Dealer e-Process is expanding its market across the Atlantic. Autobedrijf Noteboom, and Aben van de Schelde dealers in Holland, have launched a responsive site, which makes it easy for users to navigate and access easily. Superior search systems allow for accuracy, and Dutch users will find the site’s aesthetics and easy-to-use design pleasing and efficient.

Vincent Jorritsma is the founder of Webuildretail, the European partner from Dealer e-Process, and praises Dealer e-Process and its innovative website design and claims, “ we chose to work with Dealer e-Process because their technology is unmatched by other website providers. Dutch dealers’ main concerns are the website’s design and aesthetics, and Dealer e-Process is able to provide us with a layout that meets our high expectations regarding our stylistic standards, along with the technology to back it up.”

“The website providers in Europe differ in quality, and Dealer e-Process provides us with both superior quality and capability,” explains Vincent. “Not only is their platform exceptional, but we enjoy working with Dealer e-Process and believe we share the same values when it comes to work ethics and business relationships.”

Dealer e-Process and Webuildreatail joins forces to expand its sites within the Holland market, and tailor them specifically to the culture, and needs of Dutch geo targets.

About Webuildretail
In 2014, Ernst Gleijm and Vincent Jorritsma founded Webuildretail to work closely with automotive companies and help them stay up-to-date with changes in web development, social media, and the sales industry. They noticed that the automotive industry was struggling to keep up with all of the fast-moving changes within the world of technology and sales. Webuildretail has therefor partnered with Dealer e-Process to bring the best technology and the latest online marketing expertise to Europe, starting in Holland. They work side-by-side with auto dealers and OEMs all around Europe and make sure they continue to use the proper tools, resources, and technology, which will help increase their revenue.

About Dealer e-Process

Dealer e-Process was the first website provider to offer dealers an Adaptive or Responsive (RESS) Website solution. Operating across the United States, Canada, Mexico, and Holland, Dealer e-Process offers an integrated suite of products with each product and service designed to be best in class. Dealer e-Process makes it easy by offering everything from SEM, chat, and an Advanced VDP to specialty websites, custom content, an assisted service scheduler, and an assisted pre-approval system. For more information about the features and products offered by Dealer e-Process, call 877.551.2555 or visit us at www.dealereprocess.com.]

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over!

Have you ever heard of the title “content engineer”? Well, mark my words, in the next few years you will! Content engineers will be in great demand as dealers begin to understand the need for unique content for their website while incorporating a strategy tied to the performance of this individual.

I won’t bore you with all of the animal updates Google has had in the past few years, but I can tell you it was done with one purpose in mind: to provide the best experience possible for the consumer by awarding prime position on Google’s search engine to companies who provide the most useful and unique content at a given time. In the past, these same positions were awarded to the best manipulator of content, which didn’t provide the customer a great experience.

How have things changed? A content engineer understands how to write content unique to the dealership, provides value to the consumer, has SEO in mind, all while answering questions consumers may either speak into a phone or type into their browser. What do I mean? Take a look at the example below.

There are a few things to keep in mind to understand what you are looking at here:

• BMW of Orland Park is in Illinois (and IN ORLAND PARK)
• BMW Schererville is in Indiana (In Schererville)
• BMW Schererville takes the #1 & #2 spot organically DIRECTLY IN THE BACKYARD OF THEIR COMPETITOR
• Good luck trying to out SEO this page since it was “first to market” – Google loves this!

Now that’s a strategy!

Can you imagine having a content engineer produce this type of content on a daily basis? Imagine hundreds of pages blanketing your market!!!!! Think about how hard it is to get a bad review from the first page of Google and now imagine being a dealer trying to get your competitor off the first page of Google in your own backyard! Now that’s powerful.

There is one more trick to making this work for your dealership and it involves the menu of your website.  When Google crawls your website, particular attention is placed on the content that sits in the menu. Why? Google knows that if content is considered valuable, then it should be linked to from the menu because that’s where consumers navigate a website. Makes perfect sense right? It does until a dealer loads 100 pages into the menu and your website menu looks like this below.

Now there is a better way. Introducing Dealer e-Process Mega Menus! Designed for scale of content and consumer experience! See the screenshot below! This is how to power content the structured way.

Car dealers are always looking for an easier way to sell a car. However, most of today’s technology seems to help the customer buy the car, not the dealer sell the car. Would you agree? The majority of the new tools designed to help dealers in the past few years seem to be helping them “race to the bottom”.

What if there was a tool that gave the dealer an ace up their sleeve? What if EVERY LEAD that came from the dealership's best lead source (dealer’s website) was armed with data about a customer via technology that the dealer didn't even have to ask for? Unfair advantage?

Well, today is your lucky day! What type of data am I talking about? Please reference the screenshot below. This data was made possible by simply collecting 5 pieces of information (same as ANY form on a dealer’s website).

1. First Name
2. Last Name
3. Address
4. City
5. Email

The data referenced in the screenshot above was acquired from the customer like any typical lead form. This data was appended to the original data as part of the pre-screen/soft pull process. Outside of the obvious benefit this gives the dealers BEFORE THEY CALL THE CUSTOMER for the first time, here are a few others you may have not been thinking about:

• Real Time Data – (if you pulled a credit bureau today the numbers would match exactly)
• No Hard Inquiry On Consumers Credit Bureau
• SS# Not Needed To Obtain Data
• Avoid Hard Copy App
• Avoid Risk Based Pricing Notice
• Avoid Adverse Action Letter
• Avoid OFAC Red Flag
• Avoid Privacy Notice

This data will CHANGE your dealership's selling process in store and here’s how.

​

Dealers can use this pre-screen process in other areas of their business such as:

• Showroom Sales
• Service Lane
• Batch Offer Events (like Capital One Mailers)
• Online Applications
• Email Blasts

Every once in a while, "the basics" sneak up on you. This happened to me as I trained a new employee about the importance of a dealer's Google+ Business Page. I'm sure if I took a poll on how many internet managers think they have a good handle on their Google+ Business Page, the results would be favorable. Well, that's what I thought about myself UNTIL I actually logged into a live dealer's Google+ Business Page to have a training session and saw all of Google's unannounced changes that can REALLY help a dealer's website get found on the internet much more than ever before.

Any website provider who takes on a dealer's website for the most part has the duties of managing a dealer's SEO strategy. A BIG part of a dealer's SEO strategy starts with an optimized Google+ Business Page. This is considered 101 at Dealer e-Process. Any time we bring on a new dealer's business, we look to optimize the dealer's business page as the website is being built. There are a few components of the Google Places page that must be updated with strategy in mind. This is where I was shocked at what's possible today.

Let me explain.

1. The first thing I take a look at is the "description" that Google+ Business Page allows you to have on behalf of the dealership. This should be tailored around the brand you sell along with some information about your store.

What's changed? You can now add links directly back to different portions of your website within the description. The "description" is now called "Introduction". Take a look at the screenshot below. This is what you can expect to see.

2. The second thing I always take a look at are the categories that Google allows you to set on behalf of the dealership. The categories are a key component as they are the MAIN reason why your dealership's Place page shows up for broad keyword searches like, "Toyota Dealer", "Oil Change", or "Transmission Repair".

What's changed?
In the past the Google+ Business Place page allowed a max of 5 categories to be set. NOW YOU CAN SET 10! Take a look at the screenshot below for the ten we set up for one of our Toyota Dealers. Make sure the "primary" is set for the brand you sell.

3.The third thing I take a look at (which 99% of the time is never set correctly) is the WHERE you serve customers at. Would you believe most dealers only have their physical address set? Don't we sell goods and services to customers at least 50 miles away? How about 150 miles away?

What's changed? You can now choose a mile radius for how far you sell goods and services (up to 999 miles), which gives your dealership's Google Places page listing a MAJOR increase in the amount of times it shows up in searches on Google. Take a look at the screenshot below so you know what to expect and what to do. 

Here’s the Tip: You have heard this a thousands times, but I'll say it again: the internet is changing faster than we can keep up and this directly affects a dealer's business. Car dealers have a choice. A choice to choose a vendor that is NOT too big to get out of their own way. This choice can change your business for the better. This article is just one example of how an industry leader looks out for their partner!

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage!

Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing. Geo-fencing establishes a virtual perimeter around any real location, such as a 1 square mile around 10 competing dealerships.

