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Kayla Schafer

Kayla Schafer Digital Advertising Specialist

Kayla Schafer Blog Posts

Cool Ways to Leverage QR Code Campaigns at Your Dealership

Cool Ways to Leverage QR Code Campaigns at Your Dealership

In my first series installment, I explained how QR codes are expanding in popularity. However, it is important to use them properly in order to achiev…

The Black and White Truth About QR Codes

The Black and White Truth About QR Codes

Remember a couple years back when Bluetooth earpieces first came out and you thought people were walking around talking to themselves in public? Eventual…

A ‘Pinteresting’ Experiment: The Case of the Pink Car

A ‘Pinteresting’ Experiment: The Case of the Pink Car

A Mini Series: Part 4, Final Episode.  Putting together everything we have learned in this miniseries, I created a little experiment. I created…

Rules of the Road: Best Practices for Pinterest

Rules of the Road: Best Practices for Pinterest

A Mini Series, Part 3 Now that we’ve gotten the creative juices flowing, here are some best practices before you start “pinning” away…

Using Pinterest To Market To Car Enthusiasts (A Mini Series)

Using Pinterest To Market To Car Enthusiasts (A Mini Series)

Pinterest Mini Series Part 2 Meet my friend Blaine (see images below). These are his boards filled with his interests. Notice his 'Board' for &…

5 “Pinteresting” Ways to Build Your Dealership Brand (A Mini Series)

5 “Pinteresting” Ways to Build Your Dealership Brand (A Mini Series)

Can a dealership use Pinterest to build their brand? The answer is yes. Social media is all about identifying and expressing ourselves. Pinterest has tak…

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