Dealer e-Process is expanding its market across the Atlantic. Autobedrijf Noteboom, and Aben van de Schelde dealers in Holland, have launched a responsive site, which makes it easy for users to navigate and access easily. Superior search systems allow for accuracy, and Dutch users will find the site’s aesthetics and easy-to-use design pleasing and efficient.

Vincent Jorritsma is the founder of Webuildretail, the European partner from Dealer e-Process, and praises Dealer e-Process and its innovative website design and claims, “ we chose to work with Dealer e-Process because their technology is unmatched by other website providers. Dutch dealers’ main concerns are the website’s design and aesthetics, and Dealer e-Process is able to provide us with a layout that meets our high expectations regarding our stylistic standards, along with the technology to back it up.”

“The website providers in Europe differ in quality, and Dealer e-Process provides us with both superior quality and capability,” explains Vincent. “Not only is their platform exceptional, but we enjoy working with Dealer e-Process and believe we share the same values when it comes to work ethics and business relationships.”

Dealer e-Process and Webuildreatail joins forces to expand its sites within the Holland market, and tailor them specifically to the culture, and needs of Dutch geo targets.

About Webuildretail
In 2014, Ernst Gleijm and Vincent Jorritsma founded Webuildretail to work closely with automotive companies and help them stay up-to-date with changes in web development, social media, and the sales industry. They noticed that the automotive industry was struggling to keep up with all of the fast-moving changes within the world of technology and sales. Webuildretail has therefor partnered with Dealer e-Process to bring the best technology and the latest online marketing expertise to Europe, starting in Holland. They work side-by-side with auto dealers and OEMs all around Europe and make sure they continue to use the proper tools, resources, and technology, which will help increase their revenue.

About Dealer e-Process

Dealer e-Process was the first website provider to offer dealers an Adaptive or Responsive (RESS) Website solution. Operating across the United States, Canada, Mexico, and Holland, Dealer e-Process offers an integrated suite of products with each product and service designed to be best in class. Dealer e-Process makes it easy by offering everything from SEM, chat, and an Advanced VDP to specialty websites, custom content, an assisted service scheduler, and an assisted pre-approval system. For more information about the features and products offered by Dealer e-Process, call 877.551.2555 or visit us at www.dealereprocess.com.]

Dealer e-Process is expanding its market across the Atlantic. Autobedrijf Noteboom, and Aben van de Schelde dealers in Holland, have launched a responsive site, which makes it easy for users to navigate and access easily. Superior search systems allow for accuracy, and Dutch users will find the site’s aesthetics and easy-to-use design pleasing and efficient.

Vincent Jorritsma is the founder of Webuildretail, the European partner from Dealer e-Process, and praises Dealer e-Process and its innovative website design and claims, “ we chose to work with Dealer e-Process because their technology is unmatched by other website providers. Dutch dealers’ main concerns are the website’s design and aesthetics, and Dealer e-Process is able to provide us with a layout that meets our high expectations regarding our stylistic standards, along with the technology to back it up.”

“The website providers in Europe differ in quality, and Dealer e-Process provides us with both superior quality and capability,” explains Vincent. “Not only is their platform exceptional, but we enjoy working with Dealer e-Process and believe we share the same values when it comes to work ethics and business relationships.”

Dealer e-Process and Webuildreatail joins forces to expand its sites within the Holland market, and tailor them specifically to the culture, and needs of Dutch geo targets.

About Webuildretail
In 2014, Ernst Gleijm and Vincent Jorritsma founded Webuildretail to work closely with automotive companies and help them stay up-to-date with changes in web development, social media, and the sales industry. They noticed that the automotive industry was struggling to keep up with all of the fast-moving changes within the world of technology and sales. Webuildretail has therefor partnered with Dealer e-Process to bring the best technology and the latest online marketing expertise to Europe, starting in Holland. They work side-by-side with auto dealers and OEMs all around Europe and make sure they continue to use the proper tools, resources, and technology, which will help increase their revenue.

About Dealer e-Process

Dealer e-Process was the first website provider to offer dealers an Adaptive or Responsive (RESS) Website solution. Operating across the United States, Canada, Mexico, and Holland, Dealer e-Process offers an integrated suite of products with each product and service designed to be best in class. Dealer e-Process makes it easy by offering everything from SEM, chat, and an Advanced VDP to specialty websites, custom content, an assisted service scheduler, and an assisted pre-approval system. For more information about the features and products offered by Dealer e-Process, call 877.551.2555 or visit us at www.dealereprocess.com.]