When someone carrying a smartphone or tablet (everyone basically) enters the virtual perimeter, their enabled device sends out geo-location data that establishes the customers whereabouts. Because the geo location tracks the actual customer’s locations in real time, you have the ability to deliver a message to a customer that is sitting in a competitor’s showroom, virtually stealing a customer if the right message is delivered.

For example, a customer researches the new BMW 4 series via Google, social connections, videos reviews, and online consumer reports. He decides on the color and options of the vehicle, and then heads out to dealerships where he can perform a test drive and make his purchase.

As he walks into the store, he receives a push notification from one of his apps, informing him that he can get a better price on a BMW at another dealership if he takes action now! Powerful?

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing

Here’s the Tip: A key component for any successful business involves for any dealership today is to try and figure out a way to be different. There is no better way to do this than to “market” differently than your competitor. Mobile geo-fencing from Dealer e Process enables this.

Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we also know that 90% of all customers that enter dealerships have done some sort of browsing on the Internet before purchasing a car. Google is predicting that digital advertising in the auto industry will quadruple over the next few years.

Looking at the numbers, 50% of all visitors that come to ANY car dealer’s website from any source, click on the “Search Used Cars” button.  This is great information to know, but doesn't necessarily tell the complete story when it comes to helping customers find the right car they are searching for. The story and question I would like to discuss is this; what is your “used car digital strategy” to get customers' eyeballs on all of the different brands of inventory you carry? For example, when I look at most Chevrolet dealers' inventories, I see that at least 40 to 60% of the used cars on the ground are not Chevrolets! So again, my question is this; how do you plan on selling those 15 Fords, 9 Nissans, 8 GMCs, etc. from your inventory when most customers look at your dealership as a “Chevrolet Dealership? see the screenshot below for a typical dealership's used car inventory (Chevrolet Dealer)

Please don’t tell me you are hoping that the 50% of the customers clicking on your “Search Used Cars” button is your strategy? Or let me guess, you have “a guy” who does search engine marketing for your dealership?

This is where strategy comes into play, and where NO dealership can pull off the feat that DIGITAL AMMP can. If I were to tell you that I could write 10 different ads per used car unit, start and stop these ads when cars leave or enter your inventory (or when too much is being spent per car), while only showing these ads to consumers on Google when looking for that exact vehicle, would you be interested? Of course you would!

Let’s put in perspective what this does for your dealership on numerous levels.

• 122 used cars in stock = 1220 new ads written daily on Google based on the data
• Know the dollars spent per used car until sold
• Know how may VDP views per car as a result of digital marketing
• Know how many leads,  calls & chats were generated per car as a result of Digital AMMP
• Maximize budget – stretch your dollar further than ever before
• Landing pages determined by inventory make, model, price, inventory count, age of vehicle

Here’s the Tip:  If you want to move your used car inventory, let Digital AMMP do the heavy lifting. Displaying the right ad at the right time to the right person is the ONLY digital marketing used car strategy you should have! Your "guy" cant do that!

If you have been following some of my recent writings on car dealer mobile websites, ( Your Website is Broken and You Don't Even Know It or SEM to Dealer VDP Pages Is Like Throwing Money Out The Window ) then what I am about to address in this article is more food for thought on your website strategy. The bottom line is this: "35% of all the traffic that comes to a car dealer is via a MOBILE DEVICE". Some dealers are already seeing that number in the 50% range! Google predicts by the end of 2014, 50% may be the new standard.

So what does this mean for you as a car dealer? It’s time to do some housekeeping and checks on all the third party providers you are paying money to when their product does not contain a mobile compatible version. Think of the money you are paying to a third party plugin provider whose product only works 65% of the time. This equals opportunity lost!

As owner of Dealer e Process, it is in the best interest that I look after our clients and educate them as to things that may affect their business of selling more cars. In its simplest format, lost opportunity (leads) equals lost business (car sales).

So I decided to do some auditing on all of the websites that we have online for our clients, analyze who was using a third party plugin (quick credit app, value trade-in tool, service scheduler, etc.) and find out whether or not this application existed on the mobile side of their website (or if a solution even exists for the mobile version of the dealer's website.)

There are THREE types of mobile websites that exist for car dealers today when it comes to mobile websites – Responsive Design, Adaptive Design, or Third Party Mobile Purchase (Advanced Mobile or Gumiyo) for example. A brief explanation and my thoughts are below.

Responsive Design

Responsive Web Design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.

 Adaptive Design – This is the choice of Dealer e Process strategy.

Adaptive Web Design is basically the same as responsive design and shares many of the same ideals and goals. The main difference, however, is that the changes are made on the server side rather than the client side. Adaptive websites are designed to respond and adapt to different screen sizes using responsive techniques, and to adapt to different User requirements based on different device capabilities.

The responsive design aspect of adaptive design involves the implementation of various design factors such as flexible layouts, CSS file alternatives and flexible images, which are activated using media queries.

Adaptive web design also encompasses a range of other strategies which, when combined with responsive design techniques, enables you to deliver the best possible User experience to the widest possible audience.This means that numerous functionalities and environmental factors can be catered for in the most User-friendly way, depending on the particular device being used to access your website.

In my opinion, the biggest downside to Responsive Design is the performance implications that come with serving the same content scaled for mobile
devices. When dealing with images, designers and developers are struggling to implement concrete solutions on how to handle image optimization for experiences on a large desktop screen vs. a small mobile device. Serving the same hi-res image scaled down in size as the device gets smaller is not optimal and requesting a new image for each layout causes too many HTTP requests.

With Adaptive, designers and developers have complete control over what content will be served up and when. Think of it as serving completely different websites depending on which device the user is on. This means that all the content, functionality and layout can be customized and optimized for that particular device.

Responsive is relying on fluid and flexible grids giving the user a single experience across multiple devices. This is great for simplistic sites but what happens when all your conversion points have reconfigured to the bottom of the page (your lead forms or contact us boxes)?

Think about how many third party companies have plugins (Blackbook Online, Dealercentric, Purecars, Autotrader Market Place, Live Chat etc) How would these third party plugins work when the third party plugin was not created with Responsive Design? They won’t. It will take every third party to build a responsive plugin for any dealer using a Responsive Website Design in order for this to work. The problem is, most vendors are still working on a mobile version to begin with!

Third Party Mobile Purchase

The last to address is the Third Party Mobile Purchase. There are a few website providers that do not own their own mobile technology. One major vendor that comes to mind is Reynolds & Reynolds (they use Gumiyo). There are a few others I will not mention. This is probably the worst solution a dealer can have today as far as keeping your inventory, ads, etc. in-line with the desktop version of your website. Dealers would have to manage two different versions of their website (desktop & mobile) to keep things consistent. Car dealers completely lose all of their custom content, unique inventory pages etc. as all of these pages are designed to redirect to the home page of the mobile version of the website when clicked on by a consumer (because this content does not exist on the mobile platform). Imagine the confusion customers must be experiencing when opening emails from their mobile phone that contain links to vehicles that all redirect to the homepage of a mobile website! http://www.westgermanmotors.com/UsedSpecials.aspx   Here is a link from the desktop version of this website, it’s supposed to show you specials, however, if you click this link from a mobile device, you will be redirected to the homepage of the mobile website (not the specials page). Or better yet, click any link after searching the dealer's name on Google. Every link redirects to the mobile homepage. See screenshots below.

Without singling out any one third party provider, I do have some interesting stats to report on my findings.

• 82% of all Dealer e Process websites have some sort of third party plugin application on the desktop version of the website.
• 47% of these third party applications existed on the mobile side of their website (this number includes those that existed on mobile side but were not mobile compatible)
• 55% of all third party provider plugin applications do not have a mobile version available today.

Here’s The Tip: It’s time to hold your website provider & third party plugin provider accountable for costing your dealership business. Inspect what you expect! 2014 is right around the corner, maybe it’s time to make a change that will truly impact your business and help you sell some more cars.

Earlier this year I wrote an article titled, “SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window”. This article created a small stir in the industry because of its title, although its true intention was to ask dealers to take a deeper look into their website solution.

As of September 2013, 35% of all traffic that comes to a car dealer’s website is via a mobile device. 98% of those car dealers are paying for a BROKEN mobile solution and don’t even know it. Google predicts by the end of 2014, this traffic will be nearing the 50% mark.

Mobile first, desktop second. This should be the focus for car dealers today and their internet strategy.

Being in the industry and always keeping a close eye on our competitors, let me show you some examples of exactly what I am referring to. Let it be known I am not “picking on any one provider” – I am just reporting the facts that this is an industry-wide problem hurting dealers and costing them business.

There are a variety of ways you can test your current website provider. Take a look at some quick ones using the largest website providers in the industry.

Website Provider: KPA – TKCARSITES

Search word in Google on a mobile device “Elmhurst Toyota”

Link clicked - “Preowned Inventory”

Moral of the story – This particular website is not mobile compatible, and only redirects ALL clicks to the  mobile website home page. ALL clicks from search results, as well as emails opened from a mobile device, leaves customers with a poor experience trying to view a full version website on a mobile device.

Website Provider: Cobalt – (New Flex Website)

Search word in Google on a mobile device “Zeigler Chevrolet”

Link clicked – “Service Specials”

Moral of the story – This particular website is not mobile compatible and also uses a redirect to the home page strategy. There are plenty of specials on this website, but the user just can’t see them! There are a few pages like “hours and directions” that land on the correct mobile page, but 95% of the website is mobile-flawed. Another major disadvantage to this platform is the fact that the vehicle details page does not have the ability to capture a lead! Really?

Website Provider: DealerFire

Test: Link check of ALL pages available on a mobile device. (see below)

Moral of the story – This particular website fails the mobile compatibility test by looking at ALL links available to a consumer. The majority of this website does a decent job redirecting links to the correct mobile pages, but many pages do not load the mobile version. Custom pages that were built on this platform do not load the mobile version. Custom pages that have been deleted by the dealer still show up in the Google Index results (example – www.toyotaofnaperville.com/toyotathon)

Website Provider: Vinsolutions

Search word in Google on a mobile device “Ray Skillman Ford”

Linked clicked – “Click on ANY Link, NONE of them are mobile compatible”

Moral of the story – This particular website has about 1% mobile compatibility. The only page that loads correctly is the “url -web address” to this website from a mobile device – enough said. Imagine running a pay-per-click campaign for this dealer on a mobile device – can you say “nightmare”?

Website Provider: Dealer.com

Test: Link Check of ALL pages Available On a Mobile Device. (see below)

Moral of the story – This particular website only has a few pages that render properly from a mobile device while 95% percent of the pages do not load at all when doing a link test! Also, all of the advertisement slides built for the desktop version of this website could not be viewed on the mobile home page, resulting in additional lost opportunity.

Website Provider: Dealeron

Search word in Google on a mobile device “Hare Chevrolet”

Linked clicked – “ALL links do not work with exception of main Inventory”

Moral of the story – This particular website gives you a mixed bag as to what you might find when clicking on a mobile link. Some pages go to a mobile format and don’t give you what you are looking for (example – hours and directions); some pages load the full version of the website (buy here pay here), and some load the correct page (new & used car inventory). After performing a link test, 98% of this website is not mobile compatible. All custom pages built on this platform and desktop home page graphic advertisements do not adapt to the mobile version, resulting in missed opportunity and poor user experience.

If there was more time in the day, I could show numerous examples of other website providers (there are about 70 of them) with broken mobile solutions, causing consumers a poor user experience and car dealers a ton of opportunity. Ever wonder why your leads are down?

Here’s The Tip: 98% of car dealers have a website with a “broken” mobile solution. If you are looking to have one that works, then let me introduce you to the first website provider to market with an ADAPTIVE MOBILE website solution that works 100% of the time, Dealer e Process.

To learn more and dig deeper into this industry-wide problem affecting 98% of car dealer websites, join me on a FREE webinar where I will be presenting these issues and many more, while providing you with a solution to explode your website conversion once again!

One of the things I enjoy doing is analyzing what car dealers are doing on their website, and whether or not its worth their time and effort. In this case, I will be discussing the "meet the staff pages" on car dealer websites.

Dealer e Process has created a "Dealer Grade" to help car dealers stay on top of their website by grading them daily on various aspects of their website. These things include specials by department, vehicles with pictures, video usage, staff page completion, etc etc. A sample portion of the Dealer Grade  can be seen in the screen shot below. 

