If you're still searching for the secret sauce why people like your Facebook page, here's 12 great reasons. This helps put some perspective on a continuous debate...

Here an Interesting graphic showing the comparison between referral traffic received from social media channels vs. Google, for eight very diverse major brands.

Sure, it may not be the perfect apples to apples comparision to our industry, the point being made here is how the referring site traffic mix has changed & the power of a diversified mix of online channels can impact your referral traffic source. (Note: Referral traffic is different than search traffic)

Here an Interesting graphic showing the comparison between referral traffic received from social media channels vs. Google, for eight very diverse major brands.

Sure, it may not be the perfect apples to apples comparision to our industry, the point being made here is how the referring site traffic mix has changed & the power of a diversified mix of online channels can impact your referral traffic source. (Note: Referral traffic is different than search traffic)

How is the advent of the mobile browser & mobile marketing campaigns changing the way people interact with social sites & the Internet in general? How will these trends continue to affect automotive social media?

Coutersy: FlowTown.com

Click image for detailed view

How is the advent of the mobile browser & mobile marketing campaigns changing the way people interact with social sites & the Internet in general? How will these trends continue to affect automotive social media?

Coutersy: FlowTown.com

Click image for detailed view

Are you tracking how many of your Facebook Fans hide your content?

Whether you grow fans organically or via sponsored ads, you should monitor how many people hide your content from their content stream.

1. On your Fan Page, click the "See All" link within your insights box on the left sidebar
2. On your insights page, scroll to the bottom left graph & uncheck "Total Fans"
3. The graph shows the total number of fans who hide your page's activity
4. (Default drop down selections may need to be changed if these steps don't show the info)

If the percentage of people hiding your content is high, you may want to rethink what you're pushing to your fans.

And, if you're paying for fans, this may be an item you want to pay attention to...

Our fan base is a lot lower than many dealers as its cultivated organically - no ads, no invites - people "like" us on their own. (FYI: ~495 total fans as of today; 5% elected to hide our content - I can live with that)

No ROI, simply ROE. (Return on Effort)

Are you watching other significant analytics elements within your social sites?

Are you tracking how many of your Facebook Fans hide your content?

Whether you grow fans organically or via sponsored ads, you should monitor how many people hide your content from their content stream.

1. On your Fan Page, click the "See All" link within your insights box on the left sidebar
2. On your insights page, scroll to the bottom left graph & uncheck "Total Fans"
3. The graph shows the total number of fans who hide your page's activity
4. (Default drop down selections may need to be changed if these steps don't show the info)

If the percentage of people hiding your content is high, you may want to rethink what you're pushing to your fans.

And, if you're paying for fans, this may be an item you want to pay attention to...

Our fan base is a lot lower than many dealers as its cultivated organically - no ads, no invites - people "like" us on their own. (FYI: ~495 total fans as of today; 5% elected to hide our content - I can live with that)

No ROI, simply ROE. (Return on Effort)

Are you watching other significant analytics elements within your social sites?

Looking for new data to help guide your automotive marketing activity?

Here's a nice HubSpot report w/a detailed overview of online marketing results & trends from '09 and '10.

50+ Charts and Graphs of Original Marketing Research

Looking for new data to help guide your automotive marketing activity?

Here's a nice HubSpot report w/a detailed overview of online marketing results & trends from '09 and '10.

50+ Charts and Graphs of Original Marketing Research

The Social Media train left the station a long time ago. Stop chasing it. Stop trying to "decide" if its for you. 

A new train has been pulling away and it's headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho or Google's geolocation API.

Confused about location? Curious about it's utility? Simply tired of reading stale SM content? Here's a great presentation deck showing 20 excellent examples of brands leveraging location beyond a special for the Mayor. (Credit to: David Stutts - Digital Enthusiast)