Digital Dealership System
Introducing serviceALERT for Car Dealers
The Digital Dealership System releases new product extension to remind and update service customers on their status. As a compliment to the Service Appointment Board, the serviceALERT system will send a text notification to the customer to remind them of the upcoming appointment and when the vehicle is completed.
Dealerships continually struggle with customer communication and they notice that in their Customer Service Index (CSI) Reports. Service Advisors and Staff are already overloaded with new technologies and tasks that put pressure on them and lower their performance.
serviceALERT from the Digital Dealership System will increase the show rate of service appointment and keep customers “in the know” of their vehicle status. While it’s not meant to replace a warm phone call, it’s been proven that customers prefer text messaging for one-way notifications and reminders.
serviceALERT is the perfect complement to the Service Appointment Screen that shows status and advisor information along with multiple menus and service marketing messages. For dealers with Customer Lounge TV, the service status can also be added along-side LiveTV or ddsTV (commercial free TV)
The Digital Dealership System is the only digital sign company with Security First – CDK 3PA Approved integration, as well as authorized access to DealerTrack, DealerSocket, PBS, Automate, Quorum, DealerBuilt, PBS and more.
The serviceALERT system is offered as a package discount with other service integrated marketing or as a standalone dedicated product.
For more information about this product, please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.
About Digital Dealership System:
The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.
Digital Dealership System
CDK Approves Digital Dealership System for 3PA Program - Service Appointments and Sales Leaderboards
CDK has approved the Digital Dealership System for the 3PA Vendor program, making DDS the only Digital Sign provider offering Service Appointments Boards, Sales Leaderboards, and Customer Lounge TV with Service Appointment Status.
The 3PA Certification means that dealers can share service and sales data quickly and securely across screens in their dealership.
Sales Leaderboards - show sales status and sales trends, replacing grease boards and white-boards. These digital boards can even support custom reports via google sheets, videos and corporate communication & scheduling. (link)
Service Appointments - show current status of vehicles in service while protecting customer privacy. Unlimited menus, service and sales marketing can be added and play at the same time as the service status. (link)
Customer Lounge TV - while in the lounge, the system automatically updates and keeps customers focus on the screen marketing message. Wrap Live HDTV or Commercial Free TV options with unlimited marketing and online access. (link)
Service Greeter Board - using algorithms the system rotates through appointments and greets customers without the use of expensive readers or hardware. Welcome guest automatically and let them know that you appreciate their business.
We felt this was the right path for our company and dealers. The 3PA program ensures our customers get the best experience which in turn increases their effectiveness for CSI and Employee Morale.
The CDK 3PA program integration will continue in the future to support instant notification and CDK CRM exports. This will expand the current offerings and functionality of the system for dealerships.
SecurityFirst: Advancing security is everybody’s business (from CDK's Website)
At CDK Global, we’ll help you protect your data and reputation by providing the expertise and security-related insight that your business needs. We’ll help you gain visibility into your DMS with our DDX data integration application, manage vendor integration more securely through our Third Party Access program and provide network security solutions that are tailored for the automotive industry. Put SecurityFirst with CDK Global.
See approved vendors here: https://goo.gl/kdfTnh
The CDK 3PA Integration adds to the list of DMS and CRM providers for data to the Digital Dealership System.
The Digital Dealership System will be presenting the latest signage and kiosk innovations at NADA - Booth 4108 from January 26-29, 2017
About the Digital Dealership System
The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 500 stores across the country, Canada and Australia.
See more here: http://goo.gl/WSzNiW
Schedule a demo: https://goo.gl/XgJuo0
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Digital Dealership System
Digital Dealership System wins 2017 AWA for dds.TV Commercial Free TV
New Orleans, La., January 30, 2017 – Digital Dealership System, a complete in-store digital marketing solution, has won a 2017 AWA Award for Sales Process for the dds.TV. dds.TV offers dealers family friendly, commercial free, customer lounge TV that is updated automatically and regularly with entertainment and dealer content.
PCG, the creator of the awards program, announced the 2017 winners at the Hyatt Regency New Orleans during the first day of the National Automotive Dealers Association (NADA) Convention. Over 250 attendees of dealers and vendors greeted the award winners that were announced that night.