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over!

Have you ever heard of the title “content engineer”? Well, mark my words, in the next few years you will! Content engineers will be in great demand as dealers begin to understand the need for unique content for their website while incorporating a strategy tied to the performance of this individual.

I won’t bore you with all of the animal updates Google has had in the past few years, but I can tell you it was done with one purpose in mind: to provide the best experience possible for the consumer by awarding prime position on Google’s search engine to companies who provide the most useful and unique content at a given time. In the past, these same positions were awarded to the best manipulator of content, which didn’t provide the customer a great experience.

How have things changed? A content engineer understands how to write content unique to the dealership, provides value to the consumer, has SEO in mind, all while answering questions consumers may either speak into a phone or type into their browser. What do I mean? Take a look at the example below.

There are a few things to keep in mind to understand what you are looking at here:

• BMW of Orland Park is in Illinois (and IN ORLAND PARK)
• BMW Schererville is in Indiana (In Schererville)
• BMW Schererville takes the #1 & #2 spot organically DIRECTLY IN THE BACKYARD OF THEIR COMPETITOR
• Good luck trying to out SEO this page since it was “first to market” – Google loves this!

Now that’s a strategy!

Can you imagine having a content engineer produce this type of content on a daily basis? Imagine hundreds of pages blanketing your market!!!!! Think about how hard it is to get a bad review from the first page of Google and now imagine being a dealer trying to get your competitor off the first page of Google in your own backyard! Now that’s powerful.

There is one more trick to making this work for your dealership and it involves the menu of your website.  When Google crawls your website, particular attention is placed on the content that sits in the menu. Why? Google knows that if content is considered valuable, then it should be linked to from the menu because that’s where consumers navigate a website. Makes perfect sense right? It does until a dealer loads 100 pages into the menu and your website menu looks like this below.

Now there is a better way. Introducing Dealer e-Process Mega Menus! Designed for scale of content and consumer experience! See the screenshot below! This is how to power content the structured way.

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over!

Have you ever heard of the title “content engineer”? Well, mark my words, in the next few years you will! Content engineers will be in great demand as dealers begin to understand the need for unique content for their website while incorporating a strategy tied to the performance of this individual.

I won’t bore you with all of the animal updates Google has had in the past few years, but I can tell you it was done with one purpose in mind: to provide the best experience possible for the consumer by awarding prime position on Google’s search engine to companies who provide the most useful and unique content at a given time. In the past, these same positions were awarded to the best manipulator of content, which didn’t provide the customer a great experience.

How have things changed? A content engineer understands how to write content unique to the dealership, provides value to the consumer, has SEO in mind, all while answering questions consumers may either speak into a phone or type into their browser. What do I mean? Take a look at the example below.

There are a few things to keep in mind to understand what you are looking at here:

• BMW of Orland Park is in Illinois (and IN ORLAND PARK)
• BMW Schererville is in Indiana (In Schererville)
• BMW Schererville takes the #1 & #2 spot organically DIRECTLY IN THE BACKYARD OF THEIR COMPETITOR
• Good luck trying to out SEO this page since it was “first to market” – Google loves this!

Now that’s a strategy!

Can you imagine having a content engineer produce this type of content on a daily basis? Imagine hundreds of pages blanketing your market!!!!! Think about how hard it is to get a bad review from the first page of Google and now imagine being a dealer trying to get your competitor off the first page of Google in your own backyard! Now that’s powerful.

There is one more trick to making this work for your dealership and it involves the menu of your website.  When Google crawls your website, particular attention is placed on the content that sits in the menu. Why? Google knows that if content is considered valuable, then it should be linked to from the menu because that’s where consumers navigate a website. Makes perfect sense right? It does until a dealer loads 100 pages into the menu and your website menu looks like this below.

Now there is a better way. Introducing Dealer e-Process Mega Menus! Designed for scale of content and consumer experience! See the screenshot below! This is how to power content the structured way.

Car dealers are always looking for an easier way to sell a car. However, most of today’s technology seems to help the customer buy the car, not the dealer sell the car. Would you agree? The majority of the new tools designed to help dealers in the past few years seem to be helping them “race to the bottom”.

What if there was a tool that gave the dealer an ace up their sleeve? What if EVERY LEAD that came from the dealership's best lead source (dealer’s website) was armed with data about a customer via technology that the dealer didn't even have to ask for? Unfair advantage?

