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Dave Page

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Dave Page Blog Posts

Dealer e-Process Expands Business to Holland

Dealer e-Process Expands Business to Holland

Dealer e-Process is expanding its market across the Atlantic. Autobedrijf Noteboom, and Aben van de Schelde dealers in Holland, have launched a responsive…

How to Get Into Your Competitors’ Backyard

How to Get Into Your Competitors’ Backyard

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomp…

Finally, an Ace Up the Dealer's Sleeve to Sell a Car

Finally, an Ace Up the Dealer's Sleeve to Sell a Car

Car dealers are always looking for an easier way to sell a car. However, most of today’s technology seems to help the customer buy the car, not the deale…

Do You Think You Know Google Places? – Think Again!

Do You Think You Know Google Places? – Think Again!

Every once in a while, "the basics" sneak up on you. This happened to me as I trained a new employee about the importance of a dealer's Google+ Business Pa…

Stealing Customers From Your Competitors Showroom

Stealing Customers From Your Competitors Showroom

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to …

Why 50% of Your Used Cars Won't Sell

Why 50% of Your Used Cars Won't Sell

Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we a…

Third Party Car Dealer Website Plugin Check - Responsive and Adaptive

Third Party Car Dealer Website Plugin Check - Responsive and Adaptive

If you have been following some of my recent writings on car dealer mobile websites, ( Your Website is Broken and You Don't Even Know It or SEM to Dealer V…

Your Website Is Broken and You Don’t Even Know It

Your Website Is Broken and You Don’t Even Know It

Earlier this year I wrote an article titled, “SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window”. This article created a small stir in t…

Meet The Staff Pages On Car Dealer Websites - Are They Worth It?

Meet The Staff Pages On Car Dealer Websites - Are They Worth It?

One of the things I enjoy doing is analyzing what car dealers are doing on their website, and whether or not its worth their time and effort. In this case,…

SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window

SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window

SEM (Search Engine Marketing) has really taken off  in the auto industry the past few years. With all the changes happening in Google from Pandas to Pengu…

Google Plus For Businesses Is Here

Google Plus For Businesses Is Here

Introducing Google Plus Pages, Google Plus For Businesses & Brands Well, they said they were working on it, and now it's finally here. Google P…

Dealer e-Process Wins 2011 Automotive Website Award (AWA) For Best Fixed Ops Solutions

Dealer e-Process Wins 2011 Automotive Website Award (AWA) For Best Fixed Ops Solutions

PCG Digital Marketing today announced that Dealer e Process was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for Be…

Google Bread Crumbs Turn To Loafs of Bread This Morning

Google Bread Crumbs Turn To Loafs of Bread This Morning

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago.…

Google Changes The Search Game Again

Google Changes The Search Game Again

For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industr…

BMW Schererville: Interactive service website increases leads by 685%

BMW Schererville: Interactive service website increases leads by 685%

BMW Schererville was looking for ways to increase service RO revenue. They realized that the largest percentage of dealership expense absorption com…

Is There A Doctor In The House?

Is There A Doctor In The House?

“I play a doctor on television”…………….. ……..would you let him operate on you? Probably not-…

I had an epiphany the other day. The number one concern that people have when doing business with a dealership is that they are going to be taken advanta…

Recently I had a candid conversation with a dealer regarding his “weathering” of our recent economic storm. He emphasized that he was able t…

Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and res…

FINE WINE Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” us…

A poorly executed live chat solution plus a non existent or weak visitor engagement plan will take potentially one of your most powerful Internet sale…

Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed or offered assistance? What woul…

My first experience with auto incentive buying was in August of 1986.  It was my first year in the business and General Motors announced 2.9% financing fo…

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