Along with the awards ceremony, PCG released a dealer guide of best in class vendor providers. While not every vendor received an award, the guide highlights the leaders in the industry with a peer reviewed documentation with a new layout that is easy to use and reference for years to come.
The Digital Dealership System dds.TV helps dealers keep a positive focus in their lounge and control the dealership experience. In addition to amazing content, the system also support dealers marketing messages, multiple news tickers and upgrades such as integration with service appointment systems.
Mike Vogel, Director of Fixed Operations - Toyota, Subaru, Mitsubishi of San Bernardino
Controlling the lounge experience is one of the key ingredients to help increase customer satisfaction for our customers that are waiting for their vehicle. It just makes sense to have positive, fun, family-friendly content, plus our own marketing message all wrapped up into a single package that’s easy to use. dds.TV provides this service and much more.
Recent advancements have allowed dealers to upgrade to dds.TV plus that provides for switching between dds.TV and LiveTV for special events, such as sporting events, while maintaining the marketing wrap and ticker.
About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.
The complete research of the awards is available in the 2017 Automotive Website Awards Research Report and Buyers Guide, available for sale at: http://awa.autos/product/2017-automotive-website-awards-report/
About the Digital Dealership System
The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 500 stores across the country, Canada and Australia. Learn more about the Digital Dealership System
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Digital Dealership System
Don't Throw your Money Away!
Don't Throw your Money Away
Consumer vs. Commercial TVs
Are you struggling to find the right TV for your dealership?
Are vendors telling you that commercial TV's are necessary?
Let's cut through the BS and understand the different and allow you to make the proper decisions for your store and budget.
About 10 years ago, the only way to get a high definition picture was to use Commercial Grade TVs. These TVs were used in single installations and media walls. Back then, the high definition was 1360x768, but your average TV show was broadcast in 480P. To compare to today's standard, most TV's now are 1920x1080 (1080P) with the broadcasts to match. The commercial grade TV's were the standard in digital signage and most didn't come with speakers.
The main selling point of commercials TV's - then and now - is their reliability, lifespan and warranty. The technology in these TV's were designed for 24/7/356 operation in a variety of environments with limited burn-in. (burn-in is the term used for the lines that may be 'burned' in the screen from the same image on for extended amount of
time). In order to keep the technology cool, most Commercial TV's are thicker to leave room for fans and additional components such as heat sinks.
Commercial TV's are primarily sold through 'boutique' dealers who have limited inventory and online retailers. Many of the manufacturers will sell direct to consumers as well. Herein lies a challenge should a replacement or service be needed that can take several days.
Today's consumer TV's -- found in every electronics store and online -- have increased in quality and decreased in price exponentially over the last five years. High-Definition, 1080P, LED TV's are available in a variety of sizes and have proven to be reliable and easy to manage with super thin bezels, bright displays and lightweight designs. And for those adventurious, there is also 4K, offering 4 x 1080P resolution.
When comparing purchasing Consumer vs Commercial TV's there are several factors to consider:
1) Price - commercial TV's are three to four times the cost of consumer televisions
WINNER: Consumer: lower implementation cost, lower replacement cost, lower cost for larger sized televisions
2) Size - consumer TV's have size ranges that vary greater then commercial TV's
WINNER: Consumer: for standard uses, Consumer size selection vs. cost is an advantage.
NOTE: Commercial TVs are readily available in unique sizes, shapes, configurations and resolutions making them the choice for unique solutions.
3) Availability - consumer TV's can be picked up locally or ordered through over 100 retailers, whereas Commercial TV availability is limited
WINNER: Consumer: if you need another TV, it's easy access. Replacing or servicing a consumer TV is also easier then commercial
4) Weight - consumer TV's are lighter the commercial TV's making them easier to hang and move if needed
WINNER: Consumer: the ease of mounting options due to lightweight design far outweigh the benefits of heavier commercial TV's
5) Warranty - commercial TV's usually come standard with a 2 or 3 year warranty whereas consumer TV's come with a 1 or 2 year warranty.
WINNER: Commercial TV's standard warranty is greater then Consumer TV's
NOTE: Extended consumer warranties cost under $100. Replacement of an entire TV is still less then buying a Commercial TV.
So, the question that arises is
"If consumer TV's offer a greater degree of cost vs benefit, then why do some providers supply or recommend commercial TVs"
Answer:
Commercial TVs have been the standard for digital signage for twenty years, but in today's current technology world, the Commercial sales have dropped considerably. Most providers that use or recommend commercial systems aren't up to date with signage and technology. They are using what someone told them instead of being updated with the times and technology. Commercial has it's place in 24/7/365 usage and that's it - think Hotels, Airports, etc.
BB&T Center - a 20,000 person stadium that is home of the Florida Panthers and hundreds of concerts a year - recently did an implementation of digital menu boards at all concessions. With over 500 signs to buy, what did they do?
They used INSIGNIA (Best Buy) LED TVs. According to their management, there were four reasons why they went this route -- against the installers recommendation:
1) Cost - these screens were 75% LESS expensive then the commercial TVs. This means, that they would have to replace them 4x to break even.
2) Reliability - LED Screens can withstand heat, light, elements better then LCD and Plasma TVs
3) Time - the systems would not be on 24/7, so the benefits of commercial screens was not seen
4) Availability - if a TV goes out, that's a poor reflection on the stadium and management. They can go to a local Best Buy and pick one up in a matter of hours.
In another example, Dunkin Donuts did an implementation in over 1000 stores of signage by the checkout counter using a variety of brands that were available. In conversations with management, they left the purchase decision up to the individual stores and every one choose a consumer television.
These are examples of large and profitable companies implementing a signage solution of 1000+ screens and they are grabbing the consumer versions because of the aforementioned reasons.
Don't fall prey to Digital Signage providers boosting up prices and telling dealers stories about reliability of systems to rationalize what amounts to extortionate rates.
If you have questions about signage, televisions, monitors, splitters, connections, etc. please drop me a note at todd@ddsmail.co
Todd Katcher is the Managing Partner of the Digital Dealership System, the premier digital sign soltuion for car dealers offering customized digital signage and kiosks to the auto industry.
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Attention Nissan Dealers
Attention Nissan Dealers
Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else.
If you want additional systems, you can add more -- at the same price -- with the additional systems being a slideshow. Yes -- a slideshow. If you wanted a slideshow, you could use PowerPoint!
Comparable systems in the marketplace run about $1200 per year and you can use your existing TV. If a dealer would like to purchase their own TV, it would cost around $500 with installation running around $200 for a total of $1900.
That's a savings of $4600! It's a saving of over $5300 if you already have a TV.
What could you do with $4600?
Maybe put up 3 more systems?
The company representatives tout the benefits of professional grade screens like it's the 90's. Current LED TV's are brighter, thinner and will last just as long as a professional grade screen. And even if they only last a year, the discrepancy in purchase price means you can still buy a new TV a year and spend half of what the company is charging.
In our research we found the Field Operations Managers (FOM) have approved alternatives put in by customers who see that a $4600 additional expenditure isn't fair. If your experience is similar, please post below. It is important that dealers have a choice in how much they spend on programs and allow the free market to determine how much programs cost.
As OEM's are rolling out digital signage packages, many are not mandatory. They simply want dealers to upgrade their slider pricing and light boxes with something more advanced. If you have your own -- you will most likely get approval -- and they may even co-op the purchase.
Before signing a long-term, costly agreement with the OEM's Provider, consider the options and check with your FOM to get approval.
Todd Katcher is the Managing Director of the Digital Dealerships System, the Premier Digital Signage Solution for the Auto Industry. http://www.digitaldealershipsystem.com
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Digital Dealership System
A Customer's Responsiblity
The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.
Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships go both ways, another article will document ’10 Things Vendors Must Do!’
