times however when it not only makes sense to iframe, but required. In the case of service appointment schedulers and factory incentives utilizing an iframe will help keep your customers on your site.

The following video will walk you through how to add Toyota factory incentives to your site.

Xtime is another popular tool that gets framed into sites quite a bit. If you ever thought of having a site for just your service department, you could create one with WordPress and add a scheduler like Xtime using the iframe plugin. You can also build your own form using Gravity Forms as described in in this post;

Leveraging your time 

By now you have heard that content is king when it comes to Internet marketing. Getting your message out and in front of as many interested eyeballs as possible is what the ultimate goal is. There are several services available that can help you leverage your time better and Twitterfeed is one of them. In the following video you will see just how easy it is to take an RSS feed from your WordPress website or blog and put it into Twitterfeed. Once the RSS feed is set up every time that you post a new post on your site it will automatically syndicate out to the sources that you choose.

As an example I am putting this post on our blog which will then go to our Facebook page and in our Twitter account: see images below

How to set up Twitterfeed video:

Leveraging your time 

By now you have heard that content is king when it comes to Internet marketing. Getting your message out and in front of as many interested eyeballs as possible is what the ultimate goal is. There are several services available that can help you leverage your time better and Twitterfeed is one of them. In the following video you will see just how easy it is to take an RSS feed from your WordPress website or blog and put it into Twitterfeed. Once the RSS feed is set up every time that you post a new post on your site it will automatically syndicate out to the sources that you choose.

As an example I am putting this post on our blog which will then go to our Facebook page and in our Twitter account: see images below

How to set up Twitterfeed video: