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Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Ed Steenman Blog Posts

Digital Ad Spending Now Rivals Traditional details new Forrester Report

Digital Ad Spending Now Rivals Traditional details new Forrester Report

A new report from Forrester reveals that — finally — marketers are treating digital marketing as part of their overall strategy, with 50% of the exec…

New Google transparency requirements hold 3rd party partners more accountable for AdWords Mgmt fees

New Google transparency requirements hold 3rd party partners more accountable for AdWords Mgmt fees

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or age…

The new Google + Local. What you need to know.

The new Google + Local. What you need to know.

By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.   Google touts the rele…

Is promoting an ‘unassisted test drive’ a good idea for our industry and salespeople?

Is promoting an ‘unassisted test drive’ a good idea for our industry and salespeople?

Please inject some reality into my life. I’m in marketing and always have my ear to the ground looking for how dealers promote their stores and b…

Beware- Your Manufacturer Is Watching How You Do VSEO

Beware- Your Manufacturer Is Watching How You Do VSEO

Do you post dealership videos on the web?  If so, new rules could cost you. Videos your dealership posts on You Tube, Facebook and other unpaid s…

Great Day at the PCG Seattle Pitstop

Great Day at the PCG Seattle Pitstop

Fun and informative day at the Seattle PCG Pitstop.  Just as he did in Florida, Brian Pasch and his excellent speakers presented informative, though…

Limited Window to Prevent Trademark Uses in Internet Red Light District Domains (.XXX)

Limited Window to Prevent Trademark Uses in Internet Red Light District Domains (.XXX)

As of September 7, 2011 the Internet Corporation for Assigned Names and Numbers (ICANN) will begin offering .xxx domain registrations. The registry will …

Passat Challenge: Seattle to San Francisco on One Tank

Passat Challenge: Seattle to San Francisco on One Tank

Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of…

New Creative Commons Licensing Rules from YouTube. What Your Dealership Needs to Know.

New Creative Commons Licensing Rules from YouTube. What Your Dealership Needs to Know.

If you publish videos on the YouTube you need to be aware of a change from Google and YouTube that affects who can view, share, or edit your videos.&nbsp…

What to post on Your Social Media Wall

What to post on Your Social Media Wall

I’m going to tackle a topic certain to raise some eyebrows - our vision for the posting of the ‘daily wall posts” on facebook and da…

My Take Aways from Digital Automotive Boot Camp

My Take Aways from Digital Automotive Boot Camp

Hi all. I waited a day to post my wrap up on Boot Camp.  Three days of workshops, speakers, and networking was intense and I wanted to get back to…

Day 2 at Boot Camp

Day 2 at Boot Camp

Day 2: Today was everything from rating dealerships on phone and internet 'ups' -  to motivation speaker Bob Burg - to tech demonstrations, …

Day 1 at Automotive Boot Camp

Day 1 at Automotive Boot Camp

Great first day at bootcamp.  Strong round table discussion on a variety of topics including integrated marketing solutions, BDC structures and p…

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