Well, today is your lucky day! What type of data am I talking about? Please reference the screenshot below. This data was made possible by simply collecting 5 pieces of information (same as ANY form on a dealer’s website).

1. First Name
2. Last Name
3. Address
4. City
5. Email

The data referenced in the screenshot above was acquired from the customer like any typical lead form. This data was appended to the original data as part of the pre-screen/soft pull process. Outside of the obvious benefit this gives the dealers BEFORE THEY CALL THE CUSTOMER for the first time, here are a few others you may have not been thinking about:

• Real Time Data – (if you pulled a credit bureau today the numbers would match exactly)
• No Hard Inquiry On Consumers Credit Bureau
• SS# Not Needed To Obtain Data
• Avoid Hard Copy App
• Avoid Risk Based Pricing Notice
• Avoid Adverse Action Letter
• Avoid OFAC Red Flag
• Avoid Privacy Notice

This data will CHANGE your dealership's selling process in store and here’s how.

​

Dealers can use this pre-screen process in other areas of their business such as:

• Showroom Sales
• Service Lane
• Batch Offer Events (like Capital One Mailers)
• Online Applications
• Email Blasts

Car dealers are always looking for an easier way to sell a car. However, most of today’s technology seems to help the customer buy the car, not the dealer sell the car. Would you agree? The majority of the new tools designed to help dealers in the past few years seem to be helping them “race to the bottom”.

What if there was a tool that gave the dealer an ace up their sleeve? What if EVERY LEAD that came from the dealership's best lead source (dealer’s website) was armed with data about a customer via technology that the dealer didn't even have to ask for? Unfair advantage?

Well, today is your lucky day! What type of data am I talking about? Please reference the screenshot below. This data was made possible by simply collecting 5 pieces of information (same as ANY form on a dealer’s website).

1. First Name
2. Last Name
3. Address
4. City
5. Email

The data referenced in the screenshot above was acquired from the customer like any typical lead form. This data was appended to the original data as part of the pre-screen/soft pull process. Outside of the obvious benefit this gives the dealers BEFORE THEY CALL THE CUSTOMER for the first time, here are a few others you may have not been thinking about:

• Real Time Data – (if you pulled a credit bureau today the numbers would match exactly)
• No Hard Inquiry On Consumers Credit Bureau
• SS# Not Needed To Obtain Data
• Avoid Hard Copy App
• Avoid Risk Based Pricing Notice
• Avoid Adverse Action Letter
• Avoid OFAC Red Flag
• Avoid Privacy Notice

This data will CHANGE your dealership's selling process in store and here’s how.

​

Dealers can use this pre-screen process in other areas of their business such as:

• Showroom Sales
• Service Lane
• Batch Offer Events (like Capital One Mailers)
• Online Applications
• Email Blasts

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage!

Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing. Geo-fencing establishes a virtual perimeter around any real location, such as a 1 square mile around 10 competing dealerships.

When someone carrying a smartphone or tablet (everyone basically) enters the virtual perimeter, their enabled device sends out geo-location data that establishes the customers whereabouts. Because the geo location tracks the actual customer’s locations in real time, you have the ability to deliver a message to a customer that is sitting in a competitor’s showroom, virtually stealing a customer if the right message is delivered.

For example, a customer researches the new BMW 4 series via Google, social connections, videos reviews, and online consumer reports. He decides on the color and options of the vehicle, and then heads out to dealerships where he can perform a test drive and make his purchase.

As he walks into the store, he receives a push notification from one of his apps, informing him that he can get a better price on a BMW at another dealership if he takes action now! Powerful?

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing

Here’s the Tip: A key component for any successful business involves for any dealership today is to try and figure out a way to be different. There is no better way to do this than to “market” differently than your competitor. Mobile geo-fencing from Dealer e Process enables this.

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage!

Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing. Geo-fencing establishes a virtual perimeter around any real location, such as a 1 square mile around 10 competing dealerships.

When someone carrying a smartphone or tablet (everyone basically) enters the virtual perimeter, their enabled device sends out geo-location data that establishes the customers whereabouts. Because the geo location tracks the actual customer’s locations in real time, you have the ability to deliver a message to a customer that is sitting in a competitor’s showroom, virtually stealing a customer if the right message is delivered.

For example, a customer researches the new BMW 4 series via Google, social connections, videos reviews, and online consumer reports. He decides on the color and options of the vehicle, and then heads out to dealerships where he can perform a test drive and make his purchase.

As he walks into the store, he receives a push notification from one of his apps, informing him that he can get a better price on a BMW at another dealership if he takes action now! Powerful?