Let’s say these are in random order to prevent comments about importance. Feel free to add your own in the comments:
1. Provide updated email address and phone numbers
2. Forward “expired” emails to new people
3. Pay bills in a timely manner or communicate otherwise
4. Provide multiple people for contact — including product maintenance and billing
5. Reply to email newsletters with a simple “thanks” or questions goes a long way
6. If you receive a voicemail, it’s OK to reply in email to say you received it and everything is OK with the account
7. Allow time for new staff to get training on systems
8. Follow the Vendors support protocols
9. Communicate any features that are lacking and the priority it is to your business
10. Be as courteous to the vendor’s timeline as you would expect them to be to you
Overall the most important point in any relationship is communication. If both the Customer and Vendor have an understanding of each others needs, then they can forge ahead in a long-term and profitable business relationship.
Todd Katcher
Digital Dealership System
todd@ddsmail.co
c: 615.669.5244
twitter: @digitaldealers
web: www.digitaldealershipsystem.com
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Who's Fault is It?
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Customer: "We'd like to cancel our agreement because your stuff doesn't work! It doesn't do half of the stuff that we need and we don't get any support from you." Vendor: "I'm sorry to hear this from you. I understand all the things that you are trying to do, and we do all that and much more. In fact, our records indicate that we have reached out to several people in your company via phone and email monthly." Customer: "Well, if we knew about all the features that your product did, we wouldn't want to cancel." Vendor: "Now that I have you on the phone, I am happy to review everything with you. Is your email ssssssssss@customer.com? And I have this as your phone number? Is that correct? Great. Every month we send out two emails to all accounts, as well as place phone calls regarding outages, etc. Have you received those messages?" The story goes on, but the point is the same. The customer heard about a new system and wondering why their system doesn't do the same. They call to cancel. The customer points the blame on the vendor, when the reality is that the customer has been contacted and has ignored those contacts. On the other hand, what is the responsibility of the vendor? When a new feature comes out, how is the customer to be notified? Emails, phone calls, smoke signals? As a vendor, we can provide information, update the website, send out emails, write blogs, make phone calls -- but if we don't get a response, what next? Often times we -- the collective we as in humans -- struggle with doing the right thing. Some struggle more then others. The right thing to do in this situation is to ask questions, find out the reason why there is a miss... find out what each party has done and find out where wholes can be plugged so a solution can be found -- and the relationship can move forward together. Or mutually part after each gives a valiant effort. Sounds a lot like a marriage. And in a way it is. Vendors and Customers each have their own codes to live by. As Vendors enhance their services, it is in their best interest to let their customers know about it through the website, email and phone. This has to be balanced with a customer's schedule as to not call the customer every day with new feature updates. Customers can choose to respond to the inquiries or not. The response can be clicking on a link in an email or returning a phone call. The onus is on the customer to follow-up if the Vendor is reaching out. Ultimately, the Vendor should initiate contact on a regular basis -- providing the customer with multiple ways to stay abreast of the updates and status of their software. At the same time, if the customer ignores the efforts by the Vendor, they should not put that blame on the Vendor when they "missed" a contact point provided in the past. So, in the scenario above -- is their fault to blame? My response, is yes. There is fault on the part of the customer for not responding to previous requests. And depending on the urgency and longevity of the situation, the Vendor might have had the possibility to raise awareness from a higher level. What do you think?
Todd Katcher |
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Digital Dealership System
What can you learn from Microsoft and Google?
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What can you learn from Microsoft and Google? Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands. Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company. I guess Google's motto of "Don't be evil" is back in play.
Let's recap. In this case, Microsoft's goal is clear - they intend to lead the pack and release the Surface Tablets to compete directly with Apple, looking to own the full user experience. The difference in this case, is that MS charges it's partners up to $100 per license to use the Windows Operating System. Since MS isn't going to charge itself this amount, it already had a profit margin greater then any of it's partners ever could accomplish. Secondly, Microsoft officially came out and said the recent phones that their partners were pushing with the new Windows Phone operating system will not get the Windows 8 update. (LINK) Instead, they will get 7.8 and will be left behind beyond that. Reports showed that Nokia spent over $250M on marketing of their 900 phone. ATT (LINK) made it a flag ship phone in their store, training their staff, and redirecting marketing for other partners to make room for Microsoft phones. Now, any momentum those marketing efforts created is now lost as their partner now made those investments obsolete. How would you feel if your partner treated you this way? Making you spend money on marketing and then turning their back on you. Or creating a product to compete with yours, only to charge you up to $100 more for the privilege of using their device.