I received a call from an internet manager who was hot over the fact that his “meet the staff page” was graded a “0″ and it was making him look bad to the GM. He went on to tell me that it was “bullsh*t” that his measure of success even included this rating.”

If you haven't met me before, you will come to know that most things I implement at Dealer e Process have a purpose. My investigation into this dealer's feelings was a real eye opener and  I plan on talking about to every dealer who is willing to listen. Originally, the main reason for having a "meet the staff page" was for customers to read employee biographies, listen to personal staff videos,  or simply visit the page to remember the name of the person they have done business with in the past.

Last week I was getting ready for a monthly dealer review, and I noticed a massive increase in "general inquiry" leads on this particular dealers website. I looked at his "Dealer Grade" and noticed that the staff page grade was "100%", which means that the profiles for every employee were 100% complete and for EVERY department. In order to get "100%" for staff on the "Dealer Grader", the dealer would have to have employees in EVERY department, pictures or videos for EVERY employee, biographies filled out for EVERY employee and a SEND A MESSAGE (email  contact - hidden of course) completed. See the screen shot below.

Because the dealer had included all of his staff members on the website, including a direct way for customers to message employees, this dealer generated 122 “Email Message To Staff” inquiries! Even though these were direct messages to employee email addresses, ALL messages are also stored in the dashboard for dealers to review at any time. - See screen shot below.

Messages sent directly to the employees reveal several trends which illustrate why your dealership should be doing this today.

• Sales people who have had previous relationships with customers were able to be contacted via the website desktop or mobile without having to call.
• Customers were looking for features on vehicles that the dealership did not have in its current inventory. (could the dealer locate the vehicle)
• Customers were able to leave very detailed information about their situation, whether it involved trade in information or just a general question.
• Customers were looking for specific lease and incentive information.
• Unhappy customers were willing to give dealer's a chance to make it right before blasting the dealers reputation.
• Employees were exposed for not treating customers to the dealership's standards whether it was sales or service.

Here’s The Tip: If you are looking to increase opportunities while providing direct customer service for your customers, add a direct message feature to your staff pages and watch the leads soar! Make sure the email address is hidden to protect against spam. Read more tips here.

SEM (Search Engine Marketing) has really taken off  in the auto industry the past few years. With all the changes happening in Google from Pandas to Penguins and Google Place Pages to Google Local, dealers have now been pushed against the wall to get traffic to their website the old fashion way, PAY FOR IT.

This brings me to a major problem happening in the industry today. Car dealers are not aware of  MOBILE SEM to the VDP (Vehicle Details Pages) of their website.  Car dealers must realize that 30% to 35% of all traffic comes to their website from a mobile device. What car dealers do not know today is how much of their SEM budget is being spent on mobile marketing.

Our industry has been educated/or persuaded by industry experts such as Dale Pollak ( Founder of V-Auto) to measure the amount of VDP views per month to determine success. This type of thinking has paved the way for Vehicle Details Page Search Engine Marketing. A very successful company by the name of HAYSTACK has revolutionized this concept for auto dealers that want to get more aggressive online and advertise inventory specific vehicles on Google, Bing & Yahoo. That being said, what is being overlooked here is the “mobile spend” portion of this strategy and whether car dealer website vehicle detail pages are mobile compatible and ready to take on this strategy.

We tested this strategy on a car dealer using this type of  strategy below, and as you can see the results were not good!

Lets put this problem on display:

Customer goes onto Google to search for a 2012 Kia Sorento on a mobile device

After Clicking on www.zieglerchevroletschaumburg.com, you will notice the customer is sent to a NON-COMPATIBLE MOBILE WEBSITE

As you can see from the screenshot above, the image to the right prominently displays a website that is not optimized for this type of SEM, so basically this car dealer is throwing money out of the window!

A mobile optimized website should look like the picture below when looking for a Kia Sorrento.

This is what a mobile optimized website should look like when an ad is clicked from a mobile device. – Platform by Dealer e Process

Here’s The Tip:  If you want to test your website to determine whether or not your VDP pages are mobile compatible, all you need to do is copy the URL to one of your VDP pages, place it in the subject line of an email, send it to yourself as an email, and try to open that URL from your mobile device and you will have your answer!