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing

Here’s the Tip: A key component for any successful business involves for any dealership today is to try and figure out a way to be different. There is no better way to do this than to “market” differently than your competitor. Mobile geo-fencing from Dealer e Process enables this.

Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we also know that 90% of all customers that enter dealerships have done some sort of browsing on the Internet before purchasing a car. Google is predicting that digital advertising in the auto industry will quadruple over the next few years.

Looking at the numbers, 50% of all visitors that come to ANY car dealer’s website from any source, click on the “Search Used Cars” button.  This is great information to know, but doesn't necessarily tell the complete story when it comes to helping customers find the right car they are searching for. The story and question I would like to discuss is this; what is your “used car digital strategy” to get customers' eyeballs on all of the different brands of inventory you carry? For example, when I look at most Chevrolet dealers' inventories, I see that at least 40 to 60% of the used cars on the ground are not Chevrolets! So again, my question is this; how do you plan on selling those 15 Fords, 9 Nissans, 8 GMCs, etc. from your inventory when most customers look at your dealership as a “Chevrolet Dealership? see the screenshot below for a typical dealership's used car inventory (Chevrolet Dealer)

Please don’t tell me you are hoping that the 50% of the customers clicking on your “Search Used Cars” button is your strategy? Or let me guess, you have “a guy” who does search engine marketing for your dealership?

This is where strategy comes into play, and where NO dealership can pull off the feat that DIGITAL AMMP can. If I were to tell you that I could write 10 different ads per used car unit, start and stop these ads when cars leave or enter your inventory (or when too much is being spent per car), while only showing these ads to consumers on Google when looking for that exact vehicle, would you be interested? Of course you would!

Let’s put in perspective what this does for your dealership on numerous levels.

• 122 used cars in stock = 1220 new ads written daily on Google based on the data
• Know the dollars spent per used car until sold
• Know how may VDP views per car as a result of digital marketing
• Know how many leads,  calls & chats were generated per car as a result of Digital AMMP
• Maximize budget – stretch your dollar further than ever before
• Landing pages determined by inventory make, model, price, inventory count, age of vehicle

Here’s the Tip:  If you want to move your used car inventory, let Digital AMMP do the heavy lifting. Displaying the right ad at the right time to the right person is the ONLY digital marketing used car strategy you should have! Your "guy" cant do that!

Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we also know that 90% of all customers that enter dealerships have done some sort of browsing on the Internet before purchasing a car. Google is predicting that digital advertising in the auto industry will quadruple over the next few years.

Looking at the numbers, 50% of all visitors that come to ANY car dealer’s website from any source, click on the “Search Used Cars” button.  This is great information to know, but doesn't necessarily tell the complete story when it comes to helping customers find the right car they are searching for. The story and question I would like to discuss is this; what is your “used car digital strategy” to get customers' eyeballs on all of the different brands of inventory you carry? For example, when I look at most Chevrolet dealers' inventories, I see that at least 40 to 60% of the used cars on the ground are not Chevrolets! So again, my question is this; how do you plan on selling those 15 Fords, 9 Nissans, 8 GMCs, etc. from your inventory when most customers look at your dealership as a “Chevrolet Dealership? see the screenshot below for a typical dealership's used car inventory (Chevrolet Dealer)

Please don’t tell me you are hoping that the 50% of the customers clicking on your “Search Used Cars” button is your strategy? Or let me guess, you have “a guy” who does search engine marketing for your dealership?

This is where strategy comes into play, and where NO dealership can pull off the feat that DIGITAL AMMP can. If I were to tell you that I could write 10 different ads per used car unit, start and stop these ads when cars leave or enter your inventory (or when too much is being spent per car), while only showing these ads to consumers on Google when looking for that exact vehicle, would you be interested? Of course you would!

Let’s put in perspective what this does for your dealership on numerous levels.

• 122 used cars in stock = 1220 new ads written daily on Google based on the data
• Know the dollars spent per used car until sold
• Know how may VDP views per car as a result of digital marketing
• Know how many leads,  calls & chats were generated per car as a result of Digital AMMP
• Maximize budget – stretch your dollar further than ever before
• Landing pages determined by inventory make, model, price, inventory count, age of vehicle

Here’s the Tip:  If you want to move your used car inventory, let Digital AMMP do the heavy lifting. Displaying the right ad at the right time to the right person is the ONLY digital marketing used car strategy you should have! Your "guy" cant do that!