Now Google has done the complete opposite. At Google's annual developer convention (LINK), they announced a tablet device running the latest build of Android - Jelly Bean - called the Nexus 7. It wasn't built by Google, but by Asus. While Microsoft charges its partners for licenses, Google gives their operating system code away for free in order to help promote their ecosystem of products (gmail, docs, play store, etc). The new tablet vents some of Google's partner frustrations by providing a vehicle to push the next operating systems out quicker on tablets, just like it does on phones - ie. the Google Nexus. Google is noticeably frustrated that it's partners are fragmenting the Android system by not updating their phones to the latest feature set and operating system. This device, although not technically a reference device, shows consumers what is possible with the form factor, hoping to put pressure on their providers. By utilizing one of its partners to make the Nexus tablet, Google also followed up on a promise it made to it's hardware partners when Google purchased Motorola. When that acquisition happened, partners were nervous that Motorola would become the manufacturer of choice for Google hardware and get first access to updated software. Google promised that it's purchase of Motorola was for the patents to protect it's partners against lawsuits. When assessing your business partners, are you keeping your word? When you tell a vendor that you appreciate what they do, do you mean it? When someone bends over backwards to help you out, do you return the action? When a vendor cuts their price to meet your budget, do you consider that when you have further budget cuts? Microsoft isn't moving at the pace of business today. Regardless of how great of product Surface is, without partner support -- they will be the only ones making a Windows device. That hasn't been their strategy thus far, and unless it changes, the impact of their decisions may have an unprecedented outcome. When considering a business partner, consider how they would react when the tide gets a little bumpy. And then remember, that it may be your tide that may be bumpy some day and it will be your decision to determine whether to act like Microsoft or like Google. PS> The executive at Microsoft responsible for Partner relations, resigned from his position this week. Of course the line is that it was planned, but how would you feel in his shoes after spending years building relationships with partners only to have MS sweep the rug out from under you? (LINK)
Todd Katcher |
Microsoft launched their own tablet, called 
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Digital Dealership System
FB: The New Ad Network
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FB: The New Ad Network This could be scary -- or it could be a new amazing new advertising platform. Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook. For a little back-story, Zynga started out on the Facebook platform running the most popular games, then grew to embrace mobile, and now is branding out on it's own -- creating a gaming platform not only for it's own systems, but for others to potentially use as well.
Facebook is mentioned in Zynga's IPO Filings Now, in a way to monetize each of the companies web presence, millions of advertisements will be served up that are more personalized then ever before.
What can this mean for your business?
Your Business Now - as an advertiser, you can get your ads in front of people that are not browsing Facebook, but interacting with the web through one page. Game playing happens on one page -- IN -- the website, so to speak. One of the critical notes on advertising on Facebook is that people are hopping from page to page, reading a couple of words at a time -- not staying on one page for more then a minute -- and not that has changed. For your business - this is something to look out for. I expect that after Zynga's test, one of two things are going to happen -- FB will become the new advertising agency, just like Google uses G+ --- but FB has 900M members who use the site 25x more frequently then G+ -- which means that FB has more ability to tailor the ads specifically for your business to the right customer at the right time. Option two - is that privacy and public outcry causes people to logout of Facebook more often which means that only the 1000 most used websites that use FB Connect exclusively will get the benefit.
