Paul Potratz

Company: Potratz, Dealer Lead Driver, Exit Gadget

Paul Potratz Blog
Total Posts: 162    

Paul Potratz

Potratz, Dealer Lead Driver, Exit Gadget

Oct 10, 2011

272 Million and There Is No Sign Of Slowing Down!



In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

Paul Potratz

Potratz, Dealer Lead Driver, Exit Gadget

COO

1025

No Comments

Paul Potratz

Potratz, Dealer Lead Driver, Exit Gadget

Oct 10, 2011

272 Million and There Is No Sign Of Slowing Down!



In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

Paul Potratz

Potratz, Dealer Lead Driver, Exit Gadget

COO

1025

No Comments

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