Privacy
Microsoft Effect MS invested $250M in Facebook for 5%. That is now worth about $4B -- which is a good investment, but that wasn't the goal. MS invested to incorporate the MS Office Suite into email attachments and into the search results. When was the last time you used Facebook for a regular search? Or if you did, have you noticed the BING sponsored ads on the bottom? Don't worry, no one else has either. So when Facebook ventures off with it's own advertising platform as an extention outside of the facebook.com walls, the one who will get hurt the most is Microsoft. Microsoft should be hosting that search and combining it with information from FB to make the all empowering search. Currently this high-level of social search happens on BING - purely in concept, considering you have to be logged into MS LIVE and FACEBOOK. Similar to Google+Social Search indeed. But when FB branches out on it's own, MS is left holding the MS LIVE and BING -- with a portion empty pockets left. Why would FB renew with advertising agreement with MS when they can just become the next Advertising Network with Social already built in? Look out Google. I think that FB is coming after your core. And for those advertisers -- it can only create better, more targeted advertisements that utilize the best of FB -- but travel outside of FB walls. Stay Tuned!
Todd Katcher |
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Digital Dealership System
Are you a Leader or Follower?
Are you competing on an even turf with your surrounding businesses?
Or are you leading the pack and making others follow you?
Are you a leader and an innovator, not afraid to fail?
Or do you wait until everyone else has “it” and then follow when “it” becomes standard?
I find it best to take things out of YOUR business by focusing on parallels, knowing that you are smart enough to apply the lessons to your own business.
Microsoft announced yesterday that there were getting in to the tablet business, not only creating a tablet – but a premium user experience utilizing Windows 8 Pro and RT. Are they following Google and Apple — a few years late — or going their separate way all together?
To understand where we are going, we need to understand where we’ve been and where we are.
Apple has created one of the most profitable companies by having a full ecosystem. While the Android clan is fighting over specs that only the technophile can understand, Apple is all about user experience, preferring to talk in numbers instead of digits — ie. A6 processor as opposed to Qualcomm Q4 QuadCore, etc. The screen is 100% about the user and Apple leads the pack here — utilizing screen technology that offers 4x the resolution of the competitors, even one year ago with the release of the iphone 4s. While the Android clan is still arguing over gigabytes, screen sizes, etc. they still haven’t understood the simplicity that is Apple’s ecosystem. Nothing compares.
Along comes Microsoft in potentially their boldest Windows-based move in the past decade — creating an ecosystem with Microsoft tablet leading the way. With the announcement yesterday, MS broke out of their cocoon and created something innovative. And while the pundits, myself included, take it with a grain of salt and a note of “prove it” — one cannot deny the move is bold. MS relies on licensing software – recently claims of $85/tablet – and selling software – mainly office.
Creating hardware is a new business and they hit a true home run with the architecture and ingenuity of this device. The RT is super thin and light — whereas the Pro is a little larger. But both have extra ports, expansion slots and the presentation focused on the user experience, not hardware specs. And adding to the usability is the cover that includes a keyboard and trackpad. Genius.
The fumble is yet to come and it’s two-fold.
Pricing:
MS said that pricing is between today’s tablets and ultrabooks. That puts it in the $600+ range. Regardless of the keyboard value (some suggest it would retail for $100 if sold separately), it has a cost that people cannot take as optional, which means they are paying more for it no matter how they look at it. If the price is in the $500+ area, then it’s Dead on Arrival.
Partners:
MS has a long history of working with partners to deliver new operating systems and everyone from Dell to HP to Vizio has plans to develop tablets and ultrabooks for Windows 8. If the MS Tablet – Surface – has more features and is a better product for less then the partners can build on their own, they will jump ship. This may not be a bad thing, but it definitely will be an evolution in the PC industry as more and more companies are going mobile. The big question is how can they compete on price and value if they have to pay MS that $85/device licensing fee.
Business Applications:
How does all this MS / Apple / Google talk relate to your business?
When forging ahead in your business, are you walking over your partners — or taking them along with you?
Are you leading the pack or are you waiting for someone else to test the waters?
In most businesses, we tend to fall into what is the status quo and accept that as well, acceptable. The challenge is to step outside of the status quo and constantly challenge your co-workers to do the same. Shake things up — and make sure that along the way you are educating those around you of the risks you are taking to make sure they understand the risks to. It’s not easy being a leader, a game changer, an innovator — If it was – everyone would do it.
Todd Katcher
Digital Dealership System
todd@ddsmail.co
c: 615.669.5244
twitter: @digitaldealers
web: www.digitaldealershipsystem.com
blog: www.fouronthefloorblog.com
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